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Table of contents

Digital media: How to improve your business in 2021

 
 

Digital media companies

Digital media companies can be defined as a company that sells marketing or media products through the web.
 
Digital Media can be broken down into some of the following areas:
 

Software

Software can be defined as the operation information or programs used by a computer.
 

Video Games

Video Games are computer or program generated images that allow the user movement through characters on the screen.
 

Websites

Websites is a set of related web pages created and maintained online under the same domain name.
 
Usually the name of the business. An example of this would be our website at SAAI consulting.

Social Media

Social Media can be summarized as web sites or applications which allow the user to share content to a predetermined network of people.
 
Social media has become a way of life for us humans in 2021.

Databases

A database is a specific or broad amount of data that is stored within a computer.

Digital images

Digital Images are picture like images that can be seen in a computer or cell phone screen.
 
These images are made up of pixels that when put together, make up the image. Like a million tiny puzzle pieces.

Ways a digital media company can help your business

 
 

Exposure

Digital media companies can help a business reach more people for less money.
 
They do this through data gathering and specific, targeted digital media campaigns designed to attract and convert customer leads.

Improvement

Through the aforementioned data gathering expertise, a digital media company can present ways a website or business can improve from within.
 
By making the necessary base changes to a website or business, digital media can help propel the leads received by that website.

Expansion

Through the help of a digital media company, a website or business can see ahead to the next quarter, 6 months or even a year down the line.

Network building

With help of a digital media company, a website or business can make better use of or create an entire network of outside people that will help with it’s growth.

Productivity spike

Digital media can allow a company increase their productivity exponentially due to the use of the internet and mobile devices or smartphones.

Digital marketing and how to use it to improve your business

 
Digital marketing is defined as the way you promote services or products on the internet.
 
Digital marketing can be divided into most of the following areas:
 

Analytics

Analytics can be defined as any amount of online data that is gathered with the purpose of improving a website’s ranking in Google.
 
The data that is gathered is competitor website rankings and/or keywords.
 
This data is then compared with the client’s current website and adjustments or changes are made to make the client’s website better than the competition’s.

Social Media marketing

Social Media Marketing is defined as selling your goods and services via social media platforms like Facebook or Instagram.

Email Marketing

Email Marketing, as the name partially implies, is selling your services or products through email communication.
 
This can be done by sending individual emails or bulk emails to your targeted audience.

Pay-per-Click

Pay-per-click is how Google makes money from marketing.
 
The essence of pay per click is that an individual $ charge is done by Google to the marketer for any click a Google user does through their computer or mobile.
 
The biggest benefit of Pay Per Click is that it guarantees your marketing ad will appear at the top of search results for a particular keyword.
 
The biggest downside to Pay per Click is that it can be extremely expensive as a long term strategy. The top pay per click campaigns can run a business between $30.00 to $55.00 per click. That’s a lot of money.
 

Search Engine Optimization

Search Engine Optimization is the process through which a website ranks in Google for a particular keyword organically.
 
In the above sentence, “organically” means that you don’t pay Google to appear at the top of the search results.
 
Instead, you provide valuable content on your website, and that in turn, makes the website rank and seen by Google as valuable.
 
At SAAI Consulting, we provide SEO(search engine optimization) as one of our packages, click here for more details.
 

Why is digital marketing important?

It increases the bottom line

Increasing the bottom line is at the top of the list for most business owners. There are few things that will increase a bottom line more than a well executed digital marketing campaign.
 
With a strategic 6 to 12 month marketing campaign, a random business no one knows about can grow to be a business that is always receiving leads from Google.

It exposes chinks in your website’s current marketing

Digital marketing requires a lot of data gathering. This data is pivotal in showing where the marketing for your website stands as compared to your competitors.
 

Ways to improve your digital marketing efforts

According to this statistic from the guys over at Hubspot, there’s over 1 trillion dollars navigation through e-commerce websites as of 2021.
 
That is only E-commerce. Almost every other website offering every other product has seen an increased in their incoming leads/sales when using digital marketing.
 
The above is summarized, here are some how to details on getting your digital marketing:
 

1Sign up for a service like Semrush.com.

Semrush is a leading online statistics provider trusted for a long time now. Semrush allows you to check your competitors keywords, domain authority and LSI keywords among about a dozen other things.

2Analyse and improve your website’s page speed using a free website like GTmetrix.com

Page speed is one of the most important metrics Google uses when assigning ranking popularity. The longer your website takes to load, the less people Google will send to it.
 
Gtmetrix is a really good service as it not only tells you how fast each page on your website but also, how to improve it’s speed.
 

Social media and your business

 
Social media has become such an integral part of online marketing that I will dive into a bit more detail about it for the remainder of this post.
 
We already defined what Social media is, now let’s take a look at some statistics to help us understand it better:
 
As of 2021:

Facebook has over 2.89 billion users worldwide.

LinkedIn can boast of 740 million users.

Instagram stands at 1 billion users.

Twitter has had 69.3 million people sign up since it started back in 2006.

The audience that can be reached by Social Media is already impressive and increases every day. Most importantly, it does not show any signs of stopping.
 
In order to maximize your website’s marketing strategy potential, Social media marketing campaigns are a must.
 
Within 6 months and through Social Media, your company can create and develop an image and reputation online that would normally take years to build in real life.

How to use social media to improve your business

 

Facebook

1-Create a Business Facebook account by clicking here.

2-Read this great article by the good folks at hubspot.com which instructs on very strategically important things like Engaging your audience and using Facebook ads.

3-Monitor your ad campaign’s progress by making the ads manager Facebook option your landing page. You can access the page here.

4-In time, outsource the task of creating and maintaining campaigns to a reliable source.

Linkedin

1-Create a LinkedIn Business account by clicking here.

2-Read this awesome article by the guys over at Hootsuite.com. They dive into “how to” details such as specific image specs for your LinkedIn profile and writing an engaging “About us” page.

3-Monitor your ad campaign’s progress by signing up for LinkedIn Marketing solutions. Click here for that.

4-Outsource the task of creating and improving campaigns to a reliable source.

Instagram

1-Create a Instagram Business account by clicking here.
 
2-Read this article and apply all the steps mentioned so your newly created account will have the  greatest impact from the get go. 
 
3-Instagram is all about frequency. This means the more pictures or images you post the better you will do.  
 
4-Hire professionals to take care of maintenance for your account. Take a look at this great list and get going. 
 

Twitter

1-Create a Twitter Business account by clicking here.
 
2-Read this article and do everything listed on there so your account is top notch from the get go. 
 
3-Twitter is all about sharing. This means the more high value information you post, specifically if it is related to your field, the better you will do.  
 
4-Hire someone who can do all the twitting for you! take a look at this list and give it a shot. 

Benefits of Social Media

Scope

Social Media has undoubtedly changed the world we live in.

One of the main ways it has done that is by the mere amount of people that can instantly reached with a single picture or word post. 

Starting and maintaining a social media presence for your company is a surefire way to reach 10 times as many eyes. 

What those eyes will see when they come to your website is critical

At SAAI consulting, we focus on business framework analysis, then web design.

We do the above in order to provide the best web design solutions that will not only solve your day to day headaches, but will also convert more leads for your business. 

Longevity and Trust 

Knowing that a lot of eyes are on you due to your social media campaigns motivates you to provide great service

In time, people will know that clicking on an article from your Twitter account, or sharing a great picture from your Instagram account is something they can do fully knowing they can trust the source. 

Your Social Media presence 

Here are some numbers you definitely need to take into account when it comes to your company’s social media presence:

It saves you money

It takes an average of $75.00 to reach around 2000 people using social media. 

In contrast, it takes around $900 dollars to reach the same amount of people using traditional marketing methods. 

Most other businesses are already doing it. 

Most other businesses are posting on their social media accounts every day, every week and every month! 

 Social media marketing WILL bring you sales 

The more people view you on Social Media, the better the chances of converting a lead to sale. Take a look:

Social Media Marketing Musts do’s

Facebook

-Post at least 3 times a week

Instagram

-Post at least once a day

Twitter

-Post at least 3 times a day

YouTube

-Create a daily, weekly or monthly schedule and keep it at the same frequency

LinkedIn

-Your posting frequency should be at least 2 times a week. 

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI we do Web Design

WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES oriented well designed website will do for your business.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE to go or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get idea.

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walk into the mall and had NO choice BUT to go through a random store first? well SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business in page 1 of Google so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where its too far to walk so NO ONE ever goes there.

If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.

3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention.

We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”

4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.

If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.

Shoot us an email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below

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