Local SEO

Local SEO in 2021

Table of contents

How to improve your local SEO in 2022

To improve your local SEO and If you want your business to get noticed online in 2021 and beyond, you’ll need to do much more than simply Googlelocal SEO agency New York.

You’ll also need to understand what local SEO is, how it works, and how the local SEO visibility of your business should play into your overall marketing strategy.

Marketing companies make millions of dollars annually, directing search results to local businesses. This guide will provide you with everything you need to know to start optimizing your business for customer searches in your local area.

What is local SEO?

Local SEO

Search engine optimization (SEO) makes the web presence of a person, business, or organization more visible when internet users search for relevant keywords.

Local SEO is simply SEO that has been applied on a regional scale. For more detail on Local SEO, check out this excellent post by the guys at Yoast.com. Business location is at the core of Local SEO as that is where most of the local searchers will be directed by Google.

For instance, when searching in Google for “Local SEO search,” the keywords “local SEO agency New York” should ideally connect searchers with that city’s best local SEO agency. Local service providers will be the first to come up on the Google search engine.

Web designers, SEO services, and marketing companies use location-based keywords to drive relevant local search traffic to a particular business. This is also known as a local SEO campaign.

What are the advantages of local SEO?

Advantages of Local SEO

The primary advantage of local SEO search is relatively self-explanatory. Like other internet marketing techniques, local SEO directs internet traffic to your business, resulting in increased revenue and better profits.

As all SEO experts recognize, optimizing your business for local searches offers countless impressive advantages that do far more than increase your company’s ranking on Google for highly competitive keywords.

1-Increased local traffic to your website

Local traffic

If your business offers services within a particular geographic area, you should target your inbound traffic to that specific area. This, among other,s can be a very effective local SEO strategy.

It wouldn’t do an SEO company based in Boston, for instance, any good to optimize its site for search terms like “local SEO NYC” or “local SEO Brooklyn.”

Instead, local SEO aims to send local internet traffic to your website, not the website of another business in your area.

As search engines have evolved, this process has become considerably more complex. However, local SEO still primarily connects SEO searches with a particular company’s website or another facet of its Google presence.

2-Improved search engine rankings for local keywords

Search engine rankings

Searching keywords “local google search percentages 2021” will show you that Approximately 46% of Google searches have local intent, which means that the people conducting these SEO searches are in pursuit of services or products that are particular to their local areas.

Therefore, someone looking for SEO help in NYC will be highly likely to search for “local SEO New York” and less likely to search for a keyword that isn’t location-based like a “local SEO agency.

Since most Google users don’t go past the first page of search results, it’s vital for SEO businesses in Brooklyn to rank within the top 10 search engine rankings for “local SEO Brooklyn” or “local SEO expert NYC.”

As one of the significant advantages of local SEO, you are optimizing your company’s rankings for local keywords makes it much more likely for your business to appear when local people search for relevant, location-based keywords.

3-It’s an integral component of social media marketing

social media services

Savvy operators of social media services understand that local SEO isn’t just about ranking high on Google(Local SEO meaning).

Local SEO is also necessary for marketing since every central social media platform features a search engine.

Many people search for local services on Facebook, Instagram, or Twitter before turning to Google, making it necessary to optimize your company’s social media platform with local SEO keywords and locally focused posts.

Social media services that focus on SEO, for instance, will do everything in their power to rank highly for Facebook and Instagram search terms like “local SEO New York” and “local SEO expert NYC.”

4-Impressive return on investment (ROI)

return on investment

Local SEO is a return on investment service that provides increasing returns after an initial investment.

Once a piece of SEO content has been published, or your company’s Google profile has been optimized, no further investment is necessary. With a one-time investment, local SEO services will seamlessly integrate with your marketing strategy to provide returns that increase over time.

It’s necessary to improve your local SEO to continue enjoying impressive returns constantly.

How does local SEO work?

how does local SEO work

Now that you know why local SEO is an essential component of online marketing, it’s time to examine how local search engine optimization works.

SEO experts use the methods and information we’re about to discuss to improve the rankings of local businesses worldwide every day. If you learn how local SEO works, you’ll be able to enjoy these benefits as well.

Understanding the Google map pack

Google Map pack

Most local SEO efforts aim to land businesses in the “Google map pack.”

When you search for a type of local business in Google, an embedded Google Maps widget below the search bar displays a local map listing three firms.

Google selects these businesses based on their optimized local SEO, which is one of the primary reasons that are increasing your local search engine optimization is so important.

It’s widely understood that Google users invest the most trust in the results that rise to the top of their search queries. Businesses in the Google map pack inspire even more confidence since they are perceived as sanctioned by Google.

Plus, Google makes it easy to click through to the businesses listed in the map pack, making it even more straightforward to access these businesses than to access enterprises at the top of conventional search results for a particular keyword.

Getting into the Google map pack is usually considerably easier than snagging the top spot in a particular keyword’s search results.

While Google leverages a wide variety of conventional SEO metrics to determine the top placers in its traditional results, the businesses featured in the map pack are usually selected based on the level of detail provided in their name, address, and phone (NAP) information.

Suppose the NAP information your company provides on its website matches the NAP information provided in your Google My Business profile, for instance. In that case, that might be enough to get you into the map pack on its own.

Researching local SEO keywords

Keywords

Even though placing in the map pack is becoming increasingly important over time, that doesn’t mean that placing highly in conventional local search results is suddenly irrelevant.

At the same time that you do your best to make it into the map pack for applicable keywords, you should also focus on conventional local organic rankings.

Conventional local SEO is relatively simple on its face. For instance, if you’re an SEO marketing firm in New York, keywords like “local SEO NYC” should be featured prominently in your title tags, meta descriptions, and on-site content.

Even average web designers know enough to help you rank for relevant local keywords competitively. If you truly want to dominate local SEO, however, you’ll need to take enough time to adequately research all the applicable keywords you should include on your company’s website.

One of the simplest ways to research relevant keywords is to put an essential term pertinent to your business, such as “barbershop,” into Google’s search bar and examine the suggested searches.

You can also use advanced keyword research tools like SEMrush or rely on an expert SEO marketer in your area.

Building your Google My Business profile

Google my business

Your business website will always be essential. Suppose you want to appear prominently in search results and make it into the map pack. In that case, however, you’ll need to focus heavily on your Google My Business (GMB) profile, as it is one of the most critical local SEO ranking factors. You want Google Maps search results to bring you up first when potential customers need your services.

Thankfully, compared to optimizing your website for local SEO, building your GMB profile is considerably easier:

1-Make sure that you have a GMB profile.

You’ll need to register your business with Google and confirm a few basic details, such as your company’s name and address.

2-Fill in your GMB profile with as much information as you possibly can.

Google provides a metric when you access your GMB profile indicating its level of completion, and you should strive to get as close to a 100 percent completion rating as possible.

While you might not initially understand the importance of adding subcategories to your services or listing the products you offer, Google uses all of this information to determine how highly your business should rank in its search results.

Perhaps even more importantly, your GMB profile is one of the main factors that Google uses as it determines whether your business should be included in the map pack.

Your GMB profile must be laser-accurate to be effective. It’s essential to ensure that your GMB NAP information correlates to the NAP information you’ve provided on other platforms, such as Yelp and your business website.

If this information changes, updating your GMB profile immediately is essential to avoid making Google think that you’ve provided inaccurate information.

I am writing location-specific SEO content.

Specific SEO content

SEO content isn’t the essential crucial factor when selling products or services locally. Crafting compelling, concise SEO content is much more critical when competing with other online businesses for consumers’ attention across the nation.

At the very least, however, you should have a landing page for each location where you offer your services.

For instance, you should write three separate service pages if you are a plumber in New York who services Manhattan, Brooklyn, and Queens.

One page should include keywords like “plumber in Queens,” another should consist of keywords like “plumber in Manhattan,” and a third should include keywords like “plumber in Brooklyn.”

You should also ensure that your entire website is optimized for local SEO by updating your title tags, meta descriptions, and content populating areas like your contact page and about page.

It’s also essential to use schema to your advantage to make your company’s website look as attractive as possible on search engine result pages (SERPs).

Encouraging local backlinks

backlinks

If you have relationships with other local businesses in your area, you should ask your clients or suppliers to link to your website.

Link placement on authoritative or location-relevant websites can boost your organic search rankings and increase your company’s likelihood of making it into the map pack.

Even if it’s simply a business that happens to be your neighbor, asking any company in your local community to assist you with your link-building strategy is worth a shot.

Your local chamber of commerce likely maintains a directory of local businesses.

Reach out to your chamber of commerce to determine if this is the case, and if possible, ask for a link to your website to be added to this list.

When it comes to link building, any link helps, and links from authoritative websites are the most valuable.

Local SEO checklist and other local SEO tips and tricks

checklist

Let’s finish things up with a few final tips you can follow for local SEO success:

  • Sponsor a local event to generate a link to your business on the event’s website.
  • Make sure your customers have given you good recommendations on your page, increasing the trust that your business is the right choice for whoever visits your page.
  • Land a story in your local newspaper o drum up a word-of-mouth following and generate links.
  • Embed a Google Map on your about page to emphasize to Google’s bots that you’re located in a specific area.

The above local SEO tips are just a few in a mountain of items that need to be looked after for each page of your site.

Local SEO checklists are essential because they will allow you to track per page on your website and what needs improvement and enable you to learn and understand the information better.

Invest in local SEO to take your internet marketing to the next level.

Local SEO is an indispensable component of online marketing for businesses that offer local products or services. Investing in your company’s location-specific SEO presence will improve your revenue and help consumers trust your brand. Use the methods we’ve discussed to boost your local SEO presence, and rely on an expert for additional assistance.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 clients simultaneously to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

Brooklyn SEO Agency

Why You Should Rely on a Brooklyn SEO Agency in 2022

Table of contents

Why You Should Rely on a Brooklyn SEO Agency(In 2022)

Brooklyn SEO Agency

 

Marketing in Brooklyn or any other borough of New York has evolved dramatically over the last decade. Until recently, it was common to rely on outdated marketing methods like newspaper or radio ads to gain traction as a small, local business.

These days, however, digital marketing is critical, and out of all the different digital marketing disciplines, SEO provides the most value while also being the most important. A good Brooklyn SEO company can make a big difference in how effective your digital marketing can be.

Here is a small intro to the SEO process:

What is SEO?

What is SEO?

Search engine optimization (SEO) makes a website more compatible with Google and other search engines. In some cases, SEO focuses on a particular page on a website. In other patients, this marketing discipline improves the ranking of an entire website or its ancillary properties, such as a Google My Business or Yelp profile.

The overall goal of search engine optimization and digital marketing is to connect your business with more customers looking for your products or services. SEO can be pinpoint-targeted or broad, but this form of digital marketing aims to amplify your business’s visibility for consumers who are the most likely to work with you.

Search engine optimization components

On-page SEO strategies

On-page SEO strategies

On-page SEO or On-Page Optimization involves changes and additions to your company’s website that make it more visible in search engines. Examples of on-page SEO techniques include producing blog content, landing pages, about pages, or improved homepage content.

On-page SEO primarily targets contextual keywords that mirror consumers’ actual search phrases in Google and other search engines.

Off-page SEO

Off-page SEO

Off-page SEO or Off-Page Optimization involves activities performed outside your website that improve your brand’s visibility. Examples of off-page SEO techniques include link-building, generating links to your website from other websites, and optimizing Google My Business and other off-page company profiles.

Why You Should Do An SEO Audit 

SEO Audit and why it is important

SEO Audits should be done at the very beginning of any link-building effort.

This is because SEO campaigns will benefit immensely from the metrics comparison an SEO audit can provide.

How is local SEO different?

How is local SEO different?

Companies with a national presence usually focus on SEO tactics that give them visibility to consumers across the country. However, brands and businesses that rely on local sales can benefit far more from local SEO.

For a deeper look at Local SEO and how to better strategize your local SEO efforts, please look at a recent post we did by clicking here.

In some ways, even the best SEO firm in Brooklyn will approach local SEO the same way as national SEO. However, local SEO focuses on tactics that will increase visibility within a specific targeted area, so location-specific techniques are emphasized.

Google My Business, for instance, plays an increasingly important role in local SEO. Most potential local customers will choose a competitor if your business is hard to find with a simple Google search.

