Woocommerce SEO: 13 Strategies To Skyrocket Your Product Sales

Hello peoples! Pablo Espinal here,

Selling online can be difficult, so in this blog post, we will discuss 13 proven ways to improve your WooCommerce store and generate more product sales ahead of the upcoming black Friday madness.

Here we go…

The basics

Here are some woocommerce statistics to keep in mind before we dive in:

– 70-80% of users abandon their online shopping carts

– Only 2% of visitors convert on their first visit

– The average order value for a returning customer is 67% higher

then for a new customer

-In 2021, the number of dollars generated through online stores in the US was around 870 billion

–woocommerce is a plugin for WordPress used by 21% of the top 1 million eCommerce sites

1. Do your research and target the right keywords

If you want to rank on the first page of Google, you need to do your keyword research and ensure that you are targeting the right keywords for your products.

There are a few different ways to go about this, but one way is to use the Google Keyword Planner tool.

This will help you see how many people are searching for specific keywords and give you ideas for other keywords you can target.

Here’s how to do detailed product-related research using Google Keyword planner:

– Go to Google Keyword Planner and log in with your Google account

– Click on “Search for new keywords using a phrase, website, or category.”

– Enter your product or Woocommerce store URL

– Select your country and language

– Under “Targeting,” select “All” under “Location” and “All devices” under “Device.”

– Scroll down and click on the “Get ideas” button

The importance of keyword search volume:

– Keyword search volume is the number of times people have searched for a particular keyword in Google.

– It’s important to target keywords with a high search volume because this means more people are looking for these products.

– However, you also want to ensure you’re not targeting too competitive of keywords, or it will be challenging to rank on the first page of Google.

An example of a keyword that is too competitive:

“Woocommerce themes”

An example of a keyword with a high search volume and low competition:

“Woocommerce SEO tips”

The importance of keyword search relevance:

– Keyword search relevance is your product’s relevance to the keyword people are searching for.

– The more relevant your product is to the keyword, the higher you will rank in Google.

– You can increase your relevance by optimizing your product titles, descriptions, and images with the target keywords.

The importance of keyword difficulty:

– Keyword difficulty is how difficult it is to rank for a particular keyword.

– The higher the keyword difficulty, the more difficult it will be to rank on the first page of Google.

– You can use a tool like SEMrush to check the difficulty of keywords.

We wrote an entire post specifically on keyword ranking; check it out here.

2. Use keyword-rich titles and descriptions

When it comes to Woocommerce SEO, titles and descriptions are critical.

Ensure your labels are clear and concise and include your target keyword.

The same goes for your product descriptions.

Include your target keyword in the first sentence, and describe your product in detail, so potential customers know what they’re getting.

Here are some examples of keyword-rich titles and descriptions:

– Clear and concise label:

“woocommerce seo tips”

– Descriptions that include the target keyword:

“Looking for Woocommerce SEO tips? This blog post will give you 15 proven ways to improve your online store and generate more product sales.”

3. Optimize your images

Images are essential to Woocommerce SEO, so ensure you use high-quality images relevant to your products.

In addition, be sure to optimize your image file names and alt text to include your target keywords.

Here’s an example of optimizing your image file names and alt text:

– Image file name: “woocommerce-seo-strategies.jpg”

– Alt text: “15 Woocommerce SEO strategies to improve your online store sales”

This will help your images appear in Google Image search, which can drive traffic to your site.

Remember to optimize the image size for mobile devices, as most people will access your store through their cell phones.

On average, the correct image size for cell phone viewing is 1200px x 628px

Here is how to test image sizes for your products using Woocommerce:

– In Woocommerce, go to “Products” and select “Add New product.”

– Enter a product name, description, and price.

– Then, add an image to your product.

– Click on the “Publish” button.

– Woocommerce will automatically generate different image sizes for your product.

4. Use internal linking

Internal linking is a hyperlink pointing to another page on the same domain.

Internal linking is essential for Woocommerce SEO because it helps Google index your pages and understands your site structure.

You can help Google understand the relationships between your products by linking to other related products on your site.

In addition, internal linking will help to keep visitors on your site longer, which can improve your site’s ranking.

Here is how to do an internal link from one page to another in Woocommerce:

– In Woocommerce, go to “Products” and select “Add New product.”

– Enter a product name, description, and price.

– Scroll down to the “Product Short Description” section.

– In the text editor, click on the hyperlink icon.

– A pop-up window will appear.

– In the “URL” field, enter the URL of the page you want to link to.

– Then, click on the “Insert” button.

– Woocommerce will automatically generate a hyperlink to the page you specified.

5. Use external linking

In addition to internal linking, be sure to use external linking.

