Expert Guide: Best Practices for Optimizing a Website for mobile speed

5G High speed network connection. Reaching 5g, speedometer closeup view. 3d illustration

Expert Guide: Best Practices for Optimizing a Website for mobile speed

Listen to this guide

Hello there!

In today’s increasingly mobile-centric world, optimizing your website for mobile speed is more important than ever. 

A fast-loading site enhances user experience and improves search rankings, as search engines like Google prioritize mobile-optimized areas. 

In this Expert Guide, we will delve into the best practices for optimizing a website for mobile speed, ensuring that your site is well-prepared to cater to the growing number of mobile users accessing the internet daily.

We’ll begin by discussing the Importance of measuring and analyzing your website’s mobile speed. 

Then, we will explore strategies for optimizing images, minifying and combining files, implementing browser caching, and utilizing a Content Delivery Network (CDN). 

Furthermore, we will look closer at optimizing the critical rendering path and the adoption of Accelerated Mobile Pages (AMP) to provide an exceptional mobile browsing experience. 

By following these best practices, you’ll be well on your way to building a mobile-optimized website that loads quickly and efficiently, leaving a positive impression on your visitors and boosting your search rankings.

Here we go!

Importance of mobile speed optimization

woman user holding smart phone watching video, playing game, shopping, chatting in mobile technology

The Importance of mobile speed optimization cannot be overstated, as it directly impacts user experience and search rankings. 

A fast-loading site is essential for retaining user engagement.

Research shows that 53% of mobile users abandon a site if it takes longer than 3 seconds to load (source: Google). 

With mobile devices accounting for a significant portion of web traffic, optimizing your site for mobile speed is crucial to ensure visitors have a positive experience and are likelier to stay on your site, explore your content, and ultimately convert into customers. 

Moreover, search engines like Google prioritize mobile-optimized sites in their ranking algorithms, making mobile speed optimization an essential component of an effective SEO strategy.

The impact of mobile speed on user experience and search rankings

UI and UX - user interface, user experience designer.

The Impact of mobile speed on user experience and search rankings is profound, as it significantly influences user satisfaction and site discoverability. 

A seamless and fast-loading mobile site ensures a positive user experience, keeping visitors engaged and reducing bounce rates.

According to Google, a one-second delay in mobile load times can lead to a 20% decrease in conversion rates (source: Google). 

In addition, search engines prioritize fast-loading, mobile-optimized sites in their ranking algorithms, making mobile speed optimization a critical factor in achieving higher search rankings. 

Consequently, investing time and effort in optimizing your website for mobile speed leads to a better user experience. 

It enhances your site’s visibility in search results, driving more organic traffic and improving your online presence.

How to Measure and Analyze Your Website’s Mobile Speed

Loading symbol on a smartphone screen

1. Google PageSpeed Insights

Google PageSpeed Insights is a valuable tool for analyzing your website’s mobile speed and identifying areas for improvement. 

To start, visit the Google PageSpeed Insights page and enter your website’s URL in the provided field:

Click ‘Analyze,’ The tool will evaluate your site’s performance on mobile devices, generating a score between 0-100:

A higher score indicates better performance, with scores of 90 or above considered “fast,” while scores below 50 are categorized as “slow.”

After analyzing your website, PageSpeed Insights provides a comprehensive report, including actionable recommendations to improve your site’s mobile speed:

These suggestions are categorized by priority, making it easy for you to focus on the most impactful optimizations first. 

Following the recommendations and implementing the suggested changes can significantly enhance your website’s mobile speed and performance. 

For more in-depth information on using Google PageSpeed Insights and implementing its suggestions, refer to the PageSpeed Insights documentation and the Google Web Fundamentals guide on optimizing content efficiency.

2. GTmetrix

GTmetrix is another powerful tool that helps you analyze your website’s performance and identify opportunities for mobile speed optimization. 

