The Brooklyn Blueprint: 7 Steps to Unmatched Site Sales Support(in 2023)

Positive sales agent at work, portrait.

Hello there!

Navigating Brooklyn’s E-site sales is a lot like trying to find your way on the subway during rush hour. 

You’ve got the locals who know exactly what they want, completely lost tourists, and that one guy who insists on performing an impromptu show – all while you’re just trying to make a sale. 

And let’s not forget the occasional track change that throws everyone off. 

Whether you’re aiming for the express line to success or fearing you’ve been stuck on a stalled train, this blueprint guides you through the labyrinthine tunnels of Brooklyn’s unique market.

But fear not, aspiring Brooklyn sales mogul! We’ve assembled the quintessential guide for transcending the ordinary and achieving unparalleled site sales support. 

With seven steps, each more Brooklyn than a hand-tossed artisanal pizza, you’ll uncover the secrets that make Brooklyn’s market a place where e-commerce dreams come true (or at least where you can make a decent living without moving to Jersey). 

You’re in for a treat, from knowing your customer like the back of your favorite deli menu to marketing strategies that could outshine even the most dazzling rooftop bar.

Why Brooklyn, you ask? Why not? Brooklyn’s where creativity thrives, and standing out means being yourself (but with a little more flair). 

We’ve got hipsters, families, artists, and, yes, even tech gurus. 

It’s the melting pot of e-commerce potential, where sales and culture intertwine like the best kind of soft pretzel. 

Buckle up; we’re about to take you on a ride that’s more thrilling than a spin on the Coney Island Cyclone. 

Hold onto your artisanal coffee; this journey’s just getting started!

Step 1: Know Thy Customer, Like Your Favorite Deli Order 

Deli. Delicatessen store sign on a concrete wall

For this step, we dive into the mysterious world of Brooklyn customers, where the coffee’s always cold-brewed, and a good bargain is even more satisfying than finding a parking spot in DUMBO.

Understanding the Brooklyn customer psyche is a little like trying to find the perfect avocado at the farmers’ market – complicated, often mystifying, but deeply rewarding. 

You see, Brooklynites aren’t just any customers. 

They want quality, flair, a touch of local, and a good story behind the product. 

And they’ll detect insincerity faster than you can say, “That’s not actually gluten-free.”

2019 study reveals that 79% of Americans now shop online. 

But if you think that applies uniformly across the borough, you need clarification. 

You see, Brooklyn online shoppers are an exclusive breed. 

They want the convenience of the web combined with the personality of the corner store where the owner knows their dog’s name.

Now, how to get inside this complex mind? Believe it or not, eavesdropping at local diners is not as absurd as it sounds. 

Call it casual market research, if you will. 

The beauty of Brooklyn is its culture of sharing – whether it’s food, stories, or passionate opinions on everything from coffee beans to the latest app design. 

Just make sure you’re discreet; nothing ruins a good bagel experience like being caught spying on a neighbor’s conversation about their favorite online stores.

Don’t limit yourself to passive listening. 

Dive into local forums, Facebook groups, or even the comments section of local news sites. 

Engage, interact, and ask questions. 

You can even conduct formal surveys only if they’re as informal as a Sunday stroll in Prospect Park. 

This is Brooklyn; we don’t do stuffy.

Questions you may encounter:


Q: How do I capture the authentic Brooklyn vibe in my site’s design?

A: Think locally sourced content, community-driven initiatives, and visuals that scream individuality. 

If it looks like something that could be plastered on a billboard in Times Square, rethink it.

Q: How do I make my products resonate with Brooklyn’s diverse community? 

A: Showcase the real people behind the product and highlight local connections. 

Be inclusive and celebrate the diversity that makes Brooklyn great.

One great resource to dive into the minds of Brooklynites is Nextdoor, where neighborhoods connect. 

Here you’ll find unfiltered opinions, needs, desires, and maybe even a few friendly squabbles over the best locally brewed IPA. 

It’s a virtual diner where you can eavesdrop without shame.

So, dear aspiring Brooklyn online entrepreneur, you’ve been equipped. Use your newfound tools wisely, for with great knowledge comes great responsibility. 

May your sales soar higher than rent prices, and may your customers feel more at home with your site than their favorite brunch spot. 

And remember, when in doubt, just ask yourself, “What would Biggie do?”

Step 2: Build a Bridge, Not Just Any Bridge – A Brooklyn Bridge of Trust! 

Bridge in Brooklyn

For this step, let’s delve into building a bridge of trust sturdy as the Brooklyn Bridge and possibly adorned with a hot dog stand.

Transparency is the foundation of trust. 

It’s about being clear with your customers, like telling them that your “homemade” pickles were made in a New Jersey factory. 

Oops! Kidding aside, it’s about showing them exactly what they’re buying, how much they’re paying, and that you’re not just a faceless entity hidden behind a trendy logo. 

Openness and honesty are where trust starts.

Let’s talk humor. 

It’s like the suspension cables of our trust bridge. 

It holds everything together but in a light, graceful way. 

If you can make your customers laugh, you can make them feel at ease. 

It’s like sharing a joke with a friend while waiting for the ever-late L Train. 

But be careful not to cross into the land of eye-rolls; it’s a fine line between chuckles and cringes.

Hot dog stand, anyone? What we mean here is adding that familiar, comforting touch. 

It’s the equivalent of seeing your favorite hot dog vendor on a cold, rainy day. 

Make your website feel like a local hangout spot. Friendly, accessible, and minus the dubious meat products.

Testimonials and reviews can be as reassuring as your favorite grandma’s meatball recipe. 

But make sure they’re authentic because, according to BrightLocal, 93% of local consumers use reviews to determine if a local business is good or bad. 

And your mom’s rave review of your website doesn’t count. Sorry, Mom.

Questions plague us all, like “Why is this artisanal coffee $7?” But for our purposes, here are two vital ones:


Q: How do I get authentic testimonials when I’m just starting? 

A: Reach out to your first customers, ask for honest feedback, and offer a small incentive. 

Just avoid pestering Aunt Sally for that five-star review.

Q: How can I make my site feel local and trustworthy? 

A: Personalize! Share your story, showcase local landmarks or cultural quirks, and engage with local events.

For those looking to truly master the art of trust-building, I highly recommend Trustpilot’s Guide to Building Online Trust

This guide will give you the tools, the philosophy, and the inspiration for that hot dog stand.

Building a bridge of trust in the online world of Brooklyn is like constructing a monument in a bustling, never-sleeping city. 

It takes patience, creativity, and genuine care. 

Throw in a little local flair, some genuine testimonials (again, not from your mom), and an openness that would make the Brooklyn Bridge proud, and you’re on your way. 

Just remember to hold the mustard on those virtual hot dogs.

Step 3: Offer Products as Unique as a Brooklyn Hipster’s Beard 

Young male hipster twins with red hair and beards on canal waterfront

For this step, here’s how to offer products with as much panache as a hipster’s perfectly coiffed beard.

First things first, a niche. 

Think of it as that little spot in Williamsburg where they only sell vegan, eco-friendly socks knitted by left-handed artisans. 

Ridiculous? Maybe

But also unique, memorable, and serving a specific audience. 

Finding your niche is about understanding what makes you different. 

If you’re just another bagel in the deli, no one’s going to remember your poppy seeds.

Once you’ve found your niche, it’s time to describe your products in a way that doesn’t induce eye-rolling or spontaneous napping. 

Ditch generic adjectives like “amazing” and “innovative.” 

Brooklynites are craving authenticity, not buzzwords. 

Describe your products like you would to your coolest friend over craft beer. 

If they’re smirking and not cringing, you’re onto something.

But hold on, let’s not get too whimsical. Balance your creative storytelling with hard facts. 

According to this report, 20% of purchase failures are potentially a result of missing or unclear product information. 

So make sure to tell them why your artisanal mustard is the best thing since sliced, well, artisanal bread.

Here’s where we dig deep into the questions that plague many a Brooklyn online seller:

Businessman doing a presentation in a meeting with his team asking questions in a conference room.

Q: How do I find my unique niche without alienating potential customers? 

A: Research, empathy, and understanding your audience. Serve a specific community, but do it in a way that invites others to join. 

Think of it as an exclusive club that everyone’s invited to.

Q: How do I write engaging descriptions that stay moderate? 

A: Use humor, real-world comparisons, and relatable language. 

Please don’t write a novel; keep it short, engaging, and informative.

Brooklyn products are not about blending in. 

They’re about making a statement. 

Let your products tell a story, connect them to the local culture, and make them feel like a part of a neighborhood. 

The key here is to understand that uniqueness is not about being quirky for quirkiness’s sake – it’s about resonating with the people you’re serving.

For those looking to dig even deeper, Shopify’s guide on writing product descriptions is a fantastic resource to explore. 

This guide gives you an idea of crafting unique and eye-catching descriptions without falling into the trap of clichés.

Unique voices rise above the din in the grand, bustling bazaar of Brooklyn e-commerce. 

So embrace your inner hipster beard – whether carefully sculpted or wildly untamed – and let your products shine with the same uniqueness.

Remember, if your descriptions become as confusing as the G train’s schedule, it’s time to step back and simplify. 

Brooklyn’s complicated enough without your mustard getting all metaphysical on you.

Step 4: Customer Service That’s More Reliable Than the L Train 

Empty subway train in New York city

This step is all about reliability, here we go:

First and foremost, customer service needs to be as Brooklyn as a Coney Island hot dog. 

Your support team should understand the local lingo like “fuhgeddaboudit” and “mad brick out.” 

It’s not about talking like a 1920s gangster; it’s about connecting with the locals in a language they appreciate. 

It’s like giving directions without saying, “take the L train.”

Training teams to use local idioms and understand the nuances isn’t a walk in Prospect Park. 

Incorporating a human touch in customer service isn’t about teaching your chatbot to enjoy a classic New York slice (although that would be something). 

It’s about empathy, connection, and maybe teaching it to fist-bump. Imagine your chatbot responding with “No problem, pal!” instead of “Your request has been processed.”

Gartner survey indicates that 89% of companies compete primarily on customer service. 

You want your service to stand out like the colors of an evening sky over the East River, not get lost in the crowd like a Midtown tourist.

And let’s be frank, not even your mom wants to read a canned response. 

Invest in training that makes your support team sound like human beings, not robots imitating human beings imitating robots. You get the point.

Questions? I knew you’d have ’em:

Question mark

Q: How do I make sure my support team doesn’t overdo the local lingo? 

A: Like a perfectly baked pretzel, it’s all about balance. 

Train them to understand when to drop a “y’all” and when to stick to standard English.

Q: Can chatbots really learn to fist-bump? 

A: Metaphorically speaking, yes! Personalize those automated responses so that they feel as welcoming as your favorite dive bar.

Step 5: A Website That Doesn’t Make You Wish for a Brownstone’s Simplicity 


In the bustling digital streets of Brooklyn’s web, standing out is like being the guy with a real beard in a sea of hipster wannabes. 

Your website must reflect the local vibe but don’t overdo it. 

Like a well-crafted local brew, balance the flavors. 

Use recognizable landmarks, but avoid plastering the Statue of Liberty all over the place. 

It’s about subtlety and understanding your audience.

Now, we all love brownstones for their elegance and simplicity. 

Your website should echo this without looking like a relic from the ’90s. 

Use clean lines, neutral colors with pops of something bold, like the street art in Bushwick. 

And don’t make users hunt for information like they’re searching for a rare vinyl in a vintage store.

According to Adobe, 38% of people will only engage with a website if the content or layout is attractive. 

That’s nearly 4 out of 10 guests leaving your rooftop party because they don’t like the view. 

So, choose your design like you’d pick your apartment – with care and an eye for comfort.

Questions time! New Yorkers love to question things like “Why is rent so high?” but for now, let’s focus on these:

Question mark, Question mark background.

Q: How do I make my site reflect Brooklyn without looking tacky? 

A: Think of the local culture and authenticity. 

Use local photography, highlight community stories, and lay off the excessive skyline silhouettes.

Q: How can I ensure my website’s navigation is smoother than the Coney Island Cyclone ride? 

A: Structure it like a well-planned subway route (just not the G train). Clear headings, a logical flow, and a visible search option. 

If users need a map, you’ve lost them.

Ease of navigation is key. 

It’s like finding your way around the city without asking a busy New Yorker for directions. 

Utilize drop-down menus, prominent call-to-action buttons, and breadcrumb navigation. 

Create a path that even a disoriented tourist could follow.

For those seeking professional guidance (and we’re not talking about a guided tour of DUMBO), check out Smashing Magazine’s guide to intuitive web design

It’s like having a savvy local show you the ropes without the judgmental looks at your shoes.

Finally, let’s cap it off with this: your website should be as welcoming and navigable as your favorite Brooklyn neighborhood. 

It’s not just about the landmarks; it’s about the soul of the place. 

And if you nail that without making people wish for a brownstone’s simplicity, you’ve made it. 

Now, who’s up for a ride on the Cyclone? Not your website’s users, that’s for sure.

Step 6: Marketing More Effective Than Shouting From a Rooftop Bar 

Roof top bar terrace

Oh, Brooklyn, where the marketing scene is as vibrant as a rooftop party in Williamsburg! 

You could shout your business from that rooftop bar or harness the power of social media and email marketing without looking like you’ve been hit with the “crazy” stick. 

Here’s how:

Social media in Brooklyn is like a packed subway car during rush hour: chaotic but full of opportunity. 

Your strategy shouldn’t be like that guy preaching about aliens on the L train. 

Instead, channel the neighborhood’s vibe into posts that engage rather than enrage. 

Show the world your unique twist on things, not the ramblings of a madman.

Let’s get personal. 

No, not “spilling your life story at a dive bar” personal, but tailored content personal. 

Research your audience, find out what makes them tick, and then deliver content as enticing as a perfectly crafted cocktail. 

Make them want to click, not just scroll, by ignoring that street performer juggling chainsaws.

Now, email marketing

It’s an art that’s more nuanced than figuring out which local brunch place doesn’t have a two-hour wait. 

You don’t want people to feel like they’ve been spammed by a pigeon. 

Craft emails that are more inviting than a sunlit Brooklyn Heights brownstone. 

Focus on quality, not quantity, like a finely curated thrift store.

According to Mailchimp’s statistics, the average open rate for retail emails is 20.96%. Aim higher than that. 

Aim for the Brooklyn Bridge, not just the overpass. 

Segment your List, personalize the content, and for Pete’s sake, write subject lines that don’t scream, “I’m as generic as a chain coffee shop next to a local roaster!”

Questions? Sure, let’s tackle a couple of things:

Question mark

Q: How do I make my social media posts stand out in Brooklyn’s crowded scene? 

A: Think local, act social. Engage with community events, highlight local stories, and remember, humor goes a long way – just not the type that’ll get you thrown off the subway.

Q: How can I ensure my email marketing isn’t in the spam folder, like last week’s leftover pizza? 

A: Quality over quantity. Send relevant content, use engaging subject lines, and segment your audience like you’d pick toppings at your favorite pizzeria.

Feeling overwhelmed? Fear not. 

Hootsuite has a resourceful guide on social media marketing that’s more enlightening than a hipster’s explanation of artisanal coffee. 

It’s your ticket to success without the artisanal price tag.

Remember, folks, marketing in Brooklyn can be clearer than finding a parking spot on a Saturday night. 

With a keen eye on your audience and a little creativity, your marketing can be more enjoyable than a rooftop bar in the summer, and your emails more welcome than a food truck at midnight. 

Step 7: Analyze, Refine, Repeat – No, This Isn’t a Trendy New Dance Move 

Businessman analyzing data with a touch screen

Analytics may seem like a chore you’d rather avoid, like that pile of clothes you’ve been meaning to donate for six months but trust me, it’s essential. 

Here’s how you can nail it down, Brooklyn-style:

Analyzing, refining, and repeating – it’s not just the steps to creating the perfect bagel; it’s also the way to a successful sales strategy. 

In Brooklyn, we don’t just settle for good enough; we want the best, like that perfect slice of pizza. 

That means constantly evaluating what’s working and what’s flopping harder than a tourist’s attempt at a Brooklyn accent.

First things first, you need to know what to analyze

Is it your conversion rate? Your bounce rate? Or the number of customers that ran screaming from your site, metaphorically speaking. 

Pinpoint your key performance indicators and treat them like your favorite local landmarks. 

Visit them often and know them inside out.

So, you’ve got data more complex than a subway map during construction. 

Now what? Break it down like you would dissect the flavors in that trendy fusion taco place down the block. 

Look for trends, spikes, and drops, then determine what caused them. 

Was it that killer sale you had, or the unfortunate day your website looked like it was designed by a cat walking on the keyboard?

Statista says the average bounce rate in retail is around 20-45%. 

If you’re hitting higher than that, it’s time to refine like you’re perfecting your grandmother’s secret marinara sauce recipe.

Questions? I got answers:

Investigating question

Q: How often should I analyze my sales strategies? 

A: Analyzing is like checking your fridge – do it regularly, or you might find something unpleasant. 

Weekly or monthly, depending on your traffic and sales volume.

Q: Can I make sense of my analytics without a degree in rocket science? 

A: Absolutely! Tools like Google Analytics have more user-friendly dashboards than a ’50s diner.

Speaking of tools, here’s a handy one: Google’s Analytics Academy

It’s like that wise old neighbor who knows everything about the block. 

Only it’s about your website’s analytics. 

Dive in, and you’ll interpret data better than your nephew interprets your vague descriptions of “that thing, from that place.”

Lastly, always be prepared to pivot. Brooklyn’s full of surprises, and so is your sales data. 

If something’s not working, change it up faster than the latest hipster fashion trend. 

Refine and repeat, but remember what makes your site as unique as Brooklyn. 

Resources: The Hot Dog Stand of Useful Links 

Tips and tricks

Need extra help? Here we go:

First off, you’ll need a great platform to host your digital bazaar. 

Think of it as setting up shop in the right neighborhood. 

You’ve got Shopify, a platform that’s as cool and versatile as a rooftop garden party in Williamsburg. 

Then there’s WooCommerce for the WordPress folks, allowing you to tweak every nook and cranny, much like a Park Slope brownstone.

Now, let’s dive into the toolbox, as stuffed as the artisanal cannoli at that hipster bakery. 

Need some SEO mojo? Moz is your guy, wise and knowing like that corner deli owner. 

Want to dabble in email marketing without causing eye-rolls? Mailchimp is your quirky friend with all the catchy one-liners.

For those of you who want insights that hit harder than the realization that your favorite brunch spot has a line around the block, there’s Google Analytics

It’ll tell you everything you need to know about your visitors, except perhaps their favorite bagel topping.

If you’re going for a specific Brooklyn vibe, this guide on local SEO is your ticket. 

It’s like knowing exactly when to hit the subway to avoid crowds. 

Did you know that 72% of consumers who perform a local search visit a store within 5 miles? Find that gem at HubSpot.

Questions? You betcha:

Question and answers

Q: Do I really need all these tools? 

A: You don’t need all the toppings at the hot dog stand, but having options is nice. Pick what works for your business!

Q: Is Gary’s weird blog actually helpful, or just weird? 

A: Both! Embrace the weird – it’s part of what makes Brooklyn, well, Brooklyn.

For more SEO tips, click here.

That’s it for this one! thanks for reading and please don’t forget to leave a comment below!

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