SEO packages and how to choose the right one for your business
Local SEO packages in New York or, pretty much anywhere else are pretty similar in many ways.
In this post I will go into detail about SEO, SEO packages, and questions that come up.
The basics and a bit more about SEO
What is SEO?
SEO started in the 1990’s and has been around ever since.
Although it’s process changes on a regular basis, SEO will be around forever in one form of another.
SEO or search engine optimization, can be defined as strategic information added to your website.
This strategic information provides value or answers to whoever reads it as defined by Google.
To accomplish the above task, Google uses what is called SEO algorithm.
An SEO algorithm is a search calculation done by Google and it’s determined by keywords.
Keywords are any words used by someone searching for anything in Google.
Anytime time new information is added to your website, Google scans it.
The scanning by Google of your website is called crawling, and it is done by Google every time someone searches for anything on the web.
SEO is also know by the terms Online Marketing or Keyword Marketing.
Due to the information provided above, you can see why SEO is extremely important.
SEO has become key for Google because their mission is to provide answers to well, all questions!
Why is SEO important?
Let’s dive a bit more into why SEO is important.
Without SEO, information quality would not exist
Imagine if whenever you search for something on Google, you get the wrong answer.
For example, imagine you search for “best fishing bait for winter season” but the results you get show you how to save money on your taxes.
As you can see, Google would become very unreliable very quickly.
SEO makes it possible for Google to narrow down answers to questions and present those answers in the form of a search result.
A search result is what page you get when you hit “enter” after searching for something on Google.
This search result is entirely determined by SEO.
Without SEO, marketing companies would not be able to charge for their services
As all of us business owners know, if we don’t charge for our services, our businesses would not exist.
SEO allows Google to narrow down all search results to a certain point of predictability.
This predictability allows companies like ours to charge customers.
Ranking is defined as the specific place where your website will be found when someone searches in Google.
Parts of SEO
1-On Page SEO
On Page SEO is defined as any changes you make to the information on your website.
On page SEO is a very exciting and ever changing area of online marketing.
This is because the answers to questions on Google(search queries) change from day to day.
The above means that information quality will always be preferable.
Quality meaning the right answers instead of just any type of information spill.
2-Off Page SEO
Off Page SEO is defined as all links coming back to your website from other websites.
Google is such a power house that they can assign popularity levels to each and every website.
This popularity level is called domain authority or domain score.
The score goes from 1 to 100, with 100 being the highest.
The closer a website gets to 100 domain score, the more Google trust the information provided by that website.
When a high score website as mentioned above links/points back to your website, that is what off page SEO is all about.
The more high score websites link back to your website the higher your score will be.
The higher your score, the more visitors Google will send your way.
Putting On page and off page SEO together form what is known as SEO or Search Engine Optimization.
I decided to include a small section on PPC as I feel it is an integral part of web page ranking as mentioned so far in this article.
PPC started back in 1996 and it wasn’t even started by Google.
It was started by a company called Planet Oasis.
PPC or Pay per click is a paid service provided by Google.
It is a type of marketing service where you pay Google for clicks.
Every time someone searches for something on Google, 2 types of search results will appear.
The first will be paid search results or PPC.
The second will be SEO results or organic search results.
Google charges businesses a specific amount of money for a specific amount of search clicks.
Google charges you to send visitors to your site, not sell them your product/convert the visits to a sale.
The PPC dollar rate mentioned above is only for clicks not your sales.
It’s something you definitely should know if you’re planning on spending on PPC.
PPC helps businesses perform A/B testing and also helps businesses that want to promote something for a limited time.
A/B testing is important because it allows businesses to determine customer behavior once those customers land on their website.
By knowing what visitors think of your website, you can then make the necessary changes to decrease bounce rate and increase revenue.
An SEO Package is a bundle type of service offered by Online Marketing companies.
It usually contains details on how many keywords the SEO campaign will aim to rank for.
SEO packages can normally be broken down by monthly SEO campaigns, where each month is one or several campaign.
Types of SEO packages
SEO Packages vary in scope and price.
SEO packages based on scope
An SEO package based on scope will offer a lot of keywords per SEO campaign within the package.
This means for example, that for a specific month, an SEO campaign will try and rank for 10 to 15 words.
An SEO package based on scope might also contain several campaigns happening at the same time within a specific month.
For example campaign 1 will try and rank for 10 to 15 words.
Campaign 2 will try and rank for another 10 to 15 etc.
SEO packages based on price
This type of package on price first.
The amount that will be charged by the online marketing agency being hired will be mentioned first.
For example, a 12 month contract charged at $2,000.00 each month for the duration of the contract.
The details on of the contract connect to the scope of the package but that is provided after contract is signed.
Monthly SEO prices
As mentioned above, monthly SEO prices can be charged monthly.
So if a contract is signed for 12 months, each month can be charged one at a time at the beginning of the month.
Yearly SEO prices
This is when the entire amount of a yearly contract is charged on day one, instead of broken down into each individual month.
Yearly SEO prices are usually charged when the potential client is big enough of a company that can handle the price.
Google and SEO
As mentioned previously on this article, SEO has been the bedrock of Google’s quality algorithm for it’s users.
Without SEO, Google would not be able to determine which websites are reliable enough to send visitors to.
It is not possible to organically rank on page one of Google without doing SEO.
SEO guarantees a well predicted, reliable outcome to providing value on your site.
Another reason SEO and Google will always go hand in hand, even if the names change, is that SEO is data driven.
This data is used by everyone to both continue providing the correct type of value but also keep checks on balances on websites that do not offer any value.
Technology has allowed a lot of not so good websites to come up on page 1 of Google over the years but, with the help of SEO, these websites are now regularly filtered out.
In order to establish and maintain a good standing with Google, every website needs to think of the long game.
Long game meaning that with constant, correct SEO, an average of 3 to 6 months is needed to reach the number one page results for specific keywords.
The above time frame is based on specific keyword competitiveness.
The more competitive the keyword the longer it is going to take.
Questions that come up
How much is SEO per month?
This is solely determined by the amount of keywords that will be targeted for the specific campaign in question.
Prices range from $500 to over $1,500 and more depending on the time frame, scope and possible discounts included as part of contract signing process.
Is SEO worth the money?
SEO is certainly worth the money over the long run. According to SEJ, a whopping 53% of traffic comes from clicking in organic search results.
SEO takes long but, the results will definitely be worth the effort and amount spent.
Can’t I just do SEO on my own?
Yes you can but, in addition to the monthly fees you will have to pay for the different types of data gathering software needed, you will have to spend your own time and effort into it ranking for words.
Doing it on your will save you money but take from your time.
Time you can spend working on other areas of your business.
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walk into the mall and had NO choice BUT to go through a random store first? well SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business in page 1 of Google so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where its too far to walk so NO ONE ever goes there.
If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get idea.
WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES oriented well designed website will do for your business.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE to go or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.
3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention.
We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”
4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.
If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.
You can also continue learning about web design and SEO for your website by reading some of our other blog posts: