Table of contents
New Jersey SEO strategies for improving your website
In this post I will go over some SEO and web design strategies that will help your New Jersey business stand out when compared to your competitors.
These strategies will help no matter where you are located in New Jersey. Here we go:
Strategy 1-SEO is still relevant, so make sure your site is up to date with it
SEO or Search Engine Optimization is this:
1-You do different things to your website(redesign it, add pages, add content, add different types of links)
2-Google notices if the changes made are the right kind of changes(on page, off page optimization).
3-Google then sends people to your website when they search for specific words like “accountant Newark”
Here are some thing you can do now in order for your SEO marketing to have the right kind of impact in New Jersey:
-Find out exactly what kind of searches the above mentioned population is searching for in Google
-Narrow down this same population based on your location first, then expand out so that your cover more area.
The above is called local SEO and it is a very cost effective strategy when advertising your business.
Local SEO can also be defined as, your website specifically targeting people who are a short walk or drive away from your physical business.
Keyword research is something that you will definitely need to take on as well.
Here at SAAI Consulting, we use 2 tools for this metric analysis:
-We use Semrush to obtain an overview of a website’s current status with Google.
-At SAAI Consulting we use Keyword.co to research keywords, content ideas and to narrow down which keywords have too high of a CPC(cost per click).
The above tools are paid options meaning you will have to pay a monthly fee in order to use them.
Paying for SEO is something that brings up a couple of main questions so let’s go over some of them:
-What does SEO cost per month?
SEO will cost you anywhere from $250.00 to $50,000.00 depending on your budget.
The crazy thing is that, no mater how much you spend you will still have to wait an average of 6 to 12 months before you see results.
So a lot of money spent doesn’t necessarily translate to fast rankings, just how high the rankings might be when they happen(keyword position).
-How can I learn the basics of SEO fast?
We live in the age of speed of information so learning or obtaining fast answers is what Google is all about.
Searching for something as simple as “how to learn SEO” will bring back millions of results…9 million results to be exact:
I will help you by recommending a couple of sites that can be trusted and can give you a good starting point:
This site has an outstanding DA(Domain Authority) of 91 and anything you can find on it can be trusted as valid information 100%.
These guys helped me a ton when I was first starting out. They have a 92! Domain Authority score.
The main thing to remember is that learning the basics of SEO will not really help over the long run.
SEO can be learned in a couple of month but, Unless you are willing to spend the 6 to 12 months it takes to implement what you are learning, you will get no value from it.
-When should I update my SEO?
SEO content should be added every week. It should updated at least once a month.
Fresh, educational content like answers to popular questions and problem solving information is key.
Along with adding and updating your SEO content, your entire website should be audited on a monthly basis.
With bad things like broken links, it is imperative to catch and fix them as soon as possible as these prevent Google from crawling your site properly.
Your website should be optimized as often as possible to improve ranking.
This is the reason why SEO agencies in New Jersey, New York and Long Island can charge a pretty penny for their services.
The 2 main ways to keep your SEO up to great shape
1-On page SEO
This is defined as all changes you do to every page on your site so it provides value and answers to whoever visits.
Making sure you provide long content(2000 words min) for your articles will also let Google know you provide value.
2-Off page SEO
This is defined as the amount of high quality websites pointing back to your website.
The higher this number is, the more Google will send you people.
A strong, reliable backlink building strategy is imperative when performing SEO.
At SAAI consulting we specialize in On Page as well as Off page SEO.
You need an average of 10 backlinks a week in order for your off page SEO to be as effective as possible.
How many backlinks for your site have now?
Strategy 2-Web Design is the other half of the equation
If SEO is half of what you need to do, web design is certainly the other.
How well the web design on your New Jersey business is implemented will greatly determine how long people stay on your site.
According to Google, anything above 70% bounce rate(time spend on your website) is very bad and should be avoided.
Bounce rate is defined as how long it takes someone to click into your site, then say to themselves.. “what I am looking for is not here” then leave.
I would say the better the web design on your site, the better bounce rate you will get but, that is not reality.
In reality, the more effective your web design, the better your bounce rate will be.
Imagine someone walking into a store that is a mess(disorganized), nothing can be found and customer service sucks. Would you go back? no.
Now imagine the same person walks into a different store, everything is neatly organized, customer service is top notch and questions are answered in time, and efficiently. Would you go back? yes.
Not only come back but recommend to friends.
Which store do you think will keep the customer coming back? that is the power of effective web design.
When it comes to web design for your New Jersey company, we at SAAI consulting, take time to listen.
When we listen and ask questions here and there during our free consultation, allows you to fully express where you are having the most frustrations with your day to day.
We then come up with the web design that will fix or solve the above expressed problems moving forward.
Again, we listen and look first, then see what can be improved on your current site, then suggest changes that will
Companies in New Jersey should always think of the above 2 main rules when engaging with a new potential New York SEO agency.
I mentioned them twice because, cookie cutting every business into the same 3 or 4 packages is lazy and shows a lack of attention.
Your business has very specific challenges and struggles that need to be solved.
These challenges are different than your competitors.
Strategy 3-Perform monthly audits on your site
Monthly audits or website analysis will guarantee your website is running smoothly.
At SAAI consulting we provide monthly website audit as part of our customer made packages.
This means you don’t have to worry about either of the issues mentioned
above(broken links and sitemap) because we will worry for you.
Do feel like running a quick audit on your site right now?
1-Go to Gtmetrix.com
2-Enter your website address in the blank field
3-Click “Test your site” then brace yourself
Any number below 80% means your current site needs work.
Basically if you get a green number you are good.
Anything but green and your site is not fully optimized.
At SAAI consulting we use 3 different tools like the one above to make sure your site is running in tip top shape, all the time.
SEO companies in NJ need to keep in mind that without audits, their sites will fall into Google search oblivion.
Unfortunately in this day and age, this means just page 2 of Google searches!
Don’t have a site yet? not all is lost
If you don’t have a site yet, it’s not the end of the world.
At SAAI consulting, we use WordPress as it provides the largest, most comprehensive optimization capabilities.
WordPress compared to the others mentioned above is like riding a bike(all others) versus flying a Boeing 747(WordPress).
Every business is different, and those differences require a high amount creative options, enter WordPress.
If building your own site is not an option for you, it is always recommended for you to have your own research done if you choose to hire New Jersey SEO agency.
Follow these steps as part of your SEO agency market research:
1-Google the following, “SEO+area or zipcode where you live” then scroll past the paid ads that look like this:
2-Focus on the organic search results that look like this:
3-Going into each of the websites that come up in the first page of Google.
4-Obtain their phone number or email and schedule sales calls with each of them.
5-Go with the one that offers the best value and results.
Online marketing or web design campaigns can be very expensive and it will literally pay you to do the above research before signing up for a contract.
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walk into the mall and had NO choice BUT to go through a random store first? well SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business in page 1 of Google so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where its too far to walk so NO ONE ever goes there.
If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get idea.
WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES oriented well designed website will do for your business.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE to go or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.
3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention.
We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”
4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.
If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.
You can also continue learning about web design and SEO for your website by reading some of our other blog posts below