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Lead Capture Forms – The Ultimate 9 Point Checklist(in 2022)

Hello people! Pablo Espinal here,

In this blog post, we will discuss the ultimate 9-point checklist for creating lead capture forms that generate results!

Let’s get started…

Table Of Contents
  1. Lead Capture Forms – The Ultimate 9 Point Checklist(in 2022)

The Basics

Baby girl playing with toys in a playroom of cruise liner

A lead capture form is defined as a form that is used to capture leads for marketing or sales purposes.

Capturing the leads that come to your website is extremely important because it allows you to follow up with them later and continue the marketing or sales process.

Click-through rate is the percentage of people who click on a link that takes them to your lead capture form.

The bounce rate is the percentage of people who leave your website after viewing only one page.

A high bounce rate indicates that people are going to your site without taking action, which means that your lead capture form is ineffective.

Many factors contribute to a high bounce rate, but a poorly designed lead capture form is one of the most common reasons.

4 Statistics to keep in mind

Large amount of stickers with yellow percentage values for black friday or cyber monday sale

– Lead capture forms are proven to increase conversion rates by up to 23%

85% of marketers say that targeted content offers are the most effective means of generating leads

– Only 2% of website visitors convert on the first visit

– The average website converts at a rate of just 2.35%

1. Use an attention-grabbing headline

FOMO, acronym as banner headline

The headline is essential to your lead capture form, as it will be the first thing people see.

Make sure your headline is attention-grabbing and makes people want to learn more about what you offer.

Here are 5 examples of a great headline for a form:

“Get Our Free Guide to Increasing Sales!”

“Sign Up for Our Exclusive Webinar!”

“Claim Your Complimentary eBook!”

“Download Our Free Cheat Sheet!”

“Get Instant Access to Our Helpful Resource Center!”

2. Keep the form short and sweet

Three darts in the center bulls eye of a target

Nobody wants to fill out a long and tedious form, so make sure your lead capture form is short and sweet.

Only ask for the bare essentials such as name, email address, and phone number.

3. Use strong CTAs

Call to action 20

Your CTA (call-to-action) will prompt people to fill out your lead capture form, so it’s essential to use a strong CTA.

Some examples of strong CTAs include “Get started today!” or “Sign up now and receive a free e-book!”

4. Use attractive visuals

Pretty flower growing in garden

People are visual creatures, so it’s important to use attractive visuals on your lead capture form.

This could include using an eye-catching headline image or adding color to the form.

Some questions to ask to know if you have the right idea for your form:

– Does the image reflect the overall message of the form?

– Is the image high quality and free of any distractions?

– Is the image relevant to the lead capture form?

Some online tools you can use to obtain free high-quality images:

Unsplash

Pexels

Pixabay

5. Offer something valuable in return

inscription mega sale on shop windows. Mega sale sign in store

For people to be willing to give you their personal information, you need to offer something valuable in return.

This could be a discount code, a free e-book, or access to exclusive content.

Some important things to keep in mind when writing a free e-book:

e-book or e-reader on top of pile of old books

– Make sure that the e-book is relevant to your business

– Keep the e-book short, about 15-20 pages

– Use attractive visuals; use Envato to obtain excellent images.

– Include a strong CTA at the end of the e-book; an excellent example of a CTA would be “Contact us today to learn more!”

Some tools that can help you write an e-book:

Canva

Adobe InDesign

6. Make the form mobile-friendly

WOMAN MOBILE ROOFTOP

With more people than ever using their smartphones and tablets to browse the internet, making sure your lead capture form is mobile-friendly is essential.

This means that the form should be easy to fill out on a small screen, and all of the visuals should look good on a mobile device.

Some tools you can use to test your newly created form:

LeadPages

7. Use an exit-intent popup

exit sign on brick wall

An exit-intent popup is a popup that appears when someone is about to leave your website.

This is a great way to capture leads who are about to leave without filling out your form.

Some examples of things you can say on your exit pop-up:

“Wait! Before you go, sign up for our newsletter to receive exclusive discounts and offers!”

“Are you sure you want to leave without downloading our free e-book?”

“Sign up now and get instant access to our valuable resource center!”

8. Landing page location is very important

Tablet showing internet connection on screen

The location of your lead capture form is also important.

You want to make sure that the form is visible on the page and that it’s not buried beneath a bunch of other content.

According to statistics, the best location on your landing page to place your lead capture form is above the fold.

9. A/B test, always!

research

Finally, one of the most important tips for creating a successful lead capture form is to always A/B test.

This means that you create two different versions of your form and then see which one performs better.

You can test the headline, the CTA, the visuals, and the overall length of the form.

A/B test tools you can use for your forms

Marketing research development planning

Leadpages

Here is how to run a test using leadpages:

1. Go to LeadPages.net and sign in to your account.

2. Click on the “Create LeadPage” button.

3. Choose a template from the LeadPage gallery or start from scratch.

4. Edit the LeadPage to your liking by adding your text, images, videos, etc.

5. When you’re finished editing, click on the “A/B Test” tab at the top of the page.

6. Enter your test information and choose which version of the LeadPage you want to test.

7. Click on the “Start Test” button, and LeadPages will handle the rest!

8. After some time has passed, LeadPages will automatically calculate the winner of the test and email you the results.

Unbounce.com

Here is how to run a test using Unbounce:

1. Go to unbounce.com and sign in to your account.

2. Click on the “Create Page” button.

3. Choose a template from the Unbounce gallery or start from scratch.

4. Edit the page to your liking by adding your text, images, videos, etc.

5. When you’re finished editing, click on the “A/B Test” tab at the top of the page.

6. Enter your test information and choose which version of the page you want to test.

7. Click on the “Start Test” button, and LeadPages will handle the rest!

8. After some time has passed, LeadPage will automatically calculate the winner of the test and email you the results.

Instapage.com

Here is how to run a test using instapage:

1. Go to instapage.com and sign in to your account.

2. Click on the “Create Page” button.

3. Choose a template from the Instapage gallery or start from scratch.

4. Edit the page to your liking by adding your text, images, videos, etc.

5. When you’re finished editing, click on the “A/B Test” tab at the top of the page.

6. Enter your test information and choose which version of the LeadPage you want to test.

7. Click on the “Start Test” button, and LeadPages will handle the rest!

8. After some time has passed, LeadPages will automatically calculate the winner of the test and email you the results.

Lead Capture tools to create your forms

Santa Claus, did you added my name to your list or not?

www. LeadPages.net

Here is how to create a form using lead pages:

1. Go to LeadPages.net and sign up for a free account.

2. Click on the “Create New LeadPage” button.

3. Choose a template from the LeadPage gallery or start from scratch.

4. Edit the LeadPage to your liking by adding your text, images, and videos.

5. Save and publish your LeadPage when you’re finished editing.

Unbounce.com

Here is how to create a form using Unbounce:

1. Go to unbounce.com and sign up for a free account.

2. Click on the “Create New Page” button.

3. Choose a template from the Unbounce gallery or start from scratch.

4. Edit the page to your liking by adding your text, images, and videos.

5. Save and publish your page when you’re finished editing.

instapage.com

Here is how to create a form using instapage:

1. Go to instapage.com and sign up for a free account.

2. Click on the “Create New Page” button.

3. Choose a template from the Instapage gallery or start from scratch.

4. Edit the page to your liking by adding your text, images, and videos.

5. Save and publish your page when you’re finished editing.

Email lists plug ins to use with your form

Where to plug in?

A critical step after creating your lead capture form is integrating it with a subscriber list service.

A subscriber or email list service is a platform that stores the contact information of people who have subscribed to your mailing list.

MailChimp, AWeber, Constant Contact, and Mailerlite are good examples of email list services.

I use Mailerlite as it is free, and for now, it does what I need regarding email list management.

Each of the above has a plug-in that works with almost all website creation tools.

Advanced strategies

Advanced pawn

In addition to A/B testing, here are some other advanced strategies to ensure your lead capture form performs at a super high level.

1. Use LeadPages’ Inline Forms and pop-ups feature:

LeadPages’ inline forms allow you to embed a lead capture form directly into your blog post or website.

This is a great way to increase conversions, allowing interested visitors to sign up for your offer without leaving the page they’re on.

Pop-ups effectively get visitors to notice your lead capture form and sign up for your offer.

LeadPages’ Drag & Drop Builder makes it easy to create high-converting pop-ups without coding.

2. Use LeadPages’ Smart Traffic:

LeadPages’ Smart Traffic feature allows you to send traffic from specific sources (such as Facebook ads or Google AdWords) to specific LeadPages and LeadBoxes.

This is a great way to increase conversions by sending targeted traffic to your lead capture forms.

3. Use LeadPages’ 2-step opt-ins:

LeadPages’ 2-step opt-ins allow you to increase conversions by requiring interested visitors to confirm their email addresses before they’re added to your list.

This helps ensure that only people truly interested in your offer sign up for your list, resulting in higher-quality leads.

9 Frequently Asked Questions

People asking questions in a seminar

1: What’s the best way to capture leads?

There is no one-size-fits-all answer to this question, as the best way to capture leads will vary depending on your business and target audience. However, following the tips in this blog post will help you create a lead capture form that is effective and generates results.

2: How do I increase retention with lead capture?

One of the best ways to increase retention with lead capture is to offer something valuable in return for contact information. This could be a discount code, a free e-book, or access to exclusive content. By offering something of value, you’ll be more likely to keep people engaged after they’ve filled out your form.

3: What are some common Lead capture mistakes?

Some common lead capture mistakes include using a long and tedious form, not offering anything in return for contact information, and not making the form mobile-friendly. Avoid these mistakes by following the tips in this blog post!

4: What’s the best CTA for a Lead capture form?

The best CTA (call-to-action) for a lead capture form is strong and persuasive. Some examples of strong CTAs include “Get started today!” or “Sign up now and receive a free e-book!”

5: How can I make my Lead capture form more successful?

You can do a few things to make your lead capture form more successful.

First, make sure that the form is short and to the point.

Second, offer something valuable in return for contact information. And third, make sure the form is mobile-friendly so that it can be easily filled out on a small screen.

6: What’s the best Lead capture software?

There is no one-size-fits-all answer to this question, as the best lead capture software will vary depending on your business and needs. However, some popular lead capture software options include LeadPages, Campaign Monitor, and Mobile Site Optimizer.

7: How can I make my Lead capture form more visually appealing?

Making your lead capture form more visually appealing will help it stand out and attract attention. One way to do this is to use an exit-intent popup, which is a popup that appears when someone is about to leave your website. Another way to add visual appeal is to use images and videos in your form.

8: Where should I place my Lead capture form on my website?

The location of your lead capture form is important as you want to make sure it is visible on the page and not buried beneath a bunch of other content. A good rule of thumb is to place the form above the fold, meaning it should be visible without scrolling down.

9: How often should I use Lead capture forms?

There is no set answer to this question, as it will vary depending on your business and goals.

However, it would help if you aimed to use lead capture forms whenever you have something new and exciting to offer your visitors.

This could be a new product, a sale, or exclusive content.

By using lead capture forms regularly, you’ll be able to keep people engaged with your website and increase leads over time.

I hope you found this blog post helpful. If you have any questions, feel free to leave a comment below.

Well, that’s it for now! But, don’t forget to like and share if you found this helpful information.

Until next time,

Pablo Espinal

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