sackcloth bag with dollar sign and dollar banknotes hanging on rope

Facebook Ads: Tips And Tricks For Small Ad budgets(in 2022)

Facebook Ads: Tips And Tricks For Small Ad budgets(in 2022)

Hello all!

Pablo Espinal here,

This blog post will discuss strategic ways to boost your Facebook Ads conversions on a minimum budget.

We recently wrote about Facebook ads, but this post will dive into specifically low-budget ad campaigns.

So for this post, we will use a $500.00 monthly budget example where these strategies can be used.

**Please note**, this is just a guide – Please use it for informational purposes only.

Here we go!

Table Of Contents
  1. Facebook Ads: Tips And Tricks For Small Ad budgets(in 2022)

Establish Your Budget:

African american employee planning project with laptop and paperwork

Set a budget that works for your business and ensure that you allocate funds accordingly for different campaigns.

For this post, a lot of the calculations will be done using a monthly $500.00 budget total.

Importance of a daily budget

Pencil lying on a calendar

Setting a daily budget is crucial because it ensures that your ad campaigns run consistently and don’t run out of money.

A daily budget helps minimize costs by limiting your everyday spending.

With a $500.00 monthly budget, your daily budget should be no more than $17.00 for maximum efficiency.

Importance of a lifetime budget

Closeup of numbers on calendar page

Setting a lifetime budget is crucial because it ensures you have enough money to run your entire campaign without running out of funds.

Important Facebook budget terms you should know

It is important for you to remember a few things!

CPC: Cost per click.

This is the cost for every time someone clicks on your ad.

CPM: Cost per thousand impressions.

This is the cost for every 1,000 times someone sees your ad.

CTR: Click-through rate.

This metric measures how often people who have visited your ad click.

Bid:

You’re willing to pay this maximum for each click or impression.

Optimization:

This refers to making changes and improvements so that your ad performs better.

Targeting:

Refers to narrowing down and refining who will see your ads based on specific criteria such as age, location, gender, interests, etc.

Additional Resources:

Click here for a nifty calculator that can help you establish a budget.

Know Your Target Audience:

Three darts in the center bulls eye of a target

Understand who you are targeting, where they are located, their interests, etc., so that you can tailor your ads to them specifically.

Here are some targeting tips you can put into action:

-Use multiple ad sets to test different audiences.

-Create separate ads for each target segment, so you know which one performs best.

-Focus on people who have interacted with your brand before (like website visitors, app users, etc.)

-Experiment with lookalike audiences to reach new customers like your current ones.

If your budget is $500.00 a month, your audience should be narrowed down to a specific group. If you are targeting too many people, it will eat up your budget quickly.

Important terms you should know when it comes to audience targeting:

dart arrow

Lookalike Audience:

An audience of people who are similar to an existing customer list.

Retargeting:

Reach out to people who have visited your website and remind them of your product or service.

Know Your Objectives & Strategies:

It is essential to set objectives and strategies before you start creating ads.

Your objectives should include measurable goals like increasing website traffic, generating leads, or getting more conversions.

For example, targeting a lookalike audience, leveraging retargeting campaigns, etc.

Additional Resources:

Click here for more on targeting audiences.

Optimize Ads:

Airplane advertising banner

Optimize the images and text used in your ads and the ad placement to stand out from other ads being run during the same period.

Here are some tips on optimizing ads you can put into action:

-Test multiple ad images to see which works best.

-Experiment with different headlines and descriptions to increase CTRs.

-Test different placements for your ads, like the News Feed vs. the right column.

-Create A/B test campaigns to determine which one performs best.

With a $500.00 monthly budget, your A/B campaigns should be small and specific to get the best data.

If you are testing too many elements, it will eat up your budget quickly.

Additional Resources:

Click here to learn more about A/B testing.

Take Advantage of Automated Tools:

automation

Utilize automated tools like the Facebook Ads Manager or other social media platform ad tools to help streamline your process and increase your success rate.

Setting up rules and triggers in Facebook ads manager to save time and money:

1. Navigate to the Automated Rules tab in Ads Manager

2. Click ‘Create Rule’

3. Select your conditions

4. Select your action and adjust settings (like budget, bid, etc.)

5. Set a schedule for the rule (if desired).

6. Click ‘Save Rule’

Optimizing your ad spend with automated bid strategies:

1. Go to the Ads Manager

2. Select your campaign

3. Click ‘Edit’

4. Select ‘Bidding & Pricing’ from the drop-down menu

5. Choose your bid strategy and adjust settings as needed

6. Click ‘Save Changes’

Utilizing Dynamic Ads, which automatically pull product information from an eCommerce store:

1. Go to the Ads Manager

2. Select your campaign

3. Click ‘Dynamic Ads’ from the drop-down menu

4. Enter the product catalog URL and other related info

5. Select an audience segment (age, gender, location, etc.)

6. Set up the bidding and budget for the campaign

7. Click ‘Save Changes’

Additional Resources:

Click here for more on automation tools.

Use Relevant Keywords & Hashtags:

Typing on keyword

Incorporating relevant keywords into your ads can help capture more attention from potential customers.

Additionally, hashtags will further help with visibility and reach on social media platforms.

Here are some tips on keywords and hashtags you can put into action:

– Research what keywords and hashtags your target audience is using.

– Use relevant keywords in your ad copy and headlines to capture attention.

– Incorporate popular hashtags into the description of your ads to increase reach.

With a $500.00 monthly budget, your keywords and hashtags should be concise and specific to get the most out of your budget.

Examples of keyword and Hastag formats for low budget ad campaigns

Colorful alphabet of word keyword.

Ad Copy:

Looking for affordable small business accounting services?

Headline:

Small Business Accounting Services – Affordable Rates!

Hashtags:

#smallbusinessaccounting #affordableaccountingservices

If you are focusing on too many keywords and hashtags, it will eat up your budget quickly.

Additional Resources:

Click here for more on keyword research tools.

Click here for a keyword blog post we put together, which does a much deeper dive.

Avoid Costly Mistakes:

Money Background

Be mindful of mistakes that could be costly such as failing to select the correct objective type when setting up an ad or selecting the wrong audience targeting option.

Selecting the right objective type can be costly because it will not return the desired result.

On the other hand, choosing the bad audience targeting option can be expensive because it may lead to irrelevant impressions.

The difference between a relevant and irrelevant impression:

A relevant impression is when your ad is shown to someone interested in what you are offering, i.e., higher click-throughs, and visits to the page in question.

An irrelevant impression is when your ad is shown to someone with no interest or need i.e., lower click-throughs and lower visit rates to the page in question.

Monitor Response & Results:

Businessman working on a graph document financial report and analysis calculation cost with

Monitor your ads’ performance by tracking how many users click on them, view the content, and purchase your product or service.

Monitoring user clicks is very important because it will help you determine which ads people are interested in and see how effective each ad is.

With a $500.00 monthly budget, you should aim for as many clicks as possible to analyze the data and make informed decisions.

A good click-through rate percentage for a $500.00 budget is usually 0.7-1.2%, although this can vary depending on the industry.

Split Test & Refine:

research

Split testing is a great way to refine your ads and get better results.

By running multiple versions of the same ad, you can compare which ones are more effective and optimize them accordingly.

By using split testing, you can find out what works best for different audiences and adjust accordingly with your budget.

Additional Resources:

Click here to be able to use heat mapping technology on your website.

Heatmapping is a great way to determine how users interact with your website.

Re-Evaluate & Adjust:

Smartphone with launched application to adjust the light bulb

Re-evaluate your campaigns regularly to identify areas that need improvement or optimization.

Then, make adjustments as necessary to ensure that you are getting the most out of each campaign.

Advanced techniques

Advanced pawn

Be sure to put away enough cash to fund your chosen optimization event.

Some optimization events are more costly than others, based on the complexity of the event.

For example, purchases generally require a more significant budget than landing page views.

Remember to ensure your landing page is ready for the increased traffic levels after you trigger a campaign.

You can do this by following the steps we outlined here.

If you’re not interested in increasing your budget, try optimizing for a less complex and, thus, cheaper event.

An example of this would be optimizing for mobile clicks instead of optimizing for purchases.

If you see an ad performing well and generating more revenue than expected, consider increasing your budget accordingly to take advantage of this opportunity.

If you’re charged for impressions, daily ad set budgets should be at least $1.

Closeup of 1 dollar banknote

Minimum budget requirements may be different depending on when you choose to get charged for ads.

The criteria for lifetime budgets and Meta Advantage campaign budgets (formerly known as campaign budget optimization) may differ slightly depending on your settings.

With the Advantage campaign budget, the risk of under-delivery is lower because the funding is allocated freely across all ad sets.

This means that if one ad set isn’t performing well, the budget can be reallocated to another more successful ad set.

If you’re using the cost-per-result goal bid strategy, your daily budget should be at least 5 times your cost-per-result goal.

Green chalkboard with wooden frame, colorful math operation signs

If you want a cost per result of $5, your budget should be at least $25 daily.

For example, if your budget is $125.00 per day($500.00 a month), then your cost per result should be around $6.25.

Remember, the higher your daily budget, the more people you can reach and the better results you are likely

Put another way, if your current budget is too small, the cost-per-result goal bid strategy won’t be successful, and your ads will stop running.

When setting up campaigns, always make sure to look at the campaign ad sets’ budgets in addition to their targeting settings.

If you wish to lower your lifetime budget, ensure that the new amount equals what you’ve spent thus far plus 10% of what you’ve spent in the past 48 hours.

Three wooden cubes with percentage symbol on them

Your new spending budget should be at least $310 if, for example, you have already spent $300 of your overall budget and $100 of that was in the past two days.

Put another way; you can’t lower your budget to save more cash if your budget is too small.

Be careful when cutting your budget at the end of the day.

risk

If you make changes to your account mid-day, it may be too late for the new settings to take effect that day.

For example, if it’s 5pm and you try decreasing your daily spend from $500 to $400, the system might have already spent more than your new budget lets allow.

Similarly, it might not have enough time left in the day to adjust delivery speed.

This is why you see repeated on this post, too; constantly monitor your campaigns.

Frequently asked questions about low-budget Facebook ads

Asking questions. Why, what, where?

What is the recommended budget for Facebook Ads?

That depends on your objectives and goals.

A good rule of thumb is to set aside enough funds to cover the cost of optimizing your campaigns.

Also, remember that minimum budget requirements may vary depending on when you choose to get charged for ads.

Use this calculator for a rough estimate.

Is it possible to run successful Facebook Ads on a small budget?

Yes! With a strategic approach, Facebook Ads can be successful regardless of your budget size.

Utilize automated tools and take advantage of advanced techniques such as A/B testing, retargeting campaigns, relevant keywords & hashtags, and reporting tools.

Monitor response and adjust accordingly for optimum performance.

How can I optimize a campaign on a small budget?

Optimizing campaigns on a small budget requires careful planning and execution.

Carefully review performance reports to identify improvement or optimization areas, then adjust accordingly.

Utilize automation tools, track the success of your ads closely, and focus on shorter-term objectives, such as website clicks, rather than long-term goals, such as sales conversions.

Finally, keep an eye out for special offers and discounts from Facebook Ads to help you save money while getting the desired results.

Well, that’s it for this one! Please don’t forget to share if you found the information useful

Pablo Espinal

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Local search

Brooklyn SEO: 15 Action Steps To Rank Locally

Brooklyn SEO: 15 Action Steps To Rank Locally

In this blog post, we will outline 15 actionable steps that you can take to improve your SEO and rank higher in local search results.

Follow these steps, and you will dominate your competition

Table Of Contents
  1. Brooklyn SEO: 15 Action Steps To Rank Locally

Top 3 things to remember about local SEO

1 – Strategic Area Focus

asian woman pinned on the map location

Focus on the areas where you rank well and use targeted keywords to build a bridge to higher rankings.

For example:

If you rank well in Brooklyn SEO, use a combination of terms like “Brooklyn organic google ranking” to show Google that your content is relevant and valuable.

2 – Local Search Term Optimization

Local marketing

Optimize your website for local search terms, such as “Brooklyn SEO” and “Brooklyn organic google ranking,” to rank higher in local searches.

3 – Mobile Search Is Really Important

Man planning next vacation trip while journey. Searching travel destination on mobile map. Vacation

Make sure your content is mobile-friendly, which is increasingly essential for local search engine optimization.

An excellent place to test your website’s mobile speed is Google’s “Test My Site.

Another excellent source for mobile speed strategies is our recent blog post.

With this in mind, here are the steps…

1. Make sure your website is optimized for local SEO

bearded developer using laptop, on blue with website search bar

This includes having accurate NAP (i.e., Name, Address, and Phone number) information on all site pages and ensuring that you use keywords specific to Brooklyn in your content.

Advanced tip on creating your NAP profile

Use Schema.org tagging so that search engines can identify your business.

Schema.org is a way to structure data that helps search engines rank your website.

Additional resources

We wrote a super popular blog post on local SEO optimization; you can check it out here.

2. Claim your business listings on Google My Business

Businessman using smartphone and computer keyboard.

Use this platform to create a complete profile of your business so potential customers can find you easily using the local search feature.

Advanced tip on starting your Google My Business

Make sure to include photos and videos of your business to optimize your profile further and rank higher in local search results.

3. Make sure you’re listed on other significant directories

Security guard a large yellow cabinet with cells

Having an up-to-date profile on Yelp, Yellow Pages, and other prominent online directories will help people discover your business when looking for similar companies in Brooklyn.

Advanced tip on directory listings

Use consistent NAP information across all listings for maximum SEO impact.

An example would be using a unique email address for each directory listing and ensuring that all listings have the same phone number, address, website URL, business name, etc.

4. Use the right keywords when optimizing your content

Inscription keyword research

You’ll want to use Brooklyn-specific keywords and phrases like “Brooklyn SEO,” “Brooklyn organic google ranking,” and other relevant words that potential customers are likely to search for.

Advanced tip on keyword optimization

Aim to use synonyms for the same keyword and phrases to rank for various search queries.

An example would be using “Brooklyn SEO” and “SEO Brooklyn” to rank for both potential search terms.

5. Create a blog

Notebook with drawing Blog on multicolor background

Blogging regularly (once every week or two) is a great way to generate fresh content that can help improve your overall rank in local search results.

Advanced tip on creating a blog

Ensure you include relevant keywords and phrases in your post titles and content so that you rank for different search queries.

An example would be the title of this post you are reading now.

6. Utilize social media marketing

Social media

Make sure you have an active presence on all major social media channels and post regular updates with links to your website or blog posts.

Advanced tip on social media marketing

Make sure to include a location tag with every post, as this will help your rank in local search results.

To create a location tag using Instagram:

– Tap on “Add Location”

– Search for your business name and select it from the dropdown list

– Tap “Done” to finish tagging.

Additional resources

We went all in on social media SEO techniques in this blog post.

7. Get more reviews

Customer Experience, Review Concept. Five yellow stars excellent rating in frame on yellow

Reviews on Google My Business, Yelp, and other sites can significantly increase your rank in local search results.

Advanced tip on getting more reviews

Encourage customers to leave reviews on all available platforms. You can get some email template examples here.

You can send automated follow-up emails or include a call-to-action in your website footer.

Here are some examples of a call to action to get you more reviews:

“We would love to hear your feedback! Leave us a review here.”

“Did you enjoy our services? Tell us about your experience and leave us a review.”

“Share your opinion with others and leave us a review!”

8. Monitor your competitors

girl gamer wear headphone competition play video game neon light computer.

Take the time to monitor what your competitors are doing and see if there’s anything they’re doing that you could replicate or improve upon.

Advanced tip on monitoring your competitors

Set up email alerts for when your competitors rank for specific keywords so you can quickly adapt and rank higher than them.

To set up an email alert using Semrush:

– Go to Semrush > Projects

– Select the project you want to track

– Click “Alerts” in the left menu

– Enter your desired keywords and set up an email alert.

9. Target long-tail keywords

Two business people holding and pointing keyword on post it notes on a glass wall to brainstorm

These are more specific phrases, such as “best Brooklyn SEO services” or “Brooklyn organic google ranking specialists,” that can help you rank higher on search engine results pages.

Advanced tips on long-tail keywords

Use them naturally in your content and titles

An example would be including the phrase “best Brooklyn SEO services” in blog post titles or page headings instead of just stuffing it into the content.

Use them in your meta descriptions

An example would include “looking for the best Brooklyn SEO services?” in your meta description.

Use variations of the exact phrase

Variations include “top Brooklyn SEO services” and “expert Brooklyn organic google ranking specialists.”

10. Use image alt tags

Jigsaw puzzle close up

Make sure all your images have relevant and descriptive alt tags so Google can understand what each image is about and rank it accordingly.

Advanced tip on image alt tags

Include keywords related to your Brooklyn SEO campaign in the alt tags of all images on your website.

An example would be using “Brooklyn organic google ranking” as an alt tag for an idea about local rank optimization.

11. Submit website sitemap

Website development

Make sure you’re submitting a sitemap to Google so that it can crawl your website and rank it appropriately.

Advanced tip on offering your website sitemap

Use a free online tool such as XML-sitemaps.com.

Here are the actual steps:

– Go to XML-sitemaps.com

– Enter the URL of your website

– Click “Start”

– Generate a sitemap and submit it to Google.

12. Generate backlinks

Link building

Try to get other websites to link to yours to increase your rank in local search results.

Advanced tip on generating backlinks

Look for websites with high domain authority related to your business, such as local news outlets or blogs in the same niche.

13. Use structured data

Wooden puzzles with data icons and data words. data concept

This helps Google understand what kind of content is on each page and rank it accordingly.

Advanced tip on using structured data

Add schema markup to your website and ensure all the required fields are filled out.

How to add schema markup on your website

– Go to Schema.org

– