Top 10 Factors: Website Builder vs Professional For Your Brooklyn Website

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Hey there!

In 2023, having a robust online presence is essential, and it all begins with a solid, user-friendly website. 

However, you may be at a crossroads when creating a website for your Brooklyn business. 

Should you use a website builder and take the DIY route or hire a professional web designer? 

It’s a crucial decision, and the answer can sometimes be clearer-cut as it relies heavily on your specific business needs, available resources, and long-term online goals.

In this comprehensive guide, we’re diving deep into the “Website Builder vs. Professional” debate to give you a clearer perspective. 

We’ll walk you through the pros and cons of both paths, helping you understand which option will best serve your Brooklyn business. 

From assessing your business needs to analyzing the advantages and limitations of website builders and professional services, we aim to give you the necessary information to make an informed decision.

To further help you navigate this critical choice, we’ll offer a comparative analysis and reveal the top 10 factors to consider. 

You’ll discover crucial questions to ask before making your final decision, and we’ll provide real-world examples of Brooklyn businesses that have thrived using both methods. 

By the end of this guide, you’ll feel more equipped to take the next step on your digital journey. 

Welcome to our “Top 10 Factors: Website Builder vs. Professional For Your Brooklyn Website.”

Here we go!

Understanding Your Business Needs

To reach business goals youve got to prepare for them

Identifying the specific goals for your website is a crucial first step when deciding between using a website builder or hiring a professional web developer. 

Ask yourself, “What do I want my website to achieve?” Your goals range from establishing an online presence for your Brooklyn-based store, selling products through an e-commerce platform, or providing essential information about your services. 

For instance, an online clothing store, like Brooklyn Denim Co, might prioritize an e-commerce platform for product sales. 

At the same time, a local eatery, like Juliana’s Pizza, may focus more on showcasing its menu and providing contact details. 

By defining clear objectives, you can better gauge the complexity of your website and the skillset required to build it.

Next, analyzing your skillset and the resources available is essential. 

Are you tech-savvy with a basic understanding of website design, or does the mere thought of coding send you into a spin? 

Be honest about your capabilities because a website with poor functionality can harm your business image.

Suppose you have a lean budget and the willingness to learn. 

In that case, a website builder like Wix or Squarespace can be cost-effective. 

They offer user-friendly interfaces and pre-designed templates, allowing you to build a professional-looking website without coding knowledge.

However, if your website needs are more complex or if time is a constraint, hiring a professional web developer could be a more viable option. 

A professional can bring technical expertise, creative design skills, and experience that ensure your website is functional, visually appealing, and optimized for search engines. 

Ultimately, choosing a website builder or hiring a professional should align with both your website goals and the resources you have at your disposal.

Website Builders: Pros and Cons

Pros and Cons, blank paper with different colours to write positives and negatives


Wix is a versatile and user-friendly website builder, ideal for beginners. 

It offers over 500 templates, an intuitive drag-and-drop editor, and a wide range of features, such as social media integration, e-commerce capabilities, and SEO tools. 

Wix’s pricing starts with a basic free plan, but their premium projects range from $14 to $56 per month for advanced features. 

One mistake to avoid with Wix is overlooking their mobile editor.

After designing your website on a desktop, always check and optimize the mobile view to ensure it appears correctly on all devices.


Known for its sleek, high-quality designs, Squarespace is a good fit for creative businesses. 

It provides a variety of customizable templates and includes features like e-commerce, blogging, and appointment scheduling. 

Squarespace’s plans range from $12 to $40 per month. 

A common mistake with Squarespace is neglecting SEO settings. 

Use their SEO features to help improve your website’s visibility on search engines.


If you’re planning an e-commerce website, Shopify is a strong contender. 

This platform offers robust selling tools, various payment gateways, and extensive integrations. 

Shopify’s plans range from $29 to $299 per month. 

A mistake to avoid with Shopify is ignoring the availability of apps in their marketplace, which can provide additional functionalities to your online store.


Weebly is another excellent option for small businesses, with a simple interface and a decent range of features, including e-commerce, contact forms, and community forums. 

Pricing starts with a basic free plan; premium plans range from $6 to $26 per month. 

A fundamental mistake to avoid with Weebly is not taking advantage of its built-in analytics, which can offer valuable insights into your website’s performance and visitor behavior. is a dynamic website builder that supports all types of websites. 

It offers a wide variety of themes and extensive customization options with access to a library of plugins for additional functionality. 

Pricing starts at $4 per month for a personal site and goes up to $45 for an e-commerce site. 

One common mistake to avoid with is confusing it with is a hosted platform with hosting in its plans, whereas is self-hosted, meaning you’d need to find and pay for hosting separately.

Website Builder Limitations

Limit, word as banner headline

While website builders have many advantages, such as ease of use, affordability, and quick setup, they have limitations that can impact your Brooklyn-specific website’s performance and scalability.

The first major limitation is the lack of customization. 

Many website builders work on a template-based system. 

While these templates provide a good starting point, they can limit your creative control over the site’s design. 

This might result in a website that looks similar to many others, failing to effectively capture your brand’s unique identity or resonate with Brooklyn’s distinct culture and vibe. 

Moreover, website builders must often be equipped to handle complex functionality needs like advanced e-commerce setups, custom integrations, or intricate design elements.

The second limitation revolves around scalability. 

As your Brooklyn business grows, you may add more advanced features or expand your site’s capacity. 

However, many website builders need help matching the complex functionalities of custom-built sites. 

Moreover, as your site grows, you could outgrow the builder’s hosting capabilities, leading to slower load times and potentially negatively impacting your site’s performance. 

Website builders are great for startups and small businesses, but they pose challenges as your business scales up.

Hiring a Professional: Pros and Cons

Successful webdesigner

Professional web design services offer customized solutions for businesses wanting a unique online presence. 

These services leverage the skills of expert web designers and developers who collaborate closely with you to understand your business goals, target audience, and unique brand identity. 

With this understanding, they build a website that reflects your business ethos and is designed to engage your Brooklyn audience. 

Professional services ensure that your website is built according to the latest web standards and optimized for search engines and the end user.

The cost of hiring professional web design services can vary considerably and is influenced by several factors. 

The complexity of your website plays a big part: a basic, informational site will generally be less expensive than a fully functional e-commerce site. 

According to a 2022 survey by WebFX, small business website projects, for example, can range from $1,000 to $10,000, while e-commerce websites can cost between $5,000 to $40,000. 

The level of customization required is another factor, with more unique, tailored websites generally costing more. 

Lastly, the reputation and experience level of the professional or agency you hire can influence the cost. 

More experienced professionals may charge higher fees but typically deliver superior results.

The benefits of hiring a professional web designer are numerous. 

A custom-designed website provides unparalleled personalization, allowing your online presence to perfectly reflect your brand and resonate with your specific Brooklyn audience. 

Plus, professionally designed websites are scalable and flexible, offering room for future growth. 

Professional web designers also have expertise in SEO optimization and mobile compatibility, which are crucial for a successful online presence. 

Statista reports that as of February 2021, mobile devices (excluding tablets) accounted for 54.8% of global website traffic, underlining the importance of a mobile-optimized website.

However, there are potential drawbacks to hiring a professional. The higher initial cost is a significant factor. 

Investing in professional web design services can be a substantial outlay, especially for small businesses or startups working with tight budgets.

The timeframe for website development is another potential downside. 

Custom websites can take weeks or even months to create, which might not work for businesses needing a website quickly.

Lastly, maintaining a professionally designed website might require ongoing professional support. 

This can increase costs and necessitate coordination whenever you want to update or change. 

Therefore, hiring a professional and using a website builder should be based on a thorough assessment of your business needs, resources, and timeline.

Comparative Analysis: Website Builder vs Professional

Making comparative analysis

There are several key considerations when deciding between using a website builder and hiring a professional for your Brooklyn business website.

Firstly, the cost comparison

As mentioned earlier, the cost of a professional web designer can range significantly, with an average range between $1,000 to $10,000 for a small business website and up to $40,000 for a comprehensive e-commerce site. 

On the other hand, website builders typically have monthly or yearly subscription fees ranging from $10 to $200 per month, depending on the features required. 

Statistically speaking, website builders may seem more cost-effective initially, but these costs can add up over time, especially if additional features or services are needed. 

Here’s the source for the statistic.

The time investment is another crucial factor. 

Website builders generally offer a faster route to launch a website, which could be vital if you’re on a tight deadline. 

However, the learning curve and the time spent perfecting the design should not be underestimated. 

In contrast, hiring a professional involves a more substantial upfront investment, especially during the initial consultation and design phase, but less time investment in the long run. 

According to a survey by GoodFirms, 52% of small businesses said their website took 1-2 months to design and launch.

Regarding customizability and uniqueness, website builders provide a range of templates, which may limit the level of customization available. 

For a truly unique website that stands out in the bustling Brooklyn market and fully aligns with your brand, a professional web designer offers unparalleled customization.

Maintenance and support is another area to consider. 

Most website builders provide technical support as part of the subscription, although the quality can vary. 

Professional web designers often offer maintenance packages at an additional cost, which could provide a more personalized level of support.

Lastly, a professionally designed website usually has the upper hand when considering future growth and scalability. 

They are built with scalability in mind, accommodating the growth and evolution of your business. 

While offering scalability to an extent, website builders might require more advanced features or additional apps as your business grows, leading to increased costs.

In conclusion, the decision between a website builder and a professional web designer ultimately depends on your budget, time constraints, technical skill level, and the specific needs of your business. 

It’s about finding a balance that will serve your Brooklyn business now and in the future.

The Top 10 Factors to Consider

Number 10 sign on a red asphalt.

1- Business Goals

Begin by identifying your specific goals. 

Are you planning to sell products online, provide information about your services, or create a blog to share your insights? 

Website builders like Wix or Squarespace can be sufficient for smaller-scale operations or businesses that don’t require complex functionalities. 

However, your goal is to create a large e-commerce platform or a site with unique features. 

In that case, you might find website builders’ capabilities need improvement. 

Professional web designers can tailor your site to fit your specific business goals.

2- Budget


Your budget will largely influence your decision. 

According to Website Builder Expert, a DIY website can range from $0 to $300 per year, while hiring a professional web designer can cost between $1000 to $10,000 or more. 

While website builders can be more cost-effective initially, professional web designers may provide better value in the long run for complex websites.

3- Time


How quickly do you need your website up and running? 

With their user-friendly drag-and-drop interfaces, website builders can help you launch a website quickly. 

According to a GoodFirms survey, 52% of businesses could get their website live within 1-2 months with a website builder. 

A professionally designed website, on the other hand, often takes longer due to the customization process.

4- Technical Proficiency


Your level of technical proficiency is also a crucial factor. 

Website builders generally don’t require coding skills and offer a more straightforward approach for beginners. 

In contrast, working with a professional web designer may require a basic understanding of web design concepts to communicate effectively and make informed decisions.

5- Control and Customizability

Web design software

Suppose you want complete control over the look and feel of your website. 

A professional web designer will offer more flexibility and customizability in that case. 

A professional can craft a website that fits your exact vision. 

In contrast, website builders offer templates that limit the level of customization.

6- Support and Maintenance

IT support customer support manager talking on videocall conversation conference online in headset

Consider who will maintain the website after it is live. Website builders typically include technical support, while professional designers might offer separate maintenance and support packages. 

7- SEO and Digital Marketing Requirements

Listening to clients requirements.

For online visibility, SEO is a critical factor. 

While website builders offer basic SEO tools, a professional web designer with advanced SEO knowledge can better optimize your website. 

According to a BrightEdge study, 53.3% of all website traffic comes from organic search, highlighting the importance of effective SEO.

8- Scalability for Future Growth


As your business grows, your website will need to adapt. 

Website builders may need more scalability and advanced features. 

A professional web designer can plan for future growth, creating a website that can evolve with your business needs.

9- Local Market Needs and Preferences

magnifying glass with local seo alphabet words.

