How to improve your local SEO in 2021
To improve your local SEO in 2021 and If you want your business to get noticed online in 2021 and beyond, you’ll need to do a lot more than simply Google “local SEO agency New York.“
You’ll also need to understand what local SEO is, how it works, and how the local SEO visibility of your business should play into your overall marketing strategy.
Marketing companies make millions of dollars per year directing search results to local businesses, and in this guide, we’ll provide you with everything you need to know to start optimizing your business for customer searches in your local area.
What is local SEO?
Search engine optimization (SEO) is the process of making the web presence of a person, business, or organization more visible when internet users search for relevant keywords. Local SEO is simply SEO that has been applied on a local scale. For more detail on Local SEO check out this excellent post by the guys at Yoast.com
For instance, when searching in Google for “Local SEO search“, the keywords “local SEO agency New York” should ideally connect searchers with that city’s best local SEO agency.
Web designers, SEO services, and marketing companies use location-based keywords to drive relevant local search traffic to a particular business.
What are the advantages of local SEO?
The primary advantage of local SEO search is relatively self-explanatory. Like other internet marketing techniques, local SEO directs internet traffic to your business, resulting in increased revenue and better profits.
As all SEO experts worth their salt recognize, however, optimizing your business for local searches offers countless impressive advantages that do far more than simply increase your company’s ranking in Google for highly competitive keywords.
Increased local traffic to your website
If your business offers services within a particular geographic area, you should target your inbound traffic to that particular area.
It wouldn’t do an SEO company based in Boston, for instance, any good to optimize its site for search terms like “local SEO NYC” or “local SEO Brooklyn.”
Instead, the goal of local SEO is to send local internet traffic to your website and not the website of another business in your area.
As search engines have evolved, this process has become considerably more complex, but local SEO still primarily serves the purpose of connecting SEO searches with a particular company’s website or another facet of its Google presence.
Improved search engine rankings for local keywords
Searching keywords “local google search percentages 2021” will show you that Approximately 46% of Google searches have local intent, which means that the people conducting these SEO searches are in pursuit of services or products that are particular to their local areas.
Someone looking for SEO help in NYC, therefore, will be highly likely to search for “local SEO New York” and less likely to search for a keyword that isn’t location-based like “local SEO agency.“
Since the vast majority of Google users don’t go past the first page of search results, it’s vital for an SEO business in Brooklyn to rank within the top 10 search engine rankings for “local SEO Brooklyn” or “local SEO expert NYC.”
As one of the major advantages of local SEO, optimizing your company’s rankings for local keywords makes it much more likely that your business will appear when people in your local area search for relevant, location-based keywords.
It’s an integral component of social media marketing
Savvy operators of social media services understand that local SEO isn’t just about ranking high in Google(Local SEO meaning).
Local SEO is also necessary in social media marketing since every major social media platform features a search engine.
Many people search for local services on Facebook, Instagram, or Twitter before turning to Google, making it necessary to optimize your company’s social media platform with local SEO keywords and locally focused posts.
Social media services that focus on SEO, for instance, will do everything in their power to rank highly for Facebook and Instagram search terms like “local SEO New York” and “local SEO expert NYC.”
Impressive return on investment (ROI)
Local SEO is a return on investment service, which means that it provides increasing returns after an initial investment.
Once a piece of SEO content has been published or your company’s Google profile has been optimized, no further investment is necessary. With a one-time investment, local SEO services will seamlessly integrate with your marketing strategy to provide returns that increase over time.
It’s necessary to constantly improve your local SEO, however, to continue enjoying impressive returns.
How does local SEO work?
Now that you have an idea of why local SEO is such an important component of online marketing, it’s time to start examining how local search engine optimization works.
SEO experts use the methods and information we’re about to discuss to improve the rankings of local businesses around the world every day. If you learn how local SEO works, you’ll be able to enjoy these benefits as well.
Understanding the Google map pack
The primary goal of most local SEO efforts these days is to land businesses in the “Google map pack.”
When you search for a type of local business in Google, an embedded Google Maps widget right below the search bar displays a local map that lists three businesses.
Google selects these businesses based on how optimized for local SEO they are, which is one of the primary reasons that increasing your local search engine optimization is so important.
It’s widely understood that Google users invest the most trust in the results that rise to the top of their search queries, and businesses in the Google map pack inspire even more trust since they are perceived as being sanctioned by Google.
Plus, Google makes it easy to click through to the businesses listed in the map pack, making it even simpler to access these businesses than it is to access businesses at the top of conventional search results for a particular keyword.
Getting into the Google map pack is usually considerably easier than snagging the top spot in a particular keyword’s search results.
While Google leverages a wide variety of different types of conventional SEO metrics to determine the top placers in its conventional results, the businesses featured in the map pack are usually selected simply based on the level of detail provided in their name, address, and phone (NAP) information.
If the NAP information your company provides on its website matches the NAP information provided in your Google My Business profile, for instance, that might be enough to get you into the map pack on its own.
