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SEO agencies and which one is best for your business size

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SEO Agencies And Which One Is Best For Your Business Size(In 2022)

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If you are a business owner looking to save money on your online marketing and learn more about SEO, keep reading below.

SEO definition, differences, and techniques

SEO or Search Engine Optimization is defined as improving how well your website ranks on Google searches.

The above is done by adding and improving every page of your website.

Everything from adding pages to improving copy or adding a regularly updated blog will guarantee better rankings and improved SEO.

SEO has been around since 1997, and in the past 24 years, it has slowly and surely become a pivotal part of any successful website on the net.

As far as techniques for SEO, all of them follow a similar pattern in terms of inception:

Phase 1-Data gathering phase:

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Top SEO companies know that data needs to be gathered on your competition and where your website stands regarding your current rankings. This practice allows for much better search engine optimization services.

The data or information that is gathered can be explained as keyword ranking positions in Google.

Every word, or combination of words, is assigned a “keyword ranking” place in Google’s search engine.

The more keywords a website ranks for in Google, the better off that website will be. The data-gathering phase can be done by paying a keyword analysis service such as Semrush or Ahrefs.

The services mentioned above will charge you from $100.00 and up a month to use, but they are invaluable tools in phase 1 of Google domain authority improvement and online reputation management.

At SAAI consulting, Using Semrush as part of our digital marketing strategy to ensure proper analysis of all data is a regular occurrence.

Phase 2-Plan implementation:

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If Phase 1 is your data or information gathering, phase 2 is where action comes into play.

In this phase, content creation campaigns come together. One example is blog posts targeting specific keywords, as provided by phase 1 mentioned above.

SEO campaigns mostly run on a 3 to 6 or 6 to 12-month duration, as this is how long it takes to start ranking in the top 100 search pages on Google.

Getting to page 1 of the search in Google takes longer than one year.

The above depends on how often quality content is added to the website related to any specific keyword.

At SAAI consulting, we offer several web design and online marketing packages that guarantee your business will rank in Google.

What are SEO companies?

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An SEO company is an agency that charges customers to improve their rankings on Google.

They can provide a comprehensive overview of your website and, most times, make the changes necessary for your website to rank on Google.

Difference between a marketing company and an SEO agency

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An SEO company focuses solely on Google ranking improvement and keyword

improvement. 99% of the work is online.

Examples of SEO company products would be:

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  • Website auditing
  • Website ranking analysis
  • Website marketing strategy based on location
  • Keyword campaigns by length(1, 2 words, etc.)
  • Keyword campaign by topic(surfing in the Bahamas)

A marketing company can do the above and offer real-world marketing services like a magazine, billboards, or TV advertisements.

Examples of marketing company products would be:

  • Print advertising(1-page spread)
  • Billboard advertising(by size and geographical location)
  • TV advertising(30 seconds vs. 10-second commercial)

Best SEO techniques for a small company

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Now that we’ve covered some background info on SEO, let’s discuss some things to keep in mind when putting together your campaigns.

For this blog post, we will define a small company as basically you, the owner, and maybe one employee.

Aim to rank for up to 5 keywords

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When you are a small business, aiming for only up to 5 keywords allows you to start getting noticed by Google slowly.

It is also important to aim for just up to 5 keywords because as you start ranking, the incoming flow of customers coming to your site will increase.

This increase in customer flow might now be something you can handle if the flow is too large(more than five keywords)

Due to the fact you want to provide excellent customer service(hopefully), you don’t wish to have new queries, questions, or customer signs up go unattended.

Once you start receiving the new volume flow of customers, you can slowly make changes to your website and business process that will accommodate the change.

Think of it like going to the gym; you first need to learn to lift 50 lbs before you can raise 100.

Having a good design/marketing team on your side will help you make the website changes mentioned above.

At SAAI consulting, we can deal with all levels of incoming customer flows(clicks) promptly.

Best SEO techniques for a medium-sized company

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Now that you are comfortable dealing with the new incoming flow of traffic, the next step is to rank for more keywords.

Aim to rank for up to 10 keywords

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At this point in your marketing strategy, Google knows who you are and is slowly sending more traffic your way.

Aiming for up to 10 keywords brings things to the next level.

Not only will you have more work on your hands, but at this point, it would be a good thing to add a couple of extra tools to your site:

Contact form

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Adding a contact form to your site allows for more accessible information capture management.

It is also an excellent customer service tool if the person looking through your site wants to be contacted later.

FAQ section

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Adding a frequently asked questions page to your site is another great customer service tool.

As more people come to your site, you will slowly start to hear the same questions repeatedly.

A page on your site that answers those questions explicitly will significantly increase user experience.

A great user experience leads to better website reviews, which leads to a better domain authority ranking by Google.

Best SEO techniques for a large company

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This is the big leagues. At this point, you have more than four employees and are ready to handle any increased incoming customer flow.

Aim to rank for up to 20+ keywords

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You need to hire someone to do SEO when aiming to rank for more than 20 keywords.

At this point, hiring an outside SEO agency can certainly help lighten the load.

If you choose to hire an SEO agency, the packages they will try and sell you will determine the number of keywords you want your website to rank for.

At SAAI consulting, we offer packages specifically tailored to rank for 20+ keywords.

At SAAI, We offer monthly reports that allow you to see how every campaign performs.

Outsourcing your SEO

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Outsourcing, also known as hiring cheap labor(when calculating in USD), occurs when you pay someone overseas to do your SEO or content writing.

Outsourcing has become a widespread practice in the US when it comes to a lot of different fields and businesses.

According to this statistic, outsourcing in 2021 is expected to produce more than 110 billion in revenue.

With numbers like the above as incentives, it is not hard to see why many business owners opt for this option.

When you outsource, you want someone to take over a tedious, repetitive task that is easily manageable.

If you are outsourcing your SEO, it is essential to know what exactly it is you will ask them to do for you in terms of SEO.

Outsourcing is all about clear, concise instructions with no room for misinterpretation.

Understanding SEO packages before you outsource

A decent understanding of SEO pricing is paramount if you pay someone overseas to take over the task.

Strategy 1-Get in touch with five different SEO agencies online and get their free quotes.

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You can compare how much a standard SEO package costs by getting price ranges directly from SEO agencies.

If you mentioned shopping around, you would undoubtedly hear lower prices than what is shown on their websites.

Strategy 2-Understand what keywords connect to your market.

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You will ask for quotes; make sure those quotes are based on keywords that will matter to your niche.

It will be useless if you are given a price of $500.00 monthly for an SEO package for keywords “surfing in California,” but your business is tax preparation. Can you see the disconnect, yes?

Ensure that the keywords you are given a quote for are related to your business.

How do you know? Ask the SEO agency to give you the quote.

Strategy 3-Stay is flexible to a hybrid arrangement.

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Ideally, all your SEO needs are handled by one company, but something else can work better depending on your specific situation.

You can divide your budget into 2:

Pay half to a US-based SEO agency that understands your specific niche.

Pay the other half to an overseas agency that mindlessly helps you rank for smaller, less expensive keywords.

SEO costs in Malaysia and other countries.

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Let’s look at some places overseas, along with their monthly SEO costs. SEO services overseas can vary, from one-person shops to full-on digital marketing agencies with their in-house marketing team.

The great thing is that the most important thing to your potential customers is quality work, not where the work is coming from.

SEO in Malaysia

According to Google, hiring a Malaysian SEO agency costs $700.00 to $2,300.00 monthly.

Agencies usually charge around $2,800.00 a month.

Something to keep in mind is that the price could be more or less depending on the number of keywords being targeted.

SEO in The Philippines

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According to Google, paying someone in the Philippines to do your SEO will run you between $700.00 to $5,000.00.

The same rules as Malaysia apply in terms of price.

The more keywords, the more money it will cost.

SEO in Singapore

Singapore is very affordable, with SEO packages ranging from $200.00 to $700.00.

SEO in India

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The average SEO package in India costs a mere $200.00 or more.

As always, the price can go up from here, but with a low starting amount, even the most competitive keywords will come within budget.

The critical thing to keep in mind for the above options is the quality of work.

A lot of times, if something comes cheap, it is because of a decline in quality.

Make sure to research reviews and complaints on each SEO agency you consider hiring, primarily if the company is based overseas.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a practical, helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.

We feel it is more critical to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

Top Questions And Answers When Hiring An SEO Consultant In Brooklyn

Top questions and answers when hiring an SEO consultant in Brooklyn

Table of contents

Top Questions And Answers When Hiring An SEO Consultant In Brooklyn(In 2022)

Top Questions And Answers When Hiring An SEO Consultant In Brooklyn

SEO advertising for your business can take much of your marketing budget.

Due to Covid and the recent closure of many businesses, spending more on your online marketing is a must.

Let’s go over some things to keep in mind when hiring someone to do your SEO, as well as answer some questions that might come up.

What do SEO Consultants do?

What do they do?

A general consultant is defined as an expert in a given field. Their word is trusted as they have proven thorough knowledge of the subject matter.

SEO is defined as changing different aspects of your website to improve its online traffic.

Putting the above things together will naturally mean that an SEO consultant offering SEO services is someone who knows a lot about SEO and is available for hire.

As of 2021, the SEO business generates a staggering $80 billion in revenue, which means that as far as a digital marketing strategy goes, it is excellent.

This means that now more than ever, being an SEO consultant can pay the bills.

How do I find an SEO consultant?

 

How do I find an SEO consultant?

SEO consultants can be found very easily on Google. A simple search term like SEO consultant Brooklyncan yield several agencies for hire.

The term SEO consultant and SEO agency intermingled effortlessly in 2021.

The above means that if you hire an SEO consultant, most likely, you are hiring an entire agency, not an individual.

This is good because it is way better to have an entire team working for you instead of a single individual.

What should I look for when hiring someone from an SEO company?

What should I look for when hiring someone for SEO?

Due to the high number of agencies available depending on your area, hiring an SEO expert can be challenging.

The first thing to do is look at their website because a great digital marketing company will ensure their website represents what they offer. Here’s what to keep in mind:

Is their website easy to navigate?

An integral part of content marketing and SEO is user experience. The easier it is for someone to find an answer to their question on a website, the better Google will rank that website.

If you are considering hiring a digital marketing agency, go to their website, and see if it is easy to navigate. Imagine that if you hire them for your local business, what you see on their website is what you will see on your website.

To know if a website is easy to navigate, ask yourself, where am I right now? Do I know what I am looking at? Will my current and former clients feel the same way on my website if I hire these guys? Am I visually lost in finding things on the website?

Are your questions answered clearly on the website?

Another surefire way to evaluate good SEO services is by determining what answers are provided on the SEO agency website you are considering hiring.

Please think of why you are on the website in the first place; most likely, it is a question you need to answer. Is that question being answered by navigating their website?

If they do not know how to answer your basic questions before you even reach out, most likely, they will treat your website the same way.

Does their website load fast on your mobile device?

Page speed is another excellent indicator of your prospective SEO agency’s skill at SEO, and search engines are clear on this. The faster your website loads, the more chances visitors will be sent to it.

Web design is key to the page speed improvement, and a good web design company will know this and put it to practice on their website.

1-Go to GTmetrix.com

2-Copy paste2-Copy-paste their URL(website address) into the blank search field and click “Analyze.”

If their score is less than 80, they don’t know what they are doing.

Having a fast-loading website is KEY to great SEO and web design, so if their score is low, what makes you think they will work on improving your score?

The above tests are all free for you to do before you even set up a call with any SEO agency or consultant so that you will save money and time. The only drawback is time.

You will need to fix all issues preventing fast load speed on your site yourself unless you hire a web design company like SAAI consulting to do it for you. We include page speed improvement as part of all our responsive web design packages, as we know how important it is.

How much To Improve My Website?

How much?

Price price PRICE! Everyone already working with an SEO agency can tell SEO can be expensive. This is why:

Ideally, the more money you spend, the better you will rank.

The mere word marketing means you are promoting a product.

In this case, the SEO consulting services you hire will promote your entire business through different kinds of internet marketing to improve your search traffic and bring you more search results from Google.

I say ideally because only if your consultant does the right things will you see the SEO strategies work.

Expensive is relative to the results you are getting.

If your bottom line increases over time because of the SEO campaigns helping you rank(come up on page 1 of Google), then you won’t care how much you are paying your SEO agency.

An excellent digital agency will be able to accommodate your spending from low to high as your website’s search results improve with their search engine marketing services.

Monthly SEO costs will vary for you, but there is a good chance the cost will be determined by one or more of the following:

Number of Keywords you are trying to rank for.

