- By Pablo Espinal
- December 19, 2022
Table of contents
New Jersey SEO Strategies For Improving Your Website
Hello New Jersey! Home of Atlantic City and Six Flags, Liberty State Park, and High Point State Park.
In this post, I will review some SEO and web design strategies to help your New Jersey business stand out compared to your competitors.
These strategies will bring you business success regardless of your location in New Jersey. Here we go:
Strategy 1-Search Engine Optimization is still relevant, so make sure your site is up to date with it
SEO or Search Engine Optimization is this:
1-You do different things to your website(redesign it, add pages, add content, add different types of links)
2-Google notices if the changes made are the right changes(on the page, off-page optimization). These changes improve your Google rankings over time; trust me; you want to rank higher.
3-Google then sends people to your website when they search for specific words like “accountant Newark” which is very relevant traffic.
According to recent polls, New Jersey boasts a population of over 8.8 million people, with over 200,000 people living in Newark.
Here is something you can do now for your SEO marketing or digital marketing to have the right kind of impact in New Jersey:
-Find out exactly what kind of searches the population mentioned above is searching for on Google
-Narrow down this population based on your location first, then expand out so you can cover more area.
The above is called local SEO, and it is a very cost-effective strategy when advertising your business.
Local SEO or search engine optimization can also be defined as your website explicitly targeting people who are a short walk or drive away from your physical business. You want to be at the top of page one results for local searches.
-Importance Of Keyword Research
Keyword research is something that you will need to take on as well. Relevant keywords will make the difference between getting someone on your website for your specific products or not.
Here at SAAI Consulting, we use two tools for this metric analysis:
- We use Semrush to obtain an overview of a website’s current status with Google.
- At SAAI Consulting uses surferseo.com as part of our keyword research and content ideas to narrow down which keywords have too high of a CPC(cost per click).
The above tools are paid options meaning you will have to pay a monthly fee to use them.
Paying for Jersey SEO services is something that brings up a couple of leading questions, so let’s go over some of them:
-How Much Do SEO Services Cost Per Month?
Online marketing or SEO will cost anywhere from $250.00 to $50,000.00, depending on your budget.
The crazy thing is that no matter how much you spend, you will still have to wait an average of 6 to 12 months before seeing results.
So much money spent doesn’t necessarily translate to fast rankings, just how high the orders might be when they happen(keyword position).
-How can I learn the basics of SEO/Search Engines fast?
We live in the age of speed of information so learning or obtaining fast answers is what Google is all about. Your web presence or the time it takes for your page to load is significant.
Searching for something as simple as “how to learn SEO” will bring back millions of results…9 million results to be exact:
I will help you by recommending a couple of sites that can be trusted and can give you a good starting point:
This site has a great DA(Domain Authority) of 91, and anything you can find on it can be trusted as valid information 100%.
These guys helped me a ton when I was first starting. They have a 92! Domain Authority score.
The main thing to remember is that learning SEO basics will not really help in the long run.
SEO can be learned in a couple of months, but, Unless you are willing to spend the 6 to 12 months it takes to implement what you are learning, you will get no value from it.
-When should I update my SEO?
SEO content should be added every week. It should be updated at least once a month.
Fresh, educational content, like answers to popular questions and problem-solving information, is critical.
Adding and updating your SEO content, your entire website should be audited monthly.
It is imperative to catch and fix bad things like broken links as soon as possible, as these prevent Google from crawling your site correctly.
Your website should be optimized as often as possible to improve its ranking.
SEO agencies in New Jersey, New York, and Long Island can charge a pretty penny for their services.
The two main ways to keep your SEO up in the great shape
1-On page SEO
On-site SEO is all changes you make to every page on your site so it provides value and answers to whoever visits.
When someone searches for something in Google, search engine spiders crawl the entirety of the internet in milliseconds trying to find the best answer to the question being asked.
Some On-page SEO strategies:
- Include your keywords in your URL
- Use the keywords once in the first 150 words of your article
- Use internal links(links from one page of your site to another). Make sure these links are relevant.
- Make sure you provide long content(2000 words min)
2-Off page SEO
Off-site SEO is the number of high-quality websites pointing back to your website.
The higher this number is, the more people Google will send you.
A strong, reliable backlink-building strategy is imperative when performing SEO.
At SAAI consulting, we specialize in On-Page as well as Off-page SEO.
It would help if you had an average of 10 backlinks a month for your off-page SEO to be as effective as possible. Backlinks are the most relevant links to your site, gaining authority.
Strategy 2-Web Design is the other half of the equation.
If SEO is half what you need to do, web design is the other.
How well the web design of your New Jersey business is implemented will significantly determine how long people stay on your site. Your web pages should be as optimized as possible for this.
According to Google, anything above 70% bounce rate(time spent on your website) is evil and should be avoided.
Bounce rate is defined as how long it takes someone to click into your site, then say to themselves.. “what I am looking for is not here,” then leave.
I would say the better the web design on your site, the better bounce rate you will get, but that is not the reality.
The more effective your web design, the better your bounce rate.
Imagine someone walking into a messy (disorganized) store; nothing can be found, and customer service sucks. Would you go back? No.
Now imagine the same person walking into a different store; everything is neatly organized, customer service is top-notch, and questions are answered on time and efficiently. Would you go back? Yes.
I not only come back but recommend it to friends.
Which store do you think will keep the customer returning? That is the power of effective web design.
Regarding web design for your New Jersey company, we at SAAI consulting take time to listen.
When we listen and ask questions here and there during our free consultation, it allows you to express fully where you have the most frustrations with your day-to-day.
We then develop the web design to fix or solve the above-expressed problems.
Again, we listen and look first, then see what can be improved on your current site, then suggest changes that will
2-Optimize and improve bounce rate.
New Jersey companies should always consider the above two main rules when engaging with a new potential New York SEO agency.
I mentioned them twice because cutting every business into the same 3 or 4 packages is lazy and shows a lack of attention.
Your business has particular challenges and struggles that need to be solved.
These challenges are different than your competitors.
Strategy 3-Perform monthly audits on your site
Monthly audits or website analyses will guarantee your website is running smoothly.
The last thing you want is a broken link or sitemap crawling issue to prevent whoever is visiting your site from providing answers.
At SAAI consulting, we provide monthly website audits as part of our custom-made packages.
This means you don’t have to worry about the issues mentioned
above(broken links and sitemap) because we will worry for you.
Do you feel like running a quick audit on your site right now?
1-Go to Gtmetrix.com
2-Enter your website address in the blank field
3-Click “Test your site,” then brace yourself
Any number below 80% means your current site needs work.
If you get a green number, you are good.
Anything but green, and your site is not fully optimized.
At SAAI consulting, we use three different tools like the one above to make sure your site is running in tip-top shape all the time.
SEO companies in NJ need to remember that their sites will fall into Google search oblivion without audits.
Unfortunately, in this day and age, this means just page 2 of Google searches!
Don’t have a site yet? Not all is lost.
If you don’t have a site yet, it’s not the world’s end.
Sites like Wix, Squarespace, and WordPress are website-building tools you can use to create a simple, base site.
At SAAI consulting, we use WordPress as it provides the most extensive, comprehensive optimization capabilities.
WordPress, compared to the others mentioned above, is like riding a bike(all others) versus flying a Boeing 747(WordPress).
Every business is different, and those differences require many creative options, enter WordPress.
If building your site is not an option, it is always recommended to do your research if you hire a New Jersey SEO agency.
Follow these steps as part of your SEO agency market research:
1-Google the following, “SEO+area or zip code where you live,” then scroll past the paid ads that look like this:
2-Focus on the organic search results that look like this:
3-Going into each of the websites that come up on the first page of Google.
4-Obtain their phone number or email and schedule sales calls with each of them.
5-Go with the one that offers the best value and results.
Digital marketing services or web design campaigns can be costly and will pay you to do the above research before signing up for a contract. This is one of the reasons we offer a free consultation here at SAAI.
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
Here at SAAI, we do Web Design
WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.
Here at SAAI we do SEO
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business on page 1 of Google, so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.
If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.
3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.
We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”
4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.
If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.
Please email or give us a call and Let’s chat!
You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.