This means linking to other high-quality sites related to your product or niche.

This can help to improve your Woocommerce SEO by showing Google that your site is a part of a larger community.

Here is how to do an external linking in your Woocommerce store:

– In Woocommerce, go to “Products” and select “Add New product.”

– Enter a product name, description, and price.

– Scroll down to the “Product Short Description” section.

– In the text editor, click on the hyperlink icon.

– A pop-up window will appear.

– In the “URL” field, enter the URL of the page you want to link to.

– Then, click on the “Insert” button.

– Woocommerce will automatically generate a hyperlink to the page you specified.

6. Set up Google Analytics

If you want to track your Woocommerce SEO progress, set up Google Analytics.

This will allow you to see how much traffic you’re getting from organic search and what keywords drive the most traffic.

This information can be invaluable as you fine-tune your Woocommerce SEO strategy.

Here is how to set up a Google Analytics account for your Woocommerce store:

– Go to the Google Analytics website and click “Create an account.”

– Enter your Woocommerce store’s URL.

– Choose which country you want your reports to be in.

– Then, select the time zone for your reports.

– Next, create a new property by clicking on the “Website” button.

– Enter your Woocommerce store’s name.

– In the “Website URL” field, enter your Woocommerce store’s URL.

– Make sure the “https://” protocol is selected.

– Then, click on the “Continue” button.

– On the next page, select the “Get Tracking ID” button.

– Review the terms and conditions and click on the “I Agree” button.

– Copy your Tracking ID and paste it into the Woocommerce > Settings > Integration tab.

– Then, click on the “Save Changes” button.

7. Use Google Search Console

Google Search Console is another excellent tool for tracking your Woocommerce SEO progress.

It will show you how your site performs in Google searches and provide valuable insights into the keywords you should target.

Here is how to set up a Google Search Console account for your Woocommerce store:

– Go to the Google Search Console website.

– Click on the “Start Now” button.

– Enter your Woocommerce store’s URL.

– Then, click on the “Add a Property” button.

– On the next page, select the “Alternate methods” tab and click on the “HTML tag” option.

– Copy the code provided and paste it into the Woocommerce > Settings > Integration tab.

– Then, click on the “Save Changes” button.

We use this tool regularly here at SAAI, and it is invaluable to have and is FREE to use!

8. Submit your sitemap to Google

A sitemap is a file that contains a list of all the pages on your site.

Submitting your sitemap to Google will help them index your site more quickly, which can improve your Woocommerce SEO.

You can create a sitemap using a plugin like Yoast SEO or create one manually.

Here is how to create a site map using Yoast SEO for your Woocommerce store:

– Install and activate the Yoast SEO plugin.

– Go to Woocommerce > Yoast SEO and click on the “SEO” tab.

– Scroll down to the “XML sitemaps” section.

– Make sure the “Enable XML sitemap functionality?” option is selected.

– Then, click on the “Save Changes” button.

9. Optimize your shop page

Your shop page is one of the most critical pages on your site, so make sure that it’s optimized for Woocommerce SEO.

For example, include your target keyword in the title and use descriptive and keyword-rich product descriptions.

In addition, ensure that your products are organized into relevant categories and subcategories.

Here is an example of a setup for categories and subcategories for your Woocommerce store:

– Woocommerce > Products > Categories

– Create top-level categories (e.g., Men’s, Women’s, etc.)

– Woocommerce > Products > Subcategories

– Create subcategories for each top-level category (e.g., Men’s T-shirts, Men’s jeans, etc.)

10. Use coupon codes

Coupon codes are a great way to drive traffic to your Woocommerce store.

You can promote your coupons on social media, email marketing campaigns, or other websites.

Be sure to include a call-to-action so that people know how to take advantage of your offer.

Here is how to create a coupon code for your Woocommerce store:

– Woocommerce > Coupons

– Click on the “Add coupon” button.

– Enter a description of the coupon.

– Then, enter the coupon code in the “Coupon code” field.

– Select the “Expiry date” for the coupon code.

– Set the “Usage limit” for the coupon code.

– Choose the applicable Woocommerce products, categories, and emails.

– Then, click on the “Publish” button.

11. Promote your Woocommerce store on social media

Social media is a great way to drive traffic to your Woocommerce store.

Be sure to promote your store on all major social media platforms and include links to your website.

In addition, consider running social media ads to reach even more potential customers.

Here are 3 things to keep in mind when promoting your products on social media:

– Use high-quality product photos

– Write engaging and compelling product descriptions

An example would be “Check out the latest arrivals in our Woocommerce store!”