Researching local SEO keywords
Even though placing in the map pack is becoming increasingly important over time, that doesn’t mean that placing highly in conventional local search results is suddenly irrelevant.
At the same time that you do your best to make it into the map pack for relevant keywords, you should also focus on conventional local organic rankings.
Conventional local SEO is relatively simple on its face. If you’re an SEO marketing firm in New York, for instance, keywords like “local SEO NYC” should be featured prominently in your title tags, meta descriptions, and on-site content.
Even average web designers know enough to help you rank competitively for relevant local keywords. If you truly want to dominate local SEO, however, you’ll need to take enough time to adequately research all of the relevant keywords you should include on your company’s website.
One of the simplest way to research relevant keywords is to put a basic term that’s relevant to your business, such as “barber shop,” into Google’s search bar and examine the suggested searches that come up.
You can also use advanced keyword research tools like SEMrush or rely on an expert SEO marketer in your area.
Building your Google My Business profile
Your business website will always be important. If you want to show up prominently in search results and make it into the map pack, however, you’ll need to focus heavily on your Google My Business (GMB) profile.
Thankfully, compared to optimizing your website for local SEO, building your GMB profile is considerably easier:
1-Make sure that you have a GMB profile.
To do so, you’ll need to register your business with Google and confirm a few basic details, such as your company’s name and its address.
2-Fill in your GMB profile with as much information as you possibly can.
Google provides a metric when you access your GMB profile indicating its level of completion, and you should strive to get as close to a 100 percent completion rating as possible.
While you might not initially understand the importance of adding subcategories to the services you provide or listing the products you offer, Google uses all of this information to determine how highly your business should rank in its search results.
Perhaps even more importantly, your GMB profile is one of the main factors that Google uses as it determines whether your business should be included in the map pack.
Your GMB profile must be laser-accurate to be effective. It’s most important to ensure that your GMB NAP information correlates to the NAP information you’ve provided on other platforms such as Yelp and your business website.
If this information changes, it’s critically important to update your GMB profile immediately to avoid making Google think that you’ve provided inaccurate information.
Writing location-specific SEO content
When you’re selling products or services locally, SEO content isn’t the most important factor. Crafting compelling, concise SEO content is much more critical when you’re competing with other online businesses for the attention of consumers spread across the nation.
At the very least, however, you should have a landing page for each location in which you offer your services.
If you are a plumber in New York who services Manhattan, Brooklyn, and Queens, for instance, you should write three separate service pages.
One page should include keywords like “plumber in Queens,” another should include keywords like “plumber in Manhattan,” and a third should include keywords like “plumber in Brooklyn.”
You should also make sure that your entire website is optimized for local SEO by updating your title tags, meta descriptions, and the basic content populating areas like your contact page and about page.
It’s also important to use schema to your advantage to make your company’s website look as attractive as possible in search engine result pages (SERPs).
Local SEO meaning
Local SEO simply means the ranking position of specific keywords within a geographic area, for example the keywords “Local SEO” would be the general term but “Local SEO in Williamsburg, Brooklyn” would be the local search term.
Encouraging local backlinks
If you have relationships with other local businesses in your area, you should ask your clients or suppliers to link to your website.
Link placement on authoritative or location-relevant websites can boost your organic search rankings and increase the likelihood that your company will make it into the map pack.
Even if it’s simply a business that happens to be your neighbor, asking any company in your local community to assist you with your link building strategy is worth a shot.
It’s likely that your local chamber of commerce maintains a directory of local businesses.
Reach out to your chamber of commerce to determine if this is the case, and if possible, ask for a link to your website to be added to this list.
When it comes to link building, any link helps, and links from authoritative websites are the most valuable.
Local SEO checklist and other local SEO tips and tricks
Let’s finish things up with a few final tips you can follow for local SEO success:
• Sponsor a local event to generate a link to your business on the event’s website.
• Make sure your customers have given you good recommendations on your page, as this increases the trust that your business is the right choice for whoever visits your page.
• Land a story in your local newspaper to drum up a word-of-mouth following and generate links.
• Embed a Google Map on your about page to emphasize to Google’s bots that you’re located in a specific area.
The above local SEO tips are just a very few in a mountain of items that needs to be looked after for each and every page of your site.
Local SEO checklist are important because it will allow you to keep track, per page on your website of what needs improvement as well as allow you to both learn and understand the information better.
Invest in local SEO to take your internet marketing to the next level.
Local SEO is an indispensable component of online marketing for businesses that offer local products or services, and investing in your company’s location-specific SEO presence will improve your revenue and help consumers trust your brand. Use the methods we’ve discussed to boost your local SEO presence, and rely on an expert for additional assistance.
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Before you go, here’s a bit about us at SAAI:
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walk into the mall and had NO choice BUT to go through a random store first? well SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business in page 1 of Google so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where its too far to walk so NO ONE ever goes there.
If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get idea.
WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES oriented well designed website will do for your business.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE to go or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.
3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention.
We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”
4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.
If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.
You can also continue learning about web design and SEO for your website by reading some of our other blog posts: