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Top Questions And Answers When Hiring An SEO Consultant In Brooklyn
SEO advertising for your business can certainly take a big chunk of your marketing budget.
Due to Covid and the recent closure of a multitude of businesses, spending more on your online marketing is a must.
Let’s go over some things to keep in mind when hiring someone to do your SEO as well as answer some questions that might come up.
What do SEO Consultants do?
A consultant in general is defined as an expert in a given field. His or her word is trusted as they have proven thorough knowledge of the subject matter in question.
SEO is defined as changing different aspects of your website in order to improve its online traffic.
Putting the above things together will naturally mean that an SEO consultant offering SEO services is someone who knows a lot about SEO and is available for hire.
As of 2021, the business of SEO generates a staggering $80 billion in revenue which means as far as a digital marketing strategy goes it is very solid.
This means that now more than ever, being an SEO consultant can definitely pay the bills.
How do I find an SEO consultant?
SEO consultants can be found very easily on Google. A simple search term like “SEO consultant Brooklyn” can yield a number of agencies for hire.
The term SEO consultant and SEO agency intermingle with one another easily in 2021.
The above means that if you hire an SEO consultant, most likely you are hiring an entire agency, not an individual.
This is a good thing because it is way better to have an entire team working for you instead of a single individual.
What should I look for when hiring someone from an SEO company?
Due to the high number of agencies available depending on your area, hiring an SEO expert can be challenging.
The first thing to do is look at their own website because a great digital marketing company will make sure their website represents what they offer. Here’s what to keep in mind:
Is their website easy to navigate?
An integral part of content marketing and SEO is user experience. The easier it is for someone to find an answer to their question on a website, the better Google will rank that website.
If you are thinking of hiring a digital marketing agency, go to their website, see if it is easy to navigate. Imagine that if you hire them for your local business, what you see on their website is what you will see on your website.
In order to know if a website is easy to navigate, simply ask yourself, where am I right now? do I know what I am looking at? will my current and former clients feel the same way on my website if I hire these guys? am I visually lost in finding things on the website.
Are your questions answered clearly on the website?
Another sure-fire way to evaluate good SEO services is by determining what answers are provided on the SEO agency website you are thinking of hiring.
Think of the reason you are on the website in the first place, most likely it is a question you need to be answered. Is that question being answered by navigating their website?
If they do not know how to answer your basic questions before you even reach out, most likely they will treat your website the same way.
Does their website load fast on your mobile device?
Page speed is another great indicator of your prospective SEO agency’s skill at SEO and search engines are clear on this. The faster your website loads, the more chances visitors will be sent to it.
Web design is key to page speed improvement and a good web design company will know this and put it to practice on their own website.
1-Go to GTmetrix.com
2-Copy paste their URL(website address) into the blank search field, click “Analyze”
If their score is less than 80, they don’t know what they are doing.
Having a fast-loading website is KEY to great SEO and web design so if their own score is low, what makes you think they will work on making your score better?
The above tests are all free for you to do before you even set up a call with any SEO agency or consultant so you will be saving money and time. The only drawback is time.
You will need to fix all issues preventing fast load speed on your site yourself unless you hire a web design company like SAAI consulting to do it for you. We include page speed improvement as part of all our responsive web design packages as we know how important it is.
How much To Improve My Website?
Price price PRICE! everyone already working with an SEO agency can tell SEO can be expensive. This is why:
Ideally, the more money you spend, the better you will rank.
The mere word marketing means you are promoting a product.
In this case, the SEO consulting services you hire will promote your entire business through different kinds of internet marketing in order to improve your search traffic bring your way more search results from Google.
The reason I say ideally is that, only if your consultant does the right things, you will then see the SEO strategies work.
Expensive is relative to the results you are getting.
If your bottom line is increasing over time because of the SEO campaigns helping you rank(come up on page 1 of Google) then you won’t care how much you are paying your SEO agency.
A good digital agency will be able to accommodate your spending from low to high as your website’s search results improve with their search engine marketing services.
Monthly SEO cost will vary for you but there is a good chance the cost will be determined by one or more of the following:
Number of Keywords you are trying to rank for.
The more keywords need to improve organic search, the more money you will need to spend.
Based on our past clients and other fellow internet marketing companies we know, the average price from a reputable SEO consultant will be between $700.00 to $2,000.00 a month with the lower price ranking you for 2 or 3 keywords and the higher price ranking you for 9 to 10 keywords. This is as technical as technical SEO gets.
The amount of time you will be hiring the SEO agency
If you are signed up for one year, there is a good chance you will end up paying more but, there is a really good chance you will see results from both your local search results, google ranking, and local listings when someone searches in Google.
If you are signed on for 6 months or less, you will save money but the results will most likely not be optimal. Your content strategy most likely will not be fully realized and your search traffic will suffer as a result.
Search engines take consistency very seriously when it comes to rankings so if you stop providing value, it is assumed by Google you are no longer relevant.
The reason for this is that it takes an average of more than 6 months to rank for anyone keyword.
Should I hire someone for SEO?
This is the pivotal question you will now have to answer given the information above.
Hiring the right consultant/agency for SEO will save time and effort in the long run.
This is because running an SEO campaign, when done correctly takes a lot of research.
Just blog posts alone, which are a proven way to rank for keywords, each need to be more than 2000 words when written.
An SEO agency does the research, puts the information together in a blog post, and then adds that blog post to your website.
If you are JUST starting out, I recommend hiring an agency that does website design and online marketing.
The above will guarantee that your business is set up correctly online.
This means that all the things needed for your website to rank will be done from the get-go. From user experience to page speed etc.
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
WITH an effective page DESIGN-Your online presence will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get the idea.
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walk into the mall and had NO choice BUT to go through a random store first? well, SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business on page 1 of Google so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk so NO ONE ever goes there.
If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get the idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.
3-We ONLY take on about 2 to 3 ideal clients at a time to ensure we give you our undivided attention.
We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”
4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.
If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.
You can also continue learning about web design and SEO for your website by reading some of our other blog posts below