Table of contents
SEO Packages And How To Choose The Right One For Your Business(Updated 2022)
Local SEO packages in New York or anywhere else are similar.
This post will detail SEO, SEO packages, and questions.
The basics and a bit more about Search engine optimization
What is SEO?
SEO started in the 1990s and has been around ever since.
Although its process changes regularly, SEO will be around forever in one form or another.
SEO or search engine optimization can be defined as strategic information added to your website.
This strategic information provides value or answers to whoever reads it, as defined by Google.
To accomplish the above task, Google uses the SEO algorithm.
An SEO algorithm is a search calculation done by Google and determined by keywords.
Keywords are any words used by someone searching for anything on Google.
Anytime time new information is added to your website, Google scans it.
The scanning by Google of your website is called crawling, done by Google every time someone searches for anything on the web.
SEO is also known by the terms Online Marketing or Keyword Marketing.
Due to the information provided above, you can see why SEO is essential.
SEO has become vital for Google because its mission is to provide answers to, well, all questions!
Why is SEO important?
Let’s dive a bit more into why SEO is essential.
Without SEO, information quality would not exist.
Imagine if you get the wrong answer whenever you search for something on Google.
For example, imagine you search for “best fishing bait for the winter season,” but the results show you how to save money on your taxes.
As you can see, Google would become very unreliable very quickly.
SEO makes it possible for Google to narrow down answers to questions and present those answers as a search results.
A search result is what page you get when you hit “enter” after searching for something on Google.
This search result is entirely determined by SEO.
Without SEO, digital marketing companies could not charge for their services.
As all business owners know, if we don’t charge for our services, our businesses will not exist.
SEO allows Google to narrow all search results to a certain point of predictability, a critical marketing strategy.
This predictability allows companies like ours to find paying customers.
By researching specific keywords using tools like Semrush or Keysearch, our company can reliably offer services that will make a website rank high on Google.
The ranking is where your website will be found when someone searches in Google; SEO plans are needed.
SEO Strategies And Types of SEO
1-On Page SEO
On-Page SEO is any changes you make to the information on your website. When visitors come on to our landing pages, your on-page SEO is what will keep them there.
These on-page changes can be anything from adding a link to your blog article to changing the font and style of your writing.
On-page SEO is a fascinating and ever-changing area of online marketing.
This is because the answers to questions on Google(search queries) change daily.
The above means that information quality will always be preferable. Content creation needs to be highly specialized through keyword research, keyword density, and industry research.
Quality means the correct answers instead of just any type of information spill.
2-Off Page SEO
Off-Page SEO is defined as all links coming back to your website from other websites, and website optimization is not complete without it.
Google is such a powerhouse that it can assign popularity levels to every website.
This popularity level is called domain authority or domain score.
The score goes from 1 to 100, with 100 being the highest. Every SEO firm or SEO provider works very hard to get their SEO clients as high up on this number as possible.
The closer a website gets to a 100 domain score, the more Google trusts the information provided by that website.
When a high-score website, as mentioned above, links/points back to your website, that is what off-page SEO is all about.
The more high-score websites link back to your website, the higher your score will be.
The higher your score, the more visitors Google will send your way.
Putting On-page and off-page SEO together forms what is known as SEO or Search Engine Optimization and is integral to a successful SEO strategy.
If you are doing your SEO, ensure you cover both of the above, or you will not rank in Google.
I decided to include a small section on PPC as I feel it is an integral part of web page ranking, as mentioned in this article.
PPC started back in 1996, and Google didn’t even start it.
It was started by a company called Planet Oasis.
PPC, or Pay per click, is a paid service by Google.
It is a type of marketing service where you pay Google for clicks.
Two search results appear every time someone searches for something on Google.
The first will be paid search results or PPC.
The second will be SEO results or organic search results.
Google charges businesses a specific amount of money for particular search clicks by your target audience.
Google’s rate for PPC as of 2021 is $1 to 2 dollars per click, so that can get expensive fast.
The excellent point is that the click rate is not the same as the conversion rate.
Google charges you to send visitors to your site, not sell them your product/convert the visits to a sale.
The PPC dollar rate mentioned above is only for clicks, not your sales.
You should know if you’re planning on spending on PPC and having a marketing budget dedicated to PPC.
PPC helps businesses perform A/B testing and allows companies that want to promote something for a limited time. Marketing efforts using this strategy can go a long way.
A/B testing is essential because it allows businesses to determine customer behavior once those customers land on their websites.
Knowing what visitors think of your website can make the necessary changes to decrease the bounce rate and increase revenue.
An SEO Package is a bundle type of service offered by Online Marketing companies.
It usually contains details on how many keywords the SEO campaign will aim to rank based on SEO needs.
SEO packages can usually be broken down into monthly SEO campaigns with one or several.
Types of SEO packages
SEO Packages vary in scope and price.
SEO packages based on the scope
An SEO package based on the scope will offer a lot of keywords per SEO campaign within the package.
This kind of SEO plan means that, for a specific month, an SEO campaign will try and rank for 10 to 15 words.
An SEO package based on scope might also contain several campaigns simultaneously within a specific month.
For example, campaignone1 will try and rank for 10 to 15 words.
Campaign 2 will try and rank for another 10 to 15 etc.
SEO packages based on price
This type of SEO pricing is based on price first.
The amount charged by the hired online marketing agency will be mentioned first.
For example, a 12-month contract is charged $2,000.00 each month for the duration of the contract.
The contract details connect to the package’s scope but are provided after the contract is signed.
Monthly prices for SEO Companies and SEO Services
As mentioned above, monthly SEO prices can be charged monthly.
So if a contract is signed for 12 months, each month can be charged one at a time at the beginning of the month.
Yearly SEO prices
This is when the entire amount of a yearly contract is charged on day one instead of broken down into each month.
Yearly SEO prices are usually charged when the potential client is big enough of a company that can handle the price.
Google and SEO
As mentioned previously in this article, SEO has been the bedrock of Google’s quality algorithm for its users.
Without SEO, Google could not determine which websites are reliable enough to send visitors t.
It is impossible to rank organically on page one of Google without SEO.
SEO guarantees a well-predicted, reliable outcome to provide value to your site.
Another reason SEO and Google will always go hand in hand, even if the names change, is because SEO is data-driven.
Everyone uses this data. Everyone uses this data to continue providing the correct type of value and keep checks on balances on websites that do not offer any discount.
Technology has allowed many not-so-good websites to appear on page 1 of Google over the years, but with the help of SEO, these websites are now regularly filtered out.
To establish and maintain good standing with Google, every website must consider the long game.
The long game means an average of 3 to 6 months is needed with constant, correct SEO to reach the number one page results for specific keywords.
The above time frame is based on specific keyword competitiveness.
The more competitive the keyword, the longer it is going to take.
Questions that come up
How much is SEO per month?
This is solely determined by the number of keywords targeted for the specific campaign in question and the number of keywords targeted in the particular campaign.
Prices range from $500 to over $1,500, depending on the time frame, scope, and possible discounts included in the contract signing process.
Is SEO worth the money?
SEO is certainly undoubtedly worth money over the long run. According to SEJ, 53% of traffic comes from clicking on organic search results.
SEO takes a long but, but the results will be worth the effort and amount spent.
Can’t I do SEO on my own?
Yes, you can, but in addition to the monthly fees you will have to pay for the different types of data gathering software needed, you will have to spend your time and effort ranking for words.
Doing it on your will save you money but take from your time.
The time you can spend working on other areas of your business.
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
Here at SAAI, we do Web Design
WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.
Here at SAAI we do SEO
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business on page 1 of Google, so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.
If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.
3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.
We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”
4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.
If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.
Please email or give us a call and Let’s chat!
You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.