A Tactical Guide to PPC Campaigns: Tips, Tactics, and Strategies(in 2022)

A Tactical Guide to PPC Campaigns: Tips, Tactics, and Strategies(in 2022)

What is UP! Pablo Espinal here,

If you’re looking for THE complete guide to PPC campaign success on the internet, you’ve come to the right place.

In this guide, we’ll go over all the tips, tactics, and strategies you need to know to make your PPC campaigns a success.

The best part?

Everything in this guide is up-to-date and working great right now, so you can save a ton of advertising money on your campaigns.

Let’s get started!


Tip 1: SIMPLIFY As Much As Possible

Cutting the fat means reducing ad runs for days or dates that have historically yielded fewer results. 

The above will also save you time monitoring performance in front of the screen.

Focus on only the revenue-producing campaigns. This means limiting broad matches only to these. You can do this by: 

  • Googling your main keywords and taking a look at the SERP
  • Checking out your analytics to see which terms people use to find your site (with a high conversion rate)
  • Brainstorming with co-workers or customers to come up with other relevant terms

This will allow for better money savings when looked at over a long time. 


Here is how to set date parameters on your PPC campaign:

  • Navigate to the “Settings” tab in your Adwords account
  • Select “All time” from the date dropdown menu
  • Choose the start and end date for your analysis

Once you have that information, go to the “Dimensions” tab and select “Search Terms.”

You can now see the terms people used to find your site.

Fat cutting can also be applied to location targeting, focusing on only locations that have historically provided actual results.

Here’s how to set up location targeting on your PPC campaign:

  • Go to the “Settings” tab in your AdWords account
  • Click on “All online campaigns.”
  • Select the campaign you want to edit
  • Scroll down to “Advanced location settings,” and click on the pencil icon next to it
  • You can now select which locations you want your ads to show in
  • Once you’re happy with your selections, click “Save and continue.”

The most important thing to remember regarding location targeting is that you should always be testing. 

What works in one location might not work in another, so it’s important to experiment and find what works best for your business.

Tip 2: Get To It ASAP


Since PPC can be highly costly in a very short time, make sure to make the changes needed to your ad spend fast

Daily checking of your ad spend will get the above done. This is why, per step 1, it’s suitable only to have the most productive campaigns running. 

Setting up a daily budget tracking script can help with step 2. Think of it like having an auto cap on your everyday ad spend.  

Here is how to set up a daily budget tracking script:

  • Go to the “Tools” dropdown menu in your AdWords account
  • Click on “Scripts” under the “Bulk operations” heading
  • Select “+ New script”
  • Copy and paste the below code into the box that appears:

function main() {
var campaignIterator = AdWordsApp.campaigns().get();
while (campaignIterator.hasNext()) {
var campaign = campaignIterator.next();
if (campaign.isEnabled() && campaign.advertisingChannelType == ‘SEARCH’) {
var stats = campaign.getStatsFor(‘TODAY’);
// Logs the campaign name, spend, and impressions to the console.
Logger.log(campaign.getName() + ‘: ‘ + stats.getCost() + ‘, ‘ + stats.getImpressions());

  • Save the script by clicking on “OK”
  • Click on “Authorize” when prompted
  • Click on “Advanced options,” then check the box next to “Use your account’s time zone”
  • Under “Script triggers,” click on “+ Add Trigger”
  • In the pop-up window that appears, select the following:
  • Event type: Time-driven
  • Frequency: Daily
  • Time zone: AdWords account time zone
  • Start date: Today’s date
  • Start time: 00:00 (midnight)
  • Click “Save”
  • Back on the “Scripts” page, click on “Close”

Check back in a few hours to see if it’s working as intended.

Tip 3: Lower Your Daily Budget


According to Google Ads rules, even when you set a daily limit of $100.00, you could end up spending twice that amount.  

This is because Google calculates monthly averages when saying “daily limit.” Another way of saying this is that your daily limit is never actually honored. 

For example, if you’re spending $100.00 a day, on average, then your monthly spending will be about $3000.00.

But if one day you spend $200.00, the following days will have to make up for that by averaging only $50.00 each to meet your $100.00 daily average. 

The result? You could end up spending $6,000.00 in a month, even with a daily limit of $100.00!

After reviewing your monthly report, play around with the numbers to avoid the above. For example, instead of a $200.00 daily limit, set it at $175.00

Here is how to set up daily budgets for your PPC campaigns:

  • Log into your Google Ads account
  • Click on the “Campaigns” tab
  • Select the campaign you want to adjust
  • Scroll down to the “Budget” section and click on the pencil icon next to it
  • Enter your desired budget amount
  • Make sure the “Delivery method” is set to “Standard.”
  • Click “Save”

Here are some other things to keep in mind when it comes to your daily PPC budget:

  • If you’re starting out, set your daily budget low and increase it as needed
  • If you’re scaling up your PPC campaigns, do so gradually to avoid overspending

Tip 4: Look Closely Over Your “Exact Match” Data


Google does not consider “exact match” the same as you do. They have been known to show ads for searches that are only loosely related to your target keywords.

For example, if you’re targeting the keyword “red shoes,” your ad may appear for a search like “buy red shoes.” But it may also appear for a Google search like “red shoes size 12.”

This means that instead of word-by-word matches, Google pays just as much attention to keyword variations that share the same meaning

Ensure your “Exact Match” parameters account for close keyword variations that share the same meaning. 

To set up Match parameters in your PPC campaigns, just:

  • Go to the “Keywords” tab
  • Select the keyword you want to edit
  • Click on “Edit match settings.”
  • Choose from one of the following options: Broad, Modified broad, Phrase, or Exact
  • Save your changes

Some other things to remember when it comes to exact match in PPC:

– Pay attention to search queries that have high impressions but low click-through rates

– Add negative keywords to your campaign to avoid these types of searches

-The final tip is to keep a close eye on your search query report. This will show you all the queries that triggered your ad and can be found under “Keywords” in your Google Ads account.

Tip 5: Always Be Flexible To Learn And Adjust


PPC can be overwhelming, so remember to take a deep breath if you see a sudden, unexpected shift that you did not prepare for. 

Most importantly, you caught the shift and can now make adjustments. Whether this means changing your daily ad spend total or changing a keyword match parameter. 

You can also monitor your PPC campaigns by setting up alerts. 

This will allow you to get an email notification whenever a sudden change in your campaign’s performance.

To set up alerts for your PPC campaigns, follow these steps:

  • Log into your Google Ads account
  • Click on “Campaigns” in the sidebar menu
  • In the top right corner of the “Campaigns” page, click on the three dots and select “Alerts” from the dropdown menu
  • On the “Alerts” page, click on the plus sign in the top right corner to create a new alert
  • Choose the “Campaign” you want to receive alerts for and select your “Alert trigger.”
  • Enter your email address in the “Recipient email addresses” field and click “Save.”

Tip 6: Location, Location, Location


Looking at the location of your current and possible customers is a brilliant step. 

You will see patterns in demographics that can aid in your campaign setup and maintenance. 

Based on the above, you may decide to split campaigns and restructure them based on states or regions. So some keywords are targeted in one place, while others are targeted elsewhere. 

The most important thing to remember when it comes to performance by location within a PPC campaign is always to look for patterns and act on them.

You set your location in a PPC campaign like this:

  • Log into your Google Ads account
  • Navigate to the “Settings” tab and click on “Location Options.”
  • Choose “People in, or who show interest in, your targeted locations.”
  • Click “Save”
  • Now, your PPC campaigns will only target people within (or interested in) the locations you’ve selected.

Tip 7: Pay Attention To Device Types


There are only 3 or 4 ways people will see your ads. It’s either a cell phone, tablet, PC, or laptop.

Paying attention to performance metrics based on the different devices available to view your ad is not only necessary but needed

If cell phones outperform tablets on specific campaigns/keywords, you need to adjust your bid amounts to reflect this. 

To set the device types within a PPC campaign:

  • Log into your Google Ads account
  • Navigate to the “Settings” tab and click on “Devices.”
  • Choose which device types you want to target: computers, mobile devices, or both
  • Click “Save”
  • Now, your PPC campaigns will only target the device types you’ve selected.

Based on Google research, the device type that always outperforms in PPC is mobile, so make sure you’re Pay-Per-Click campaigns are set to target mobile devices more often than the other types.

Here are a few other things to keep in mind when it comes to targeting different devices:

  • Make sure your website is responsive and mobile-friendly. If it’s not, you’re wasting money on PPC ads. Take a look at this post showing you how to ensure mobile friendliness.
  • Pay attention to user behavior when it comes to mobile. People use their phones differently than they use a desktop computer, so make sure your ad copy and landing pages reflect that
  • Test, test, test! Try different campaigns and strategies on different devices to see what works best for you

Tip 8: Focus More On Search and Display Networks


Search vs. Search Partners vs. Display, you know the deal. 

Paying attention to results from all of these networks might not be necessary. 

Over time, search partner networks can show negligible results compared to Search and Display

For this reason, splitting search and display campaigns is a good strategy. 

Since search is a pull medium and display is a push medium, make sure you are looking closely at KIPs(key performance indicators) throughout the different stages of the UX

Specific KPIs in search networks that you should look out for are:

  • Clicks
  • Impressions
  • Ad Position(Avg.)

Specific KPIs in display networks that you should look out for are:

  • Views
  • Engagements
  • Interactions/Clicks If you’re not happy with the results you see on either of these networks, don’t be afraid to adjust your budget or bids.

Tip 9: Make Sure Your Suppression Lists Are Ready 


A suppression list is a great way to make sure you’re not wasting money on ads that will never be seen by people who have no interest in your product.

Think of it like this; if you’re selling snowboards, you will not want your ad shown to someone in Hawaii.

Things to remember about suppression lists

  • They need to be updated regularly
  • They should include all the places you don’t want your ads to show up
  • Pay attention to the results of your ads after implementing a suppression list

To create a suppression list:

  • Navigate to the “Display Network” tab
  • Click on “Placements”
  • Select the campaign you want to edit
  • Click on the “Exclusions” tab
  • Click on “+ New Exclusion” and select “Suppression List” from the drop

BONUS- Advanced Tips


Create a custom audience

A custom audience is a great way to target people who have already shown an interest in your product.

To create a custom audience:

  • Navigate to the “Audiences” tab
  • Click on “+ New Audience” and select “Custom Audience” from the dropdown menu
  • Enter a name for your audience and select the type of audience you want to create
  • Click “Create”
  • Now you can start adding people to your custom audience

Use Dynamic Search Ads


Dynamic Search Ads(DSA) are a great way to target people searching for terms related to your product.

To set up a DSA campaign:

  • Navigate to the “Display Network” tab and click on “+ Campaign.”
  • Select “Dynamic Search Ads” from the dropdown menu
  • Enter a name for your campaign and click “Continue.”
  • Select the language, location, and budget for your campaign
  • Click “Continue”
  • Choose the devices you want to target and click “Save & Continue.”
  • Now, you can start adding people to your custom audience.

Retarget website visitors 


Retargeting is a great way to keep your product in front of people who have already shown an interest in it.