The more keywords need to improve organic search, the more money you will need to spend.

Based on our past clients and other fellow internet marketing companies, the average price from a reputable SEO consultant will be between $700.00 to $2,000.00 a month, with the lower price ranking you for 2 or 3 keywords and the higher price ranking you for 9 to 10 keywords. This is as technical as technical SEO gets.

The amount of time you will be hiring the SEO agency

If you are signed up for one year, there is a good chance you will end up paying more, but there is a good chance you will see results from your local search results, google ranking, and local listings when someone searches in Google.

If you are signed on for six months or less, you will save money, but the results will most likely not be optimal. Your content strategy will most likely not be fully realized, and your search traffic will suffer.

Search engines take consistency very seriously regarding rankings, so if you stop providing value, it is assumed by Google that you are no longer relevant.

This is because it takes an average of more than six months to rank for any keyword.

Should I hire someone for SEO?

Given the information above, this is the pivotal question you will now have to answer.

Hiring the right consultant/agency for SEO will save time and effort in the long run.

This is because running an SEO campaign, when done correctly, takes a lot of research.

Just blog posts alone, which are a proven way to rank for keywords, each need to be more than 2000 words when written.

An SEO agency does the research, puts the information together in a blog post, and then adds that blog post to your website.

If you are starting, I recommend hiring an agency that does website design and online marketing.

The above will guarantee that your business is set up correctly online.

Everything needed for your website to rank will be done from the get-go. From user experience to page speed etc.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

SEO Packages And How To Choose The Right One For Your Business

SEO packages and how to choose the right one for your business

Table of contents

SEO Packages And How To Choose The Right One For Your Business(Updated 2022)

 

SEO Packages And How To Choose The Right One For Your Business

 

Local SEO packages in New York or anywhere else are similar.

This post will detail SEO, SEO packages, and questions.

The basics and a bit more about Search engine optimization

What is SEO?

SEO started in the 1990s and has been around ever since.

Although its process changes regularly, SEO will be around forever in one form or another.

SEO or search engine optimization can be defined as strategic information added to your website.

This strategic information provides value or answers to whoever reads it, as defined by Google.

To accomplish the above task, Google uses the SEO algorithm.

An SEO algorithm is a search calculation done by Google and determined by keywords.

Keywords are any words used by someone searching for anything on Google.

Anytime time new information is added to your website, Google scans it.

The scanning by Google of your website is called crawling, done by Google every time someone searches for anything on the web.

SEO is also known by the terms Online Marketing or Keyword Marketing.

Due to the information provided above, you can see why SEO is essential.

SEO has become vital for Google because its mission is to provide answers to, well, all questions!

Why is SEO important?

Let’s dive a bit more into why SEO is essential.

Without SEO, information quality would not exist.

Imagine if you get the wrong answer whenever you search for something on Google.

For example, imagine you search for “best fishing bait for the winter season,” but the results show you how to save money on your taxes.

As you can see, Google would become very unreliable very quickly.

SEO makes it possible for Google to narrow down answers to questions and present those answers as a search results.

A search result is what page you get when you hit “enter” after searching for something on Google.

This search result is entirely determined by SEO.

Without SEO, digital marketing companies could not charge for their services.

Without SEO, digital marketing companies would not be able to charge for their services

As all business owners know, if we don’t charge for our services, our businesses will not exist.

SEO allows Google to narrow all search results to a certain point of predictability, a critical marketing strategy.

This predictability allows companies like ours to find paying customers.

By researching specific keywords using tools like Semrush or Keysearch, our company can reliably offer services that will make a website rank high on Google.

The ranking is where your website will be found when someone searches in Google; SEO plans are needed.

SEO Strategies And Types of SEO

1-On Page SEO

On-Page SEO is any changes you make to the information on your website. When visitors come on to our landing pages, your on-page SEO is what will keep them there.

These on-page changes can be anything from adding a link to your blog article to changing the font and style of your writing.

On-page SEO is a fascinating and ever-changing area of online marketing.

This is because the answers to questions on Google(search queries) change daily.

The above means that information quality will always be preferable. Content creation needs to be highly specialized through keyword research, keyword density, and industry research.

Quality means the correct answers instead of just any type of information spill.

2-Off Page SEO

Off-Page SEO is defined as all links coming back to your website from other websites, and website optimization is not complete without it.

Google is such a powerhouse that it can assign popularity levels to every website.

This popularity level is called domain authority or domain score.

The score goes from 1 to 100, with 100 being the highest. Every SEO firm or SEO provider works very hard to get their SEO clients as high up on this number as possible.

The closer a website gets to a 100 domain score, the more Google trusts the information provided by that website.

When a high-score website, as mentioned above, links/points back to your website, that is what off-page SEO is all about.

The more high-score websites link back to your website, the higher your score will be.

The higher your score, the more visitors Google will send your way.

Putting On-page and off-page SEO together forms what is known as SEO or Search Engine Optimization and is integral to a successful SEO strategy.

If you are doing your SEO, ensure you cover both of the above, or you will not rank in Google.

PPC

PPC

I decided to include a small section on PPC as I feel it is an integral part of web page ranking, as mentioned in this article.

PPC started back in 1996, and Google didn’t even start it.

It was started by a company called Planet Oasis.

PPC, or Pay per click, is a paid service by Google.

It is a type of marketing service where you pay Google for clicks.

Two search results appear every time someone searches for something on Google.

The first will be paid search results or PPC.

The second will be SEO results or organic search results.

Google charges businesses a specific amount of money for particular search clicks by your target audience.

Google’s rate for PPC as of 2021 is $1 to 2 dollars per click, so that can get expensive fast.

The excellent point is that the click rate is not the same as the conversion rate.

Google charges you to send visitors to your site, not sell them your product/convert the visits to a sale.

The PPC dollar rate mentioned above is only for clicks, not your sales.

You should know if you’re planning on spending on PPC and having a marketing budget dedicated to PPC.

PPC helps businesses perform A/B testing and allows companies that want to promote something for a limited time. Marketing efforts using this strategy can go a long way.

A/B testing is essential because it allows businesses to determine customer behavior once those customers land on their websites.

Knowing what visitors think of your website can make the necessary changes to decrease the bounce rate and increase revenue.

SEO packages

SEO packages

An SEO Package is a bundle type of service offered by Online Marketing companies.

It usually contains details on how many keywords the SEO campaign will aim to rank based on SEO needs.

SEO packages can usually be broken down into monthly SEO campaigns with one or several.

Types of SEO packages

SEO Packages vary in scope and price.

SEO packages based on the scope

An SEO package based on the scope will offer a lot of keywords per SEO campaign within the package.

This kind of SEO plan means that, for a specific month, an SEO campaign will try and rank for 10 to 15 words.

An SEO package based on scope might also contain several campaigns simultaneously within a specific month.

For example, campaignone1 will try and rank for 10 to 15 words.

Campaign 2 will try and rank for another 10 to 15 etc.

SEO packages based on price

This type of SEO pricing is based on price first.

The amount charged by the hired online marketing agency will be mentioned first.

For example, a 12-month contract is charged $2,000.00 each month for the duration of the contract.

The contract details connect to the package’s scope but are provided after the contract is signed.

Monthly prices for SEO Companies and SEO Services

As mentioned above, monthly SEO prices can be charged monthly.

So if a contract is signed for 12 months, each month can be charged one at a time at the beginning of the month.

Yearly SEO prices

Yearly SEO prices

This is when the entire amount of a yearly contract is charged on day one instead of broken down into each month.

Yearly SEO prices are usually charged when the potential client is big enough of a company that can handle the price.

Google and SEO

As mentioned previously in this article, SEO has been the bedrock of Google’s quality algorithm for its users.

Without SEO, Google could not determine which websites are reliable enough to send visitors t.

It is impossible to rank organically on page one of Google without SEO.

SEO guarantees a well-predicted, reliable outcome to provide value to your site.

Another reason SEO and Google will always go hand in hand, even if the names change, is because SEO is data-driven.

Everyone uses this data. Everyone uses this data to continue providing the correct type of value and keep checks on balances on websites that do not offer any discount.

Technology has allowed many not-so-good websites to appear on page 1 of Google over the years, but with the help of SEO, these websites are now regularly filtered out.

To establish and maintain good standing with Google, every website must consider the long game.

The long game means an average of 3 to 6 months is needed with constant, correct SEO to reach the number one page results for specific keywords.

The above time frame is based on specific keyword competitiveness.

The more competitive the keyword, the longer it is going to take.

Questions that come up

How much is SEO per month?

This is solely determined by the number of keywords targeted for the specific campaign in question and the number of keywords targeted in the particular campaign.

Prices range from $500 to over $1,500, depending on the time frame, scope, and possible discounts included in the contract signing process.

Is SEO worth the money?

SEO is certainly undoubtedly worth money over the long run. According to SEJ, 53% of traffic comes from clicking on organic search results.

SEO takes a long but, but the results will be worth the effort and amount spent.

Can’t I do SEO on my own?

Yes, you can, but in addition to the monthly fees you will have to pay for the different types of data gathering software needed, you will have to spend your time and effort ranking for words.

Doing it on your will save you money but take from your time.

The time you can spend working on other areas of your business.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

Differences between template vs custom website

Differences between template vs custom websites

Table of contents

Differences between template vs. custom websites(updated 2022)

Differences between template vs custom website

 

Let’s start with A Custom Site.

.Custom websites can be defined as a website that is made from square one or a website that is created using a coding language like Javascript or C++.

Based on your experience level, there are more accessible to more complex languages to learn when it comes to creating a custom-designed website. Still, in the end, custom-built websites will take longer, no matter what.

If you are a beginner

If you are a beginner

Go with Python. This language has been around forever.

It takes an average of just 5 to 10 weeks to learn it.

A GREAT resource to learn Python is Udemy; most courses cost less than $20.00 bucks!

Click here for a great list of Python courses you can take right now.

One thing to remember is that the quality of your custom-designed website will be directly correlated to your level of Python skill.

If you are a beginner, your website will look like a beginner put it together.

If you are an intermediate or advanced:

Go with C++. This language is a great stepping stone after you learn some Python.

This language takes an average of 3+ months to learn, but your website design will clearly show an improvement. Still, as I mentioned before, a custom site takes longer.

One question I would highly recommend asking yourself is.

Why am I learning these languages?

If you are an intermediate or advanced:

If your passion or career is design or programming, then go for it.

The sooner, the better, as time and practice will get you excellent skills within two years.

However, if you are a business owner trying to get your business online, then learning web design languages will be a waste of time.

I say this for the following reasons:

1-Once you design it, it has to be maintained.

1-Once you design it, it has to be maintained.

If your goal is to get a business off the ground, several other things, including web design, need to occupy your mind every day.

The best route is to trust your design to someone who can expertly put together the website for you and ensure it is always running smoothly. This is where web design agencies enter the picture. A great agency can do both custom web design and search engine optimization.

Something else to keep in mind is speed.

Implementing design changes on a whim takes skill; this skill takes practice, a practice you wouldn’t have time for as you have a business to run.

Here are a couple of software options that maintain your website for you.

Remember that these are auto-set, so you might be in trouble fixing something if something goes wrong.

Remember that you will have to pay for the options mentioned above.

2-You might not be putting together the right design.

2-You might not be putting together the right design.

Putting together a website is not only about bells and whistles but providing an enjoyable visitor experience.

An enjoyable visitor experience can be provided by following rules like the three-click, three-click control.

If you don’t follow the above rule, plus others, your design will not be cohesive and increase your bounce rate.

A/B testing is also something that has to be done, especially at the beginning of your website design.

This means more time on your part and tweaking parts of your website.

You will lose potential customers if you are unfamiliar with how to structure your website.

3-It’s not as cheap as you might think

3-It's not as cheap as you might think

An essential critical reason some business owners might consider learning how to design custom websites is to save money.

In the long run, the above might prove to be a mistake.

The reason is that websites require a minimum amount of monthly/yearly money to maintain, even if you designed them from scratch.

Add to the above the fact that your site will grow over time.

You might start with a one-page design to showcase your business, but success relies on growth.

The bigger your website, the more money it will cost to maintain.

The average cost of a website can be between $400 to $60,000 a year when you factor in online marketing.

A custom-built website, as done by a web developer, is an option that is better suited for specific people, not businesses.

For a business to start on the right foot, over the long run, it will make much more sense to hire someone rather than learn from scratch.