To get started with GTmetrix, head over to their website at gtmetrix.com, create a free account, and sign in:

Enter your website’s URL in the provided field and click ‘Test your site.’:

Gtmetrix results page
Source: Results page

GTmetrix will then analyze your site’s performance, providing a detailed report that includes a performance score, fully loaded time, total page size, and the number of requests.

The GTmetrix report breaks down your website’s performance issues into several categories, such as structure, content, and server configuration, assigning each case a priority level. 

This lets you focus on the most critical issues first, ensuring maximum impact on your website’s mobile speed. 

In addition, GTmetrix provides a comprehensive list of recommendations, along with how-to guides and resources for implementing the suggested changes. 

Following these recommendations can significantly enhance your website’s performance and mobile speed. 

For more information and guidance on using GTmetrix, refer to their knowledge base and blog for a wealth of resources, including articles, tutorials, and case studies demonstrating best mobile speed optimization practices.

3. WebPageTest

https://www.webpagetest.org/
Source: homepage for webpagetest.org

WebPageTest is another helpful tool for evaluating your website’s performance and identifying opportunities to optimize mobile speed.

To begin using WebPageTest, visit their website at webpagetest.org, enter your website’s URL in the provided field, and select the desired test location and browser.

You can also click on the ‘Advanced Settings’ tab to customize test options, such as connection type and number of tests to run:

Once you’ve configured your test settings, click ‘Start Test.’:

webpagetest.org results for a search
Source: webpagetest.org search results

Webpagetest will analyze your site’s performance, generating a comprehensive report with a grade for various performance aspects, load time, and other valuable metrics.

The WebPageTest report provides a waterfall chart detailing the loading sequence of your website’s resources and highlighting potential bottlenecks. 

This information lets you pinpoint elements that may negatively impact your site’s mobile speed. 

Additionally, the report offers actionable recommendations for improving your website’s performance, such as optimizing images, minifying resources, and implementing browser caching. 

Following these suggestions and implementing the recommended changes can significantly improve your site’s mobile speed and overall performance. 

Refer to their documentation for in-depth guidance on using WebPageTest and interpreting its results.

How to Optimize Images for Mobile Speed

2022 Loading Bar

Image optimization is critical in enhancing mobile speed, as images typically account for a substantial portion of a website’s total size. 

According to the HTTP Archive, embodiments comprise around 50% of the average web page’s total weight (source: HTTP Archive). 

Ensuring that images are correctly compressed and formatted for mobile devices can significantly reduce the amount of data that needs to be loaded, leading to faster load times and a better user experience. 

Optimizing images improves your website’s mobile performance. 

It helps reduce bandwidth consumption, benefiting your users and web hosting costs. 

Therefore, investing time and effort into image optimization is a crucial aspect of mobile speed optimization that should be considered.

Image Compression techniques and tools

1. TinyPNG

tinypng.com website
Source: tinypng.com homepage

TinyPNG is a user-friendly online tool that helps you compress and optimize your images for faster load times and improved mobile speed. 

To get started with TinyPNG, visit their website at tinypng.com

Once there, you can drag and drop your images onto the designated area or click the ‘Upload’ button to select the photos you wish to optimize:

TinyPNG supports PNG and JPEG file formats, allowing you to compress various image types.

After you’ve uploaded your images, TinyPNG will automatically compress them, reducing their file size while maintaining visual quality. 

Once the compression process is complete, you can download the optimized images to your computer by clicking the ‘Download’ button next to each image:

tinypng.com downloaded image sample
Source: tinypng.com

Replacing your original images with these compressed versions can significantly reduce your website’s overall size, resulting in faster load times and improved mobile performance. 

You can also always explore other resources on image optimization, such as the Google Web Fundamentals guide on optimizing images.

2. ImageOptim

ImageOptim homepage
Source: ImageOptim homepage

ImageOptim is a powerful and easy-to-use desktop application that allows you to optimize images for the web, significantly reducing their file size without compromising visual quality. 

To begin using ImageOptim, visit their website at imageoptim.com and download the application for your operating system (macOS only). 

After installing ImageOptim, open the application. 

You’ll be presented with a simple interface that allows you to drag and drop images for optimization.

To optimize your images, drag and drop them onto the ImageOptim window or click the ‘+’ button to browse for photos on your computer. 

ImageOptim supports various image formats, including PNG, JPEG, and GIF. 

Once you’ve added your images, the application will automatically compress and optimize them, reducing their file size while maintaining visual quality. 

Replacing your original images with the optimized versions from ImageOptim can significantly decrease your website’s overall size, leading to faster load times and improved mobile performance. 

For more information on using ImageOptim and understanding image optimization techniques, visit their help page or explore additional resources such as the Google Web Fundamentals guide on optimizing images.

3-Adaptive images and responsive design

Web design

Implementing adaptive images and responsive design involves combining techniques that allow your website to deliver an optimized user experience on various devices and screen sizes.

To get started with adaptive images, you can use the HTML “srcset” and size attributes, which allow the browser to choose the most appropriate image source based on the user’s screen resolution and the available image files. 

For more information and step-by-step guidance on using the “srcset” and sizes attributes, refer to the MDN Web Docs tutorial on responsive images.

On the other hand, responsive design requires a combination of fluid layouts, flexible media, and CSS media queries to create a website that adapts to the user’s screen size. 

Start by using relative units like percentages for widths and flexible grids to create a fluid layout. 

Next, ensure that your media elements, such as images and videos, have a max-width of 100% to make them responsive. 

Finally, use CSS media queries to apply different styles and layouts based on the user’s screen size or device characteristics. 

For a comprehensive guide to implementing responsive design, refer to the Google Web Fundamentals guide on responsive web design basics and explore additional resources, such as A List Apart’s article on responsive web design

By following these practices, you can create a website that offers an optimized user experience on various devices, ultimately improving mobile performance and user satisfaction.

Minifying and Combining CSS, JavaScript, and HTML Files

JavaScript

Minification and file combination are two optimization techniques that can significantly improve mobile speed by reducing the amount of data that needs to be transferred and the number of server requests made when loading a website.

Minification removes unnecessary characters, such as whitespace, comments, and line breaks, from code files like HTML, CSS, and JavaScript without affecting their functionality. 

This results in smaller file sizes, reducing the amount of data that needs to be downloaded by the user’s device, leading to faster load times.

File combination, on the other hand, involves merging multiple files of the same type (e.g., multiple CSS or JavaScript files) into a single file.

This reduces the number of server requests needed to load a web page. 

The browser can retrieve all the required code in a single request rather than making multiple requests for individual files. 

Reducing the number of server requests can help improve mobile speed, as each request introduces additional latency.

By implementing minification and file combination techniques, you can streamline your website’s code and reduce the overall size and complexity, ultimately leading to better mobile performance and faster load times for your users.

Tools for minification

1. UglifyJS

UglifyJS homepage
Source: UglifyJS homepage

UglifyJS is a popular and powerful JavaScript minification tool that helps reduce the size of your JavaScript files by removing unnecessary characters, such as whitespace, comments, and line breaks, without affecting the code’s functionality. 

To start with UglifyJS, ensure you have Node.js installed on your computer. 

You can download Node.js from the official website nodejs.org

nodejs.org homepage
Source: nodejs.org download page

Once Node.js is installed, you can install UglifyJS globally using the following command in your terminal or command prompt: npm install uglify-js-g:

To minify your JavaScript files using UglifyJS, run the following command in your terminal or command prompt, replacing input.js with the path to your JavaScript file and output.min.js with the desired way for the minified output: uglifyjs input.js -o output.min.js -c -m. 

The -c flag enables compression, and the -m flag enables mangling, which shortens variable and function names to further reduce file size. 

UglifyJS will then generate the minified output file, which you can use to replace the original JavaScript file on your website. 