– Use Woocommerce hashtags

An example Woocommerce hashtag would be #onlineshopping

12. Use Woocommerce plugins

A website plug-in is a software component that adds a specific feature to an existing computer program.

In Woocommerce, plugins add features and functionality to your store.

Several Woocommerce plugins can help to improve your Woocommerce SEO.

Some plugins, like Yoast SEO, can help you optimize your site for Woocommerce SEO.

Others, like Google Analytics for Woocommerce, can help you track your progress. Try out a few different plugins to see which works best.

Here is a list of plug-ins you want to have on your Woocommerce store:

– Google Analytics for Woocommerce

– Yoast SEO for Woocommerce

– Woocommerce Product Downloads

– Woocommerce Customizer

– Woocommerce Catalog Visibility Options

13. Hire a Woocommerce SEO expert

If you’re serious about Woocommerce SEO, you may consider hiring a Woocommerce SEO expert.

A Woocommerce SEO expert can help you optimize your site for Woocommerce SEO and provide valuable insights into the best keywords to target.

The good thing about hiring an expert is that once he optimizes your store the one time, you can take over and repeat the process moving forward.

Here are some essential things to keep in mind when hiring a Woocommerce SEO expert:

– Make sure the Woocommerce SEO expert has experience with Woocommerce stores.

– Check Woocommerce SEO expert reviews and testimonials to see what other store owners have to say about their services.

– Get a list of Woocommerce SEO expert services before you hire him, so you know exactly what you’re paying for.

Frequently asked questions about increasing sales with a Woocommerce store

1. How do I improve Woocommerce SEO?

You can do several things to improve Woocommerce SEO, including optimizing your site for Woocommerce SEO, conducting keyword research, and promoting your Woocommerce store on social media.

2. What is the best Woocommerce SEO plugin?

Several Woocommerce SEO plugins are available, but the best ones depend on your needs.

3. What are some tips for driving traffic to my Woocommerce store?

Some tips for driving traffic to a Woocommerce store include using coupon codes, creating a blog, and promoting your store on social media.

4. My Woocommerce store isn’t generating many sales. What can I do?

You can do several things to increase sales from your Woocommerce store, including optimizing your site for Woocommerce SEO, conducting keyword research, and promoting your Woocommerce store on social media.

5. How can I improve the ranking of my Woocommerce store?

You can improve the ranking of your Woocommerce store by optimizing your site for Woocommerce SEO, conducting keyword research, and promoting your Woocommerce store on social media.

6. What tips for improving my Woocommerce store’s conversion rates?

Some tips for improving conversion rates include using effective calls-to-action, providing helpful product descriptions, and offering free shipping.

7. What are some Woocommerce SEO best practices?

Some Woocommerce SEO best practices include optimizing your site for Woocommerce SEO, conducting keyword research, and creating quality content.

8. How do I know if my Woocommerce store is optimized for SEO?

You can look for several things to determine if your Woocommerce store is optimized for Woocommerce SEO, including whether your site is mobile-friendly, uses the right keywords, and is easy to navigate.

9. I’m not seeing any results from my Woocommerce SEO efforts. What could be the problem?

Several potential problems could be preventing you from seeing results from your Woocommerce SEO efforts, including using the wrong keywords, not promoting your Woocommerce store enough, or not having a mobile-friendly site.

10. Is Woocommerce SEO worth it?

Yes, Woocommerce SEO is definitely worth it! By optimizing your Woocommerce store for Woocommerce SEO, you can improve your chances of ranking higher in search engine results pages, driving more traffic to your store, and ultimately increasing sales.

11. How much does Woocommerce SEO cost?

The cost of Woocommerce SEO will vary depending on the Woocommerce SEO services you choose to use.

12. How long does it take to see results from Woocommerce SEO?

The amount of time it takes to see results from Woocommerce SEO varies depending on the Woocommerce SEO services you use, how much you promote your Woocommerce store, and other factors.

However, you should start seeing some results within a few months.

13. Do I need Woocommerce SEO if I have an eCommerce website?

If you want to increase traffic to your eCommerce website and improve sales, then Woocommerce SEO can definitely help!

14. What are some common Woocommerce SEO mistakes?

Some common Woocommerce SEO mistakes include using the wrong keywords, not promoting your Woocommerce store enough, and not having a mobile-friendly site.

15. How can I avoid Woocommerce SEO mistakes?

You can avoid Woocommerce SEO mistakes by researching, choosing the right Woocommerce SEO services, and monitoring your results.

By following these tips, you can avoid Woocommerce SEO mistakes and sky-rocket your product sales!

Well, that’s it for now! But, don’t forget to like and share if you found this helpful information.

Until next time,