A properly optimized Google My Business profile will generate traffic to your website while simultaneously providing your address and phone number in a simple format that potential customers can easily use.

SEO searches also increasingly revolve around a particular component of Google My Business called the Google map pack. This widget appears directly below the search bar when a Google user searches for businesses like yours in their local area. The three firms featured in the map pack are far more likely to catch the interest of Google users with purchase intent.

A good local SEO campaign in Brooklyn or any other part of New York can include dozens of different facets. Still, these techniques serve the overall purpose of making your business appear in front of local consumers interested in your products or services.

Local SEO provides increasing returns over time, and it’s important to continually optimize your local SEO presence to yield the best results.

Why Brooklyn SEO should be a component of your digital marketing strategy

Why Brooklyn SEO should be a component of your digital marketing strategy

Internet marketing, also known as online or digital marketing, is vital f business in the contemporary internet-connected age.

However, there are many different types of services a digital agency in Brooklyn can offer, so why should you invest in SEO?

SEO provides the best results over time while empowering your business with permanent assets.

PPC(Pay Per Click) Advertising

PPC(Pay Per Click) Advertising

The main alternative to SEO is pay-per-click (PPC) advertising, and while this approach can provide impressive returns in the short term, PPC ads have a few critical drawbacks.

First, you don’t own any of the PPC ads you produce. You own the ad copy you generate, but you rely on Google, Facebook, Instagram, or Twitter to host your ads.

If any of these social media giants decide that they don’t like your business, you could lose the entire ad empire you’ve so painstakingly built.

On the other hand, SEO primarily features content that you own and host on your website. A well-written blog article on your site can be transformed into physical flyers, emailed newsletters, or convincing copy that you can direct skeptical potential customers toward when they need a push.

Also, a Brooklyn SEO company can provide you with assets that deliver compounding returns over time. While PPC marketing has a certain amount of traffic for a specific price, you can pay for a blog article once and see it generate ever-increasing traffic as it gains higher rankings on Google. 

It’s OK if you rely on Brooklyn advertising agencies to incorporate marketing forms that aren’t SEO.

Suppose you don’t take advantage of the power of SEO marketing in Brooklyn. In that case, however, you’re cutting yourself off from an asset-rich approach to revenue-boosting that will unnecessarily limit the growth of your business.

How a Brooklyn digital creative agency can help

How a Brooklyn digital creative agency can help

By improving your search engine rankings with compelling content and quality links from other websites, SEO services in Brooklyn can boost your business by helping you target the right consumers in your local area.

While the clear explanation we’ve given so far might make it seem like SEO is simple, SEO experts have spent years developing the best techniques that will deliver the most impressive returns over time. Attempting to tackle the puzzle of SEO on your own might provide better results than doing nothing at all, but taking on this task without an expert’s assistance needlessly limits your potential growth.

SEO is a return on investment (ROI) service

SEO is a return on investment (ROI) service

As a business owner, you’ve invested countless hours into the success of your brand. You understand that business is about planting seeds that will eventually sprout and bear impressive rewards. SEO is no different.

After you plant your “seeds” of SEO, you might not feel like anything is happening. Underneath the surface, however, your on-site content and off-site backlinks will start improving your visibility on Google and other search engines, and sooner than you’d believe possible, this invisible activity will deliver rewards that are all too real.

Invest in a reputable Brooklyn SEO agency, allow them to do their work, and you’ll start reaping the harvest within as little as 30-60 days. Over time, SEO can deliver orders more significantly than the best outcomes from PPC advertising.

How social media can help with your SEO

How social media can help with your SEO

As we’ve already mentioned, both on-site SEO and off-site SEO can boost the search engine visibility of your business. One of the best ways to improve your off-page SEO is to rely on social media services that will enhance your activity on platforms like Facebook, Twitter, and Instagram.

While content posted on these social media pages isn’t directly connected to your website, linking to your site in social media content can be almost as valuable as attaining quality backlinks on other websites. Plus, simply putting the

name of your business on a platform other than your website can help Google’s algorithms find out who you are and send you relevant traffic.

If you post viral, shareable content that social media users then repost, you can simultaneously benefit from increased brand awareness and boosted SEO rankings. The best Brooklyn SEO companies will be able to provide you with all-inclusive packages that incorporate social media SEO.