A Brooklyn-specific website should reflect the needs and preferences of the local market. 

A professional web designer familiar with the Brooklyn market can incorporate local elements more effectively than a standard website builder.

10- Personal Preference and Comfort

Yes and NO on a white cubes on yellow background. Approving, voting or right decision concept.

Finally, your personal preference and comfort level with technology plays a role. 

Some business owners prefer the DIY website builder approach, while others prefer to delegate to a professional.

Making the Final Decision: Questions to Ask


Is There a Free Trial or Money-Back Guarantee? 

Always check if they offer a free trial or money-back guarantee when opting for a website builder. 

Most reputable website builders like Wix, Squarespace, or Weebly offer a trial period where you can explore the platform and its capabilities. 

Consider considering using their service if they don’t offer this. 

On the other hand, a professional web designer is less likely to offer a money-back guarantee due to the bespoke nature of their work. 

However, they might be willing to provide revisions within the project scope to ensure your satisfaction.

What Kind of Customer Support is Available? 

Understanding the level of customer support available is crucial for maintaining your website. 

For website builders, support usually comes in email or live chat and, occasionally, phone support. 

Also, check out their help centers and community forums for self-help resources. 

A professional web designer might provide a specific support and maintenance package post-launch, or they might offer a la carte services on an hourly basis. 

Make sure to clarify the level and type of support available before deciding.

What Are the Terms of Service and Privacy Policy? 

It’s easy to overlook the fine print, but understanding the Terms of Service (ToS) and Privacy Policy can prevent potential legal issues. 

For website builders, the ToS typically covers the use of their software, intellectual property rights, user responsibilities, and termination clauses. 

The Privacy Policy should detail how they handle your and your website visitors’ data. 

On the other hand, when hiring a professional, you should have a clear contract detailing ownership of the website design and code, payment terms, deadlines, confidentiality, and how conflicts will be resolved.

When making the final decision, weighing your business needs, resources, and the 10 factors discussed above against these final considerations is crucial. 

Whether you use a website builder or hire a professional web designer, the goal is to create a website that accurately represents your Brooklyn business and effectively serves your customers. 

Remember, your decision isn’t permanent; as your business grows and changes, so too can your approach to web design.

Real World Case Studies: Success Stories of Brooklyn Businesses

Case study

Let’s explore some businesses that have had success using both website builders and professional web designers.

Brooklyn Brew Shop 

A Brooklyn-based business selling beer-making kits, successfully used Shopify, a famous website builder. 

Shopify’s interface is user-friendly and comes with integrated e-commerce solutions. 

This has helped them create an online store that is not only attractive but also functional. 

The store beautifully showcases its products and simplifies the purchasing process for customers.

Rudy’s Music 

A historic guitar shop in Brooklyn uses Squarespace, another website builder. 

Squarespace’s robust features and aesthetically pleasing templates allowed them to create an online presence that truly encapsulates the spirit of their physical store, showcasing the quality of their products.

Knot & Bow 

A Brooklyn company offering unique gift wrap and party supplies created their website using the website builder, BigCommerce. 

The platform’s e-commerce capabilities enabled them to set up an online store that mirrors the quirkiness and charm of their products.

On the other hand, many Brooklyn businesses have greatly benefited from hiring professional web designers:

Margo Selby 

A Brooklyn-based textile design studio. 

The company’s website is one-of-a-kind and visually captivating. 

An expert web designer crafted it to showcase their products and the artistic techniques used to create them. 

Visitors are treated to a fully immersive experience.


A fine jewelry and home goods store in Brooklyn, hired a professional to design their website. 

The resulting design mirrors their products’ minimalistic and high-quality aesthetics, offering customers a seamless e-commerce experience.

As you can see, whether you choose a website builder or a professional web designer largely depends on your business needs, resources, and the level of customization you desire for your website. 

Both paths have produced successful results for Brooklyn businesses.

To go back to our Ultimate Guide: Creating a Brooklyn Business Website, click here.

That’s it for this one! If any questions, you can reach out to us here.

Till next time!

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