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11 Tips to Optimize Your YouTube Channel for SEO(in 2022)

11 Tips to Optimize Your YouTube Channel for SEO(in 2022)

Hello peoples! Pablo Espinal here,

Optimizing your YouTube channel for better SEO is a must.

YouTube is the second-largest search engine in the world, and it’s a great place to drive traffic to your website.

In this blog post, we will discuss 11 tips that will help you optimize your YouTube channel for SEO.

Here we go

Table Of Contents
  1. 11 Tips to Optimize Your YouTube Channel for SEO(in 2022)

YouTube by the numbers

Business statistics

2.4 billion users in 2022.

3.7 million videos uploaded every day.

-The Richest YouTuber so far has been Jimmy Donaldson, also known as Mr. Best who made a crazy 54 million in 2021.

1. Use keyword-rich titles.

Book with questions and answers title on vintage table with typewriter

Your title is one of the most important elements of your video for SEO.

Make sure to include relevant keywords in your title so that your video can be found more easily by people searching for those terms.

Here is an example of a great keyword-rich title:

“10 Tips to Optimize Your YouTube Channel for SEO.”

Here is an example of a bad YouTube title:

“How to Optimize Your YouTube Channel”

There are some online tools you can for free online, such as Google AdWords Keyword Planner and YouTube Keyword Tool.

Here is how to create a YouTube video title from your YouTube channel dashboard:

Working on programming dashboard on laptop

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Enter your new title in the Title field.

5. Click Save changes.

2. Use keyword-rich descriptions.

Freelancer woman hands typing on laptop

Just like with your titles, your video descriptions should also include relevant keywords.

Include a call to action in your description, telling viewers what you want them to do after watching your video (e.g., visit your website, subscribe to your channel, etc.).

Here is an example of a great keyword-rich description:

“In this video, we discuss 10 tips to optimize your YouTube channel for SEO. After watching this video, be sure to visit our website for more great tips on how to improve your YouTube rankings!”

Here is an example of a bad video description:

“In this video, we discuss how to optimize your YouTube channel.”

Here is how to create a video description for your video:

Create

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Enter your new description in the Description field.

5. Click Save changes.

For more on keyword research strategies, you can check our recent post here.

3. Use tags.

Colorful alphabet of word keyword.

Tags are another way to help YouTube understand what your video is about and make it easier for people to find your video when they’re searching for certain terms.

Make sure to include relevant keywords in your tags.

Here is an example of a relevant keyword-oriented tag:

“YouTube SEO”

And here is an example of an irrelevant keyword:

“social media”

Some other things to remember when it comes to Youtube tags:

– Use a maximum of 500 characters

– Use commas to separate tags

– Don’t use quotation marks

Here is how to add a tag to your video:

Feet standing over hashtag imprint on street

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Enter your new tag in the Tags field.

5. Click Save changes.

4. Optimize your thumbnails.

green shiny button with elements, design for website.

A Youtube thumbnail is an image that represents a YouTube video.

Your thumbnail should give viewers an idea of what your video is about.

Your thumbnail is one of the first things people will see when they come across your video, so make sure it’s catchy and enticing.

Include a relevant keyword in the thumbnail text so that people know what your video is about before they even click on it.

The top 3 things to remember when creating a YouTube thumbnail are:

– Use high-quality images.

– Make sure the image is relevant to the video.

– Use bright colors and bold text.

Here is how to add a thumbnail to your video:

Stylish optical mouse

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Under “Thumbnail,” select “Edit thumbnail.”

5. Upload your thumbnail image or choose one from the YouTube gallery.

6. Make any other changes to your thumbnail, then click Save changes.

Some online tools you can use to put together your thumbnail include Fotor or Canva.

5. Create transcripts of your videos.

cropped view of translator pointing at arrows with languages

A YouTube Transcript is a text version of a YouTube video.

Transcripts are great for people who are hard of hearing or who don’t have access to sound.

They’re also great for SEO because they allow you to include relevant keywords in your videos that people can search for.

Here is how to add a transcript to your video:

panoramic shot of translator writing in notepad on workplace with laptop and smartphone

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Under “Transcript,” select “Add transcript.”

5. Enter your transcript text or upload a file.

6. Make any other changes to your thumbnail, then click Save changes.

6. Use annotations and cards.

price label note sign tag

A YouTube video annotation is a note, label, or link that you can add to your video.

Cards are a type of annotation that you can use to promote other videos, channels, or websites.

Annotations and cards are a great way to call attention to important information in your videos, such as links to your website or other videos on your channel.

They can also help keep people engaged with your video by providing additional information or links to related content.

Here is how to add an annotation to your video:

Blank business cards

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Under “Annotations,” select “Add annotation.”

5. Enter your annotation text or choose a template.

6. Make any other changes to your annotation, then click Save changes.

Here is how to add a card to your video:

African american videographer editing video montage for visual effects movie

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Under “Cards,” select “Add card.”

5. Enter the information for your card or choose a template.

6. Make any other changes to your card, then click Save changes.

7. Promote your videos on social media.

Making Unboxing Video For Blog

Social media and YouTube go hand in hand due to most social media being based on images and short videos.