Why you need content marketing for your website

Why you need content marketing for your website

Content marketing is one of the essential facets of SEO, whether your business is located in Brooklyn or elsewhere in the country. Content marketing is the production of written content that drives SEO traffic to your website. Types of content marketing include blog posts, landing pages, and optimized pages throughout your site.

To experience the best results, it’s necessary to keep up with content marketing by publishing regular blog posts on your website. Local SEO content will feature keywords that are optimized for your local area. If you own a carpet cleaning business, your Brooklyn SEO company might publish a post on your website titled “Best Carpet Cleaning Companies in Brooklyn” or something along those lines.

Page relevance and why it’s important

Page relevance and why it's important

Search engines like Google use a metric called “page relevance” to determine how highly your site will rank for specific keywords. If Google’s algorithms determine, for instance, that your carpet cleaning website is highly relevant to the search term “carpet cleaning in Brooklyn,” your site will be ranked highly within the results for this popular search term.

Google relies on complex data analytics to determine page relevance. Posting relevant SEO content is the best way to improve your page’s relevance.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 clients simultaneously to ensure we give you our undivided attention.

We feel it is more critical to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

7 Ways To adapt Your Online Business During Covid 19 in 2022

7 Ways To adapt Your Online Business During Covid 19 in 2022

Table of contents

7 Ways To adapt Your Online Business During Covid 19

7 Ways To adapt Your Online Business During Covid 19 in 2022

Adapting your online business during Covid was very important to stay afloat. According to recent data, as provided by the CDC, rates for Covid19 are still high enough to be concerned as of December 2021. This fact is sure to create a consumer demand shift, and creative thinking is needed to adjust and implement changes.

As those who tried can tell you, who has tried can tell you that owning your own small business isn’t for the faint of heart. On average, 90% of startups fail. To strengthen your customer relationships as well as o increase your existing clientele, changes must be made to your site.

In addition to the above, the continued difficulties created by the COVID pandemic are likely to stay above 70%.

Small businesses are facing a host of unique challenges due to COVID-19. As a result, you may be forced to try new strategies to reach your clientele. With no way of knowing when the pandemic will end(even with the latest vaccines being applied), you must do everything you can to ensure your business survives as new clientele as needed, no matter what.

With over 20 billion page views per MONTH, business owners creating their websites with WordPress realize just how important it is to rank high on Google searches.

Thankfully, there are several ways to adapt your online presence and drive sales without using COVID-19 as a marketing ploy. Many business owners will benefit from this blog post.

Let’s take a look at some of those now:

1-Your Business Model Should Address the Pandemic Through Slider Messaging

Your Business Model Should Address the Pandemic Through Slider Messaging

Many online business models use web design software such as Adobe Dreamweaver to incorporate photo or product sliders into your website. These can be made even more effective during the pandemic with a few tweaks. Digital channels such as the internet are vital in these times of “Lockdowns” and “Social distancing.”

Your slider is one of the first things customers notice on your site. By adding COVID-specific messaging, you address the problem head-on. Your consumers should equate your services and website with relevant information.

COVID affects everyone, so when you touch on its impact on your business and your customer’s lives, you show them that you can relate to and care about their needs. Companies around the world will need to do something similar to stay afloat.

For example, MindTouch displays the different ways that they help first responders. Their slider then links to an offer that allows overworked phone banks to try their product. This is a perfect strategy that should also be implemented on your website.

If your company hasn’t been directly impacted by the virus, acknowledging the situation on your slider can still ease customers’ doubts and alleviate any health-based shopping concerns they might have. Digital services will surely never be the same.

2-Your Business Online Should have a Landing Page to Address COVID Concerns

Your Business Online Should have a Landing Page to Address COVID Concerns

Sometimes a slider doesn’t present enough space to work with. To better connect with consumers, consider having our SAAI Consulting advertising agency in Brooklyn create a whole landing page dedicated to your COVID-19 response. Good messages to include are:

  • Helpful resources for customers
  • How your business is helping the community and ways your customers can give back
  • Procedures that your company uses to keep its employees safe
  • Any delays in order fulfillment due to supply chain disruptions
  • A general message of care, unity, and hope

For an example of using a landing page to reach customers as well as a possible new tool for your “new tools” bag, take a look at Buffer. Their ideas will undoubtedly allow you to see consumer behavior differently with relevant information.