Some places that you can go to now to hire a custom website designer:

Fiverr

https://www.google.com/search?q=fiverr&sxsrf=APq-WBuGivL9ay_cGzev8gXnwYe3z8pJWw%3A1647270303535&source=hp&ei=n1kvYqqEHYubptQPoJqryAM&iflsig=AHkkrS4AAAAAYi9nr2gWWwai6mj79-RaMGa2qxJHULBg&ved=0ahUKEwjqz6aK8MX2AhWLjYkEHSDNCjkQ4dUDCAk&uact=5&oq=fiverr&gs_lcp=Cgdnd3Mtd2l6EAMyBAgjECcyDgguEIAEELEDEMcBENEDMggIABCABBCxAzIICAAQgAQQsQMyCAgAEIAEELEDMggIABCABBCxAzIICAAQgAQQsQMyCAgAEIAEELEDMggIABCABBCxAzIFCAAQgAQ6BwgjEOoCECc6DQguEMcBEK8BEOoCECc6DQguEMcBEKMCEOoCECc6EQguEIAEELEDEIMBEMcBENEDOg4ILhCABBCxAxDHARCjAjoLCC4QgAQQsQMQ1AI6BQguEIAEOgUIABCxAzoICAAQsQMQgwE6CAgAEIAEEMkDOgUIABCSAzoLCAAQgAQQsQMQgwE6DQgAEIAEELEDEIMBEApQ7wRY4BBg7BNoAXAAeACAAZoCiAHwBpIBBTYuMS4xmAEAoAEBsAEK&sclient=gws-wiz

As of June 2021, you can find rates as low as $5.00 an hour to put your custom site together or multiple locations.

Whether you will get good service or not is a different story.

I always like to think of Fiverr as a one-off type of option.

I meant to use them once.

You can find reviews for these guys here.

If your goal is continual growth, hiring a lonely person from Fiverr instead of a team might not be the best way to go about your custom design website, as custom-built sites take longer.

Upwork

https://www.upwork.com/

Similar to Fiverr. You log in, post a job and hire someone to do your work.

You will be dealing with individual designers that work freelance.

I think this can be detrimental to your growth as their attention will be divided between you and 20 other random projects.

You can find reviews for these guys here.

Freelancer.com

https://www.freelancer.com/

Another option for your website design hiring needs.

You can read some of their reviews here.

Also, the work done can increase in price, and the fact that most freelance designers work hourly can quickly put a negative dent in your bottom line.

At SAAI consulting, we offer monthly packages.

This means your web design and online marketing are all rolled into one package you pay for once a month.

There are no “sudden” increases in price because of bad work that needs to be redone.

We only take on a specific number of clients so that there is no attention deficit on our part regarding reaching your goals.

Click here to get in touch with us, and we can dive into all this over the conversation.

Let’s end with A Template site.

Let's end with Template websites

Template or website templates are pre-built websites that you can purchase or use free without buying something you can purchase or use for free without buying anything else.

Website templates answer the question, how fast can I put a website together?

Imagine if you buy a house that is already built, but it’s empty; that’s a template website.

All the work is finished outside(coding, look, colors, etc.). You must fix the inside(copywriting, adding or taking away buttons, etc.).

Template websites have been around for more than 30 years, so it is not a fad that will go away soon.

Add to this the fact that you can now add code to an already built website template, and you got yourself the best of 2 worlds.

Some questions that can come up:

1-Can you create your template websites?

1-Can you create your own template?

The answer is yes…with code.

Every template-based website that exists now was in the beautiful mind of a programmer. In essence, countless businesses use the same template across the internet.

That programmer made the template used by/bought by someone else.

The excellent programming language to create your template is Python.

Read some of the last things you said about this above.

One language I did not mention before that is more popular than Python for putting together a template website is Javascript.

Javascript is a medium-level difficulty language that first appeared in 1995.

It has been around for so long and will not disappear anytime soon.

If you would like to dive into the beautiful world of Javascript, here is a list of excellent Udemy courses you can start with.

2-Should I build a template from scratch or use/buy a pre-built one?

2-Should I build a template from scratch or use/buy a pre-built one?

The above question can be answered similarly to the previous questions in this post; it all depends on why you want to learn.

Building a template from scratch will take your time and effort.

The time and effort someone with a career in design should take.

Web designers and templates go hand in hand.

Business owners and creating templates from scratch? Not so much.

Web designers need to know their stuff.

This means learning every language they can and putting in the time and effort.

I highly caution against building a website template from scratch if you are an entrepreneur or business owner.

It will just be an unnecessary time-sink.

As an entrepreneur or business owner, consider using a pre-built template to buy the house already built.

Since someone else took their time and money, you can now focus on expanding your business.

To further drive home the point of going the template route, you have to know that many free resources on the net allow you to use their templates.

I like to use a great template site, Themeforest.net; these guys have been around for a while and offer free and paid templates and themes.

Speaking of themes, a website theme is decoration.

If a template can be seen as an empty house, a theme can be thought of as all the decorations you can put inside or always inside.

A theme can also be considered the outside paint, shape, and feel of the house/website you are working on.

Which option is best for you?

Which option is best for you?

In my experience, a template and a theme are simple tests; this test is simply making a choice and moving forward.

There are many other much more critical areas to a website than its template, and the theme that is spending more than a couple of days choosing and moving forward is a big waste of time.

Seriously, there are over nine areas where your focus will need to be regularly once your website is up and running.

Each of these areas is very important in its own right as they complement each other with the goal of you having a successful online business.

I say the above because there is a good chance both the template and theme of your original website choice will change over the long run.

You don’t want to spend three months(or too long) choosing a template and theme to then have to change it immediately when A/B testing results tell you people do not like what you chose.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

https://elements.envato.com/

The 4 must do’s for your Long Island web design

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The 4 must Do’s For Your Long Island Web Design And Online Marketing.

https://elements.envato.com/

 

The web design and internet marketing for Long Island company are as important as a task.

In this post, I will go over 4 of the most critical steps you must remember when creating the web design for your Long Island business.

1-Understand why your business needs to have a website.

1-Understand why it is important for your business to have a website.

You might think, “it would be nice to have a website,” but the reality is that without a website, your business will never reach its full potential.

Here are a few reasons why most small business owners must have a website:

1-24/7 employee that never sleeps(your website)

2-24/7 clientele access

3-Customers will be more satisfied(more questions answered faster)

4-A website makes it a lot easier for customers to schedule appointments, a vital time saver

5-A website can pre-screen customers for you. Think about the time you will save!

6-It sets your business apart from your non-web savvy competitors and truly allows you to offer the complete service package

7-A website can be used to provide prices or sweepstakes to potential clientele

8-You can keep clientele information more secure.

9-You website can be a place where valuable information is shared so all clientele can learn more and determine best buy decisions.

10-A website is a GREAT data gathering tool for everything from types of leads to lead generation

11-A website makes it possible to promote your business differently; think Facebook, Twitter, or LinkedIn.

12-You can reach ten times the audience size than with a regular brick-and-mortar type of place

13-A website can be used to prevent the wrong kind of customer from coming to you. This is a BIG one

14-Having a website allows internet marketing(SEO plan) to take place. This is incredibly helpful for future growth.

Understanding the why will motivate most business owners to get things going.

It will be like starting a car; once you get it started(web design), the gas(search engine optimization) will take care of the rest.

When reaching out to a Long Island company that provides SEO services, ensure that the service can provide answers and details to all the 14 points I raised above with a detailed strategy.

Web design agencies are a dime a dozen, but agencies that can genuinely help after listening to your specific needs are harder to find.

SEO agencies receive regular complaints because a lack of attention after signing you up is common.

At SAAI consulting, we guarantee we will continue providing attentive customer service as we only take on a handful of customers at a time.

The above prevents overload and diminished customer attention. At SAAI Consulting, we are about quality rather than quantity. In our experience, this approach makes our clients feel comfortable.

2-Create a solid web design plan

https://elements.envato.com/

This is kind of where the rubber meets the road. It is truly an essential component.

This is where you will need to sit down and start putting together your new website.

At SAAI consulting, we specialize in responsive web design(user-friendly) focused on your business model. Companies struggle with finding services like ours all the time.

This allows us to achieve practical work and will enable you to relax and enjoy the results.

As of 2021, there are many options for creating and maintaining your internet presence, but it can be a lot to manage.

Something to keep in mind is that all those options expect you to sit and learn something new:

WIX

https://www.wix.com/

Go here, and get cracking. Wix offers free and paid options but limited customization when compared to others.

I feel this is a great choice to start, but you will inevitably have to move your site elsewhere in the long run.

This is because once you get to specific business size or volume, Wix will not be able to handle the bandwidth. At one point or another, all businesses will need to change according to their scope.

Click here for a great tutorial on how to do an essential internet presence with Wix.

WordPress

https://wordpress.com/

This is the software we use at SAAI Consulting.

It offers almost limitless website customization options for your internet presence but is a bit techy.

WordPress takes a bit longer to get a proficient level of knowledge, but it is perfect for small, medium, or large businesses.

Click here for a tutorial on how to get started with WordPress. You are guaranteed to make a beautiful website.

Squarespace

https://www.squarespace.com/

This is similar to Wix above.

Very easy to use but limited in terms of optimization.

In time you will have to rely on heavier software regarding your website size.

Click here for a Squarespace tutorial.

The one thing all of the above have in common is they will take you time to learn. You are starting on the first page.

If you are a busy business owner who would instead focus on sales, lead generation, or month-end calculations and want to delegate, designing and maintaining your internet presence is not the way to go.

Web design is very time-consuming as many details need to be chosen.

At SAAI Consulting, we specialize in focused, quick turnaround designs(about one week).

We strategically put a plan together for your business. We have specific practices we employ to make this possible.

When we say strategically put together, we mean we design with an eye for problem-solving rather than looking pretty.

What will be the point of having a pretty website if the website is not making your day-to-day easier?

This can mean setting up a calendar that allows your clientele to set their appointments(and reduce your call volume).

To set up a primary calendar on your website:

Go to Youtube.com

Search for keywords “how to set up a website calendar using (name of your website design provider)

Or it can mean setting question filters that will reduce the number of unqualified clientele getting in touch with you.

To set up filters on your website to reduce the number of unqualified clientele coming through:

-Go to Youtube.com

-Type this into the search bar “how to set up a question filter for my website.”

Having a solid web design plan can be tricky because, and this goes for online marketing as well, the project will constantly be changing and evolving.

Your website design needs to go through A/B testing and constant changes because of this A/B testing.

Your clientele base will change, and your site needs to change along with them to provide a better visitor experience.

Here is a recent blog post on specific web design strategies that can help your website.

Reach out to us at 585-326-0540, and we will be happy to walk you through the steps of our web design package.

3-Prioritize Search Engine Optimization, And Search Engines Will Love You

https://elements.envato.com/

Creating great content is like the water inside the water bottle or the air inside your tires.

To search engines, it is the essential ingredient(web traffic) if your website will ever succeed.

From including keywords throughout your pages to providing expert advice as part of a lead attraction technique, content is, as they say, KING when it comes to increasing web traffic to your site.

Here are three main ways to provide great content:

A-Add a blog to your website.

A blog post is an extended essay that provides information and education to whoever reads it.

Your blog should be a place people talk about or point to when it comes to the latest information in your field.

Here are some blog post idea examples based on business type:

Carpenters:

“The type 5 child-safe glues to use in your home.”

Accountants:

“Top 3 questions to ask your accountant when doing your taxes.”

Actors:

“How to know if your makeup is correctly applied before going on an audition.”

As you can see from the above, when writing a blog post, the goal is to educate and provide value to those reading.

Google LOVES excellent content. Its algorithm is practically impossible to crack, except, for one thing, CONTENT will always be a top priority.

B-Stay is relevant.

If your content is outdated, Google will ignore it.

Make sure that at least once a month, you update the content on your blog articles and every page on your site that is supposed to provide value. Posting once a month is a slow success, but still success non less. The more you can post, the better.

I like to add a “last updated” date to all my blog posts.

This lets Google know when was the last time I updated all answers to the questions people were searching for.

Go here to learn how to add the “last updated” date to a blog post.

C-Do LOOOONG content.

If your blog posts are less than 1000 words, they need to be revised to surpass 2000 words.

Google will compare your content to everyone else’s in milliseconds.

If your content is shorter, it is assumed you are not providing as much value as someone with a more extended range.

Example:

If potential visitors to your site want to know how to save money on their next vacation, they will type this into Google:

“How to save money on my next vacation?”

Your site answers the above with, “Go to expedia.com and search”

But a different site provides specific money-saving tips, per country and season, in other currencies.

Guess which of these two sites Google will send visitors to and achieve a higher long-term success? That’s right!

At SAAI consulting, our online marketing packages range from 1 to 4 blog posts a month; however, every blog post is over 2000 words.

4-Whatever plan you choose, make sure long-term growth is part of it

https://elements.envato.com/Now that we have spoken about web design and online marketing let’s talk about both with an eye for long-term growth.

Good online marketing and bad web design will do you no good.

Good web design with no one being aware your website exists is no good.

For your web design:

Make sure the potential client easily navigates your page following the 3-click rule.

This means whatever your visitors are looking for should be found within three clicks after landing on your page. Your company’s website will be much more effective for it.

Another way to look at the above is to think that your page design should be concise and to the point.

Most visitors coming through will want the answer to their questions right away.

These are the questions your land page should answer:

-What are your company’s services?

The above is self-explanatory and should take one or no more than two sentences.

Take a look at our landing page as an example:

https://saaiconsulting.com/homepage/

-Details on each of your services

In this bit, you provide links to the specific services you offer.

This will allow people to narrow down the question, “can this digital marketing company provide the services I am looking for?”

-Call to action and a way to contact you

In this bit, you provide a signup form along with your phone number and email so people can reach out to you.

The above is all that should be on your landing page.

By organizing the information, as shown above, your visitors will know immediately if you can help.

Blog, FAQ, About us, and all other pages generally found on websites should be seen as a simple “bonus” after their initial question is answered.

One way to think of your landing page is as a digital flyer.

When visitors come through, they should know within 10 seconds what your business is about.

For your Online marketing:

For your Online marketing

Your online marketing(search engine optimization) will be based on keywords.

These keywords will be narrowed down according to what your business offers.

If you are an accountant offering tax services, it is a great strategy to aim for keywords your local competitors are aiming for.

You can use the marketing tools I mentioned above to do the above research.

Ranking locally should be your first objective, and it is the most straightforward kind of search engine optimization.

As you rank locally, Google will take notice and start sending you traffic based on your location.

Once that happens, you can increase the number of keywords you rank for.

Your Long Island web design and online marketing must always work together to provide value and offer your services.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walk into the mall and have NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

New Jersey skyline

New Jersey SEO strategies for improving your website

Table of contents

New Jersey SEO Strategies For Improving Your Website

New Jersey skyline

Hello New Jersey! Home of Atlantic City and Six Flags, Liberty State Park, and High Point State Park.

In this post, I will review some SEO and web design strategies to help your New Jersey business stand out compared to your competitors.

These strategies will bring you business success regardless of your location in New Jersey. Here we go:

Strategy 1-Search Engine Optimization is still relevant, so make sure your site is up to date with it

Number one

SEO or Search Engine Optimization is this:

1-You do different things to your website(redesign it, add pages, add content, add different types of links)

2-Google notices if the changes made are the right changes(on the page, off-page optimization). These changes improve your Google rankings over time; trust me; you want to rank higher.

3-Google then sends people to your website when they search for specific words like “accountant Newark” which is very relevant traffic.

According to recent polls, New Jersey boasts a population of over 8.8 million people, with over 200,000 people living in Newark.

Stats

Here is something you can do now for your SEO marketing or digital marketing to have the right kind of impact in New Jersey:

-Find out exactly what kind of searches the population mentioned above is searching for on Google

-Narrow down this population based on your location first, then expand out so you can cover more area.

The above is called local SEO, and it is a very cost-effective strategy when advertising your business.

Local SEO or search engine optimization can also be defined as your website explicitly targeting people who are a short walk or drive away from your physical business. You want to be at the top of page one results for local searches.

-Importance Of Keyword Research

Keyword research is something that you will need to take on as well. Relevant keywords will make the difference between getting someone on your website for your specific products or not.

Here at SAAI Consulting, we use two tools for this metric analysis:

  • We use Semrush to obtain an overview of a website’s current status with Google.
  • At SAAI Consulting uses surferseo.com as part of our keyword research and content ideas to narrow down which keywords have too high of a CPC(cost per click).

The above tools are paid options meaning you will have to pay a monthly fee to use them.

Paying for Jersey SEO services is something that brings up a couple of leading questions, so let’s go over some of them:

-How Much Do SEO Services Cost Per Month?

Online marketing or SEO will cost anywhere from $250.00 to $50,000.00, depending on your budget.

The crazy thing is that no matter how much you spend, you will still have to wait an average of 6 to 12 months before seeing results.

So much money spent doesn’t necessarily translate to fast rankings, just how high the orders might be when they happen(keyword position).

-How can I learn the basics of SEO/Search Engines fast?

We live in the age of speed of information so learning or obtaining fast answers is what Google is all about. Your web presence or the time it takes for your page to load is significant.

Searching for something as simple as “how to learn SEO” will bring back millions of results…9 million results to be exact:

I will help you by recommending a couple of sites that can be trusted and can give you a good starting point:

1-Searchengineland.com 

This site has a great DA(Domain Authority) of 91, and anything you can find on it can be trusted as valid information 100%.

2-Searchenginejournal.com

These guys helped me a ton when I was first starting. They have a 92! Domain Authority score. 

The main thing to remember is that learning SEO basics will not really help in the long run.

SEO can be learned in a couple of months, but, Unless you are willing to spend the 6 to 12 months it takes to implement what you are learning, you will get no value from it. 

-When should I update my SEO?

SEO content should be added every week. It should be updated at least once a month.

Fresh, educational content, like answers to popular questions and problem-solving information, is critical.

Adding and updating your SEO content, your entire website should be audited monthly.

It is imperative to catch and fix bad things like broken links as soon as possible, as these prevent Google from crawling your site correctly.

Your website should be optimized as often as possible to improve its ranking.

SEO agencies in New Jersey, New York, and Long Island can charge a pretty penny for their services.

The two main ways to keep your SEO up in the great shape

1-On page SEO

On-site SEO is all changes you make to every page on your site so it provides value and answers to whoever visits.

When someone searches for something in Google, search engine spiders crawl the entirety of the internet in milliseconds trying to find the best answer to the question being asked.

Some On-page SEO strategies:

2-Off page SEO

Off-site SEO is the number of high-quality websites pointing back to your website.

The higher this number is, the more people Google will send you.

A strong, reliable backlink-building strategy is imperative when performing SEO.

At SAAI consulting, we specialize in On-Page as well as Off-page SEO.

It would help if you had an average of 10 backlinks a month for your off-page SEO to be as effective as possible. Backlinks are the most relevant links to your site, gaining authority.

Strategy 2-Web Design is the other half of the equation.

Number 2

If SEO is half what you need to do, web design is the other.

How well the web design of your New Jersey business is implemented will significantly determine how long people stay on your site. Your web pages should be as optimized as possible for this.

According to Google, anything above 70% bounce rate(time spent on your website) is evil and should be avoided.

Bounce rate is defined as how long it takes someone to click into your site, then say to themselves.. “what I am looking for is not here,” then leave.

I would say the better the web design on your site, the better bounce rate you will get, but that is not the reality.

The more effective your web design, the better your bounce rate.

Imagine someone walking into a messy (disorganized) store; nothing can be found, and customer service sucks. Would you go back? No.

Now imagine the same person walking into a different store; everything is neatly organized, customer service is top-notch, and questions are answered on time and efficiently. Would you go back? Yes.

I not only come back but recommend it to friends.

Which store do you think will keep the customer returning? That is the power of effective web design.

Regarding web design for your New Jersey company, we at SAAI consulting take time to listen.

When we listen and ask questions here and there during our free consultation, it allows you to express fully where you have the most frustrations with your day-to-day.

We then develop the web design to fix or solve the above-expressed problems.

Again, we listen and look first, then see what can be improved on your current site, then suggest changes that will

1-Solve your problems.

2-Optimize and improve bounce rate.

New Jersey companies should always consider the above two main rules when engaging with a new potential New York SEO agency.

I mentioned them twice because cutting every business into the same 3 or 4 packages is lazy and shows a lack of attention.

Your business has particular challenges and struggles that need to be solved.

These challenges are different than your competitors.

Strategy 3-Perform monthly audits on your site

Number three

Monthly audits or website analyses will guarantee your website is running smoothly.

The last thing you want is a broken link or sitemap crawling issue to prevent whoever is visiting your site from providing answers.

At SAAI consulting, we provide monthly website audits as part of our custom-made packages.

This means you don’t have to worry about the issues mentioned

above(broken links and sitemap) because we will worry for you.

Do you feel like running a quick audit on your site right now?

1-Go to Gtmetrix.com

2-Enter your website address in the blank field

 

3-Click “Test your site,” then brace yourself

Any number below 80% means your current site needs work.

If you get a green number, you are good.

Anything but green, and your site is not fully optimized.

At SAAI consulting, we use three different tools like the one above to make sure your site is running in tip-top shape all the time.

SEO companies in NJ need to remember that their sites will fall into Google search oblivion without audits.

Unfortunately, in this day and age, this means just page 2 of Google searches!

Don’t have a site yet? Not all is lost.

If you don’t have a site yet, it’s not the world’s end.

Sites like Wix, Squarespace, and WordPress are website-building tools you can use to create a simple, base site.

At SAAI consulting, we use WordPress as it provides the most extensive, comprehensive optimization capabilities.

WordPress, compared to the others mentioned above, is like riding a bike(all others) versus flying a Boeing 747(WordPress).

Every business is different, and those differences require many creative options, enter WordPress.

If building your site is not an option, it is always recommended to do your research if you hire a New Jersey SEO agency.

Follow these steps as part of your SEO agency market research:

1-Google the following, “SEO+area or zip code where you live,” then scroll past the paid ads that look like this:

 

2-Focus on the organic search results that look like this:

3-Going into each of the websites that come up on the first page of Google. 

4-Obtain their phone number or email and schedule sales calls with each of them. 

5-Go with the one that offers the best value and results

Digital marketing services or web design campaigns can be costly and will pay you to do the above research before signing up for a contract. This is one of the reasons we offer a free consultation here at SAAI.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

Manhattan

Manhattan SEO in 2021(Post Covid)

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Manhattan SEO in 2022(Post Covid)

Manhattan

Manhattan SEO for New York City accounting companies, as well as the SEO efforts and results for countless finance companies, was put TO the test during 2020.

I am speaking, of course, about the Coronavirus.

No matter how small or large your accounting shop is your numbers during 2020..took a hit.

In this post, I will review some strategies to help accounting firms/small businesses weather the post-Covid storm.

This will be especially helpful if, for any unknown reason, we go through another Covid19 pandemic.

Strategy 1-Make sure your services are offered online.

service-UPSQW5Q

 

It might sound silly at this point(after the pandemic has already happened), but make sure your accounting business has a solid online presence/website.

Not just a website but a website that offers all your services.

The good customers you are trying to attract should be able to go on your page and find all they need with a few clicks.

According to this statistic by Forbes.com, 80% of Americans still do not feel comfortable stepping outside their house.

This means 80% of possible clients choose to stay home and browse online.. if you don’t offer your services online. You don’t exist.

According to this article by Kvue.com, there was at least a 37% drop in yearly revenue in places like Texas(Austin), Atlanta, and Baltimore due to Covid19.

Once you decide you do need the help of “the best SEO company,” the next step
is to search online, of course, since everyone is doing it.

These are some of the questions that will most likely come through your mind:

A-Who is the best SEO company?

To answer this question, simply “SEO + your location” and compare the ten websites on page 1 of your results.

The companies that are doing the right things will come up organically on your search(this is good)

When receiving a call from a prospective SEO agency, they have to be willing to listen to your specific issues and challenges before they throw a price at you.

Beware of companies that offer a guarantee on any marketing campaign.

Due diligence will help you choose the best SEO company to solve your day-to-day problems, not add to them.

By simply reading through the “services,” “FAQs,” and “about” sections of the top 10 results in your Google search, you will be a lot more prepared.

At SAAI consulting, we give you free audits and advertising campaign proposals based on your specific needs.

Once we give you the above, you can choose to stay with us or have more valuable information if you decide to continue your search.

B-How much does SEO cost?

SEO prices vary by the size of your accounting firm, the number of services you would like listed on your website, and the level of detail for each web page.

If you want just a one-page website to direct people to, that can be done for a couple of hundred dollars.

If you want a 10-page site, where each page is SEO optimized and there is heavy
content per page, then, obviously, you will have to pay more(usually $1,000.00 and up)

Geographically, the place where you live might impact the prices you pay for SEO.

For example, if your accounting services are located in Baltimore, MA, some agencies offer $199.00 packages.

If, in contrast, you are located in Manhattan, NY, there is a chance the prices will be higher as there will be more keyword competition.

You can always choose to do SEO yourself.

This is certainly one way of getting it done, but it costs money and time. SEO is not complicated IF you have the time to learn it.

It takes an average of 6 to 18 months to learn enough where you see the results of your effort.

C-Is SEO a waste of money?

As long as there is the internet, there will be SEO.

Everyone is fighting to be on the top page.

To get on the top page, you can either:

1-Pay repeatedly now(PPC). Click here for a quick rundown of what to expect.

2-Improve your rankings organically over time. Click here to find out how long/how much money it will take.

The above two strategies have been in place for more than ten years and based on the latest statistics; they are here to stay.

There are two key things to ask the SEO agency you choose to work with:

Should I do PPC?

This type of advertisement guarantees you a top spot in Google searches, but it is only temporary(based on your budget)

Should I do SEO?

This strategy takes more time(not as much money) but once done, you will be in the top spot for free for the foreseeable future.

This means you won’t have to pay over and over in a concise amount of time(per impression), like PPC.

D-Which of my competitors has the best SEO?

This question is connected to market strategy and cost analysis.

We offer these two services at SAAI Consulting.

By analyzing your competitor’s SEO efforts, you will clearly know how long/how much you will have to spend.

There is a myriad of tools that can help you measure the above such as Semrush and Ahrefs.

At SAAI consulting, we already have access to these two tools, so you don’t have to pay for them.

E-Can I do SEO for Free?

The short answer to this is No. Due to great capitalism, most SEO metrics you need to pay attention to will cost you money.

When I say money, I mean anywhere between $38.00 a month as offered by Keywordkeg.com to $449.00 a month as provided by Semrush.com.

Once you are a paying member of one or more of the services mentioned above, you must do the leg work.

By legwork, I mean you will have to do something manually every day to add quality content to your site.

The above tools will let you know what you need to add to your site.

Strategy 2-Be realistic about your SEO expectations

realistic

Reread the above because it will not change whether there is a pandemic or not.

Effective SEO takes time.

It will either be your time or the time of the SEO agency you hire.

SEO will always be a slow investment, even with the most up-to-date strategies and brilliant content writing.

By slow, I mean six months to a year before you start seeing results, i.e., upgrade in domain authority, ranking for more words, etc.

The above time frame is because Google(the overlords of the world) is constantly changing its algorithm.

This means there is no way of knowing 100% certainty that SEO will work.

Don’t feel bad, though, because a ton of data is available from every website.

This data suggests that when a certain amount of steps are taken in a particular order and repeated, there is a much higher probability SEO will work.

Effective SEO takes effort.

This is where the rubber meets the road.

You spend a year trying things out with SEO, then discover you wasted half your time.

For on-page SEO, it takes an average of 10 steps per 2000+ word blog article before you can see results.

Or, you can hire an SEO agency with experience and knowledge of avoiding mistakes so you can get results faster.

At SAAI, we specialize in effective web design and SEO and have been through a lot to get where we are.

Strategy 3-Get started now.

Action now

The worst thing you can do is wait.

At SAAI, we offer a complete website and marketing analysis for free.

Whether you stay with us or choose to go elsewhere, after receiving our free reports, you will be a lot more prepared for those tough SEO proposal negotiations.

When it comes to SEO, every website is different.

It would help to rank the keywords in the order of images and CTAs(call to action) on each page.

Finding affordable SEO services will be challenging depending on your location, but with a free report in hand(as provided by us), you can ask much more intelligent questions.

Questions like:

-How many keywords should I aim for based on my company size?

numbers

Answer. They should not be able to answer this question without first researching your specific company. If they answer the above question without doing this, watch out.

-Do you offer Youtube marketing services?

youtuber

 

Answer. Youtube services are a nice added extra that we offer at SAAI.

Please take a look at our Youtube channel for examples of our videos.

-How many words will each of the blog posts on my site have?

Crossword

Answer. At least 2000 words, highly optimized with links, an excellent structure, and about ten other things every blog post should have.

For example, look at a recent blog post we put together.

-How many outgoing links will be present on each blog post?

link-building

Answer. The answer to this varies, but this question should only be answered after the SEO company you speak to analyzes your competition.

-What are some of your reviews?

Reviews

 

A. Reviews let you know you can trust who you are speaking to. Here are some of our reviews.

-How many backlinks will be added to my site every month?

trust

A. This question is also answered after your website and your competitors are analyzed, not before.

The above questions will go a long way to ensure whoever you will put extra effort into helping you reach SEO goals.

Look at this recent post with even more strategies for choosing the right guys to do your online marketing.

Finally, we would like to say that we hope the dreaded Covid pandemic did not cause any harm to you, our readers, or your families this past year.

We will prevail; we will.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI we do SEO

SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI, we do Web Design.

Web design

WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, where to go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 clients simultaneously to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Could you shoot us an email, and Let’s chat? 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

<img src=”sitting.jpg” alt=”guy sitting down with long arm and piggy bank”/></a></div>
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                            <div class=

8 strategies that will improve your accounting website for SEO

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Eight strategies that will improve your accounting website for SEO

<img src=”sitting.jpg” alt=”guy sitting down with long arm and piggy bank”/>
Sitting-long-arm-piggy-bank

 

Improving your accounting website for SEO can be pretty challenging, but it is necessary if your accounting firm wants to reach the next level.

There are many things to think about and take on, but with patience and time, it can be done.

In this post, I will go over eight strategies you can use so that your website is taking full advantage of SEO.

The below strategies apply primarily to WordPress-created sites. They might also work with websites completed using other types of software.

A long time ago, all website optimization was done with one thing in mind, desktops.

Through the years and, at an ever-increasing speed, Mobile devices, aka cell phones, aka the small device that rules your life! Came into the picture.

Nowadays (as of 2022), no search engine optimization strategy is complete without considering mobile calculations.

1-Make sure your website is Mobile-Friendly for searches on Google

 

<img src=”manwithcoins.jpg” alt=”man walking carrying coins”/>
Man-carrying-coins

Is my website “friendly”? in general is a good thing to ask yourself regularly.

For the mobile view of your website, make it a habit to ask the following:

1 A-What are people seeing when they click on my website?

For this part, you want your content to be direct and specific.

One thing everyone using a mobile device wants is FAST answers.

Make sure this is the order of things coming up when someone visits your site with their mobile device:

  • Name of your company and it does. An example would be “Johns’s carpet service in Rhode Island.”
  • List of services you offer. Examples would be “Cleaning, installing, etc. where each title has a link where an in-depth description can be provided.
  • A bit about yourself. This is where you talk about how long you have been in the business, what geographical areas you cover etc.
  • Sign up link to get in contact. This is where they get to click and sign up for a call/email from you.

That is it. The person clicking will know if your site is what they want or need in three seconds. Also, a quick reminder to share the above information on your social media posts will increase the scope of your website’s reach.

The above works exceptionally well if your site is Google maps enabled.

Click here for a list of steps on how to do that.

1 B-Are they smoothly scrolling through?

Smooth scrolling for your website on a mobile device can be taken care of.

Install and run the plugins mentioned in the following article by the good folks at Bloggingwizard.com

1 C-Are they having a hard time finding things?

 

<img src=”ladyonlaptop.jpg” alt=”Lady working on laptop”/>
Lady-working-on-laptop

 

Where is that sign-up link?! This is NOT what you want people on your website to be wondering.

A smooth scrolling experience is paramount if you want people to come back to your mobile site.

To install and add a signup link/form in WordPress, follow the steps from this awesome youtube video

1 D-Are my potential clients clear about what they should do once they land on my page?

For your client to be clear as to what they should do once they are done scrolling through your site, a CTA or call to action button is all that is needed. Every page of your entire website should have one form of a call to action.

Click here to add one to your site.

1 E-Am I capturing incoming traffic data so that I can adjust accordingly?

Data capture is critical for all clicks sent to your mobile site by Google. Without a solid data capture strategy, Google searches sending you visitors will not yield a high ROI.

With mobile statistics software letting you know what works and what doesn’t, making the necessary changes to increase your sign-ups/leads/bottom line is straightforward.

2-Re-think your current Search Engine Optimization strategies to favor your rankings with Google

 

<img src=”teamdetails.jpg” alt=”Team analyzing accounting details”/>
Team-analyzing-accounting-details

SEO strategies are an essential part of your website’s digital marketing.

How you organize your SEO and put together your SEO audit will determine how fast your rank:

2 A-Make sure your blog posts are easy to read and straight to the point.

Here is an excellent resource from Semrush.com on how to put blog posts together.

2 B-Make sure the mobile version of your site is up to date and easy to navigate through.

Just look at all information above in the 1 A-E section for how to do this.

2 C-Make sure backlinks are always being added to your site.

 

<img src=”businesswoman.jpg” alt=”Businesswoman Making Budget Planning”/>
Businesswoman-Making-Budget-Planning

 

Backlinks are the backbone for good rankings; ignoring them will tremendously delay your optimization efforts. Remember that any link-building action should include both backlinks and internal links.

Click here is a good resource with tips on good backlink building, as provided by the guys at Hubspot.com.

Something not part of this post but that I would like to mention quickly is Google ads. Go to this post from Backlinko to get a quick intro on how for some accounting firms(with a higher budget), Google ads can also be a powerful addition to their digital marketing strategy.

3-Local search results should be a top priority

 

<img src=”illustration.jpg” alt=”Accountant Flat Concept Vector Illustration”/>
Accountant Flat Concept Vector Illustration

Local web search is defined as people typing the service they need plus location into Google. i.e., “accountant in Long Island.” Remember that a good number of your website visitors can come from people not too far from your business’s physical location, and this local SEO can be a GREAT strategy.

Knowing the above, adding local SEO to your marketing strategy is not only wise but necessary so your accounting firm:

3 A-Make sure your business is registered with Google My Business.

Click here and get it done. This will make it much easier for potential clients to find you in Google searches.

3 B-Ask at least 20 of your customers to review you on Google my Business.

This will show your business five stars to anyone searching in your area.

This type of search goes hand in hand with most people when they need a service.

3 C-last but not least, ensure you improve your keywords’ voice search results.

 

<img src=”financialaudit.jpg” alt=”Financial Audit Illustration Concept”/>
Financial Audit Illustration Concept

According to the overlords at Google, 58% percent of searches happen with voice. Especially local searches.

For several additional strategies on Local SEO, check our blog post “6 Best Tips to Optimize Local SEO for Multiple Locations.”

4-How to make sure your SEO campaigns are aimed at long-term success

How to make sure your SEO campaigns are aimed for long term success

The long road! one of the most misunderstood aspects of SEO rankings is that it takes longer.

We’re talking 6 to 12 months before you are even registered for the right keywords, and that’s with extensive keyword research.

Knowing the above, organizing your marketing strategy/SEO strategy for the long term is an easy given:

4 A-Make sure your website is functioning correctly.

This means as small of a loading lag as possible.

Check out GTmetrix.com to see how fast your website is running.

Anything below 80%, and you’re in trouble.

4 B-Make sure you are not “fighting above your weight level.”

These means don’t aim for highly competitive keywords.

Aim for good search volume and low competition keywords.

Take a look at this great post from Keysearch.com for more details.

5-Using Google’s analytics tools for your benefit

Using Google's analytics tools for your benefit

“From the horse’s mouth” is an old phrase that comes to mind for this.

Google’s analytics tool will let you know where your website is, should be, and will be.

Look at this post on ahrefs.com for details on how to get this done.

6-Analyzing the SEO Strategy of your blog to make sure you are doing all the right things

Analyzing the SEO Strategy of your blog to make sure you are doing all the right things

Your rankings will go nowhere if your blog posts have the best, well-written content but are not optimized.

In contrast, if you have greatly optimized your content as part of your content marketing strategy but, it does not bring value, your rankings will go nowhere.

The best way to go with this is a happy middle ground, so your blog posts provide value and are highly optimized.

For a GREAT post on everything you need to do so that each of your blog posts stands a chance at ranking, check out this piece by Quicksprout.com

7-How to come up with content ideas and improve your google search

How to come up with content ideas and improve your Google search

I am coming up with content ideas that used to be a big problem for bloggers.

We like to do at SAAI is ask a simple question before starting the writing process.

How can we bring value/solve problems with our writing?

If you aim to solve a problem, expand on a solution or suggest better ways of getting results, your ideas for blog posts will be endless.

Look at this blog post from Backlinko for a quick mental exercise on generating ideas. Another idea is to look at the latest accounting news, which could affect all accounting firms and expand on the information by providing a solution. Like this:

According to this article from Accountingtoday.com, Accounting firm KPMG will increase US salaries by $160M in 2022; from this fact, these are some ideas for blog posts-

  • five ways to make your accounting resume better looking in 2022
  • five ways to manage your money better if you get a raise

8-How to earn all the trust you can from Search Engines

How to earn all the trust you can from Search Engines

This one is somewhat tied to all others above:

  • Google will trust you if you provide value with your writing.
  • Google will trust you if your site runs fast and smoothly.
  • Google will trust you if you have great Google reviews.
  • Google will trust you if other trustworthy sites point to your site.

To get the above done, you need to spend TIME and EFFORT in each of the areas mentioned OR, you can give us at SAAI consulting a call or email, and we can do it for you. We will provide a free consultation that will make your SEO strategy much more effective and with a higher possibility of a good ROI.

We specialize in every area mentioned above. Digital marketing is our bread and butter. Web Design is our morning coffee.

Reach out to us, and we will first listen, then see how we can get your website to make your day-to-day accounting services or accounting firm more accessible.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

6 Things That Will Get You More Accounting Or Bookkeeping Clients In Long Island

6 things that will get you more accounting or bookkeeping clients in Long Island

Table of contents

6 Things That Will Get You More Accounting Or Bookkeeping Clients In Long Island(In 2022)

 

6 Things That Will Get You More Accounting Or Bookkeeping Clients In Long Island

 

To get more accounting or bookkeeping clients for your Long Island bookkeeping business, keep these things in mind:

1-The amount of experience needed

2-Getting clients fast

3-Determining if you are in demand

4-The amount of money you can charge

5-The amount of clients you can handle(client volume increase)

6-Automating client attraction and retention

 

In this post, I will review the above list so you can get going immediately. If you implement these steps, you will be able to find more clients in no time. Let’s get started!

 

1-The amount of experience needed within accounting firms or a bookkeeping business:

1-The amount of experience needed within accounting firms or a bookeeping business:

This area boils down to a degree(such as CPA for accountants) or tax certification(such as tax preparer or public bookkeeper)

Tax certifications will naturally get you more tax clients. 

Each state has different tax-certified requirements, but some well-known places to get certified are HR Block or the CPA Training Center.

A tax certification takes an average of 60 hours of study and testing

A CPA degree is a natural “do it all” type of accreditation. A CPA will take an average of 5 years to obtain.

All accountants and financial professionals can work with clients. The type of clients they choose to work with is a different story.

Due to the above educational background, most clients coming through your doors will have less “know-how” experience than you for all tax/bookkeeping services.

Unless you are dealing with the CEO of a major corporation(congrats if you get to this level!), most people will trust what you say regarding their taxes and will rely on your expertise.

Click here to list the top 15 Long Island accounting firms; these guys will be your “competition.”

Some things to keep in mind for accounting firms start offering accounting or bookkeeping services-

1A-Keep secure systems, so your clients know their information is safe with you.

Most tax software providers have pretty good firewall-type safety included.

Click Here for a list of top tax software options from the fancy people at Forbes.com.

If your chosen accounting software is on the above list, you will have a higher chance of success. This is especially true for small business owners.

Your clients need to know their information is safe as you will be handling their social security, address, income, and all other matter of very personal information. 

Also, taking the time to research and implement the proper security measures will ensure future clientele.

Data security is critical; why do  two; when trust my information to you when I heard from “so and so” that you got hacked last year?”

1B-Communicate slowly and in simple words.

People coming to you do not know as much about the subject matter as you do; go slow.

Unclear communication is one of the top 5 complaints against tax professionals by this Esquiregroup.com post. 

Go over each section of the tax document that needs to be signed with the client. 

The above will ensure a happy client. 

1C-Do not rush the client.

If needed, hire more people. 

If needed, organize your time with each client more effectively.

If needed, extend office hours. 

In short, you are getting rushed by your tax guy because there are ten people after you is a very frustrating experience.  

It is one of the top complaints against tax or accounting professionals. Just Don’t do it. 

2-Getting clients fast

2-Getting clients fast

To find clients fast, location, marketing, and current client maintenance/retention plans all come into play.

The above three areas can be worked on slowly but should always be considered non-less.

Let’s break these three areas down one by one.

2A-Geographical Location.

If the geographical area is a choice for you(all based on starting rental budget), choose a Long Island area with more car traffic.

It will make it easier for people to get to your office/open the option of billboard advertising.

Here is a list of some of those areas:

Greenport, NY

A little over 2000 occupants as of 2019, but it has at least five tourist attractions, such as the Antique Carousel and East End Seaport Museum

Bellmore, NY

At least 16000 people call Bellmore home. With a median household income of $132K, this is an excellent location to set up a shop.

Stony Brook, NY

Home to Stony Brook University, which naturally means there are several bars, restaurants, and businesses that will most likely require your services. 

Holtsville, NY

The population here is 19000, so a good number of prospective clients is possible. Holtsville is also where the Holtsville Wildlife & Ecology Center and the Brookhaven Ecology site are located. 

2B-Have an excellent website for new clients to visit and check you out.

Here at SAAI Consulting, we build the website for you, maintain the one you already have, or do everything in between.

Providing a fabulous online presence that is properly maintained and improved over time will get you new clients.

Just think of your favorite websites and how easy and normal it feels to use them. 

When clients think of visiting your website, they should consider it will be comfortable and quick, not slow and hard to navigate

3-Determining if you are in demand

3-Determining if you are in demand

A couple of primary areas will determine the above:

3A-How strong is your online presence is.

The better your website and organic marketing, the more in demand your accounting business will be.

Not convinced? according to Oberlo.com, an estimated 389 billion dollars is spent every year by companies online 

Add to this the number of people using their cell phones to search online, and an estimated 56% of all searches will see organic results on the first page of Google

3B-How well, do you treat the clients who come to see you because of your website?

If you get 1 million visitors, but you mistreat all of them, it will not matter how strong your website is.

Lousy customer service is, after all, one of the top complaints against accounting professionals. 

Treat your clients as if you need their trust and business, and they will return to you. 

Providing great excellent customer service will also help you at the beginning of your journey when you undoubtedly make paperwork mistakes. 

Clients will be far more forgiving if you treat them well. 

3C-Word of mouth.

Yep, that’s right. It’s 1950 again.

Every year around the end of February, word-of-mouth advertising takes place for most accounting businesses in the country. 

The tax guy I use? someone recommended him to me, same for the accounting professional used by every person I know.

ONCE again, make sure you treat everyone coming through to see you as well and professionally as you can.

To drive this point home, here are seven ways to treat your customers better, as listed by the good guys at Acecloudhosting.com

4-The amount of money you can charge

Payment terminal

According to Google, the amount of money you can charge the good folks coming through your door varies.

For a more comprehensive list, which will vary according to location, take a look at this list provided by Ramseysolutions.com

The amount you charge will also determine how much paperwork you need to get through.

A single guy with the same regular job for the past three years will be very different than a

Multi-business owner with 6 to 7 different tax forms.

After considering the above:

4A-You can charge less money to more customers.

This is a true and tried way to build a clientele when first starting out.

In the beginning, because you are just starting, charging less money will get the word out faster.

Having an online calendar with available dates and times on your website is a great tool to deal with the incoming traffic mentioned above.

A friendly, easy-to-navigate website is imperative when you are starting, as it will be the first thing people will see before coming to see you.

According to a staggering statistic by Google, 230 million people in the US do make their shopping/money decisions online make their online shopping/money decisions. 

This means people will search for you online first, then compare you to other websites before they make before making a decision.

At SAAI Consulting, Web Design is part of our bread and butter.

4B-You can charge more money to fewer customers.

Usually, this happens once you have built more leverage over a couple of years and your name is trusted.

Another reliable way of showing trust without waiting years is organizing an organic marketing campaign for your website.

At SAAI Consulting, we specialize in online marketing and can develop a comprehensive, 6 to the 12-month online marketing plan.

This plan will guarantee higher traffic, more calls, and better standing with Google.

5-The amount of potential clients you can handle

big project

Volume! a constant stream of potential clients coming through the door asking for your accounting services.

Here’s how to get it done:

5A-Have a solid online system in place.

Balancing

With the right web presence(website) set up, you can handle a much higher number of prospective clients.

Think of it like never really having closing hours.

An online calendar like Calendly will let your potential clients know when you are available any day of the week.

Here is a list of 7 other calendars to look into.

An FAQ(frequently asked questions) for your website will allow your clients to know things before calling you.

This saves both time and energy on your part. A perfect balance, if you will.

Link to forms on your website will allow your clients to fill in all information and submit it before coming over to see you.

This will save you tons of time as you must look over and confirm once they are in front of you.

At SAAI Consulting, we can put together a custom-made website that will include only the things that will save you time and money.

FAQ links, forms, online calendars, and blank forms pages are all things we set up for you. 

5B-Security for your website.

Online Security

As mentioned before in this very post, if you cannot provide security for your client’s data(especially at high volumes), your accounting services or bookkeeping firm is bound to fail.

Keeping a website safe and running correctly takes time and effort. 

Save yourself this time and effort by allowing someone else to deal with these security issues for you. 

The words “set it and forget it” comes to mind to get this point across to you. 

At SAAI Consulting, we offer monthly maintenance packages that routinely scan your website for bugs, broken links, and hacks.

Once you are signed up with us, data security will be something you can brag about.

6-Automating client attraction and retention

Diagram

This is where 2021 marketing comes in.

The right organic marketing campaign can get your website to page 1 on Google.

Once the above happens, you are forever seen by Google as a reliable source to refer to everyone searching for financial services in your area.

6A-How many people see your website coming up on their searches?

google

Organic marketing will ensure natural leads(marketing you don’t pay for) is coming to

your page.

According to the overlords at Google, a staggering 92 percent of all Google searchers never go past the first page, and most of the clicks happen on organic search results within that first page.

Paid marketing will ensure you are testing what parts of your site are working and which need to be changed to improve incoming client traffic.

What about the tax man??

Tax questions

I decided to add this little section to provide additional resources regarding tax and deductions. 

Tax /filing deductions for a small business are a headache every entrepreneur eventually has to deal with. 

Since it is inevitable you will need to pay taxes; you might well be as informed as possible about it. 

Here is a great article you can find over at the good guys of Creditcards.com

 

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.

We feel it is more critical to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

Market Your Accounting Services With These 3 Popular Social Media Platforms

Market your accounting services with these 3 popular Social Media Platforms

Table of contents

Market Your Accounting Services With These 3 Popular Social Media Platforms(In 2022)

  

Market Your Accounting Services With These 3 Popular Social Media Platforms

Marketing your accounting services online can be very challenging. There are usually two questions that come to the ever-busy mind of the accounting professional:

Why does an accountant need a website anyway? And how can I grow or promote my accounting firm?

The answer to both these questions can be provided by adding social media and a Social Media Presence worldwide.

Social media platforms have become not only as everyday normal as brushing our teeth.

They are now also a must to attract new clients with a new digital marketing strategy. 

Whether you offer tax, accounting, or bookkeeping services, creating and maintaining a solid social media presence is a top priority.

The above will guarantee your long-term Google ranking success and decrease the physical effort other forms of advertising take(mailing letters?!)

Let’s look at how three specific social media platforms can help your business maintain a healthy stream of incoming leads and traffic.

1-Facebook

 

1-Facebook

According to 2021 statistics, Facebook can brag about an outstanding 1.8 Billion users logging into their accounts daily. That is a lot of “password123” logins. 

Imagine, for just a moment, if only a tiny fraction of those accessing their Facebook accounts knew about your bookkeeping services and not only knew but recommended it to friends and family. 

This would undoubtedly bring your social media marketing to a new level. 

As a social media platform, Facebook has proven time and time again (even a movie was made about it!) that when it comes to exposure, few other venues can compete. 

To get your accounting website to enjoy Facebook’s exposure, here are a few simple things you can do:

1ACreate1 Create a business Facebook account/profile. 

 

1A-Create a business Facebook account/profile.

You can view the simple steps the goosoundxtremely rich guys provided on Facebook. 

Think of creating an account as planting a seed that, with time and a bit of weekly effort, will grow into a tree of trust and connection between you and your current and prospective clients. 

Click here for the steps on how to design a Facebook profile page.

Just as important is to be careful and not make costly mistakes when creating your profile, so take a look at this very insightful blog post at postplanner.com. 

Lastly, you definitely want the best pictures that represent your accounting services and correctly show who you are and why people should contact you. 

This blog post from smallbusiness.chron.com tells you how to do that step by step. 

1BSpread the word.

 

1B-Spread the word.

What’s good about creating an excellent Facebook profile and page for your business if no one knows about it? 

As soon as you create and fix up your account, tell everyone one of your business contacts, current clients, and family members. 

Family members will help spread the word with everyone they point to your business page. It’s how old advertising used to work and still does!

Things like Choosing a goal, creating your audience, and setting your budget are ways Facebook can help your business stand out. For a complete list, check out their promotion page here.

In addition to the above suggestions, you can create or join different Business Facebook groups, giving you instant access to a near-unlimited network of possible clients. 

Clients which you can now direct to your brand new page! The guys at Smallbizclub.com were kind enough to gather the list for you; click here to take a look.

My two favorites from the list above are Business Workflow and management and Fintech Details Community

1C-Create/share great content.

 

1C-Create/share great content.

Once everyone you know shares your new page, the people who go to your page want to see more than your business name on the screen. 

From listing the services you provide to sharing links to the latest tax or accounting news directly on your page, you want people to come to your page to be informed and educated. 

Whenever someone who knows of your business needs a question answered or is wondering who to go to for answers, your page should be the first thing that comes to mind. 

The good folks at Sproutsocial.com put a great list together, which is guaranteed to bring more eyeballs to your page, or as we in the marketing biz call it, “increasing engagement” take a look at the article here.

My favorites from the above list are:

Ask questions-With questions, 90% of your target audience is bound to feel more understood and connected. Here are a couple of great questions to ask:

Who is your favorite character from (insert name of the popular TV show)?

What do you think of our new product?

What’s your favorite book?

What is your favorite holiday?

Tell Stories- With a picture or video story, the person watching feels instantly connected and immersed with whatever they are watching(I just basically defined the word television)

Storytelling can be done with graphics, pictures, or videos. They should introduce your brand, engage the customer and ask them to click for more info.   

For more ideas on storytelling, please take a look at this post from the big guys themselves at  Facebook.com

2-Twitter

 

2-Twitter

Between 2016 and 2020, the entire world was paying attention, on an everyday basis, to 280-character messages coming from just one Twitter account. 

I won’t mention whose account it was because I know you already know. One social media account, a million troubles.

This is impressive by any standards and is a blunt reminder that, given the proper leverage, Twitter can be a powerful ally to your accounting business. 

Once your Facebook page is up and running, having a regularly updated Twitter account is a must for your accounting website. 

As of 2021, 192 million Twitter users could be paying attention to the latest news from your business. 

Imagine if every message on your business Twitter account created social buzz and excitement(and therefore more traffic!) in your sales funnel. 

Here are a few things you can do to hop on the Twitter wagon and start generating leads from it:

2A-Open/create a business Twitter account

2A-Open/create a business Twitter account

2B-Tailor it according to your accounting business

2B-Tailor it according to your accounting business

2 Make sure you Tweet regularly

2C-Make sure you Tweet on a regular basis

2D-Advertise your business

2D-Advertise your business

Twitter is meant to create a social buzz, so in addition to the above, I highly suggest you share news about social/charity-based events that your company is either part of or organizing.

Sharing pictures, updates, and small tidbits of information as these events are happening also is a great way to attract the right kind of attention from Twitter followers. 

Here are some Twitter accounts to follow that will help you understand Twitter as well as provide tips for better leverage:

AMAnet-https://twitter.com/AMAnet

Open Forum-https://twitter.com/OPENForum

Design Hill-https://twitter.com/designhilldh

Tab Boards-https://twitter.com/TAB_Boards

Upstart-https://twitter.com/upstart

My favorite from the above is Design Hill, which provides plenty of instructional information on strategies and how-to’s that are sure to improve your bottom line. 

3-Linkedin

3-Linkedin

Last but not least, we have Linkedin, or as I call it, social media for 9 to 5vers. 

For about 19 years, Linkedin has connected millions of professionals(including accounting) by simply clicking the “Add” button. 

As of 2021, there are 740 million users on Linkedin. 

Here are the things you need to do to give your social media strategy that Linkedin stamp of approval. 

3A-Create a Linkedin in the business account

3A-Create a Linkedin in the business account

3B-Follow these 15 steps to advertise your newly created Linkedin account. 

3B-Follow these 15 steps to advertise your newly created Linkedin account.

 

3C-Update your feed once a day

3C-Update your feed once a day

3D-Engage with your contacts

3D-Engage with your contacts

Linkedin can be a powerful tool because, by staying/increasing your professional accounting network, you can stay ahead of trends, techniques, and quick solutions to the ever-growing accounting field.  

4-Putting everything together 

4-Putting everything together

For all of the above platforms, the daily effort needed to keep up and stay fresh daily grind is required to keep up and stay fresh. If you don’t have someone who can do this for you, here are two options available to you:

4A-Automation platforms

4A-Automation platforms

These “one-click” online tools automatically update your social media profiles. Click here for a list of the most commonly used ones.

4B-Outsourcing

4B-Outsourcing

Outsourcing has become second nature for small and big businesses in the US for a long time. In fact, as of 2021, over 700 firms are working out of the Philippines, taking care of all work-related tasks at a fraction of the cost. 

From complex tasks like managing entire teams to smaller jobs such as..you guessed it, daily updates to all your social media posts.  

Click here for a list of US-based and outside of the US outsourcing teams specializing in social media work.

4C-Market analysis

4C-Market analysis

Due to the high volume of updates needed on all 3 of the above profile, do your accounting business a favor and always conduct a market analysis for your specific services as a matter of habit. 

Market analysis will allow you to know what’s working or not, saving time and money. 

Here are a couple of tools that provide social media market analysis specifically for the platforms we spoke about above: 

1-Facebook Insights

2-Twitter Analytics

3-LinkedIn Analytics

The importance of SEO

The importance f Search Engine Optimization

Please ensure your SEO is a vital part of your digital marketing strategy.

It makes no sense to have many people following you through social media channels to be directed to a malicious website with harmful content and not optimized for BIG conversions. Here at SAAI Consulting, we specialize in getting your website in tip-top shape to convert incoming leads.

Accountancy advertising has evolved by leaps and bounds in the last 25 years. By following the above marketing ideas and embracing social media, your accounting, tax, or bookkeeping services will also grow by well..leaps and bounds. 

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 clients simultaneously to ensure we give you our undivided attention.

We feel it is way more essential to provide QUALITY service than to meet some insane “100 client quota”.

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below

Top 12 Online Marketing Connecticut Strategies That Can Really Boost Your Business

Top 12 Online Marketing Connecticut Strategies That Can Really Boost Your Business

Table of contents

Top 12 Online Marketing Connecticut Strategies That Can Boost Your Business(In 2022)

Top 12 Online Marketing Connecticut Strategies That Can Really Boost Your Business

This creative and cost-effective list of 12 easy-to-apply online marketing strategies will be music to your ears.

The proper online marketing Connecticut strategies or tactics can boost your business online and increase your revenue, and we’ve got the lowdown for you.

These strategies make reaching your target audience easier, optimizing digital marketing and SEO(search engine optimization) campaigns and using your website as a high-converting sales tool that turns visitors into actual sales.

Maximize your marketing efforts by reading on for some of the best online marketing tips that work!

1-Hire the Best Talent and Team

1-Hire the Best Talent and Team

If you think digital marketing is optional for businesses, think again! Almost all clients begin searching for products and services online; according to retaildive.com, 87% of shoppers start their buying search online.

Using online marketing and marketing channels is vital to get your messaging, products, and services across to them.

If you’re not an expert in digital and online marketing, then your best bet is to hire someone.

Professional digital and online marketing agencies have the expertise and years of experience to know which strategies will work for you and give you pertinent suggestions on what to change in your current system to be successful.

These professionals are worth the money for small business owners who need to focus on core business operations.

They save you valuable time and keep you from making expensive mistakes that could be detrimental to your revenues.

2-Your Digital Marketing Should Have a Strong Game Plan

2-Your Marketing Should Have a Strong Game Plan

Have you employed digital marketing strategies, from social media and content marketing to paid advertising and email marketing? How frequently do you use these strategies to create an impression on your target audience?

A solid online marketing game plan that integrates all these marketing strategies requires careful planning and consultation.

You must coordinate your messaging, brand image, and style guide to include logos, color palettes, font styles, and sizes and employ the right metrics.

Share your marketing plan with others in your team for collective brainstorming and creative ideas.

These get-togethers enable you to get valuable input from your marketing team, exploring new ways to extend particular successful strategies across multiple platforms.

3-How Strong Is Connecticut based Process With Search Engines?

3-How Strong Is Connecticut based Process?

How robust is your overall marketing process? Is it incremental, and does it have controls, procedures, and metrics to measure its effectiveness?

You should always ensure that your digital marketing process meets your potential customer at the appropriate buying process phase. This is a core part of your customer relationship management.

These phases are:

  • Awareness: Provides an overview of your business
  • Consideration: Demonstrates your industry expertise
  • Decision: Helps the customer finalize their buying decision

Whichever digital marketing process you use, ensure it meets your prospective customers’ needs and matches their buying journey.

4-Choose the Right Audience

4-Choose the Right Audience

You will most likely lose money if you’re not targeting the right audience. How much money? According to this article by Virtuolegance.com, 74% of customers feel frustrated if your website does not cater to their needs. 

You must first research your ideal target market before attempting to sell any products and services. Critical considerations about your ideal potential customers include:

  • Their age, gender, sex, and location
  • Their disposable income
  • Their buying habits
  • Their interests, needs, and wants

If you don’t know how to carry out this research, hire a professional agency to do this for you.

However, social media platforms like Facebook also have the tools to help you create “look-alike” audiences that answer all of the above queries.

5-Make Sure Your Base Is Scalable

5-Make Sure Your Base Is Scalable

To get the most out of your digital marketing efforts and scale your marketing, you should:

  • Use the online tools that cost the least but offer the most significant return on investment for your particular business
  • Highlight your unique selling points
  • Repurpose your content: e.g., turning blogs into videos or tweets and vice versa
  • Maximize your online presence across all digital platforms
  • Engage existing customers personally: e.g., gifting VIP customers with the occasional voucher or discount
  • Hire an online marketing professional with expertise in email and social media to save valuable time and money

6-Have a Solid Sales System

6-Have a Solid Sales System

Without a solid sales system, you won’t meet your business goals and make relevant decisions that grow your business.

To create a solid sales system, ensure that you:

  • Assess your past, current, and future sales positions and decisions
  • Create an ideal customer profile: Who are you selling to?
  • Ensure that you carry out SWOT Analysis
  • Set a clear market strategy
  • Set clear revenue goals
  • Communicate precise positioning with the appropriate buyer personas and value propositions. Have a clear sales action plan: e.g., how many calls to make or emails to send out

7-The Importance of Your Sales Funnel

7-The Importance of Your Sales Funnel

Understanding your sales funnels is essential because it can provide a valuable framework for visualizing your customer’s buying journey and, as an extension, your customer engagement.

This tool can also give you the necessary analysis to help identify what is working and what needs improvement.

Sales funnels can complete your overall online marketing strategy and help you make valuable changes to avoid a revenue dip.

For instance, they can identify which new customers are buying and which aren’t after visiting your website.

Using this data, you can investigate the likely causes and test ideas for improving the conversion rate.

8-The Importance of Your Connecticut Clients

8-The Importance of Your Connecticut Clients

Your clients can make or break your business. According to Marketing Charts, customers who had a bad experience were 50% more likely to share on social media than those who had good experiences.

Likewise, 66% of B2B and 52% of B2C customers stopped making purchases after a bad experience, compared to 62% of B2B and 42% of B2C customers who bought more after a good experience.

Knowing what your client values and their needs and wants, and ensuring that you deliver, will make your business more successful.

When introducing new products and services, notify your existing clients before launching a campaign to attract new clients.

Always establish a strong relationship based on trust and comfort to keep your customers positively engaged with your brand.

9-Clients Will Come Back For Relationship and Loyalty

9-Clients Will Come Back For Relationship and Loyalty

Level of quality service, satisfaction, customer loyalty concept. Knob in the highest excellent position. 

The key to retaining your customers – and attracting new ones – is how effectively you build and maintain their loyalty.

Customers prefer brands that engage them, and social media is the best platform for employing this strategy.

Look at this 2021 article by Forbes.com listing not just one but five different ways to engage your customers. 

Talk to your customers on your website and social media and ensure you answer their questions and concerns. Run the occasional competition and giveaway to pique their interest.

These simple strategies may cost money, but they will get people hooked on your brand, turn happy customers into brand ambassadors, and garner positive reviews on social media and sites like Trust Pilot, the Better Business Bureau, and Google.

10-Not just One strategy or the Other; Hybrid Is the Way to Go

10-Not just One strategy or the Other, Hybrid Is the Way to Go

The brilliance of digital marketing is that it does not rely on only one tool to get your customers to learn about you and decide whether they will buy from you.

It is critical to use all these strategies in tandem to realize maximum benefits. For instance, think about the following questions:

  • If you have a website, is it attractive and optimized for mobile and desktop?
  • Is it easy to use?
  • Have you linked your website to your social media pages with visible icons, making it easy for the customer to engage with you across platforms?
  • Are you using content marketing in the form of SEO(search engine optimization)-optimized blogs to keep your site content fresh and relevant, visitors engaged, and boost your SEO?
  • Are you using paid advertising on social media and search engines such as Google Ads and boosted posts to reach more people?
  • Have you embraced email marketing that directly engages and markets your customers?
  • How attractive are these emails?
  • Do they use details like photos, videos, and graphics to get your customers to take action?

If these powerful hybrid strategies are used simultaneously, your marketing strategy will help convert mere visitors and leads into paying customers while providing excellent customer service.

11-Is Your Connecticut-based Page Converting As It Should?

11-Is Your Connecticut-based Page Converting As It Should?

Optimizing your website is the fastest way to ensure that you are converting leads into revenue.

When you use these powerful on-page and off-page SEO tactics to optimize your website, you will likely rank highly on search engines and reach more of your target audience.

These tools include:

  • H1 tags
  • Title tags
  • Meta-descriptions
  • Appropriate blog word counts
  • Image alt text
  • Internal and external linking
  • Quick-loading images, graphics, and video
  • Relevant keywords

Ensure your website is attractive, easy to use, and optimized for mobile and desktop to deliver a seamless experience to your customers.

Awkward websites put off potential clients within seconds which could negatively impact your bounce rate and loss of sales.

12-Meet the High Demand for Online Services

12-Meet the High Demand of Online Services

Position yourself at the top by ensuring you’re meeting the demand for online services.

Technology is constantly changing, and so are customers’ needs and preferences.

Your business needs to stay up to date on the latest online trends and shift its products and services to your audiences’ favorite channels, producing relevant content that is engaging and encourages them to take action.

For instance, if your target audience is in the 15-21-year-old age bracket, you should prioritize engagement on platforms such as TikTok, Snapchat, and Instagram, but for target audiences aged 35-40 and over, LinkedIn Ads, Facebook, and YouTube may be more effective.

Meeting this demand requires market research to reveal your target audience’s interests and ensure that your digital marketing efforts bear fruit.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay and…LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 clients simultaneously to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.

 

How to improve your online marketing in Long Island

How to improve your online marketing in Long Island

Table of contents

How to improve your online marketing on Long Island(In 2022)

How to improve your online marketing in Long Island

Improving your online marketing when you are located on Long Island is essential.

Getting that highly prized organic traffic is difficult without a well-designed SEO strategy. Your internet marketing does not have to be difficult, and your business can certainly reach the next level by using the right online marketing strategies.

A Long Island SEO company and SEO experts can save you time in your digital marketing.

If you’ve ever tried to navigate the SEO minefield, you probably understand how using SEO can be daunting.

What you may not realize, however, is that SEO also has several other benefits in addition to increasing your website traffic. In this post, we’ll discuss those benefits in greater detail.

SEO or search engine optimization Increases Organic Search Traffic

SEO or search engine optimization Increases Organic Search Traffic

Now that internet access has made web content accessible to the masses, we can conduct concrete research on what is preferred between pay-per-click or organic search.

According to SparkToro, in June 2019, paid results provided by search engines only accounted for 4.42% of search engine result clicks or search engine rankings.

On the other hand, clicks from organic searches accounted for over ten times as much at 45.25%.

Based on over 40 million browser searches, the results clearly show that organic search results bring more traffic to your website.

Relying solely on PPC or pay-per-click advertising as your primary source of visitors is robbing you of your site’s true potential. It is also worth mentioning that PPC costs a lot more money over the long run, and without proper expertise, according to Ahrefs.com, it can dry up your wallet very fast.

Instead, rethink your strategy and start to incorporate solid SEO principles. It’s never too late to begin, and a Long Island advertising agency like SAAI Consulting can help make it happen.

SEO Builds Credibility

SEO Builds Credibility

Legitimate SEO is far more effective than black hat tactics(which can often be illegal) and doesn’t end in Google penalizing your site. A legitimate digital marketing company will stay away from black hat tactics.

Search engine optimization builds your domain authority naturally. It tells Google and its cronies that your site is a credible source of information. SEO is effective digital marketing at its finest.

It’s a simple equation—prove your value, and you earn more traffic.

It’s a simple equation—prove your value, and you earn more traffic.

How search engines establish credibility is a matter of debate. They don’t like to publish their playbook for fear of web admins cheating.

With experience, however, it’s easy to determine the primary ranking factors:

  • Building backlink profiles from high domain authority sites
  • Optimize elements such as layout and types of content
  • Positive visitor behavior

Like any other brand-building exercise, getting these factors right takes time, but they are necessary for an effective digital marketing strategy.

Hiring a Long Island marketing agency like SAAI Consulting can make the process smoother and more effective. Your Long Island business deserves it.

Once you’ve earned a good domain authority, your efforts become much more rewarding. Your entire website will be a beacon to amazing customers who want to find you.

It’s a long-term investment, but where your site’s concerned, it’s one of the best you’ll make.  

SEO Creates a Better User Experience

SEO Creates a Better User Experience

Ensuring your visitors have an optimal user experience is a big piece of the puzzle.

It’s easy for Google to interpret what factors contribute to a better user experience. 

Search engines look for those elements and reward sites that provide an optimal experience.  

Some of the elements include:

SEO Improves Your Engagement and Conversions

SEO Improves Your Engagement and Conversions

If you rely on foot traffic, ranking highly in local searches is imperative.

SEO has now become a critical element in the success of small and medium businesses. Just look at these statistics provided by Bizjournal.com for proof.

SEO allows small businesses to compete with larger national companies more effectively.

The SAAI consulting SEO pros based in Long Island have been taking advantage of this trick for a while now.

They may focus on Long Island SEO(search engine optimization) as a whole or a specific district within it.

They may focus on Long Island SEO(search engine optimization) as a whole or a specific district within it.

They improve the link between the district and business by adding local listings, citations, and content.

The pros optimize the business’s Google My Business page, Knowledge Graph, and social media pages to improve results.

They also emphasize building reviews through their GMB pages and other sites such as Yelp.

SEO Utilizes the Buying Cycle

SEO Utilizes the Buying Cycle

These days, clients research brands and products online. Their quest for additional information is an opportunity for companies to prove their worth. Hiring a digital marketing company will show you ways to prove your worth online.

In fact, according to a 2021 post by qualtrics.com, a staggering 97% of all customers search for products online.  

SEO tactics help put your pages in front of potential clients at the right time.

Users looking for answers that your product or service might solve could see your content marketing pages. Once your pages are visited, a core digital marketing strategy has taken place, and SEO can make this happen.

Clients searching for your product could see your FAQ page. People researching prices will also see your product pages.

The point is that you optimize each page for a specific point in the buying cycle.

It’s too soon, for example, to talk to clients about prices when they’ve just started their research.

Instead, you must first propose the idea that your type of product is the right solution. Providing a solution is an essential product marketing strategy but is still worth mentioning.

From there, you can lead potential clients closer to making a buying decision each step of the way and see your digital marketing efforts produce accurate results.

SEO Helps Understanding How the Internet Works

SEO Helps Understanding of How the Internet Works

The web is many things, but boring is not one of them—it’s a dynamic environment that evolves continuously.

By staying updated with search engine optimization, you track what makes a great website.

You’ll understand the behaviors of your clients and competitors better.

You’ll learn what content they like and which tactics work and don’t. That knowledge puts you in a better position to provide them with solutions and tweak your site.

SEO Is Relatively Cheap

SEO Is Relatively Cheap

Have you purchased a billboard advertisement lately? What about a spot on the radio? And let’s not even mention social media campaigns. Even PPC advertising is getting pricey. SEO is far less expensive, and the benefits last a lot longer. SEO makes your digital marketing efforts more worthwhile in the long run.

As a Long Island marketing tactic, properly optimized content is a one-off expense that provides a long-term payoff. A good piece of content can bring in traffic many years after you first create it.

The benefits are cumulative—the more you invest in SEO tactics, the better your organic traffic.

Organic traffic can bring in visitors that will read other content. As the traffic to the new article builds, it brings in more visitors.

It’s a cycle that continues with every piece of unique content you put out there. Eventually, you have a host of pages that attract visitors.

You’ll get more eyes on your website, and the domain authority will also improve. A good SEO strategy is a win, any way you look at it.

SEO Has Changed Advertising

SEO Has Changed Advertising

SEO often takes a knock because it’s difficult to measure its impact. Someone may visit a blog post today and never think about your product again.

The same post might also inspire someone to research your products more thoroughly.

You won’t see immediate sales from either visitor, but the content is impacted.

Another issue that businesses may have is the lack of immediate traffic. It can make a website a year to gain traction, even when you’re doing everything correctly.

Once the site gets better recognition, changes still take a few months to affect traffic.

That’s one of the reasons that many businesses opt for PPC advertising instead.

What the management team for those businesses must ask themselves, however, is if they’re satisfied with receiving crumbs of traffic.

Paid advertising has its place, but organic search results produce more clicks in the long run. Take a look at his blog post from terakeet.com to see some statistics

Using an intelligent combination of the two is the most effective long-term strategy. As the business starts to see an uptake in organic traffic, it may reduce its overspending spending accordingly.

Focusing your Long Island SEO strategy for The Future

Focusing your Long Island SEO strategy for The Future

When it comes to the best marketing strategies, online marketing, and traffic to your website, hiring SEO companies is the best way to go, not only for the reasons mentioned above but also because by hiring professionals, the content marketing part of your beautiful site will be almost guaranteed to increase your Google rankings.

Link popularity and how it works

Link popularity and how it works

Link popularity or quality link building is one of the many things facilitated by hiring a top long island advertising agency.

It means that a specific page on your website is connected to a different page on another, much more powerful website than yours.

The more links are connecting from and to your site, the higher your link popularity.

Imagine, for a moment, if one of your products has a link that comes straight from a top manufacturing or product company.

This tells both Google and whoever is on your website that whoever built the link took out of their time to make sure the information is top-notch quality. Every search engine loves this kind of marketing strategy.

The long island SEO services offered by SAAI Consulting automatically include link building into their packages, as link building is an integral part of good SEO.

SEO and Social Media Marketing

SEO and Social Media Marketing

Social media marketing is not a direct ranking factor when it comes to SEO, but it can certainly be taken into account by Google when sending visitors to your site.

According to Oberlo.com, there are almost 4 billion daily users of social media:

https://www.oberlo.com/blog/social-media-marketing-statistics

With numbers like the above, digital marketing agencies have to exist and evolve to provide or offer more with their marketing strategy packages.

Imagine you create a great Youtube video on how to do something specific regarding one of your services.

That Youtube video then gets 35000 likes and 2300 comments. You then share this video on your website through a link and make sure your Youtube account is part of your website’s social media icons.

Google is now seeing this heavy Youtube traffic coming to your site, and BOOM, you got yourself another chance of ranking higher on Google for the topic you discussed in your Youtube video.

Social media marketing done organically can be tricky as it takes a lot of time to build an audience of followers who will see and like your posts every time you go online. The possibilities are endless when you do it right, though:

At SAAI consulting, we don’t offer social media marketing in our packages. Still, we certainly can a technical audit and ensure all your social media accounts correctly link to your website and do Copywrite and design so that everyone that lands on your website because of your social media presence stays o your website.

Discuss Your Long Island SEO internet marketing and digital marketing Needs Today

Discuss Your Long Island SEO internet marketing and digital marketing Needs Today

Building a fantastic website is the first step toward digital dominance. The rest requires achieving maximum visibility in front of your target market. Every search engine will always prefer things like page speed and website maintenance.

Without a solid SEO plan in place, the investment in your site goes to waste. The return on investment can be the difference between day and night.

By building a solid base of organic traffic, your site becomes one of your most potent lead-generating tools. A marketing strategy that never fails.

It’s 24/7 working for you for a fraction of the cost of an employee. Doesn’t your greatest marketing asset deserve the best support possible?

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Web Design

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Have you ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately, you; you; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI we do SEO

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through precise details on our contracts to ensure all information is clearly understood before moving forward.

3-We ONLY take on about 2 to 3 clients simultaneously to ensure we give you our undivided attention.

We feel it is more critical to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will simply tell you before any paperwork is signed.

Shoot us an email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.