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How to Adapt Your Online business During COVID
Adapting your online business during Covid was very important in order to stay afloat. According to recent data as provided by the CDC, rates for Covid19 are still high enough to be concerned as of April 2021.
As those who have tried can tell you, owning your own business isn’t for the faint of heart. On average, 90% of startups fail.
Add in the continued difficulties created by the COVID pandemic, and that number is likely to stay above 70%.
Entrepreneurs and small businesses are facing a host of unique challenges due to COVID-19. As a result, you may be forced to try out new strategies to reach your customers. With no way of knowing when the pandemic will end(even with the latest vaccines now being applied), it is important that you do everything you can to make sure your business survives.
With over 20 billion page views per MONTH, business owners creating their websites with WordPress realize just how important it is to rank high on Google searches.
Thankfully, there are a number of ways to adapt your website and drive sales without resorting to using COVID-19 as a marketing ploy.
Let’s take a look at some of those now:
Address the Pandemic Through Slider Messaging
Many of you have worked with our web design software such as Adobe Dreamweaver to incorporate photo or product sliders into your website. These can be made even more effective during the pandemic with a couple of tweaks.
Your slider is one of the first things customers notice on your site. By adding COVID-specific messaging, you address the problem head-on.
COVID affects everyone, so when you touch on the impact it has had on your business and the lives of your customers, you show them that you can relate and care about their needs.
For example, MindTouch displays the different ways that they help first responders. Their slider then provides a link to an offer that allows overworked phone banks to try their product.
If your company hasn’t been directly impacted by the virus, acknowledging the situation on your slider can still ease customers’ doubts and alleviate any health-based shopping concerns they might have.
Add a Landing Page to Address COVID Concerns
Sometimes a slider doesn’t present enough space to work with. To better connect with consumers, consider having our SAAI Consulting advertising agencies in Brooklyn create a whole landing page dedicated to your COVID-19 response. Good messages to include are:
-Helpful resources for customers
-How your business is helping the community and ways your customers can give back
-Procedures that your company uses to keep its employees safe
-Any delays in order fulfillment due to supply chain disruptions
-A general message of care, unity, and hope
For an example of using a landing page to reach customers, take a look at Buffer.
They devoted an entire page to COVID-19. Consumers visiting their site can find information about resources to navigate the crisis, how Buffer is making a difference, and getting help from the consumer relief program.
Update Prior Product Use Cases to Reflect the Pandemic
While you shouldn’t use COVID as a new marketing tactic, you can still highlight product use cases that are applicable and offer help to customers in this new environment rather than take advantage.
The pandemic creates new consumer challenges that might be solved through your business.
Update old product images, use cases, and product descriptions to help customers find what they need.
For example, a graphic design agency in NYC added motion graphics to the Qualtrics homepage that showed how their experience management demo could improve communication among employees.
After the virus hit, they updated these product graphics to display use cases more relevant to current circumstances. Now, they’re at the forefront of their customers’ thoughts.
Use Exit-Intent Pop-Ups to Gently Guide Customers
If you’re not sold on the idea of devoting a whole section of your website exclusively to COVID-19 messaging, there are other ways to reach your customers. Consider having our team at SAAI add an exit-intent pop-up to your site instead. Check out what other pop-ups you can add by checking out this great list over at optinmonster.com
These messages only appear as a user is leaving your site and are added with a simple plugin. You may find them a less obtrusive way to relay information and convert customers without having to redo entire portions of your main website.
A good example of a company using a pop-up to good effect is Right Inbox. When a customer decides to leave the site, a pop-up will entice them to download the app as a step toward embracing a four-hour workweek.
While it doesn’t touch directly on COVID-19, it does fit into the theme of working independently or remotely during these troubled times.
Provide Social Proof Through Customer and Media Logos
It’s well understood in our social media-obsessed society that consumers only want to work with companies that inspire trust and have a good reputation.
Providing logos from media sites or celebrity customers and influencers who feature your company is a great way to prove to customers that you’re trustworthy.
COVID-19 has created more doubt among consumers; you can’t just leave everything to chance.
Loganix is an example of a company that uses logos on their website to improve their reputation with consumers.
Logos are an example of how a simple change to your website can positively impact the way potential customers view your business.
Addressing the collective threat of COVID-19 is a great way to build trust with consumers.
Promoting products that can help make life easier in the wake of the virus or simply reassuring customers that you’re following safety procedures does more than ease consumers’ minds. It helps your business survive in today’s tough market.
If you’re looking to adapt your business’s online presence by addressing the pandemic, our creative agency in NYC make it easy. Every business has its own needs and customers.
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walk into the mall and had NO choice BUT to go through a random store first? well SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business in page 1 of Google so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where its too far to walk so NO ONE ever goes there.
If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get idea.
WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES oriented well designed website will do for your business.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE to go or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.
3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention.
We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”
4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.
If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.
You can also continue learning about web design and SEO for your website by reading some of our other blog posts below