When you post your videos on social media, make sure to include relevant keywords and hashtags so that people can find your content more easily.

Here is how to add a hashtag to your video:

Hashtag

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Under “Hashtags,” enter the hashtag you want to use for your video.

5. Make any other changes to your video, then click Save changes.

8. Embed your videos on your website.

Couple Vlogging Recording Video At Home With Camera

Video Embedding is the process of including a video from one website in the content of another website.

Embedding your videos on your website helps to increase their reach and can also help with SEO.

In other words, embedding your videos on your website allows you to surround your video content with other types of content, such as text or images.

Embedding your videos on your website helps to keep people on your site longer and gives you another opportunity to include relevant keywords (in the video title and description).

Here is how to embed a video on your website:

Brother and sister watching a video on a laptop

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to embed and hover over it.

3. Click the Share icon that appears.

4. Under “Embed,” copy the code provided.

5. Paste the code into your website code where you want the video to appear.

9. Optimize your channel page.

SEO or search engine optimization concept

Make sure to fill out all of the fields on your channel page, including the channel description.

Use keyword-rich phrases in these descriptions so that people can find your channel more easily when they’re searching for certain terms.

Some examples of keyword-rich phrases to describe your channel can be:

– “A channel about (keyword)”

– “A channel for (keyword)”

– “The best (keyword) channel on YouTube”

10. Collaborate with other YouTubers.

Group of happy volunteers collaborate at park

One great way to get more eyeballs on your videos is to collaborate with other YouTubers who have a similar audience to yours.

Not only will this help you reach a larger audience, but it will also help you build relationships with other influencers in your field.

Here is a simple email template you can use when reaching out to other YouTubers in your niche:

E-mail symbol

Subject: Collaboration request

“Hi (name),

I’m a big fan of your work and I think our audiences would enjoy our content.

I’m thinking about doing a collaboration video and I would love to have you be a part of it.

Let me know if you’re interested and we can chat more about the details.

Thanks!

(Your name + name of your channel)

11. Use the right video editing tool.

Male videographer using computer editing video footage visual content.

The average editing time required for a 5-minute YouTube video is between 1 and 2 hours.

This includes the time it takes to upload your videos, create thumbnail images, add captions, and more.

A great tool I can recommend for video editing is Descript. These guys have made it a lot easier to edit videos.

Here is how to upload a video using Descript:

Male videographer editing movie footage

1. Go to the Descript website and create a new project.

2. Download the Descript app and sign in with your account.

3. Select the video you want to upload and click Open.

4. The video will start playing in the app. Press Command + S (on a Mac) or Control + S (on a Windows) to save the project.

5. Once the video is saved, you can start editing it in the app.

Some other external equipments needed to put together a YouTube video are:

Different Video Equipment View From Above

A laptop or computer

The most popular laptop for creating YouTube videos is the MacBook Pro.

A camera

A great camera for creating YouTube videos is the Canon EOS Rebel T6i.

A microphone

An affordable mic you can use is the Blue Yeti USB Microphone.

Lighting

A great option for lighting can be these Neewer LED Lights.

A green screen (if you want to get fancy)

An option for a green screen can be this one from LimoStudio.

11 Frequently Asked Questions About YouTube SEO:

Book with questions and answers title on vintage table with typewriter

1. What is YouTube SEO?

YouTube SEO refers to the process of optimizing your videos and your channel so that they rank higher in YouTube’s search results.

2. How can I improve my YouTube SEO?

There are a number of ways you can improve your YouTube SEO, including adding annotations and cards to your videos, optimizing your channel page, and collaborating with other YouTubers.

3. What are some of the benefits of YouTube SEO?

Some of the benefits of YouTube SEO include increased reach, more traffic to your website, and improved relationships with other influencers.

4. How long does it take for YouTube SEO to work?

The effects of your YouTube SEO efforts will not happen overnight. It can take weeks or even months for your videos to start ranking higher in YouTube’s search results.

5. What are some common mistakes people make with YouTube SEO?

Some common mistakes people make with YouTube SEO include: not including relevant keywords in their videos, not optimizing their channel page, and not promoting their videos on social media.

6. How do I determine my channel category on YouTube?

Your channel category is the broad topic that your channel covers.

To determine your channel category, think about what topics your videos are about and what keywords you would use to describe your channel.

7. How does YouTube pay YouTubers?

YouTube pays YouTubers based on several factors, including the number of views their videos get, the number of subscribers they have, and the number of time people spend watching their videos.

8. What is a good YouTube video length?

A good YouTube video length is around 5 minutes.

Videos that are too long run the risk of boring viewers, and videos that are too short may not give viewers enough information.

9. What is a good thumbnail size for YouTube?

A good thumbnail size for YouTube is 1280 x 720 pixels. This size will ensure that your thumbnail looks great on all devices, including desktop computers, laptops, and smartphones.

10. How often should I upload videos to YouTube?

There is no set answer for how often you should upload videos to YouTube.

However, it’s generally a good idea to upload new videos regularly so that your channel remains active and engaging.

11. What are some tips for creating great YouTube videos?

Some tips for creating great YouTube videos include: planning and scripting your videos, being natural and authentic, and editing your videos so that they are clear and concise.

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