By implementing UglifyJS and other minification techniques, you can significantly reduce the size of your code, leading to faster load times and improved mobile performance. 

For more information on using UglifyJS and understanding its options, refer to the official UglifyJS documentation or explore additional resources such as the npm UglifyJS guide.

2. CSSNano

CSSNano homepage
Source: cssnano homepage

CSSNano is a powerful and user-friendly CSS minification tool that helps you optimize your CSS files by removing unnecessary characters, whitespace, comments, and line breaks, without affecting the code’s functionality. 

To start with CSSNano, you’ll first need Node.js installed on your computer. 

You can download Node.js from the official website nodejs.org. 

Once Node.js is installed, you can install CSSNano locally in your project folder by running the following command in your terminal or command prompt: npm install cssnano.

To minify your CSS files using CSSNano, you can use the PostCSS command-line tool which CSSNano is built upon. 

First, install the PostCSS CLI globally with the following command: npm install postcss-cli -g. 

Next, create a configuration file called postcss.config.js in your project folder with the following content:

module.exports = {

  plugins: [

    require(‘cssnano’)({

      preset: ‘default’,

    }),

  ],

};

Now you can run the following command in your terminal or command prompt to minify your CSS files, replacing input.css with the path to your CSS file and output.min.css with the desired way for the minified output: postcss input.css -o output.min.css. 

CSSNano will then generate the minified output file, which you can use to replace the original CSS file on your website. 

By implementing CSSNano and other minification techniques, you can significantly reduce the size of your code, leading to faster load times and improved mobile performance. 

For more information on using CSSNano and understanding its options, refer to the official CSSNano documentation or explore additional resources such as the PostCSS CLI guide.

Implementing Browser Caching

Keyboard and red dice with the word CACHE. Business concept

Browser caching is a technique that significantly improves mobile speed by storing copies of website resources, such as images, stylesheets, and JavaScript files, locally on the user’s device. 

When users visit a website, their browser downloads these resources to render the web page. 

With browser caching enabled, the browser saves these resources for a specified period. 

When the user revisits the website or navigates to other pages, the browser can quickly load the cached resources without downloading them from the server again.

By reducing the amount of data that needs to be transferred and the number of server requests, browser caching can considerably speed up page load times, leading to a better user experience, especially on mobile devices with slower internet connections. 

Implementing browser caching involves setting cache-control headers on your server to define how long resources should be stored in the user’s browser cache. 

This ensures that your website loads faster for repeat visitors and provides a more seamless browsing experience on mobile devices.

Setting cache control headers and expiration times

Expire

Setting cache control headers and expiration times involves configuring your web server to specify how long resources should be stored in the user’s browser cache. 

These settings help improve page load times for repeat visitors by minimizing the need to re-download resources.

For an Apache web server, you can set cache control headers and expiration times by adding the following directives to your .htaccess file:

<IfModule mod_expires.c>

  ExpiresActive On

  ExpiresDefault “access plus 1 month”

  ExpiresByType image/jpeg “access plus 1 year”

  ExpiresByType image/png “access plus 1 year”

  ExpiresByType image/gif “access plus 1 year”

  ExpiresByType text/css “access plus 1 month”

  ExpiresByType application/javascript “access plus 1 month”

</IfModule>

The ExpiresActive On directive enables the expiration module. 

The ExpiresDefault and ExpiresByType directives set specific expiration times for different file types. 

In this example, images have an expiration time of 1 year. 

In contrast, CSS and JavaScript files have an expiration time of 1 month. 

You can adjust these values as needed.

For an Nginx web server, you can set cache control headers and expiration times by adding the following directives to your server configuration file (usually located in /etc/nginx/nginx.conf or /etc/nginx/sites-available/default):

location ~* \.(jpg|jpeg|png|gif|ico|css|js)$ {

  expires 30d;

  add_header Cache-Control “public, no-transform”;

}

This configuration sets an expiration time of 30 days for images, CSS, and JavaScript files. 

It sends the appropriate cache control headers to the user’s browser. 

You can adjust the expiration time as needed. 

Once you’ve made the necessary changes, save the configuration file and restart your web server to apply the new settings. 

Implementing cache control headers and expiration times can significantly improve your website’s performance and provide a better user experience, especially for repeat visitors on mobile devices.

Plugins and tools

1. WP Super Cache (for WordPress)

wp-super-cache download page
Source: wp-super-cache download page

WP Super Cache is a popular caching plugin for WordPress that helps improve your website’s performance by generating static HTML files from your dynamic WordPress content, reducing the server’s processing time. 

Here are the steps to download and set up WP Super Cache:

Download and install the plugin:

Log in to your WordPress admin dashboard, go to the “Plugins” menu, and click “Add New.” 

Type “WP Super Cache” in the search bar and press Enter. 

Next, locate the WP Super Cache plugin in the search results, and click the “Install Now” button. 

Once the plugin is installed, click on the “Activate” button.

Configure WP Super Cache settings:

After activating the plugin, go to the “Settings” menu in the WordPress dashboard and click “WP Super Cache.” 

This will open the plugin settings page.

Enable caching:

On the “Easy” tab of the WP Super Cache settings page, select the “Caching On (Recommended)” option, and click on the “Update Status” button. 

This will enable caching for your website.

Advanced settings:

Next, click on the “Advanced” tab to access additional settings. 

You can customize the caching method, cache delivery, and other features here. 

For optimal performance, enable the following options:

“Cache hits to this website for quick access.”

“Use mod_rewrite to serve cache files.” (If your server supports mod_rewrite, this is the fastest method.)

“Compress pages so they’re served more quickly to visitors.”

“Don’t cache pages for known users.” (This ensures that logged-in users and administrators see the most up-to-date content.)

After selecting your preferred options, click the “Update Status” button to save your changes.

Update mod_rewrite rules:

If you’ve chosen the “mod_rewrite” caching method, scroll down the “Advanced” tab to the “Mod Rewrite Rules” section and click on the “Update Mod_Rewrite Rules” button. This will update your server’s .htaccess file with the necessary rules for caching.

Test the plugin:

Finally, visit the “Easy” tab of the WP Super Cache settings page and click the “Test Cache” button to ensure the plugin works correctly.

If the test is successful, you’ll see a message indicating that your website’s pages are being cached.

2. W3 Total Cache (for WordPress)

W3 Total Cache is a comprehensive caching plugin for WordPress that improves your website’s performance by employing various caching methods and performance optimizations. 

Here are the steps to download and set up W3 Total Cache:

Download and install the plugin:

Log in to your WordPress admin dashboard, go to the “Plugins” menu, and click “Add New.” 

Type “W3 Total Cache” in the search bar and press Enter. 

Locate the W3 Total Cache plugin in the search results, and click the “Install Now” button. 

Once the plugin is installed, click on the “Activate” button.

Access the W3 Total Cache settings:

After activating the plugin, you’ll see a new ” Performance ” menu item in your WordPress dashboard. 

Hover over this item and click “General Settings” to access the main settings page for W3 Total Cache.

Enable page caching:

On the “General Settings” page, locate the “Page Cache” section, and check the “Enable” box. 

Then, from the “Page Cache Method” dropdown, select the best caching method for your server (usually “Disk: Enhanced”). 

Click on the “Save all settings” button to save your changes.

Configure other caching settings:

W3 Total Cache offers various caching options, including browser, object, and database caching. 

You can enable and configure these settings as needed:

Browser Cache: Scroll down to the “Browser Cache” section, and check the “Enable” box. 

This will improve performance by allowing browsers to store static files locally.

Object Cache: Scroll down to the “Object Cache” section. Check the “Enable” box to cache database objects and reduce server load.

Database Cache: Scroll down to the “Database Cache” section. 

Check the “Enable” box to cache database queries for faster page load times.

After changing each section, remember to click the “Save all settings” button.

Minification and other optimizations:

W3 Total Cache also offers minification for HTML, CSS, JavaScript files, and other performance optimizations. 

To configure these settings, go to the “Performance” menu in your dashboard and select the corresponding submenu items (e.g., “Minify,” “Content Delivery Network,” “User Agent Groups,” etc.).

Customize the settings according to your needs, and click the “Save all settings” button to save your changes.

Test your website:

After configuring W3 Total Cache, test your website’s performance using tools like Google PageSpeed Insights or GTmetrix to ensure the caching and optimization settings are working correctly.

Using a Content Delivery Network (CDN)

Network telecommunication server

A Content Delivery Network (CDN) is a distributed network of servers strategically located worldwide to deliver web content to users more efficiently and quickly. 

CDNs store cached copies of a website’s static files, such as images, stylesheets, and JavaScript files, on multiple servers in different locations. 

When a user requests content from a website using a CDN, the content is served from the server closest to the user’s location, reducing the latency and improving the page load times.

CDNs not only enhance website performance but also provide better reliability and security. 

By distributing the traffic among multiple servers, CDNs can handle high traffic volumes and reduce the risk of server overload. 

Additionally, they offer protection against Distributed Denial of Service (DDoS) attacks by filtering malicious traffic and mitigating threats before they reach the origin server. 

How CDNs improve mobile speed

Fast speed pass though tunnel

Content Delivery Networks (CDNs) play a vital role in improving mobile speed by reducing latency and accelerating content delivery for users on mobile devices. 

Mobile users often experience slower internet connections and higher latency than desktop users. 

CDNs mitigate these issues by serving cached copies of a website’s static files from servers closer to the user’s geographic location. 

This shortens the distance between the user and the server, significantly reducing the time it takes to load web content on mobile devices. 

As a result, CDNs help provide a faster, more seamless browsing experience for mobile users, contributing to better user engagement, lower bounce rates, and improved search engine rankings.

Some popular CDN providers include Cloudflare and Amazon CloudFront.

Integration tips and benefits of using a CDN

Domain word made of square letter word on wooden background.

Integrating a CDN with your website can be straightforward, as most CDNs offer easy-to-follow setup guides and plugins for popular content management systems like WordPress. 

To get started, choose a reliable CDN provider that meets your needs regarding performance, server locations, and pricing. 

Once you’ve signed up for a CDN service, follow the provider’s instructions for configuring your website’s DNS settings. 

Point your domain to the CDN’s servers. 

This process ensures the CDN can start caching and serving your website’s content. 

Some CDN providers also offer plugins or extensions that simplify the integration process, allowing you to manage CDN settings directly from your website’s admin dashboard.

Using a CDN offers numerous benefits for your website, including improved site speed, better user experience, and increased reliability.

CDNs reduce latency and ensure faster load times by serving content from geographically distributed servers, especially for users far from your origin server. 

This improved performance leads to higher user engagement, lower bounce rates, and better search engine rankings. 

Additionally, CDNs can help handle high traffic loads and protect your site against DDoS attacks by distributing traffic across multiple servers and filtering out malicious requests. 

Integrating a CDN with your website is a cost-effective way to enhance your site’s performance, security, and user experience, particularly for websites with a global audience.

Optimizing Critical Rendering Path

Innovative business technology

Optimizing the Critical Rendering Path (CRP) involves streamlining the sequence of events between a user requesting a webpage and the browser displaying the content. 

The CRP includes the processes of fetching, parsing, and executing HTML, CSS, and JavaScript files, which ultimately determine how quickly a webpage becomes visually complete and interactive. 

Optimizing the CRP can minimize the time it takes for a browser to render the content, leading to faster page load times and an improved user experience. 

Techniques for optimizing the CRP include:

1. Inline critical CSS

Inline critical CSS refers to placing the most essential CSS rules directly within the HTML file rather than loading them from external stylesheets. 

This technique helps to speed up the rendering process by eliminating the need for the browser to fetch and parse additional CSS files before displaying the content. 

Here are some steps for inlining critical CSS:

Step 1-Identify critical CSS:

First, you need to determine which CSS rules are crucial for the initial rendering of your webpage. 

These rules typically apply to elements visible above the fold, meaning the part of the page a user sees without scrolling. 

You can use tools like Critical or Penthouse to extract the critical CSS from your stylesheets.

Step 2-Inline critical CSS in the HTML:

Once you have identified the critical CSS, copy the rules and paste them directly into the HTML file inside a <style> tag in the <head> section. 

Ensure that you remove any unnecessary whitespace to minimize the size of the inlined CSS. 

Remember that you should still load the whole stylesheet but use the preload attribute to fetch it asynchronously without blocking the rendering process. 

To do this, add a <link> tag with the rel=”preload” and as=”style” attributes, followed by a <link> tag with the rel=”stylesheet” attribute to load the entire CSS file after the page has rendered.

Example:

<!DOCTYPE html>

<html>

  <head>

    <style>

      /* Inlined critical CSS rules go here */

    </style>

    <link rel=”preload” href=”styles.css” as=”style” onload=”this.rel=’stylesheet'”>

  </head>

  <body>

    <!– Page content goes here –>

  </body>

</html>

2. Defer non-critical CSS and JavaScript

JavaScript

Deferring non-critical CSS and JavaScript involves postponing the loading and execution of resources that are not essential for the initial rendering of a webpage. 

Doing so lets you speed up the rendering process, as the browser will focus on fetching and processing the critical resources first. 

Here are some steps for deferring non-critical CSS and JavaScript:

Step 1-Defer non-critical CSS:

To defer the loading of non-critical CSS, you can use the preload attribute with a <link> tag. 

This tells the browser to fetch the CSS file asynchronously without blocking the rendering process. 

Ensure to include the onload attribute to change the link’s rel attribute to “stylesheet” once the file has loaded. 

This ensures that the browser applies the styles once the file is ready.

Example:

<link rel=”preload” href=”non-critical-styles.css” as=”style” onload=”this.rel=’stylesheet'”>

<noscript><link rel=”stylesheet” href=”non-critical-styles.css”></noscript>

Step 2- Defer non-critical JavaScript:

To defer the loading and execution of non-critical JavaScript, add the defer attribute to the <script> tag. 

This tells the browser to fetch the script file asynchronously and execute it only after the HTML has been fully parsed. 

Alternatively, you can use the async attribute if the script doesn’t depend on the DOM or other scripts.

Example:

<script src=”non-critical-script.js” defer></script>

To learn more about deferring non-critical resources, check out the following resources:

CSS: click here

JavaScript: click here

Adopting Accelerated Mobile Pages (AMP)

From above view man using mobile phone on black stone table. Blank screen for your text.

Accelerated Mobile Pages (AMP) is an open-source initiative to create fast-loading and mobile-optimized web pages. 

AMP aims to improve the user experience on mobile devices by enabling near-instantaneous content delivery. 

AMP achieves this by using a streamlined and simplified version of HTML, known as AMP HTML, which removes many non-essential elements and features that could slow down page rendering. 

Additionally, AMP relies on a limited set of custom components and a shared AMP Cache, boosting page load speed. 

How to implement AMP on your website

Implementing AMP on your website involves creating a separate version of your web pages that adhere to the AMP framework and guidelines. 

The process involves using AMP HTML and custom AMP components to optimize your content for faster loading on mobile devices. 

Here are some steps for implementing AMP on your website:

Create an AMP version of your web page:

Start by creating a separate AMP HTML file for each page you want to optimize. 

Use the AMP HTML boilerplate code as a starting point, which includes the required <!doctype html> declaration, a specific <html ⚡> tag, and mandatory elements within the <head> section. 

Next, convert your existing HTML elements and styles to their AMP equivalents.

For instance, replace <img> tags with <amp-img>, and remove any disallowed CSS properties or JavaScript. 

Validate your AMP pages using the AMP Validator  to ensure they adhere to the AMP guidelines.

Link the AMP and non-AMP versions of your pages:

Once you’ve created the AMP version of your web page, you need to link it with the non-AMP version to ensure that search engines and other platforms can discover it. 

Add a <link rel=”amphtml”> tag in the <head> section of your non-AMP page, pointing to the corresponding AMP URL. 

Conversely, add a <link rel=”canonical”> tag in the <head> section of your AMP page, pointing to the non-AMP URL. 

This establishes a bidirectional relationship between the two versions, helping search engines understand that they represent the same content.

Example:

<!– In the non-AMP page –>

<link rel=”amphtml” href=”https://example.com/path/to/amp-page.html”>

<!– In the AMP page –>

<link rel=”canonical” href=”https://example.com/path/to/non-amp-page.html”>

Following these steps and adhering to the AMP guidelines, you can create fast-loading, mobile-optimized versions of your web pages that deliver a better user experience. 

For more information on implementing AMP and best practices, check out the official AMP documentation and resources like the AMP Playground to experiment with AMP components and features.

AMP validation and potential drawbacks

colored cubes with right and wrong marks.

AMP validation ensures that your Accelerated Mobile Pages (AMP) adhere to the AMP guidelines and requirements set forth by the AMP project. 

A valid AMP page is necessary for the content to be cached and served by the AMP Cache and to be eligible for specific search features, such as the Google Search carousel. 

However, there are some potential drawbacks to using AMP. 

Implementing AMP requires creating and maintaining separate versions of your web pages, which can increase development time and complexity. 

Additionally, AMP restricts certain web technologies and features, such as JavaScript and some CSS properties, which may limit your ability to create fully-featured, interactive experiences. 

While AMP can significantly improve page load times and mobile user experience, weighing the benefits against the potential drawbacks, depending on your website’s specific needs and objectives, is essential.

Well, that’s it for our guide! If questions or help are needed, don’t hesitate to get in touch with us by clicking here

Till next time!

Leave a Reply

Your email address will not be published. Required fields are marked *

You might also enjoy

spread out money on a black keyboard
Save & Boost ROI: Local PPC Money Hacks(In 2023)

So, buckle up for a journey that will revolutionize your approach to PPC.

You’re about to learn money-saving hacks and ROI-boosting strategies that are especially effective in the local landscape in 2023. 

Picture yourself a month from now, looking back and feeling grateful for this leap.

calculator, pen and paper money with the word cost to be paid.
Budget Like a Pro: Your Ultimate PPC Guide(In 2023)

This comprehensive guide aims to answer that question by covering everything from the psychology of budgeting using Neuro-linguistic Programming (NLP) techniques to seasonal allocation and even how your web design can impact your ad spend. 

Whether you’re a seasoned pro or a newcomer to the PPC landscape, this guide will equip you with the knowledge and tools to allocate your 2023 PPC budget like a true professional.

Jealous man spying girlfriend with smartphone
Spy on Local PPC Rivals: Effortless Analysis Tips(In 2023)

This blog post aims to guide you through the intricacies of competitor analysis in local PPC for 2023. 

Whether you’re a small business trying to compete with bigger names or an established enterprise looking to dominate your local market, this guide covers you.

Some our trusted sponsors

Web design software

Elementor Pro

We’ve been using Elementor from the get-go here at SAAI Consulting.

It is an easy-to-use WordPress page builder that helps us optimize click-through rates.

Click below to check them out

kane-reinholdtsen-188778-unsplash.jpg

Envato Elements

We have been using Envato since we registered our domain name.

We use it for high-quality images every week.

Envato also offers videos, about 2.9 million of them, sound effects, graphic templates, and music.

Click below to check them out