To set up a retargeting campaign:

  • Navigate to the “Display Network” tab and click on “+ Campaign.”
  • Select “Retargeting” from the dropdown menu
  • Enter a name for your campaign and click “Continue.”
  • Select the language, location, and budget for your campaign
  • Click “Continue”
  • Choose the devices you want to target and click “Save & Continue.”
  • Now, you can start adding people to your custom audience.

Optimizing for Google Shopping 


Google Shopping is a great way to get your product in front of people searching for terms related to your product.

To set up a Google Shopping campaign:

  • Navigate to the “Display Network” tab and click on “+ Campaign.”
  • Select “Retargeting” from the dropdown menu
  • Enter a name for your campaign and click “Continue.”
  • Select the language, location, and budget for your campaign
  • Click “Continue”
  • Choose the devices you want to target and click “Save & Continue.”
  • Now, you can start adding people to your custom audience.

WELL that’s it folks! Don’t forget to like and share below

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The Complete “Keyword Ranking Steps” Checklist For 2022

The Complete “Keyword Ranking Steps” Checklist For 2022

By Pablo Espinal

By Pablo Espinal


I have put together the most comprehensive “keyword ranking steps” checklist on the internet. 

The best part?

Whenever you want to rank for a new keyword, ALL you will need to do is go through this list.

Let’s get to it… 


<img src=”digitalscreen.jpg” alt=”woman seating down in front of digital screen”/>

Step #1: Analyse Where You are Starting From

Before you rank like a master, you need to know where you are starting from. 

To do this, fantastic tools out there will analyze your entire site in minutes, then tell you all about keywords you are already ranking for or not. 

What I have been using for a while now is Semrush. These guys are one of the top measuring tools out there. 

It will show your website’s keyword ranking blueprint at a glance. I mean, seriously:

<img src=”semrushstatistics.jpg” alt=”screenshot Semrush keyword statistics”/>

It gets better:

You can also check out your competitor’s keywords/backlinks/skeletons in the closet, which will be helpful in the rest of the steps on this list.

The last part is to download in excel format what keywords you are already ranking for so you can look back on it later and compare results. 

This is super needed as you do NOT want to spend tons of time trying to rank for a keyword to realize your rankings have not moved an inch. 

Semrush, or most other measuring tools, allows you to download keyword results in excel format. 

Just download and put it to the side(save on a separate file) to come back later. 

Another great tool that you can use is Google Search Console

It shows you a lot of what Semrush does, but it is much more granular as it displays the exact amount of impressions/clicks for every word on your site so:

<img src=”keywordimpressionstatistics.jpg” alt=”keyword impression statistics”/>

Advance tip

When gathering data from Google Search Console, focus on all keywords you rank for in positions 5 to 10.

There is a better chance that your rankings for these keywords will improve with a more minor content-creating effort.

Remember, the lower you rank for a keyword, the more time it will take to rank higher for that exact keyword. 

Step #2: Make Sure You Have Your Keyword List Ready

<img src=”upwardarrow.jpg” alt=”Upward arrow latter people screenshot”/>

Now that you have used a tool to let you know where you are ranking-wise, it’s time to put together a list of keywords you will be aiming for. 

Aim for phrases connected to your business, but I say aim for local terms related to your business. 


Instead of “plumber,” search Google for “plumber in Queens, New York.” or the location of your office. 

Look at the first page, and scroll past the ads that look like this:

<img src=”plumberqueens.jpg” alt=”Plumber queens search screenshot”/>

Here’s the exciting part…

Once you do this search, Google will show you exactly who your competition is. 

You will see everyone on page 1 of Google ranking for the keywords you want. 

It gets better:

Once you see all the websites listed on page 1 of Google, you need to use one of the previously mentioned tools like Semrush and literately download all the keywords they are ranking for!


Get the keyword list from your keyword tracking tool, and voila! It will look like this:

<img src=”Semrushkeywordsearchresult.jpg” alt=”Semrush keyword search result”/>

Advance tip

Once you have your keyword list, aim for the 3-word keywords or longer. 

Good keyword target: “toilet plumber Queens.”

Wrong keyword target: “plumber.”

Can you aim for one-word keywords? Absolutely. Will you be able to if you are a new website or a website with little authority? nope

Step #3: Make Sure Your Keywords Are Targeting The Right Intent

<img src=”guyclickingsearchbuttongoogle.jpg” alt=”screenshot of guy clicking search button google”/>

To randomly have a list of keywords(even locally targeted keywords) without understanding search intent can be costly to your efforts.


There are 2 ways to understand the intent of a keyword. 

1-Why are people searching for this?

2-Looking at Google search results, specifically the “Related searches” or the “people also searched for” sections of a Google search result. 


Let’s say the keywords you aim for are “Toilet plumber in queens.”

Once you search, you get many “How to” type results in Google like this:

<img src=”Howtofixtoilet.jpg” alt=”how to fix toilet search result”/>

Specifically, in the “people also searched for” and “related searches” sections:

<img src=”peoplealsoask.jpg” alt=”people also ask screenshot”/>

This then lets you know the search intent is how-to content. 

What’s the bottom line?

For this type of search intent, you will need to create content like “how to unclog your toilet in 3 easy steps.” or Google will not pay much attention. 

The best part?

Once you create this content, you can direct people who click on it in Google search results to your services as the best plumbing services ever

Advance tips

Tip 1- Create a 5-minute Youtube video of you explaining the steps for your “how to unclog your toilet in 3 easy steps.” then add it to your page.

Doing the above increases the chance your website traffic will grow for these specific keywords. 

Tip 2- Find secondary keywords or “shoulder niches” by going to Wikipedia or Reddit. Wikipedia has a wealth of information on every topic. 

For example, let’s say I want to rank for the word chocolate, and I search for that word on Wikipedia:

<img src=”chocolate-1.jpg” alt=”chocolate coffee flavored bar”/>

Just from this search, here are some other related words I can expand on, all on one page of my website: 

-History of chocolate

-Types of chocolate/composition

-Best chocolate based on what country it is made

-Effects on health

Tip 3- Check out keyword-specific discussion groups on the internet


In Google, search for “Chocolate” + “Powered by Disqus” or

“Chocolate recipes” + “Powered by vbulletin”

The above will allow you to spot specific keywords that are maybe new to search intent which, as mentioned before, is super important. 

Tip 4- Use Google Trends. Go here, and search for the keyword you want to rank; it will look like this:

<img src=”GoogleTrendshomepagescreenshot.jpg” alt=”Google Trends homepage screenshot ”/>

The results above show when a keyword is searched for the most, i.e., summertime, Christmas, during black Friday.  

This is important because you can predict what keywords related to your niche will have a spike in search

The best part?

You can optimize all content you have for the keyword before the spike hits. This will give you a greater chance of ranking. 

Step #4: Prioritize Flawless Page Structure

<img src=”Peopleworkingwebpage.jpg” alt=”Screenshot of People working webpage”/>

To rank for a keyword, one of the most important things Google pays attention to is… Page structure

This is something that is ignored more often than I care to admit. 

Page structure within keyword context is how the keyword is handled once someone is on the page. 


-The page on your site that includes the keyword has a title tag

-The page on your site that includes the keyword includes meta descriptions

-The page on your site that includes the keyword has main headings

-The page on your site that includes the keyword has links within the page to other pages on your site that provide even more information about the keywords. 

-The page on your site that includes the keyword loads faster than the speed of light. 

Just remember, for speed, the greener the better:

<img src=”gtmetrixscanresultsscreenshot.jpg” alt=”gtmetrix scan results screenshot”/>

-The page on your site that includes the keyword has a word total of at least 2000 words

The above is mostly a general rule as the real key here is to add as many words as needed to fully inform on the keyword at hand. Sometimes it’s 2000 words, sometimes less. 


<img src=”manwithtool.jpg” alt=”screenshot of man fixing computer monitor with tool”/>

Step #5: Analyze And Keep Track Of User Experience Signals

Once you add content to your site to rank for a specific keyword, just search for your website URL in a tool like semrush, it will look like this:

<img src=”Semrushscreenshot.jpg” alt=”Semrush search result for organic keyword ranking”/>

Doing this type of search will allow you to see if you rank for the keyword in question. 

From here on, paying attention to precisely what number position the keyword you are ranking is, as well as if it goes up and down in that position, is very important. 

Google Search Console is one of the best tools to use for UX(user experience) signals. It shows you how many clicks per page are happening on your site. 

<img src=”Googlesearchconsole.jpg” alt=”google search console clicks statistics”/>

Advance tips

Make sure you have exciting or eye-catching calls-to-action buttons. Things like color hues(blue is super popular) on each CTA button can make the difference between a click and a bounce.  

Make sure your hyperlinks are added using different colors. Also, make certain hyperlinks are looong enough to be visible and identifiable by the user as they scroll through your content. 

Don’t ask for a TON of information on sign-ups. A good rule of thumb is asking for just a first name and email address. 

Step #6: Add High-Quality Backlinks 

<img src=”timelinearrows.jpg” alt=”Arrows pointing to each other with a start and finish line”/>

Now that you started ranking for keywords, It’s time to add rocket fuel to how fast you reach page 1 on Google. 

You do this by adding high-quality backlinks to the pages with your keyword. This is also known as Off-page SEO. 

Picture 2 websites with a very similar type of information or content. One of them has 12 high-quality backlinks, while the other has 22 high-quality backlinks.


The website with 22 backlinks will rank higher. Notice I said high quality

Bottom line?

Make sure the backlinks you get come from reliable websites. 

These websites usually have a domain authority of 30 or higher in tools like Semrush or Moz.

Advance tips

Tip 1- When getting a backlink, you aim to ensure that the backlink comes back to the page on your site with the keywords you are ranking for. 

This is super important because it will be one of the determining factors of how well that keyword ranks. 

Tip 2Got a backlink from a high-authority site? then keep an excel spreadsheet so you can go back and obtain another backlink from the same site later.

The aim of backlinks is to get as many high backlinks coming back to each and every one of the pages of your site as possible. 

Keeping records of each backlink site will help with this. 

Step #7: Make Sure You Are Aware Of Google Algorithm Updates

<img src=”Googlescreensearchresult.jpg” alt=”Google screen with people and shopping cart”/>

I speak from experience here. Make sure you are on top of Google algorithm updates. 

If you don’t, you will lose ranking on keywords overnight, again speaking from experience. 

You need a reliable place to stay informed regarding the updates, so click here

Advance tips

Tip 1- Get your backlinks from reliable sources. Re-read the above section on backlinks. 

Tip 2- Emulate whoever is coming up on page 1 of Google for your industry. 

This does NOT mean copying their content, as this will get you in trouble with Google.

It means paying attention to their content layout, web page structure, and the order in which they organize their images.  

You don’t get to page 1 of Google overnight


Make sure you learn from whoever is on page 1 and apply what you are learning to your own website. 

Here’s My #1 Takeaway Lesson

<img src=”guyteaching.jpg” alt=”guy teaching with a clipboard”/>

Ranking for specific keywords is not a hard-to-understand process(just follow the steps on this list) 

What makes it difficult is the time it takes to see results as the process needs to be repeated over a long period (usually 9 months to a year before you hit page 1 in Google) 

That’s it for now.

Did you like this post? Share on your social media! 

Didn’t like this post? Leave me a comment below. I am always receptive to improvement. 

Pablo Espinal

Screen Shot 2022-08-10 at 11.41.31 AM

The Complete Google Reviews Checklist(Updated August 2022)

The Complete Google Reviews Checklist(Updated August 2022)

Screen Shot 2022-08-10 at 11.41.31 AM

This is the most complete Google Reviews checklist you will ever need.

First, we’ll review some quick facts and how they affect your Google reviews.

Then we’ll dive into the factual Checklist you need to take action on to make sure you can:

Continue getting great Google reviews.

Control what others see about your business on Google.

Get rid of bad reviews on Google.

Continue ranking based on local ranking algorithms. 


Let’s get to it…

Quick facts:

**On August 2nd, 2022, Google finished its “Google Product Reviews Update.”

**This means Google will look differently at how reviews for all websites are put together and how legitimate they are. 

With the above said, here are the most critical things you can do to ensure your website will not take a ranking dip 

1-Make sure your website includes recent reviews

<img src=”CustomerReviewWeb&MobileLandingPage.jpg” alt=”Customer Review - Web & Mobile Landing Page”/

Make sure your reviews are practical. 

It is a fact that visitors to your site are most likely to check out the most recent reviews first

I know I do this myself whenever I look through reviews for a product I am considering. 

Google’s local algorithm considers how recent your reviews are because it indicates consistent activity within your website. This, of course, can be viewed as an essential ranking factor. 

Recent reviews also let potential customers like yours truly know that your product is hot and in use right now or at least recently.  

So, how to add review dates to your reviews?

I recommend this nifty widget from the folks at Elfsight.com.

The best part?

The above widget is free to use. So once you set it up, you don’t have to worry about it again. 

2-The more Google reviews you can show on your website, the better your credibility 

<img src=”CustomerReviewsIllustrationAgnytemp.jpg” alt=”Customer Reviews Illustration - Agnytemp”/

In short, it’s better to have 500 Google reviews than 5. This is an obvious point, but it should be mentioned. Think of it as “Mass approval.” 

Google’s number 1 goal is to provide the most relevant, practical answer to all questions. 

When crawling your site, the more reviews you have, your ranking will be better. 

One other thing to note is your competitor’s stats. How many reviews do they have? are many 5-star reviews do they have? 4 stars? etc…

Looking over some of your competitors(the ones ranking on page 1) will allow you to better measure how many reviews you should aim for on your site. 

A great technique I learned when obtaining a review is that instead of asking a potential client for a review, you write out questions for them.

Once they answer the questions, it’s only a matter of putting the answers together into one lump answer. 

Answering a simple “how was our service?” question can be troublesome and time-consuming for many business owners. But answering three precise questions about what you would like to be highlighted in the review is much easier. 

According to Google’s latest “Review update,” the more in-depth the reviews’ details, the better rankings your website is bound to get. 

3-Aim for reviews at 4 stars or above

<img src=”CustomerReviewsIsometricAgnytemp.jpg” alt=”Customer Reviews Isometric Agnytemp”/

In a perfect world, all your customers will give you 5 stars, but that’s not how the real world works. 

If the total of all your reviews lands you at above 4 stars, you are good to go. This will not affect your online standing with rankings. 

Bad reviews are good because they allow you to improve your service. Think about it, every product you have ever bought was purchased by someone who hated it for particular reasons. 

With the above in mind, always be on top of all reviews. The good and the bad in responding to them on time. 

4-Avoid getting “fake or bought reviews.” 

<img src=”Customer-Reviews-Isometric-Agnytemp.jpg” alt=”Customer Reviews Isometric Agnytemp”/>

You’ve been there, on Amazon, looking through a product you are interested in buying. 

As you scroll through, you see a product with 4.5 stars from 100,000 people?… something’s afoot. Especially once you see that most high-star reviews only contain about 3-word descriptions. 

Usually, you can obtain what is considered fake reviews because you offer your product for free in exchange for a positive review. 

This is usual practice when starting out with a new product but should be avoided past a sure volume cap. 

You don’t want most of your reviews to be “bought reviews” because any regular person in 2022 will be able to spot them from a mile away. 

According to Google Product Reviews Update, the more in-depth the review is, the more likely it will be considered in the ranking. If the review is 2 words long, there is a good chance it is not a “natural, honest” review.

<img src=”Analysis-Data-Flat Landing-&-Onboarding-App.jpg” alt=”Analysis Data Flat Landing & Onboarding App”/>
Analysis-Data-Flat Landing-&-Onboarding-App

There are always general questions you can ask, then there are specific questions. 

I will list general questions below, followed by more specific questions.

When all answers are put together, each review will be exactly what Google wants to rank your website for.

General question:

What do you like most about our product?

Specific question:

What about our product was different than other products you saw while surfing the net?

General question:

How often do you ship products similar to ours?

Specific question:

Was our shipping time fast enough for you?

General question:

Is there anything you would change about our checkout process?

Specific question:

Did you find it challenging to check out/enter payment information and get the confirmation email for our product?

General question:

On a scale of 1-10, how likely are you to recommend our product to your friends or family?

Specific question:

Are our products reliable and innovative enough to recommend to every person you have ever known?

5-Read over the best practices listed on Google Search Central 

<img src=”Google-search-central-reviews-page .jpg” alt=”Google search central reviews page screenshot ”/>

What better way to ensure you cover all basics than reading them straight from the Google overlords? 

Google has a precise list of rules on how the reviews on your site should look, from what they should say to how specific they should be about your product. 

I would say once every 3 months, look over the list to ensure your latest batch of reviews follows the guidelines. It’s a 5-minute step that can very positively impact your rankings.  

6-Make it easy for your customer to give you a 5-star review

<img src=”customerreviews.jpg” alt=”Customer Reviews Isometric Agnytemp”/>

The steps so far have covered just some of the things you can do to ensure Google will rank you higher according to your reviews. 

Now let’s dive into something you can do so your customers will give you better reviews.

7-Request a review from every one of your customers

<img src=”Customer-Reviews-Isometric-Agnytemp.jpg” alt=”Customer Reviews Isometric Agnytemp”/>

Feedback from your customer is paramount. 

Most of your customers will have a somewhat ok experience surfing through your website or purchasing your product. 

People are generally happy to click on “pay now” and go their merry way. 

That is all fine, but it doesn’t really give your service anything to improve on.

This is when a feedback request like, “anything we could have done better?” would be a significant ask. 

When customers see this pop on their “Thank you for your payment” screen, it prompts them to think not only of the positive but anything they found could have been better in the buying process. 

8-The advantage of SMS

<img src=”textmarketing.jpg” alt=”Text Messaging Marketing Landing Page screenshot”/>

According to texting statistics, over 6 billion texts are sent every day. 

People are much more comfortable responding to a text than sitting there and answering questions on a website. 

With this in mind, sending a customer who just bought your product a quick text asking for feedback will have a much better chance for a response than feedback requests at the website level. 

There’s a comfort to our phones, a familiarity you feel every time you text. Use this to your advantage when it comes to your customers.  

To set up SMS feedback from your customers, you can check this blog post from the guys at Broadly.com.

The last thing to mention for SMS is that the feedback you ask for can be given fast, like 10 seconds or less fast. 

People don’t like to take essays when texting. Enough said. 

9-Add a QR code so it is even more accessible for people to review you.

<img src=”QRcode.jpg” alt=”QR Code Marketing Landing Page screenshot”/>

Yes, we live in the era of “Too easy is not easy enough,” and QR codes remind us of this. 

The average cell phone in 2022 can do almost anything, and that includes the ability to scan a barcode, which then takes you to a web page where the review can be given. 

Many bars or establishments nowadays don’t even have paper menus. Instead, most of them just ask you to scan a barcode that contains all menu items. 

This blog post from the good guys at beaconstac.com shows you how to add a QR code to your website to get Google reviews. 

10-Respond to every review as often as possible

<img src=”customerservice.jpg” alt=”Customer Service Assistant screenshot”/>

Every time I try to download an app and look at the reviews beforehand, I can recall. 

Every customer review that is answered makes me feel better about downloading the app. 

Your responses are being looked at even if it is responding to a negative review.

Remember the above and make sure you respond often

11-Improve your service based on your reviews

<img src=”improvingindicators.jpg” alt=”Improving Indicators Flat Landing & Onboarding screenshot”/>

This one should be obvious, but make sure improvements are being made based on your negative feedback or reviews. 

Even if the improvement is not immediate, as long as you respond that you are working on fixing what the complaint was, that will be enough.

Before I forget, please be specific if you are responding that you are working on the issue the complaint brings up. 

So bad review response would be:

“Thank you for your feedback, we are currently working on the issue, and it will be fixed shortly.”

Good review response:

“Thank you for asking about bigger sizes on this shirt. We are currently working on expanding our size selections!”

See the difference? one makes you feel like a robot wrote it, the other, a concerned business owner. 

12-Use Email Marketing To Your Advantage

<img src=”emailmarketing.jpg” alt=”Email Marketing Landing Page Illustration screenshot”/>

Email marketing can be helpful when it comes to obtaining Google reviews. 

It’s as simple as, you guessed it! Sending out an email campaign to all recent visitors to your site, asking them for an email review. 

The guys at Lemlist can help a ton when sending out email campaigns, with graphics telling you who opened your email and clicked on the link within. 

I love their excel download feature as I am an excel guy. The excel download lets you play with the email data; genuinely excellent.

Additional resources

<img src=”seohelp.jpg” alt=”SEO Analysis landing page screenshot”/>

Have more time? Drastically improve your copywriting by clicking here

Or become a backlink Jedi Master by clicking here

Well, that’s it for now!

I am always improving this site so please leave any comments or questions below. 

Thank you!

Pablo Espinal

Top 25 Copywriting Blogs That Will Take Your Website To The Next Level(2022 edition)

Top 25 Copywriting Blogs That Will Take Your Website To The Next Level(2022 edition)

As you know, there’s no shortage of high-quality copywriting blogs on the web.

I decided to scour the internet with the single goal of separating the wheat from the chaff and providing you with the cream of the crop of copywriting blogs.

Whether you’re just starting or are already a seasoned copywriter, these blogs provide the tools, tips, and techniques you need to know to get your copy to the next level.

What’s different about this list?

I focused only on the high rollers, meaning no one with a Semrush score lower than 35 was allowed on this list. 

1. instapage.com


Statistics at a glance:


Named as one of the top 50 marketing products award is 2022, Instapage is a solid option for both your web design and content marketing. 

Check them out on Facebook and join the over 49,000 followers already there. 

They specialize in click conversion, something often ignored by newbie website owners.

2. Seosandwitch.com


Statistics at a glance:


A great resource with educational blog posts literately every week

3. jacobmcmillen.com


Statistics at a glance:


With a solid background in direct sales and over 8 years of experience in freelancing, Jacob can definitely deliver on his promises. 

4. alexcattoni.com


Statistics at a glance:

alexcattoni.com semrush details

204k subscribers on her Youtube channel as well as more than 9,000 Facebook followers lets you know you are in good hands right away.

5. academicwritingsuccess.com


Statistics at a glance:


These guys have a landing page that is straight and to the point. 

They choose to show you with a video rather than with tons of words why you should definitely join their community. 

The folks at Academic Writing specialize in school-related content such as essay writing for scholarships or admission letters. 

6. seocopywriting.com


Statistics at a glance:


With over 20 years as a content marketing agency,

SuccessWorks blog contains, you guessed it, a myriad of resources dating back to the 90’s!

7. peakfreelance.com


Statistics at a glance:


I’m adding peakfreelance as a resource if you need to hire a qualified copywriter. 

Their community section alone is worth clicking over as it answers many questions when trying to get your website in tip-top content shape.  

8. verbalidentity.com


Statistics at a glance:


Verbal identity specializes in what to say to bring your business to the next level.

In operation since 2010, they are based out of Oxford England and have 5,600 Twitter followers

9. bigstarcopywriting.com


Statistics at a glance:


These guys have helped businesses in more than 16 different professional sectors!

From travel to Fashion to the Financial sector, the guys at Bigstar know a LOT of what it takes to get your website to the next level. 

Their blog along covers an insane amount of topics. 

10. radix-communications


Statistics at a glance:


Radix puts up one blog post every day on their blog. That’s pretty impressive by any standards. 

In addition to telling you who they have worked with(as most do on their homepage), they provide detailed case studies which allow you to really see how they go about their copywriting process. 

11. blog.42courses.com


Statistics at a glance:


The folks at blog.42 have put together a very practical resource for copywriting guides and “How to’s”.

You can also check them out on Facebook 

12. strategybeam.com

strategybeam.com homepage

Statistics at a glance:

strategybeam.com statistics

Located in beautiful Orlando, FL, the good people at strategybeam.com focus on small businesses when it comes to their marketing services. 

You can also check them out on Youtube

13. marketsmith.com

https://www.marketsmiths.com/ blog

Statistics at a glance:

https://www.marketsmiths.com/ semrush

Marketsmith’s blog has put together some very insightful copywriting blog posts on everything from “Saas Copywriting for humans” all the way to “Adapting Your English to a Changing World: A Guide to Writing for Global Audiences

14. zenithcopy.com

zenithcopy.com home page

Statistics at a glance:

zenithcopy.com semrush

chima mmeje is the head of this marketing firm.

Her expertise comes from having written over 3000 blog posts with an average of 5000 words a day!

Her blog posts have a more personalized feel to them as she connects what is teaching with how she learned it. 

Very very cool blog that you should definitely check out. 

15. copywritercollective

copywritercollective.com blog

Statistics at a glance:

copywritercollective.com blog  semrush

Copywriter collective has put together a ton of great guides on copywriting.

Each blog post is very organized and takes you through complex content in an easy, enjoyable read. 

16. getacopywriter.com


Statistics at a glance:

https://getacopywriter.com/blog semrush

getacopywriter.com puts together blog posts that are highly instructional and visually easy to follow. 

Here is their Twitter, Facebook, and Instagram accounts.   

17. copywritertoday.net


Statistics at a glance:

copywritertoday.net semrush

The blog posts at copywriter.net are very detailed.

The average blog post is 2000+ words so you know any topic they are covering they did their due diligence on. 

18. abccopywriting.com


Statistics at a glance:

www.abccopywriting.com semrush

abccopywriting.com has been around for a bit now.

You can tell by the vast list of categories you can learn about on their website. 

Focusing on everything from branding to freelancing to of course, copywriting, you will definitely learn a lot from their blog

19. brandmasteracademy.com

https://brandmasteracademy.com homepage

Statistics at a glance:

https://brandmasteracademy.com semrush

brandmaster academy has an impressive Semrush score of 44.

Their blog is instructional mainly when trying to improve your brand. 

From podcasts to how to guides. This is definitely a blog worth checking out. 

20. hingemarketing.com

hingemarketing.com blog page

Statistics at a glance:

hingemarketing.com semrush stats

Hinge marketing adds a new blog every 3 to 4 days

This is impressive on it’s own and it is further solidified by their Semrush score of 54

Their blog posts a broader in topics so in addition to copywriting, you will learn about marketing know how’s in general.  

21. honchosearch.com

honchosearch.com blog

Statistics at a glance:

honchosearch.com semrush stats

I like to compare Honcho to sites like Search Engine Land or Search Engine Journal

This is because their blog posts are directly connected to what’s happening now in the world of website marketing.

Something I really liked about their blog is that their pictures are truly top-notch quality. 

22. cognism.com

cognism.com blog

Statistics at a glance:

cognism.com semrush stats

The guys at cognism like bright colors. 

2 seconds in their blog and you will feel you have stumbled into the Disneyworld of marketing blogs. 

Their blog posts are well researched and contain tons of practical advice. 

Definitely check these guys out.

23. copychief.com

copychief.com blog

Statistics at a glance:

copychief.com semrush stats

copychief is all about Kevin Rogers.

This means that every blog post is worded from his real-world experience and perspective. 

One of the many things I like about Kevin’s blog are his blog post titles.. “How to replace your worst client” and “Why I’m flying 14 hours for a 6 hour meeting” come to mind. 

24. thecopywriterclub.com


Statistics at a glance:

https://thecopywriterclub.com semrush stats

Partners Kira Hug and Rob Marsh offer actual copywriting programs that you can follow to get better. 

They also have a podcast where they interview copywriting experts on a regular basis. 

Definitely check them out. My favorite blog posts are here and here

25. enchantingmarketing.com


Statistics at a glance:

https://www.enchantingmarketing.com/category semrush stats

The guys at enchanting marketing also offer courses on copywriting. 

They have worked with everyone from crazyegg to Forbes so you know the information you are reading is top-notch. 

My favorite blog posts are here and here

Ultimate copywriting checklist

The Complete 15-Point Copywriting Checklist(2022)

The Complete 15-Point Copywriting Checklist (2022)

Ultimate copywriting checklist
Image showing checklist

This is the most complete copywriting checklist in 2022

Everything you find on this list can be done right now with great results.

Let’s get right to it…

1. Quick refresher on SEO Basics

Magnifying glass over the word SEO
Magnifying glass over the word SEO

Knowing your target market’s pain points will only get you so far. Setting up SEO basics should be at the top of your copywriting checklist to truly create a winning campaign.


Google Search Console provides you with a robust set of tools for free. These will help you:

1-Identify winning keywords and the best ones for your traffic

2-Identify and rectify mistakes on your website

3-Submit your sitemap correctly

4-Check a range of statistics like page experience scores

Install Bing Webmaster Tools

bing.com landing page
bing.com landing page

Your next step is to set up Bing Webmaster tools. This search engine receives around a billion visitors monthly and plays a substantial role in SEO. It also has some innovative features that Google misses.

Setup Google Analytics

User dashboard for google analytics
User dashboard for google analytics

Google Analytics is indispensable for finding new traffic and diving deep into what makes your site tick.

It allows you to identify high-value keywords, making monitoring their performance for your site accessible.

Link Google Analytics up with Google Search Console, and you’ll unleash one of the most powerful online marketing tools.

2. Look for Low Competition Keywords

Computer screen showing arrow
The computer screen showing shows an arrow.

Finding low competition keywords is the key to your success.

It makes sense to use terms for which people commonly look.

However, the top-performing keywords are also the most difficult to target because thousands of other web admins have the same idea.

Identifying low competition keywords is a far more productive use of your time.

These are popular enough to drive traffic, but not so much that everyone uses them.

Several tools you may use to aid in this task, including Google, KWFinder, and Reddit.


Start typing your primary keyword into the Google search bar, but don’t hit “Enter.” 

Google search bar
Google search bar

Google will auto-fill the phrase using commonly searched terms associated with your keyword. This information is helpful:

1-As a starting point

2-For content topic ideas

3-As examples of long-tail keywords


This freemium tool is ideal for the budget-conscious:

kw finder screenshot
kw finder screenshot

You’ll receive more than enough data on every keyword you research, including:

1-Search volume


3-Estimated visits

4-Keyword difficulty


Reddit homepage
Reddit homepage

You’re unlikely to think of combining Reddit and keyword research in your copywriting checklist.

However, give it a chance, and you’ll be glad you did. Find the SubReddit that relates to your topic as much as possible.

Type it into the search bar and see what comes up if you’re unsure.

The SubReddits and threads will guide you to practical terms to target.

3. Visit AnswerthePublic.com

Answerthepublic.com homepage
Answerthepublic.com homepage

Do you battle to settle on a blog topic? Question keywords are evergreen topics that pay off in spades, and “Answer the Public” is one of the best sources.

Input your subject, and it will generate a free list of questions people ask related to that subject area.

4. Incorporate Your Keyword at Every Level of Your Website

Google search bar showing keywords

Now that you have your key phrases, it’s time to embed them on your site.

The next part of your copywriting checklist centers on on-page SEO.

Begin by incorporating your primary keyword in your URL, website name, and different titles on your website.

The one caveat? Keep it short and sexy.

Shorter URLs are more manageable for visitors to remember and feature better in search results.

Here is an example of a long URL:

“Nike Air Max One Nike sustainability policy vintage Nike shoes”

Compare the above to a shorter URL:

“Nike shoe policies”

5. Boost Your Efforts Using the Title Tag

Title tag example screenshot
Title tag example screenshot

Placing your keyword in the title makes good commonsense, so everyone does it.

But would you like to skyrocket your results?

Place the keyword as your first word in the title to show search engines how important it is.

Do you think this is all there is to the title tag? Think again.

Now you need to embed tag modifiers; it looks similar to this:

tag modifiers sceenshot
Tag modifiers screenshot

These are long-tail keywords that allow you to rank for several related topics.

So, instead of naming your page “Copywriting Secrets,” you could call it “Copywriting Tips and Tricks that Skyrocket Traffic and Bring in Consistent Sales.”

6. Show Your Keyword Some Love

Heart graphic
Heart graphic

When it evaluates its position, Google looks at the title, URL, and first 150 words on your website.

Place your primary keyword in the first 100 words on the page to succeed. If possible, use it to start the opening sentence.

Give your keyword more love by scattering it through the H1, H2, and H3 tags.

Search engines check the words used in the headings along with the opening paragraph to identify key concepts.

It also makes things more user-friendly.

7. Optimize Your Images

Image performance stats when compressed
Image performance stats when compressed

You already know that you need to use an optimally-sized image to prevent it from bloating your page. Take things to the next level by giving search engines every indication of what is in the picture:

1-Start with a descriptive file name that explains what is in the image when you save your file

2-Now carry over the information into your alt tag when you upload it to your page

For example, the picture above is named “Image performance stats when compressed. ed”

The most important thing to remember is not to leave the original file name the image comes with, for example, “IMG_722019.”

8. Vary Your Words and Use Long-Tailed Keywords

Semrush.com graph for long tail keywords
Semrush.com graph for long tail keywords

Thirty or forty years ago, it was easy to fool search engines.

If you were the site with the highest number of repetitions of the keyphrase, you won.

Today’s search engines are more sophisticated.

Thanks to artificial intelligence and a vast number of ranking factors, Google and its colleagues can determine the context of a website.

In turn, they can decide if a page seems to be for SEO purposes alone.

Today, your page must be helpful and engaging for your human audience.

Seeing the same word 1,000 times will soon become tedious for your readers and may cause you to lose visitors.

Instead, look for synonyms for your keyword and incorporate them.

Also, look for terms that say the same thing but are entirely different.

You can further improve the page’s traction by using long-tail keywords.

9. Use External Links

graph showing external link definition
graph showing external link definition

Linking to authority sites related to your topic makes your site more credible for search engines and visitors.

Having at least five to eight links to authority sites provides ample evidence that you did your research, giving visitors access to corroborative information.

Google wants to ensure all information on your site is reliable, so it is imperative to use sites with high domain authority and excellent reputations, like government and educational websites.

You can check out one of our other posts for more information on Domain authority. 

10. Don’t Neglect Internal Links

Graph showing internal linking best practices
Graph showing internal linking best practices

It is easy to focus on building an external link profile to the detriment of your internal pages.

However, you’re denying yourself a rich source of traffic.

Two to five links to other pages on your site with keyword-rich anchor text make your page valuable and tell search engines that there is more to your site.

11. Audit Your Site Regularly

website checklist with percentage results
website checklist with percentage results

Protocols change, web pages you link to go down, and your site’s schema errors mean that web pages cannot crawl.

That’s why another copywriting checklist entry should be running regular checks on how well search engines can crawl your website.

Sometimes robot.txt blocks the crawlers that search engines send out.

Here is an excellent how-to manual on doing this for your website. 

If you don’t fix it, the page is virtually invisible.

How Does Google See Your Site?

Magnifying glass on a computer screen
Magnifying glass on a computer screen

Forget Big Brother—Google makes the government look like amateurs.

This search engine focuses on the user experience above the number of clicks your site receives.

If Google doesn’t like something, it won’t feature your page.

There is, however, a simple, free fix.

The Google Search Console tool Inspect URL will provide you with a list of issues from the search engine’s perspective.

It’s the ultimate cheat sheet.

Is Your Site Mobile-Friendly?

Laptop and Mobile images
Laptop and Mobile images

Google’s Mobile-First Index makes it imperative to have a mobile-friendly site if you hope to attain a top rank.

How does your site measure up? Use Google’s free Mobile-Friendly Test to find out.

Another great and quick way to see how your website measures on mobile:

1-Go to Google search and input the following words:

Mobile friendly test
Mobile-friendly test

2-Enter your website URL and wait for results:

Mobile test results
Mobile test results

Check for Broken Links

Broken link check from WordPress
Broken link check from WordPress

One of the fastest ways to damage your SEO ratings is to have broken links on your website.

It is frustrating for visitors who encounter them, but they’re a warning sign to search engines that you poorly maintain your site.

Several tools will help you check your links automatically, so there is no excuse for a broken link.

Is Your Site Secure?

image showing secure vs not secure website
image showing secure vs. a not secure website

Do you want Google to warn potential visitors that your site may not be secure? Would you like to guarantee that your web pages drop in the rankings?

You do that by not providing your site with a valid security certificate. It’s time to migrate to HTTPS.

What Is Your Load Time?

Load time image
Load time image

Think about fractions of seconds rather than seconds, especially for mobile visitors.

Part of Google’s user experience drive includes page load speeds, so if your site doesn’t measure up, you won’t get any love from the search engine.

Again, there’s a simple, free fix. Check Google Page Speed Insights to see how your website measures up.

Just keep in mind that this is not a one-time deal. Things change over time, so you should recheck your load speed regularly.

12. Content Is King

Content statistics screenshot
Content statistics screenshot

This phrase is something Google said years ago and is as accurate now as it was then.

To impress the search engine, you need to up your content game.

If it’s not valuable for your target audience and is of high quality, it will not rank.

Would you like to know how to create content that reaches for the stars?

Say hello to the 1,2,3 Punch Technique:

1-Identify content that is popular and relevant to your field

2-Improve upon it and create the most in-depth resource possible

3-Promote your work

The basic rule is to find another topic if you cannot improve on what is there already.

The best part?

You don’t have to reinvent the wheel.

All you need to do is provide as much valuable, actionable information as possible, and there is a good chance you will rank. 

13. Make Content Scannable

Pyramid showing steps for scannable content
Pyramid showing steps for scannable content

When last did you relish sifting through a massive block of text?

Blocking text makes it seem more complex, no matter how simple the language or concept is.

Most readers today look for scannable articles that seem less intimidating.

See What Content Formats Are Popular

content intent types and definition
content intent types and definition

Sites with original, verifiable content tend to win the race here.

The secret is thought-leading articles that tick the following boxes:

-Expert authors

-Original and credible research such as surveys

-Case studies or real-world examples

-Authentic content that you do not rehash

-Evergreen content that will be valid for many years

-Extremely well-researched content

What makes these articles so unique? This type of content takes a lot of work.

Instead of just reviewing the top ten tools, you check the top 100 or all the tools in your niche.

Then make it a stellar piece of content.

But why?

How many people today are willing to put in that kind of effort?

Are other web admins more likely to follow your example, replicate the work, or reference your site and link back to it?

Bingo, you now have a precious piece of content that will continue to attract valuable backlinks.

14. Use Multimedia

Lady sitting looking at different multimedia devices
Lady sitting looking at different multimedia devices

You might feel concerned that loading up the images on your site will bloat it and slow load times.

It’s a valid worry but worth risking because the rewards are outstanding.

A beautiful site will have a lower bounce rate and attract more visitors.

Images break up the text and reinforce the message in the content.

They add interest to the piece, particularly to someone just scanning it to see if it’s worth a read.

You can incorporate:


Go here for free images you can add guilt-free to your website. 


Go here for statistics you can use in your content



-Visual Content



15. Use Schema Markup

Screenshot of schema markup tool
Screenshot of schema markup tool

Schema markup is like a cheat sheet for search engines.

It gives them insight into the context of your web pages, your site’s objectives, and where it falls in the online world.

Do you need some help with this?

Don’t feel alone—many web admins find this challenging.

Using Google’s Structured Data Testing tool can come in handy.

It is far simpler than structuring your schema markup from scratch, eliminating many errors and hours of work.

When you run your URL through GSDT(Google structured data testing), you want to see this as a result:

Test result screenshot from rich results test
Test result screenshot from rich results test

Additional Resources

I recently put together a list of the top 25 copywriting blogs.

This list is a beautiful addition to this post if further information is needed on how to get your website’s copywriting up to Google’s standards.

Click here and have a look! 

Bonus Tips and Tricks for Advanced SEO Specialists

What’s the top tip here? Always give your audience more than they expect.

We’re not stopping at 15 tips for your copywriting checklist. Read on for more progressive ideas to improve your SEO.

  • Set Up a Link Building Checklist

Ask any SEO team what their least favorite task is, and outreach will come up.

Building a backlink profile is a complex and sometimes thankless job.

It’s also essential for convincing search engines of the value of your website.

However, there is a strong caveat. You must earn your links.

Whether you do so through guest posting or any other strategy, choose sites that make sense to your industry and never buy posts.

  • Earn Guest Posts

Link for link posts is a dead strategy and typically a waste of time.

You must partner with a respected player in your industry to see the benefit of guest posting.

This person is ideally someone who has a similar target market to yourself.

You can find many sites that allow you to write for them for free in return for a link in your bio.

However, the value of these posts is questionable.

How many qualified leads will these articles generate if it’s a content mill site with an unknown subscriber base?

  • Get Sneaky With Your Competitor’s Backlinks

It would help if you had a tool like Moz Link Explorer or Semrush.

You input your competitor’s URL, and the tool lists the backlinks leading to their website.

See this list as your starting point when targeting sites from which to earn backlinks.

Sometimes this will prove difficult, especially when your competitor has a relationship with the other site.

However, it’s an exercise that usually pays dividends.

  • Use Link Roundups Intelligently

Link roundups can lead to significant traffic and backlink opportunities if you first research them carefully.

Choose web pages that genuinely add value and are credible within their niche to see the benefits.

  • Make Yourself Available as a Guest

Podcasters and YouTubers need to generate a great deal of content.

One way of doing this is to interview industry experts and thought leaders.

This technique can be helpful for you if you choose people with influence within your niche and a similar target market.

The podcaster or YouTuber will link to your website, and their audience is bound to show interest if they find what you say valuable.

  • Talk About Influencers

Influencers receive much flack for asking for free goods in exchange for exposure.

However, they can because of their audience. 

Try taking advantage of this by mentioning them in a relevant piece and then letting them know.

You might, for example, ask them their opinion on a topic or cite an example from their channel to illustrate a point.

They may then link to your page as validation for themselves.

WELL, that’s it for now!

I am trying a new format for content creation and would love any feedback you guys can provide below. 


Pablo Espinal


Small business SEO: A Definitive 2022 guide

Small business SEO: A Definitive 2022 guide


WOW, we are already in 2022! As part of this new year, your business should have a ready-to-go, solid SEO strategy.

This post will provide guidance regarding what to do with your SEO, when, and how to do it.

According to a recent poll conducted by Upcity.com, a staggering 50%+ of businesses do not have an SEO strategy in place for this new year.

Out of that 50%, there are around 20% that will not implement SEO at all.

What Is The Best Strategy To-do List I Can Focus On For My Website SEO?


A great goal to-do list for business is necessary, like gas to a corvette.

Businesses worldwide either already come up with a yearly 2022 action plan for growth or are about to very soon.

With this in mind, here is a critical list of tasks that, when followed, will guarantee constant leads coming to your website every month.

1-Devote A Good Amount Of Your Advertising Budget To Increasing Organic Traffic.


Organic website traffic can be defined as any visitor to your site you did not pay Google/Facebook to get there.

Another to look at organic traffic is by thinking of all people who search for something on Google, and then Google shows them your website as a result of their search.

What Are The Most Important Things I Need To Remember When It Comes to Organic Traffic?


  • What Keywords to target/local SEO/local search

Keyword targeting is the strategy taken when you want to reach specific people within your customer demographic.

Keyword targeting is essential when analyzing traffic metrics as it allows you to make the necessary changes to decrease the visitor bounce rate and increase the click-through rate.

Targeting relevant keywords that will bring you the correct type of website visitors is an integral part of a well-planned organic search engine optimization campaign.

Let’s look at some examples you can use as a framework no matter what services you offer:

Let’s say you provide accounting services; you should target any long-tail keywords that would relate to Google search. Keywords such:

“Tax services in my area”

A good strategy you can take advantage of to rank for the above keywords would be to set up your website with Google my business or Google Maps. If you do this and the person searching happens to be in your area, Google will send them to your website.

“How can I get the most money out of my refund?”

For the above keywords, you can have a blog post on your site answering the question and offering details on what to watch out for, how to go about the process the right way, and of course, how to sign up and come to use your services to get it done.

  • How Fast Your Website Loads


We recently wrote an entire post on how important website speed is regarding ranking on Google.

If you are ranking for a ton of relevant keywords/relevant content, but your website is prolonged to load when visitors get to it, you will lose those visitors.

We live in an age where everything is expected immediately, including loading time when entering a web page.

  • How Many Quality Backlinks Are Coming Back To Your Site?


Backlinks are any traffic that comes to your website from other websites. The higher ranking the website points back to yours, the better and more visitors you will get.

As detailed in a different post, we put together recently, backlinks should be a priority of your website maintenance improvement marketing plan.

2-Organic Traffic Conversion


Traffic conversion is defined as the number of visitors coming to your website that took the desired action you wanted them to take.

An example of this would be people that sign up for your newsletter or contact you directly for a business consultation by adding their contact info on your contact form.

What Are 3 Things I Can Do Now To Convert More Visitors To My Website?


  • Add Testimonials To Your Landing Page

Testimonials have been a staple measure of trustworthiness for a long time regarding website success.

Adding testimonials of prior clients means anyone new to your page will feel a more robust sense of ease and trust.

This, in turn, can make the difference between someone signing up for your services and someone who leaves your website immediately.

Do testimonials guarantee conversion? No, they do not, but when it comes to complete website optimization, you want to add as many conversion tactic components as possible to increase conversion rates.

  • Your Website Design Should Be Easy To Navigate

This one is self-explanatory. If you want to increase your conversion rates, ensure your website is visually simple and easy to navigate.

When someone comes to your site, that visitor should be able to get anywhere within three clicks.

Following the 3-click rule will guarantee that all relevant questions are answered and bump the ranking possibilities with Google’s search algorithm.

  • Always Work On Your Sales Funnel

A sales funnel is the 1-2-3 process you guide your visitors through to increase the chance of a deal.

If you are selling carpets, a sales funnel will look like this:

1-A visitor comes through to your website

2-They see the value of the rugs you offer as they scroll through your landing page

3-While continuing to scroll, the visitor is nurtured by you showing testimonials, money-back guarantees, price comparisons, etc.

4-deal is closed, and your visitors buy a carpet.

Sales funnels are fun to work on, as they are never done. Due to several factors like increased visitor rates, revised design on your website, or new products added, sales funnels can constantly be improved.

3-Increase Or Improve Your Domain Authority


Domain Authority is how well your website ranks on Google search results compared to other websites.

The best tool to measure your DA(domain authority) is called Semrush. Semrush is an online tool that lets you know within seconds what your domain authority is(1 to 100)

It also provides you with various other metrics for your website. We recommend it.

Semrush dashboard page:


Semrush-specific metrics details in a particular domain:


What Can I Do To Increase My Domain Authority?


  • Increase Your Website Speed

How fast your website loads will determine whether or not Google will rank it. To improve your website speed, we recommend using a tool like GTmetrix.

By simply searching for your domain, you get immediate, actionable feedback on how to get your website to load faster:


The closer to A you get your speed, the better. Each of the tabs shown in the screenshot above provides specific details on your website that can be worked on to get to A.

  • Add High-Quality Backlinks To Every Page Of Your Website

Backlinks are like the resume Google looks at when crawling the internet before showing the answer to whoever is searching on page 1 of search results.

The more high-quality backlinks you can add to your website, the better.

What is a High-Quality Backlink?

A High-quality backlink is a backlink that originates on one website and comes back to your website.

Remember the DA scores we mentioned earlier? Any website with a DA of 20 or more can be considered high quality.

For more information on backlinks, you can look at some of our other posts on the subject.

4-Increase The Number Of Featured Snippets Linking Back To Your Website


Featured Snippets are small box images that appear at the top of organic search results in Google.

Commonly these snippets answer a question being asked in one image or provide visual backup to the answer of the question being asked, like this:


What Can I Do To Get Featured Snippets On Page 1 Of Google Search?


  • Take A Look At SERPs That Already Show A Featured Snippet

SERPs or Search Results Pages are the first place you need to look to gather the information required for your snippet ranking attempt.

Search for any random long-tail keywords like “The best workout equipment”:


Then, it would help if you optimized whatever content you want as the snippet on your website so Google can use it for page 1 results.

An example using the screenshot above will be if you add, within the content of one of your blog posts, a 40-60 word definition that can directly tie into the above, such as the definition of a full-body workout.

The key is to make a word-for-word definition; remember that. For more tips on how to rank for featured snippets, you can check out this handy guide at Backlinko.com.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Search Engine Optimization

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, Search Engine Optimization will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google search, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI, we do Web Design.

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-You; you get a response to all inquiries within 24 hours.

2-You, receive constant support, so all questions are answered. 

3-You are ONLY 1 of 2 to 3 ideal clients at a time that we take on to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows your deadlines to be completed without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.


accelerated mobile pages

Accelerated Mobile Pages: A How-To Guide

Accelerated Mobile Pages: Is Your Website Ready?

accelerated mobile pages

AMP or accelerated mobile pages have become a core part of every website’s effort to stay current in Google searches.

In this post, I will go over the main steps you need to follow to ensure your website is fully optimized for AMP and a few alternatives if AMP is not your choice.

What do I need to know about AMP before we start?

accelerated mobile pages

Accelerated mobile pages allow websites to load faster when looked load websites faster when viewed on a mobile phone. The faster the website loads on your phone, the better optimized that website is for AMP.

AMP is divided into three parts:

google accelerated mobile pages


This is Html markup along with website components.

AMP JavaScript

This is the part of AMP that manages the page loading.

AMP caches

This 3rd component ensures that all pages loading on your phone are validated.

Is It Necessary For Me To Do This For My Website?


In a word, absolutely. AMP has become a significant ranking factor for all websites.

According to this graph from statista.com, there has been more than a 50% increase in phone-specific Google searches from 2015 to 2021.


As of 2021, Google has 4 billion human beings searching for answers on it. And according to the above graph, half of those users search using their cell phones.

How Can I Optimize My Website For AMP?

A-Implement Responsive Design; ignore the other options.


Usually, for AMP optimization, you can separate URLs, employ dynamic serving, or make sure to use a responsive design.

Responsive web design will ensure that the best speed will be achieved no matter what device is used to access a website.

How Do I Know If My Website Is Already Employing Responsive Web Design


The answer to this depends on the tool used to create your website, i.e., WordPress, Wix, Weebly.

For WordPress sites:

Congratulations, if WordPress was used to create your site, your website already employs responsive web design.

No matter what device is used to access your content, that content will load quickly.

Fast-loading pages will make the difference between more leads, sales, and money in the long run, so yes, very good.

To make sure you are covered, go ahead and download this plugin for your WordPress site:


AMP for WP is something we use here at SAAI, and it does not disappoint. We highly recommend it.

If you would like more options, click here.

For Wix sites:

Wix sites are also optimized with responsive web design.

Go to GTMetrix.com, search for your website, then pay attention to this area:


To improve the above score, you will need to do some manual things on your site like:

  • Move and edit elements within your site
  • Edit text, size, and font colors
  • Change background images of your site
  • Play around with the hidden and visible pages within the mobile menu of your site

For Weebly sites:

Weebly sites are all optimized from the get-go with responsive web design coding. To make for even better optimization:

  • Play around with your theme’s measurements so that you are using the most efficient size
  • Make sure the theme is responsive when choosing a theme for your website. This feature should be listed in the description area of the theme before you download it.

For a comprehensive list of Weebly themes as mentioned above, go here and choose the best theme according to the type of website you have, i.e., e-commerce, informational, etc.

B-Take Advantage Of Google SC


Google Search Console is considered a unique tool for a good reason.

Google is the king of kings, and they provide several tools to all website owners to allow for fair competition.

Google search console analyses all activity coming to and from your website, providing you with the exact things you need to fix for your website to perform at top-notch levels.

One of these things is, of course, AMP trackers:

google search console

By accessing your Google SC account and clicking on both options above, Google will let you know how fast your website is loading when someone lands on it.

Another good option is to do a quick search for your website on a Mobile-friendly test page; click here to do this.

If you get one of these, you are on the right track:

google search console

C-Have A Live Look At Your Site


There is a great resource that can be used to see for yourself how your website looks on different devices.

Go here, type in your URL, and voila!


For different device sizes, you will be shown how your website looks.

The Importance Of UX(User Experience) On Your Website


Gone are the days when the only thing needed to rank were design and technical savvy(although those things are still important)

Nowadays, User experience is a TOP aspect of your site that needs to be addressed regularly.

Google’s number 1 goal is to provide practical answers to all questions, and due to this, how visitors feel scrolling through your site is considered very heavily by Google when assigning you a ranking score.

How Can I Improve Mobile User Experience On My Website?

We have already covered several strategies that, when done together, will improve the overall user experience for every visitor to your website.

A-Make Sure Your Mobile Content Is Not Hard To Get Through


There is a big difference between taking 5 to 10 minutes to read through the answer to your question and reading through a 25-minute essay on the same subject.

According to Consumerwebwatch, it takes a regular visitor to your website 0.05 seconds to judge whether or not their question is being answered.

Make sure all your content can be read through in as accessible a format as possible. Aim for an 8th-grade reading level when putting together your content.

B-Your Mobile Pages Should Load In Less Than A Second

Yep, that’s how long someone in 2022 will stick around to see the labors of all your digital hard work.

You can use the tactics I mentioned above to improve the loading speed of your website on mobile devices. In addition, you can also:

Use PageSpeed Insights

Go here, enter your website URL and:


The above is the page speed of our little website. In the same way, your website will have a score; improve this score until you get as close to 100% as possible, or less than 1 second, shown in this specific area above:


Click here for a different website you can use.

C-Use HTML, Not Flash, If Your Website Content Contains Videos


This one is for video bloggers/tik tok/Youtubers. Make sure your site uses HTML instead of Flash, as videos and images will not come through or will not look as high quality on mobile pages when using Flash.

How Can I Find Out If My Website Is Using Flash Or Not?

This depends on what you are using to record your videos. Youtube, for example, already uses HTML.

Most mobile devices use MP4-type files or similar, which can be converted to either flash or HTML.

To convert MP4 files to HTML, check out this guide.

D-Negative Space Is A Smart Tactic


Negative Space within Web Design refers to the blank spaces outside of the content of each of your pages.

This allows the visitor to your site to view content easier. The goal is to make sure the content on your website goes from looking like this on a mobile:


To this:


See how there is space on the sides of the text above. This allows for easier viewing.

Mobile SEO To Improve Your Amp Pages


Since we here at SAAI focus on Web Design and SEO, let’s review some strategies to improve your SEO for mobile devices.

Why Should I Care About Mobile SEO?

Google already considers SEO by itself as a critical ranking factor.

Due to the above, it’s just natural to think that mobile SEO should be considered just as important.

Take a look at this graph which shows just how much mobile searches have surged in the last few years.


The above numbers are in the billions, so let’s talk strategy here.

By releasing a mobile-friendly update, Google has ensured all websites are optimized for mobile searches.

This update penalized any website that was not mobile optimized.

How Do I Mobile Optimize for SEO?


A-Improve Your CTR(Click Through Rate)

The Click-through rate is the time(usually in seconds) a visitor to your site will stay on any page before clicking away.

If you remember, earlier in this post, we mentioned Google Search Console. Head over to the Google SC account, and do a performance search between your desktop and your mobile device till you get to these results:


From just comparing the two numbers and if your desktop CTR is better than your mobile, find out what keyword/s make up this difference in CTR.

Once you figure out what keywords are in place, search for the keywords on your phone and see if there is anything you can change on the mobile version of your site to improve click-through. An example would be to edit your title tag.

In general, at this point, you want to go through all of the areas in the screenshot above, make changes so CTR is as close as possible between desktop and mobile searches, then look back after a week or so to see if the changes you made improved CTR.

B-The Importance Of UX Signals


As mentioned earlier in this post, user experience is the number goal of Google.

The shorter people spend on your website, the less you rank Google searches.

Google will assume that the high bounce rate is caused by poor user experience.

The Importance Of Google Analytics

To measure UX signals, a great tool to use is Google analytics. This tool can be used in addition to Google’s search console.

What’s The Difference Between Google Search Console And Google Analytics?

Google Analytics tracking was designed to provide details on users of your site. Visitor tracking metrics will be covered by this tool.

Google Search Console, on the other hand, was designed by the Google overlords to provide tracking metrics related to search engines and SERPs(search engine results page)

How Can I Use Google Analytics To My Advantage?


1-Go to your Google Analytics account:


2-Go to your Google Analytics account:


Go to Engagement > Pages and screens.

3-Click on the “+” sign next to “Page title and screen class”:


4-Click on “device” then “Device Category”:


5-You will now see all metrics for your website divided into “Desktop” and “Mobile.”


6-Scroll to the right and focus on the column “Average Engagement time.”


7-Wherever you see a big difference between desktop and mobile engagement time, work on either, so both are as close as possible.

If visitors stay longer on your desktop version of a page, you visit that same page on your mobile and see if there is anything driving visitors away faster, i.e.e bad design, cluttered screen look, etc.

Final Things To Consider


OK, so based on this blog post, you might be inclined to think AMP will always be around,d but that is not the case.

Just like search engine optimization is more of a concept to be followed rather than one “never changing” software or program, accelerated mobile pages are something that will continue changing.

New companies(besides Google) make versions of programs/plugins that optimize mobile web speed. Here are some examples:

Verizon LTE


Verizon LTE is slowly becoming a very reliable mobile speed provider.

This means that no matter where you are, any site you access on your mobile device will load fast due to Verizon’s network. This means there would technically be no need for AMP-optimized pages.

The same goes for 5G, which is fast and slowly becoming more reliable.



Schema is another alternative to AMP. Its purpose is to standardize HTML tags to create better Google results within a specific subject.

You can go here for a more comprehensive overview of what it is, as Schema is more on the coding side of web page creation.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Search Engine Optimization

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Have you ever walked into the mall ahead with NO choice BUT to go through a random store first? Well, Search Engine Optimization will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google search, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI, we do Web Design.

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? That’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-You; you get a response to all inquiries within 24 hours.

2-You, receive constant support, so all questions are answered. 

3-You are ONLY 1 of 2 to 3 ideal clients at a time that we take on to ensure we give you our undivided attention.

We feel it is more essential to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows your deadlines to be completed without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

Please email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.



Google Ranking Guide: Top 8 Strategies That Will Get Your Website Ranking

Top 8 Things You Must Do For Google To Rank Your Site


It’s 2022! And many website business owners are probably wondering how they can improve their Google rankings in this beautiful new year.

Covid is happening, th it, the uncertainty of good search engine results. If you follow the following eight r rules, you will be guaranteed google ranking factors will be in your favor.

1-Content is still KING, # 1 in Google ranking factors


Google still considers quality content on your website to be the most foundational factor in sending you, visitors. If your blog content does not provide value, your content marketing efforts will not see your website ranking; it’s as simple as that.

The ranking is defined by your website’s position in search engine results. To improve your Google rankings, you need to get closer to page 1, as more visitors will be coming to your website daily.

What should I keep in mind when creating search engine quality content?


When creating any piece of content, keep these three rules in mind; they will help you hit the mark every time while at the same time establishing the ranking reputation Google loves. As Google ranking factors go, these are critical.

1-Be informative


Once you choose the topic you will speak about, ensure you cover that topic in length.

This means you should have information broken down or divided into components.


Topic– Sweaters

Subtopics– Sweater types, sweater patterns, best price for sweaters, most comfortable size for sweaters, etc.

When in doubt, you can always check the topic outline that Wikipedia follows. Try to do at least 3 to 4 subtopics per important topic, and you should be fine.

2-Be interesting


In Google language, this means writing about something people will find interesting.

In this case, we are speaking of your specific niche; if your client base is composed of fashion models, don’t make your writing about accounting principles and car repair.

One strategy I use for my writing(web design and SEO niche) is to look at the latest news from reputable websites, then provide the answers that can come up when someone reads that news.

3-Be relevant


This means making sure your information is as updated as possible. If you are speaking about a topic, ensure what you are saying about that topic is updated as of at least the same year you are talking about it.

An example would be if you write an article about Windows 95, but it’s the year 2022. Content marketing, by definition,n deals with the most current information.

2-If your website is not user-friendly, your Google ranking will tank


By User friendly, I mean web core vitals such as page or site speed, TTFB, general maintenance, and everything happening behind your website design that lets google know visitors to your site will have a pleasant experience.

What can I do to improve my web core vitals?


Here at SAAI Consulting, one of the things we do is take our time to take a look at the “backstage” areas of your website to ensure everything is running smoothly.

A-Work the images on your site so they are as Google-friendly as possible.


Use GT Metrix to pin down exactly which images on which pages of your website take a long time to load when someone clicks on your URL. The goal is to improve overall site speed.

Once you know which images are taking a long time to load, please make the necessary changes by replacing the image or compressing it so that your TTFB or Time To First Byte improves.

B-Make sure your server is as running as efficiently as possible.


The first thing to do is ensure you have a website host that you can depend on and works fast.

Here is a list of website hosts you can use.

Use a CDN or content delivery network as part of your website framework to ensure your servers have the backup required for fast performance.

Here is a list of the best CDNs.

C-Reduce Javascript execution


Javascript files within your website can be a blessing and a curse. They are needed for the website to exist, but unless they are regularly minified, combined, and deferred, they can slow performance and create a maintenance hassle.

The great news is that there are plugins that do all of the above for you!

Here is a list of plug-ins you can use to “Set and Forget” your Javascript file maintenance.

3-Make sure your website is mobile-friendly!


As of 2022, everyone has a cell phone. Not only does everyone have a cell phone, but they spend an average of 5.4 hours on it daily.

With stats like that, it would not be brilliant to ensure your website is optimized for mobile searches. This means everyone who lands on your website through a mobile search should experience a smooth experience every time.

How do I make my website mobile-friendly?


A-Make sure your website template and theme are mobile responsive

Websites can be made in 2 ways; you can code them to exist from scratch or use a template/theme to put them together.

I will assume you are the latter and are using a theme or template.

Look at this list of WordPress themes you can use to ensure you get 100% responsive rates between your website theme and mobile search.

Are you using Wix instead? Take a look at this list.

Ok, one more! Adobe Dreamweaver website owners can go here for a list of mobile-friendly themes.

B-Light images, Light CSS


The denser the image, the more load time. The longer the load, the less time a visitor will spend on your site.

We mentioned the term TTFB before, which is part of making images lighter.

To lighten the CSS used on your images, make use of the bright filter that comes standard with most website creation software.

What I mean from the above iso is choose a filter value more prominent than 0(complete black) but lower than 100(default color from image)

For the non-CSS images, use the results from GT Metrix and work on the pictures till you get higher than 90% result. Go here in GT Metrix to know precisely where to make changes:


C-Summarize your content

This means you can be more direct on the mobile version of your website.

Instead of lots of reading, make the mobile version of your website more direct. This means CTA(call to action), like sign-up popups, can take front and center stage immediately.

Make sure all information on the mobile version of your site is only the essential information you want your visitors to see. The less time it takes them to see all you want them to see on their phones, the better.

4-Your Title tags have to be on point!


Title tags tell Google what every page of your website is about.

This entire web page is about ranking your site on Google, so if Google spiders were to crawl it, they would immediately know what the page is roughly based on the title.

How do I improve my title tags?


A-Pay attention to where your title tag appears

Just like real estate, the location of a title tag is paramount for Google to take notice of all the content of the page where the label is used.

The best place to put a title tag is within the head section of a page.

B-Relevant keywords go first.


The first thing Google scans for is keyword match. You compete with everyone else on the internet, so make sure the answer to the question you are providing appears first in the title tag.





C-How long your title tag is very important.

Title tags should always be between 50 to 60 characters. Shorter than that, and Google does not know what you’re trying to solve; more extended than that, Google will not think you are specific enough about what you are solving.

5-Links! without these, no one will know who you are


Links are clickable words or items that take you from one web page to another. Let’s look into these a bit more.

Why are links important?


Links let Google know that the information within your website flows cohesively, and it also lets Google know what other websites with a higher ranking than yours think of your website. The order links the better to improve your position and obtain a higher ranking.

What are the different types of links?


A-Internal Links

Internal links are the links within your website that connect one page to the other. Usually, internal linking can be found within the website’s text, highlighted in blue.

If you click on any link within this very post, you will be taken to either different areas of my website, or you will be taken outside of the website to an outside source. This is the essence of internal linking.

When it comes to internal links, keep these things in mind:

Link within your website


This one is important as Google will judge how well your website operates for search ranking determination based on how and when internal links are used within your website. The more links, the better.

Keep a natural flow to your internal links.


If you are writing blog posts about SEO, you can link to other areas of your website that provide further information about SEO. For example, if you click here, it will take you to a page on my website that answers all questions about SEO. Remember to check for broken internal links and fix them.

B-External Links


External links are all links coming into your website from another website. The more domain authority the referring website has that links back to you, the better you will rank. Remember to check for broken external links and fix them.

When it comes to external links, keep these things in mind:

Make sure you are linking from reputable websites


As mentioned above, the higher the domain authority, the better. Also, ensure that the external links you are using flow with the information. So if you are writing a blog post on SEO, any external links you get to that page should be from a reputable SEO site.

Watch out for broken, invalid links.


Because the link is coming from outside your website, there is a chance the connection can break and become invalid.

Luckily some tools automatically tell you if a link has broken within your website.

Here is a list of primarily free tools you can install on your website that will give you immediately (within 24 hours) if a link is broken and needs to be replaced.

Broken can be fixed quickly enough since the tools above will direct you to exactly where the link is located; all you need to do is replace the URL for it or delete it completely.

6-User intent first, everything else second


User intent has become THE determining factor in great SEO techniques. User intent is defined as the reason people on Google do search queries.

How do I know if I am targeting intent on my website?


A-Understand why people are searching, THEN optimize

If you need to know where the nearest gas station is, you would search “where is the nearest gas station” in Google, so finding a gas station would be your intent.

You can follow the above example for any keyword you would like to rank for:

Keywords-Finding a gas station

Intent-Gas station locations

B-Use SERPs to your advantage


SERPs stands for Search Engine Results Page. The strategy would involve doing a simple search in google using intent as your motive, then analyzing the first page results to determine both the content(such as blog content) and formatting that you will use to rank for that keyword.

If you can answer the user’s question effectively and informatively, you have done your job with search intent.

7-And then there was Geolocation


I remember the only way to get somewhere was using an actual physical map.

Now we have the addition of Geolocation to almost every place type of Google search. Mobile devices have gone from brick devices to.. more updated brick mobile devices.

Restaurants? Google will show you a map, dry cleaning? Google will show you a map, a clown store? Well, you get the point.

How can I use Geolocation to my advantage?


A-Set up Google maps for your website.

First, you need a physical address where you conduct business.

Once you have that, go here for instructions on how to set up your site. Here at SAAI consulting, we can set this up for you and make your site displays a beautiful location map as part of our website design package.

B-Add your website to location-based services online.


Once you set up Google maps, head to Yelp and add your business details and location there. Do the same with every review-based location website you can think of. Google will notice.

Here are some options to get you started:

For setting up your business with Yelp, click here.

For setting up your business with Facebook, click here.

For setting up your business with Google my business, click here.

8-Your Domain authority, or how popular kids see you on Google


Domain Authority is the search ranking score Google gives every website on the internet. Every website constantly has a 0 to 100 DA(Domain authority) score.

The higher your score, the more visitors Google will send your way. The great thing is that you don’t need to be on page 1 of a Google search to have a great domain authority score; IF you have an excellent score, your chances of being on page 1 of search results are much higher.

How can I improve my domain authority score?


A-First find out what your score is.

To determine your domain authority score, you can use semrush.com, ahrefs.com, or websiteseochecker.com. Once you find out your score:

B-Second, add high-quality backlinks to your website.


Remember when we spoke about backlinks on this post? Well, let’s expand on that a bit:

Low-quality backlinks

These links come back to your website from other websites with a 0 to 10 DA score.

High-quality backlinks


These links come back to your site from other websites with a 20 and above DA score.

C-Do everything else mentioned in this post.


From creating killer content to adding internal links to improving site speed. Do all steps I mentioned in this post, then be patient; without a doubt, your DA score will improve over time.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI, we do Search Engine Optimization

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walked into the mall and had NO choice BUT to go through a random store first? Well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google, so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk, so NO ONE ever goes there.

If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping. You get the idea.

Here at SAAI, we do Web Design.

Here at SAAI we do Web Design

WITH a helpful page, DESIGN- Your online presence will make people want to stay.LOOK around! Ever been to a store where everything was so easy to get to, you NEVER got lost and knew precisely how to get everywhere? What will a functional SALES-oriented well-designed website do for your business? Our Brooklyn SEO agency can make a difference.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately; you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping. You get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We provide constant support, so all questions are answered. 

3-We ONLY take on about 2 to 3 ideal clients to ensure we give you our undivided attention.

We feel it is more critical to provide QUALITY service than to meet some insane “100 client quota.”

4-The above rule allows us to meet deadlines without issue, ensuring the quality of service and guaranteeing that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we know we will be able to help.

If issues prevent us from providing you with the best service, we will tell you before any paperwork is signed.

Please shoot an email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below.


6 Best Tips to Optimize Local SEO for Multiple Locations

Local SEO for Multiple Locations: Tips and Tricks

6 Best Tips to Optimize Local SEO for Multiple Locations

6 Best Tips to Optimize Local SEO for Multiple Locations

Local SEO for multiple locations is a website optimization process similar to traditional SEO that allows people searching for a product or service locally to find your multi-location business online in multiple unique listings. It can increase your traffic organically, as opposed to paid advertising.

This SEO approach is easy enough to implement when done by a pro.

However, done incorrectly, a poor local SEO campaign for multiple business locations can lead to poor SEO practices that may result in search engine penalties for your local businesses. This is because Google and other search engines tend to view certain practices as “black hat SEO” that violates their SEO guidelines.

Here, we share valuable tips from our SEO agency in Brooklyn, NY, on how to implement multiple-location SEO correctly to create a winning strategy for your clients and avoid penalties from Google.

What Is a Multiple-Location SEO Strategy?

What Is a Multiple-Location SEO Strategy?

If you want to attract customers from multiple locations for your product or service, you need to implement a local SEO plan to serve multiple areas.

Multi-location SEO improves your search traffic from multiple specific locations, allowing people who live in or near those locations to see your website at the top of SERPs and access your product or service effortlessly.

For instance, let’s say that you run a pharmacy with branches in various locations. A person searching for your business name in one location on Google will get search results for any branches of your pharmacy that are nearby.

If they traveled across the country later and still needed your services in another city, they would get search results for branches in that city and not those seen in their original search.

In a nutshell, multi-location SEO enables search engines like Google to differentiate search results for various locations. This allows customers in a particular location to access results on products and services most relevant (and nearest) to them.

6 Essential Tips to Implement a Killer Local SEO Strategy for Multiple Service Areas

6 Essential Tips to Implement a Killer Local SEO Strategy for Multiple Service Areas

1. Ensure Your Business Listing and SERPs Knowledge Panel Information Is Accurate

When populating your various business listings on Google My Business, ensure that all of the information corresponds to the NAP citations on your website. This includes the exact appearance, punctuation, and other information relating to your business at that location.  

Any inaccuracies on this listing and on any individual location pages can make it difficult for the search engine algorithm to list and index your business on the Google Search Console. It can also make it incredibly difficult for potential customers to locate your business on local pages, resulting in a loss of customers and revenue.

These inaccuracies can also result in a poor appearance in the knowledge panel of SERPs. Your business listing could show punctuation errors on Google that give customers a poor evaluation of your business.

2. Don’t Skimp on On-Page SEO Optimization

On-page optimization is essential for a great SEO campaign. You’ll need to ensure that your URL, meta keywords, meta description, title tags, H1s, H2s, H3s, internal links, and external links are all correctly created and inserted. Also concentrate on creating local content optimized around the keyword you are looking to rank for on location-specific pages, while avoiding keyword stuffing.

This strategy is not only crucial for local SEO but all SEO to help you dominate your local market.

3. Differentiate the Content for Each Location Page

When implementing multiple-location SEO, you are targeting customers in those locations, so it makes sense to optimize the content marketing for each location page by making it unique and adding location-specific content. You can do this by creating a separate location page for every location where your business operates.

While this may sound tedious, failure to create and optimize location pages for different business locations can lead to unnecessary (and expensive) penalties from Google and other top search engines. Using these strategies for local SEO for multiple locations also shows respect to your customers by considering their needs when they are at a specific location.

Astute customers can quickly pick out a “cut and paste” approach to location pages, which could put them off from buying from you.

4. Implement Highly Specific and Local Linking

Another thing to think about when implementing multiple-location local SEO is building a highly specific linking strategy targeted to your location of interest.

This type of linking will influence your ranking as it showcases how well your site is doing in that particular locale. Use local directories to get relevant links for your locations quickly and effortlessly.

Other relevant links include:

·        Links from any site with the target location in its URL

·        Links from the local Chamber of Commerce

·        Links from the local newspaper’s and other local publications’ websites

However, you should never backlink indiscriminately. Assess the quality of the website linking back to you carefully before you opt for it to avoid negative issues later, such as crippling Google violation notices. Always go for high-quality links if you want an SEO campaign with a high ROI.

5. Don’t Use “Virtual Office” Addresses

A common strategy for multiple-location SEO is to use virtual office addresses. This practice is common with businesses providing a service. They will pay for a virtual office, rent it, and use that address in their GMB listings.

However, Google does not view this strategy favorably. In recent guidelines, the search engine spelled out their terms on the legalities of virtual offices. They will remove your listing from Google My Business and Google Maps for ignoring this guideline.

The only occasion in which Google will allow you to list an off-site location in your listing is if it has staff and customer accessibility during business hours.

When implementing your SEO campaign, bear this in mind to avoid negative consequences for your site, including your removal from GMB and Google Maps.

6. Assess Your Competition (And the Market) Carefully and Aim to Beat It

As with all other business practices, multi-location SEO also requires that you assess what your competition and the market are doing and adjust your own business practices to dominate local SEO. Performing local searches and competitor research on local links and content helps you to develop an effective plan to capture and dominate your market.

This strategy requires a suitable online marketing budget that matches the demands of advertising in that market. You’ll also need to assess the ease of getting quality organic traffic to your website, ease of ranking for particular keywords, and consider how your competition is link building to their website.

How Does a Multi-Location SEO Strategy Help Your Business?

How Does a Multi-Location SEO Strategy Help Your Business?

But why go through all the trouble of implementing multi-location local SEO? This strategy has some tangible benefits to your local business, which include:

Attracts Local Customers

Local SEO can help you attract more customers who live in or near those locations. This is because people are focused on getting products or services that are nearest to them as this is most convenient for them.

Consider this statistic: for every PPC on a paid search result, an organic local SEO result gets 8.5 clicks. Local SEO for multi-locations and location-specific content marketing not only increases your business’s online visibility in a particular locale but has the highest conversion of all local advertising channels.

Enhances Brand Awareness

Multiple-location SEO can raise brand awareness by directing traffic to specific web pages showcasing your product or service. This means that when customers search for a product or service you offer using specific keywords, it propels these local search results pages to the top of SERPs.

Apart from increasing brand awareness, this strategy increases sales as customers are taken right to the page they need, making their user experience effortless, which means they’re more likely to buy. You can check how well this strategy is working in Google Analytics, which measures KPIs such as leads, purchases, and other data regarding customer conversion.

Boosts Local Marketing Results

Local SEO for various business locations can also boost local marketing efforts. Search engines like Google, Bing, and Yahoo! offer location-based data like hours, digital map drop pins, your exact address, and social amenities present at your location, all valuable information for local customers.

New customers can utilize Google’s “Street View” function to locate your business locations. Nearby branches of your business will also pop up on the customer’s search with the directions and website links clearly indicated.

Get Focused Local Search Engine Optimization Services from the Leading SEO Agency in Brooklyn, NY

If you want to grow your business with multiple locations — and who doesn’t? — you can’t afford to ignore these practices. This SEO approach enables you to not only attract customers locally but also provides an invaluable opportunity for increasing brand awareness.

To implement local optimization for different locations without risking crippling penalties from Google, you have to first create a local website and local business listings for every location relevant to your business and then optimize each of those location pages. Then, make sure that you create local listings (Google My Business) and get online reviews (hopefully good ones!) for each business location.

Whether you are running a single-location business or multi-location businesses, now’s the time to scale up and get a focused local SEO strategy that works for you from your #1 online marketing expert, SAAI Consulting.

Contact us for a free consultation with a dedicated specialist to get started on increasing quality local traffic and leads to your multiple-location businesses.

Thank you so much for checking out our latest blog post!

Before you go, here’s a bit about us at SAAI:

Here at SAAI we do Web Design

WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES-oriented well-designed website will do for your business.

WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE to go, or HOW to buy IF they find what they’re looking for.

People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get the idea.

Here at SAAI we do SEO

WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.

Ever walk into the mall and had NO choice BUT to go through a random store first? well, SEO will make YOUR business that store people HAVE to walk through.

SEO will place your business on page 1 of Google so your product is seen FIRST.

WITHOUT SEO-Your website will falter and fail.

It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk so NO ONE ever goes there.

If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get the idea.

We looked around the net and made sure WE are doing what others are not:

1-We respond to all inquiries within 24 hours.

2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.

3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention.

We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”

4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.

5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.

If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.

Shoot us an email or give us a call and Let’s chat! 

You can also continue learning about web design and SEO for your website by reading some of our other blog posts below