They devoted an entire page to COVID-19. Consumers visiting their site can find information about resources to navigate the crisis, how Buffer is making a difference, and getting help from the consumer relief program. They show they are keeping their customer base in mind at all times.

3-Update Prior Product Use Cases to Reflect the Pandemic To Your Existing Customers

Update Prior Product Use Cases to Reflect the Pandemic To Your Existing Customers

While you shouldn’t use COVID as a new marketing tactic to trick your customers into buying online, you can still highlight applicable product use cases and offer help to customers in this new environment rather than take advantage. Success through delivering excellent services will always trump all other strategies.

The pandemic creates new consumer challenges that might be solved through your business. As Covid 19 is now a new reality, we all have to deal with it more than ever.

4-Your Online Sales Process; Update old product images, use cases, and product descriptions to help customers find what they need.

Your Online Sales Process; Update old product images, use cases, and product descriptions to help customers find what they need.

For example, a graphic design agency in NYC added motion graphics to the Qualtrics homepage that showed how their experience management demo could improve communication among employees.

After the virus hit, they updated these product graphics to display use cases more relevant to current circumstances. Now, they’re at the forefront of their customers’ thoughts.

5-Use Exit-Intent Pop-Ups to Gently Guide Customers

Use Exit-Intent Pop-Ups to Gently Guide Customers

If you’re not sold on devoting a whole section of your website exclusively to COVID-19 messaging, there are other ways to reach your customers. Consider having our team at SAAI add an exit-intent pop-up to your site instead. You can also check out what other pop-ups you can add by checking out this great list at optinmonster.com.

These messages only appear when a user leaves your site and are added with a simple plugin. You may find them less intrusive to relay information and convert customers without redoing entire portions of your main website.

A goodAn excellent example of a company using a pop-up to good effect is Right Inbox. When a customer decides to leave the site, a pop-up will entice them to download the app as a step toward embracing a four-hour workweek.

While it doesn’t touch directly on COVID-19, it does fit into the theme of working independently or remotely during these troubled times. As the global economy will certainly take a big hit, these small changes to your site can impact how you serve customers.

6-Provide Social Proof Through Customer and Media Logos

Provide Social Proof Through Customer and Media Logos

Our social media-obsessed society understands that consumers only want to work with companies that inspire trust and have a good reputation.

Providing logos from media sites or celebrity customers and influencers who feature your company is a great way to prove to customers that you’re trustworthy.

COVID-19 has created more doubt among customers; you can’t just leave everything to chance. Maintaining happy customers is more critical now than ever.

Logix is an example of a company that uses logos on its brand(online presence) to improve its reputation with consumers.

They talk about serving 5,500+ happy clients and include the logos of popular media sites that covered their business, including Forbes, ahrefs, Entrepreneur, and Moz.

Logos is an example of how a simple change to your online presence can positively impact how potential customers view your business. A great logo can also bring in new customers; you never know!

Paying attention to and addressing the collective threat of COVID-19 is a great way to build customer trust. The above changes might seem short-term, but they will most likely not be as many businesses in many countries are doing the same.

Promoting products that can help make life easier in the wake of the virus or simply reassuring customers that you’re following safety procedures does more than ease customers’ minds. It helps your business survive in today’s challenging market.

If you’re looking to adapt your business’s online presence by addressing the pandemic, our creative agency in NYC makes it easy. Every company has its own needs and clientele.

7-Use Social Media

Use Social Media

Your website and online videos should already inform your customers about your social media presence. Having a social media presence gives your online presence that much-needed visual push that can make or break your product.

I recently stumbled upon a video-making service called Animoto. It is very affordable(as little as $8.00 a month) and user-friendly. Little can beat witnessing a brand new video on Youtube regarding customer journeys.

Your company should have social media accounts updated as regularly as possible. Research shows that as of 2022, there are 2 billion users on Youtube alone!

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 clients simultaneously to ensure we give you our undivided attention.

We feel it is more critical to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.