User persona, marketing concept. Red and green pawns with valid and broken links over black background. 3d illustration.

10 Steps to Crafting the Perfect Persona-Based Content Marketing Plan(in 2023)

Crafting the perfect persona-based content marketing plan requires careful thought and detailed planning. It begins with selecting the most appropriate message for each persona, ensuring that you are consistent in how you use tone and language across pieces of content. Leverage available tools to identify which social media channels your target audiences are active on and measure results to maximize effectiveness.