The 4 must do’s for your Long Island web design and online marketing
The web design and online marketing for Long Island company is as an important as a task can get.
In this post I will go over 4 of the most important steps you must remember when putting together the web design for your Long Island business.
1-Understand why it is important for your business to have a website.
You might think, “it would be nice to have a website” but reality is that without a website, your business will never reach it’s full potential.
Here are a few reasons why your business must have a website:
1-24/7 employee that never sleeps(your website)
2-24/7 customer access
3-Customers will be more satisfied(more questions answered faster)
4-A website makes it a lot easier for customer to schedule appointments
5-A website can pre-screen customers for you. Think about the time you will save!
6-It sets your business apart from your non web competitors
7-A website can be a used to offer prices or sweepstakes to potential customers
8-You can keep customer information more secure. They will like this also
9-You website can be a place where valuable information is shared so all customers can learn more
10-A website is a GREAT data gathering tool for everything from types of leads to lead generation
11-A website makes it possible to promote your business in a different way, think Facebook or Twitter
12-You can reach 10 times the audience size than with a regular brick and mortar type of place
13-A website can be used to prevent the wrong kind of customer coming to you. This is a BIG one
14-Having a website makes it possible for Online Marketing(SEO) to take place.
Understanding your why will give you the motivation to get things going.
It will be like starting a car, once you get it started(web design) the gas(online marketing) will take care of the rest.
When reaching out to a Long Island SEO company, make sure they are able to provide answers and details to all the 14 points I raised above.
Web design agencies are a dime a dozen but agencies that can truly help after listening to your specific needs are harder to find.
SEO agencies receive regular complaints because lack of attention after signing you up is a common occurrence.
At SAAI consulting we guarantee we will continue providing attentive customer service as we only take on a handful of customers at a time.
The above prevents overload and diminished customer attention. WE are about quality rather quantity.
2-Have a solid web design plan
This is kind of where the rubber meets the road.
This is where you will actually need to sit down, and start putting together your website.
At SAAI consulting, we specialize in web design that is focused just on your business model.
This allows us to get down to work and allows you to relax and simply enjoy the end results.
As of 2021, there are a ton of options when it comes to creating and maintaining your own website.
Something to keep in mind is that all those options expect you to sit and learn something new:
Go here, and get cracking. Wix offers free and paid options but limited customization when compared to others.
I feel this is a great choice to start out but, it is inevitable that you will have to move your site somewhere else in the long run.
This is because once you get to a certain business size or volume, Wix will not be able to handle the bandwidth.
Click here for a great tutorial on how to do a basic website with Wix.
This is the software we use over at SAAI Consulting.
It offers almost limitless website customization options for your website but it is a bit on the techy side of things.
It takes a bit longer to learn but it is perfect for small, medium or large size businesses.
Click here for a tutorial on how to get started with WordPress.
This is similar to Wix above.
Very easy to use but limited in terms of optimization.
In time you will have to rely on a heavier software when it comes to your website size.
Click here for a Squarespace tutorial.
The one thing all of the above have in common is they will take you time to learn.
If you are a busy business owner who would rather focus on sales, or lead generation or month end calculations and just want to delegate, designing and maintaining your own website is not the way to go.
Web design is a very time consuming process as a myriad of details need to be chosen.
At SAAI Consulting, we specialize in quick turn around designs(about one week) that is focused.
We strategically put a plan together for your business.
When we say strategically put together, we mean we design with an eye for problem solving rather than looking pretty.
What will be the point of having a pretty website if the website is not making your day to day easier.
This can mean having a calendar set up that allows your customer to set their own appointments(and reduce your call volume).
To set up a basic calendar on your website:
Go to Youtube.com
Search for keywords “how to set up a website calendar using (name of your website design provider)
Or it can mean setting question filters that will reduce the amount of unqualified customers getting in touch with you.
To set up filters on your website to reduce the amount of unqualified customer coming through:
-Go to Youtube.com
-Type this into search bar “how to set up a question filter for my website”
Having a solid web design plan can be tricky because, and this goes for online marketing as well, the plan will always be changing and evolving.
Your website design needs to go through A/B testing, as well as constant changes because of this A/B testing.
Your customer base will change and your site needs to change along with them, with an eye to always provide better and better visitor experience.
Here is a recent blog post we did on specific web design strategies that can help your website.
Reach out to us at 585-326-0540 and we will be happy to walk you through the steps of our web design package.
3-If your content is not great, you are wasting your time.
Content is like the water inside the water bottle or like the air inside of your tires.
It’s the essential ingredient if your website will ever succeed.
From including keywords throughout your pages to providing expert advice as part of a lead attraction technique, content is as they say, KING.
Here are 3 main ways to provide great content:
1-Add a blog to your website.
A blog post is defined as a long type of essay which provides information and education to whoever reads it.
Your blog should be a place people talk about or point to when it comes to the latest information in your field.
Here are some blog post idea examples based on business type:
“The type 5 child safe glues to use in your home”
“Top 3 questions to ask your accountant when doing your taxes”
“How to know if your makeup is correctly applied before going on an audition”
As you can see from the above, when writing a blog post, the goal is to educate and provide value to those who are reading.
Google LOVES great content. It’s algorithm is practically impossible to crack except for one thing, CONTENT will always be top priority.
If your content is outdated, Google will ignore it.
Make sure that at least once a month, you are updating the content on your blog articles and every page on your site that is supposed to provide value.
One thing I like to do is add a “last updated” date to all my blog posts.
This allows Google to know when was the last time I updated all answers the questions people are searching for.
To know how to add “last updated” date to a blog post, go here.
3-Do LOOOONG content.
If your blog posts are less than 1000 words, they need to be revised to surpass 2000 words.
Google will compare your content to everyone else’s in a matter of milliseconds.
If your content is shorter, it is assumed you are not providing as much value as someone whose content is longer.
If potential visitors to your site want to know how to save money on their next vacation, they will type this into Google:
“How to save money on my next vacation?”
Your site answers the above with, “Go to expedia.com and search”
But a different site provides specific money saving tips, per country, and season, in different currencies.
Guess which of these 2 sites Google will send visitors to? that’s right!
At SAAI consulting, our online marketing packages range from 1 to 4 blog posts a month however, each and every blog posts is over 2000 words.
4-Whatever plan you choose, make sure long term growth is part of it
Now that we have spoken about web design and online marketing, lets talk about both of them together with an eye for long term growth.
In essence, good online marketing and bad web design will do you no good.
Good web design with no one being aware your website exist is no good either.
For your web design:
Make sure that your page is easily navigated by following the 3 click rule.
This basically means whatever your visitors are looking for should be found within 3 clicks after landing on your page.
Another way to look at the above is thinking that your page design should be concise and to the point.
Most visitors coming through will want the answer to their question right away.
These are the questions your land page should answer:
-What does your company do and what services do you offer?
The above is self explanatory and should take one or no more than 2 sentences.
Take a look at our landing page as an example:
-Details on each of your services
In this bit you provide links to the specific services you offer.
This will allow people to narrow down the question, “can this company provide the services I am looking for?”
-Call to action and/or a way to contact you
In this bit you provide a sign up form along with your phone number and email so people can reach out to you.
The above is all that should be on your landing page.
By organizing the information as shown above, your visitors will know immediately if you can help.
Blog, FAQ, About us, and all other pages normally found on websites should be seen as simple “bonus” after their initial question is answered.
One way to think of your landing page is as a digital flyer.
When visitors come through, they should know within 10 seconds what your business is about.
For your Online marketing:
Your online marketing will be based around keywords.
These keywords will be narrowed down according to what your business offers.
If you are an accountant offering tax services, it is a great strategy to aim for keywords that your local competitors are aiming for.
You can use the marketing tools I mentioned above to do the above research.
Ranking locally should be your first objective.
As you rank locally, Google will take notice and start sending you traffic based on your location.
Once that happens, you can increase the amount of keywords you are ranking for.
At all times, your Long Island web design and online marketing need to work together to first provide value, then provide your services.
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walk into the mall and had NO choice BUT to go through a random store first? well SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business in page 1 of Google so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where its too far to walk so NO ONE ever goes there.
If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get idea.
WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES oriented well designed website will do for your business.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE to go or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.
3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention.
We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”
4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.
If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.
You can also continue learning about web design and SEO for your website by reading some of our other blog posts: