Market your accounting services with these 3 popular Social Media Platforms
Marketing your accounting services online can be very challenging. There are usually 2 questions that come to the ever busy mind of the accounting professional:
Why does an accountant need a website anyway? and how can I grow or promote my accounting firm?
The answer to both these questions can be provided by the addition of social media to the world.
Social media platforms have become not only as every day normal as brushing our teeth.
They are now also a must when it comes to attracting new clients to your accounting services.
Whether you offer tax services, accounting services or bookkeeping services, creating and maintaining a strong social media presence needs to be top priority.
The above will guarantee your long term Google ranking success as well as decrease the amount of physical effort other forms of advertising take(mailing letters?!)
Let’s look at some of the ways 3 specific social media platforms can help your business maintain a healthy stream of incoming leads and traffic.
According to 2021 statistics, Facebook can brag about an outstanding 1.8 Billion users logging into their accounts on a daily basis. That is a lot of “password123” logins.
Imagine, for just a moment, if only a tiny fraction of those accessing their Facebook accounts knew about your bookkeeping services and not only knew but recommended it to friends and family.
This would certainly bring your social media marketing to a new level.
As a social media platform, Facebook has proven time and time again (even a movie was made about it!) that when it comes to exposure, few other platforms can compete.
In order to get your accounting website to enjoy Facebook’s exposure, here are a few simple things you can do:
1A–Create a business Facebook account/profile.
You can view the simple steps here as provided by the good, extremely rich guys at Facebook.
Think of creating an account as planting a seed, that with time and a bit of weekly effort, will grow into a tree of trust and connection between you and your current, and prospective clients.
For design ideas on the best Facebook profile for your business you can take a quick look at this post from the good folks at Neilpatel.com
Just as important is to be careful and not make costly mistakes when creating your profile so, take a look at this very insightful blog post at postplanner.com
Lastly, you definitely want to have the best pictures possible which represent your accounting services and correctly show who you are and why people should contact you.
This blog post from smallbusiness.chron.com tells you how to do that step by step.
1B–Spread the word.
What’s good about creating a really nice Facebook profile and page for your business, if no one knows about it.
As soon as you create and fix up your account, tell everyone one of your business contacts, current clients and of course, family members.
Family members specifically will help spread the word with everyone they point to your business page. It’s the way old advertising used to work and it still does work!
Things like Choosing a goal, creating your audience and setting your budget are just some of the ways Facebook can help your business stand out. For a complete list, check out their promotion page here.
In addition to the above suggestions, you can also create or join different Business Facebook groups which will give you instant access to a near unlimited network of possible clients.
Clients which you can now direct to your brand new page! the guys at Smallbizclub.com were kind enough to gather the list for you, just click here to take a look.
1C-Create/share great content.
Once everyone you know shares your new page, the people that do go to your page want to see more than your business name on the screen.
From listing the services you provide, to sharing links to the latest tax or accounting news directly on your page, you want people to come to your page to be informed and educated.
Whenever someone who knows of your business needs a question answered, or is wondering who to go to for answers, your page should be the first thing that comes to their mind.
The good folks at Sproutsocial.com put a great list together which is guaranteed to bring more eyeballs to your page, or as we in the marketing biz call it “increasing engagement”, take a look at the article here
My favorites from the above list are:
Ask questions-With questions, 90% of your target audience is bound to feel more understood and connected with. Here is a couple of great questions to ask:
Who is your favorite character from (insert name of popular TV show)?
What do you think of our new product?
What’s your favorite book?
What is your favorite holiday?
Tell Stories- With picture or video stories, the person watching feels instantly connected and immersed with whatever they are watching(I just basically defined the word television)
Storytelling can be done with graphics, pictures or videos. They should introduce your brand, engage the customer and ask them to click for more info.
For more ideas on storytelling, take a look at this post from the big guys themselves at Facebook.com
Between the years of 2016 and 2020, the entire world was paying attention, on an everyday basis, to 280 character messages coming from just one Twitter account.
I won’t even mention whose account it was because i know you already know.
This is impressive by any standards and is a blunt reminder that, given the right leverage, Twitter can be a powerful ally to your accounting business.
Once your Facebook page is up and running, having a regularly updated Twitter account is must for your accounting website.
As of 2021, there are 192 million Twitter users that could be paying attention to the latest news coming from your business.
Imagine if every message delivered on your business Twitter account created social buzz and excitement(and therefore more traffic!) to your sales funnel.
Here are a few things you can do to hop on the Twitter wagon and start generating leads from it:
Twitter is meant to create social buzz so in addition to the above, I highly suggest you share news about social/charity based events that your company is either part of or organizing.
Sharing pictures, updates and small tidbits of information as these events are happening also is a great way to attract the right kind of attention from Twitter followers.
Here are some Twitter accounts to follow that will help you understand Twitter as well as provide tips for better leverage:
My favorite from the above is Design Hill as it provides plenty of instructional information on strategies and how to’s that are sure to improve your bottom line.
Last but not least we have Linkedin, or as I like to call, social media for 9 to 5vers.
For about 19 years now, Linkedin has connected millions of professionals(including accounting) to one another by simply clicking on the simple “Add” button.
As of 2021, there are 740 million users on Linkedin.
Here are the things you need to do in order to give your accounting business that Linkedin stamp of approval.
Linkedin can be a powerful tool because, by staying/increasing your professional accounting network, you can stay ahead of trends, techniques and quick solutions to the ever growing accounting field.
4-Putting everything together
For all of the above platforms, an almost daily effort is needed in order to keep up and stay fresh. If you don’t have someone who can do this for you, here are 2 options available to you:
These are basically “one click” online tools which will automatically update all of your social media profiles. Click here for a list of the most commonly used ones.
Outsourcing has become second nature for small and big businesses in the US for a very long time now. In fact, as of 2021, there are over 700 firms working out of the philippines taking care of all kinds of work related tasks at a fraction of the cost.
From very complex tasks like managing entire teams to, smaller tasks such as..you guessed it, daily updates to all your social media profiles.
Click here for a list of US based as well as outside of the US outsourcing teams specializing in social media work.
Due to the high volume of updates needed on all 3 of the above profile, do your accounting business a favor and always conduct a market analysis for your specific services as a matter of habit.
Market analysis will allow you to know what’s working or not, and this will save both time and money.
Here are a couple of tools that provide social media market analysis specifically for the platforms we spoke about above:
Advertising for accountants has evolved by leaps and bounds in the last 25 years. By following the above marketing ideas and embracing social media, your accounting, tax or bookkeeping services will also grow by well..leaps and bounds.
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walk into the mall and had NO choice BUT to go through a random store first? well SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business in page 1 of Google so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where its too far to walk so NO ONE ever goes there.
If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get idea.
WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES oriented well designed website will do for your business.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE to go or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.
3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention. We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”
4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.
If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.
You can also continue learning about web design and SEO for your website by reading some of our other blog posts: