Manhattan SEO in 2021(Post Covid)
Manhattan SEO for New York City accounting companies, as well as the SEO efforts and results for countless finance companies was put TO the test during 2020.
I am speaking of course about the Corona virus.
No matter how small or large your accounting shop is, your numbers during 2020..took a hit.
In this post I will go over some strategies that will help accounting firms/small businesses weather the post Covid storm.
This will be especially helpful if, for any unknown reason, we go through another Covid19 pandemic.
Strategy 1-Make sure your services are offered online
I know it might sound silly at this point(after the pandemic already happened) but, make sure your accounting business has online strong online presence/website.
Not just a website but a website that offers all your services.
The good customers you are trying to attract should be able to go on your page, and with a few clicks find all they need.
This means 80% of possible clients is choosing to stay home and browse online.. if you don’t offer your services online. you don’t exist.
Once you decide you do need the help of “the best SEO company” the next step
is to search online, of course since everyone is doing it.
These are some of the questions that will most likely come through your mind:
A-Who is the best SEO company?
To answer this question simply Google “SEO + your location” and compare the 10 websites that come up on page 1 of your results.
The companies that are doing the right things will come up organically on your search(this is good)
When receiving a call from a prospective SEO agency, they have to be willing to listen to your specific issues and challenges before they throw a price at you.
Beware of companies that offer a guarantee on any kind of marketing campaign.
Due diligence will help you a lot when it comes to choosing the best SEO company that will solve your day to day problems, not add to them.
By simply reading through the “services”, “FAQs”, and “about” sections of the top 10 results in your Google search, you will be a lot more prepared.
At SAAI consulting, we give you free audits and advertising campaign proposals based on your specific needs.
Once we give you the above you can choose to stay with us or, have a lot more valuable information if you choose to continue your search.
B-How much does SEO cost?
SEO prices vary by the size of your accounting firm, amount of services you would like listed on your website, and level of detail for each of the web pages.
If you want just a one page website to direct people to, that can be done for a couple of hundred dollars.
If you want a 10 page site, where each page is SEO optimized and there is heavy
content per page then, obviously you will have to pay more(usually $1,000.00 and up)
Geographically, the place where you live might have some impact on the prices you pay for SEO.
For example, if your accounting services are located in Baltimore, MA there are agencies that offer $199.00 packages.
If in contrast you are located in Manhattan NY, there is a chance the prices will be higher as there will be more keyword competition.
You can always choose to do SEO yourself.
This is certainly one way of getting done but, it costs money and time. SEO is not hard IF you have the time to learn it.
It takes an average of 6 to 18 months to learn enough where you see the results of your effort.
C-Is SEO a waste of money?
As long as there will be an internet, there will be SEO.
Everyone is fighting to be on the top page.
In order to get on the top page you can either:
1-Pay repeatedly now(PPC) click here for a quick run down of what to expect.
2-Improve your rankings organically over time. Click here to find out how long/how much money it will take.
The above 2 strategies have been in place for more than 10 years now and based on the latest statistics, they are here to stay.
There are 2 key things to ask the SEO agency you choose to work with:
Should I do PPC?
This type of advertisement guarantees you a top spot in Google searches but, it is only temporary(based on your budget)
Should I do SEO?
This type of strategy takes more time(not as much money), but once it is done you will be in the top spot for free for the foreseeable future.
This means you won’t have to pay over and over in a very short amount of time(per impression) like you would with PPC.
D-Which of my competitors have the best SEO?
This question is connected to market strategy and cost analysis.
We offer these 2 services at SAAI Consulting.
By analyzing your competitors SEO efforts you will have a very clear idea of how long/how much you will have to spend.
At SAAI consulting, we already have access to these 2 tools so you don’t have to pay for them.
E-Can I do SEO for Free?
The short answer to this is No. Due to wonderful capitalism, most SEO metrics you will need to pay attention to, will cost you money.
Once you are a paying member of one or more of the above mentioned services, you will have to do the leg work.
By legwork I mean, every day you will have to manually do something to add quality content to your site.
Using the above tools will let you know what you need to add to you site.
Strategy 2-Be realistic about your SEO expectations
Read the above again because it will not change whether there is a pandemic or not.
Effective SEO takes time.
It will either be your time, or the time of the SEO agency you hire.
Even with the most up to date strategies and brilliant content writing, SEO will always be a slow investment.
By slow I mean 6 months to a year before you start seeing results i.e upgrade in domain authority, ranking for more words etc.
The reason for the above time frame is that Google(the overlords of the world) is constantly changing its algorithm.
This means there is no way of knowing 100% with certainty that SEO will work.
Don’t feel bad though because, there is a ton of data available, from every website on the internet.
This data suggests that when a certain amount of steps are taken in a certain order, and repeated, there is a much higher probability SEO will work.
Effective SEO takes effort.
This is where the rubber meets the road.
You spend a year trying things out with SEO, then discover you wasted half your time.
Just for on page SEO, it takes an average of 10 steps per 2000+ word blog article before you can see results.
Or, you can hire an SEO agency that already has the experience and knows how to avoid the mistakes so you can get results faster.
Strategy 3-Get started now.
The worst thing you can do is wait.
Whether you stay with us or choose to go somewhere else, after you receive our free reports, you will be a lot more prepared for those tough SEO proposal negotiations.
When it comes to SEO, every website is different.
From the keywords you should be ranking for, to the order of images and CTAs(call to actions) on each of your pages.
Finding affordable SEO services will be challenge depending on your location but, with a free report in hand(as provided by us) you will be able to ask much smarter questions.
-How many keywords should I be aiming for based on my company size?
Answer. They should not be able to answer this question without first doing research on your specific company. If they answer the above question without doing this watch out.
-Do you offer Youtube marketing services?
Answer. Youtube services are a nice added extra that we offer at SAAI.
Take a look at our Youtube channel for examples of our videos.
-How many words will each of the blog posts on my site have?
Answer. At least 2000 words, highly optimized with links, a nice structure and about 10 other things every blog post should have.
As an example take a look at a recent blog post we put together.
-How many outgoing links will be present on each of my blog posts?
Answer. The answer to this varies but this question should only be answered after the SEO company you are speaking to analyzes your competition.
-What are some of your reviews?
A. Reviews let you know you can trust who you are speaking to. Here are some of our reviews.
-How many backlinks will be added to my site on a monthly basis?
A. This question is also answered after your website and your competitors is analyzed, not before.
The above questions will go a long in ensuring whoever you hire will put extra effort into helping you reach out SEO goals.
Take a look at this recent post we did with even more strategies for choosing the right guys to do your online marketing.
Finally we would like to say that we hope the dreaded Covid pandemic did not cause any harm to you, our reader or your families this past year.
We will prevail, we will.
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walk into the mall and had NO choice BUT to go through a random store first? well SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business in page 1 of Google so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where its too far to walk so NO ONE ever goes there.
If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get idea.
WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES oriented well designed website will do for your business.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE to go or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.
3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention. We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”
4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.
If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.
You can also continue learning about web design and SEO for your website by reading some of our other blog posts: