Brooklyn SEO: 15 Action Steps To Rank Locally
In this blog post, we will outline 15 actionable steps that you can take to improve your SEO and rank higher in local search results.
Follow these steps, and you will dominate your competition
- Top 3 things to remember about local SEO
- 1 – Strategic Area Focus
- 2 – Local Search Term Optimization
- 3 – Mobile Search Is Really Important
- 1. Make sure your website is optimized for local SEO
- 2. Claim your business listings on Google My Business
- 3. Make sure you’re listed on other significant directories
- 4. Use the right keywords when optimizing your content
- 5. Create a blog
- 6. Utilize social media marketing
- 7. Get more reviews
- 8. Monitor your competitors
- 9. Target long-tail keywords
- 10. Use image alt tags
- 11. Submit website sitemap
- 12. Generate backlinks
- 13. Use structured data
- 14. Optimize page titles and meta descriptions
- 15. Track your progress
- Frequently Asked Questions About Ranking Locally in Brooklyn
Top 3 things to remember about local SEO
1 – Strategic Area Focus
Focus on the areas where you rank well and use targeted keywords to build a bridge to higher rankings.
If you rank well in Brooklyn SEO, use a combination of terms like “Brooklyn organic google ranking” to show Google that your content is relevant and valuable.
2 – Local Search Term Optimization
Optimize your website for local search terms, such as “Brooklyn SEO” and “Brooklyn organic google ranking,” to rank higher in local searches.
3 – Mobile Search Is Really Important
Make sure your content is mobile-friendly, which is increasingly essential for local search engine optimization.
An excellent place to test your website’s mobile speed is Google’s “Test My Site.“
Another excellent source for mobile speed strategies is our recent blog post.
With this in mind, here are the steps…
1. Make sure your website is optimized for local SEO
This includes having accurate NAP (i.e., Name, Address, and Phone number) information on all site pages and ensuring that you use keywords specific to Brooklyn in your content.
Advanced tip on creating your NAP profile
Use Schema.org tagging so that search engines can identify your business.
Schema.org is a way to structure data that helps search engines rank your website.
We wrote a super popular blog post on local SEO optimization; you can check it out here.
2. Claim your business listings on Google My Business
Use this platform to create a complete profile of your business so potential customers can find you easily using the local search feature.
Advanced tip on starting your Google My Business
Make sure to include photos and videos of your business to optimize your profile further and rank higher in local search results.
3. Make sure you’re listed on other significant directories
Having an up-to-date profile on Yelp, Yellow Pages, and other prominent online directories will help people discover your business when looking for similar companies in Brooklyn.
Advanced tip on directory listings
Use consistent NAP information across all listings for maximum SEO impact.
An example would be using a unique email address for each directory listing and ensuring that all listings have the same phone number, address, website URL, business name, etc.
4. Use the right keywords when optimizing your content
You’ll want to use Brooklyn-specific keywords and phrases like “Brooklyn SEO,” “Brooklyn organic google ranking,” and other relevant words that potential customers are likely to search for.
Advanced tip on keyword optimization
Aim to use synonyms for the same keyword and phrases to rank for various search queries.
An example would be using “Brooklyn SEO” and “SEO Brooklyn” to rank for both potential search terms.
5. Create a blog
Blogging regularly (once every week or two) is a great way to generate fresh content that can help improve your overall rank in local search results.
Advanced tip on creating a blog
Ensure you include relevant keywords and phrases in your post titles and content so that you rank for different search queries.
An example would be the title of this post you are reading now.
6. Utilize social media marketing
Make sure you have an active presence on all major social media channels and post regular updates with links to your website or blog posts.
Advanced tip on social media marketing
Make sure to include a location tag with every post, as this will help your rank in local search results.
To create a location tag using Instagram:
– Tap on “Add Location”
– Search for your business name and select it from the dropdown list
– Tap “Done” to finish tagging.
We went all in on social media SEO techniques in this blog post.
7. Get more reviews
Reviews on Google My Business, Yelp, and other sites can significantly increase your rank in local search results.
Advanced tip on getting more reviews
Encourage customers to leave reviews on all available platforms. You can get some email template examples here.
You can send automated follow-up emails or include a call-to-action in your website footer.
Here are some examples of a call to action to get you more reviews:
“We would love to hear your feedback! Leave us a review here.”
“Did you enjoy our services? Tell us about your experience and leave us a review.”
“Share your opinion with others and leave us a review!”
8. Monitor your competitors
Take the time to monitor what your competitors are doing and see if there’s anything they’re doing that you could replicate or improve upon.
Advanced tip on monitoring your competitors
Set up email alerts for when your competitors rank for specific keywords so you can quickly adapt and rank higher than them.
To set up an email alert using Semrush:
– Go to Semrush > Projects
– Select the project you want to track
– Click “Alerts” in the left menu
– Enter your desired keywords and set up an email alert.
9. Target long-tail keywords
These are more specific phrases, such as “best Brooklyn SEO services” or “Brooklyn organic google ranking specialists,” that can help you rank higher on search engine results pages.
Advanced tips on long-tail keywords
Use them naturally in your content and titles
An example would be including the phrase “best Brooklyn SEO services” in blog post titles or page headings instead of just stuffing it into the content.
Use them in your meta descriptions
An example would include “looking for the best Brooklyn SEO services?” in your meta description.
Use variations of the exact phrase
Variations include “top Brooklyn SEO services” and “expert Brooklyn organic google ranking specialists.”
10. Use image alt tags
Make sure all your images have relevant and descriptive alt tags so Google can understand what each image is about and rank it accordingly.
Advanced tip on image alt tags
Include keywords related to your Brooklyn SEO campaign in the alt tags of all images on your website.
An example would be using “Brooklyn organic google ranking” as an alt tag for an idea about local rank optimization.
11. Submit website sitemap
Make sure you’re submitting a sitemap to Google so that it can crawl your website and rank it appropriately.
Advanced tip on offering your website sitemap
Use a free online tool such as XML-sitemaps.com.
Here are the actual steps:
– Go to XML-sitemaps.com
– Enter the URL of your website
– Click “Start”
– Generate a sitemap and submit it to Google.
12. Generate backlinks
Try to get other websites to link to yours to increase your rank in local search results.
Advanced tip on generating backlinks
Look for websites with high domain authority related to your business, such as local news outlets or blogs in the same niche.
13. Use structured data
This helps Google understand what kind of content is on each page and rank it accordingly.
Advanced tip on using structured data
Add schema markup to your website and ensure all the required fields are filled out.
How to add schema markup on your website
– Go to Schema.org
– Select the type of data you want to add (e.g., organization, product, etc.)
– Enter all the required fields and click “Generate.”
– Copy the generated code and paste it into your website.
14. Optimize page titles and meta descriptions
Ensure your page titles and meta descriptions are accurate, relevant, and keyword optimized for better rankings in local searches.
How to optimize a page title and meta description
Suppose your business is located in Brooklyn, NY. One way to optimize a page title and meta description would be:
Page title: “Best Brooklyn SEO Services | Organic Google Ranking Specialists”
Meta Description: “We offer top-notch Brooklyn SEO services to help you rank higher in organic search results. Contact us today for a free consultation!”
15. Track your progress
Keep an eye on how your rank changes over time so you can adjust the strategies you are using to get the best results.
Advanced tip on tracking your progress
Use a rank tracker to monitor your rank in local search results.
You can use tools such as BrightLocal or AccuRanker to track your status and ensure it increases over time.
Frequently Asked Questions About Ranking Locally in Brooklyn
How long does it take to rank locally in Brooklyn?
It depends on your strategies and how well your website is optimized for local SEO. Generally, it takes several months of consistent effort and optimization before you can see significant improvements in rank.
What is the best way to rank higher in local search results?
The best way to rank higher in local search results is by creating high-quality content optimized for keywords related to your business and industry and following best practices for optimizing your website for local SEO.
Building backlinks from relevant websites and leveraging social media marketing can make a big difference.
How important is it to have reviews for my business?
Reviews are incredibly important for local SEO; having positive reviews can help your rank in local search results, while negative reviews can hurt it.
Therefore, encouraging satisfied customers to leave a review on Google My Business or other sites can benefit rank in the long term.
By following these fifteen action steps, you’ll be well on your way to rank locally in Brooklyn. Keep in mind that local SEO can take time and it’s important to stay consistent with your efforts if you want to see the best results. Good luck!
Well, that’s it for this one!
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Thanks, and till next time!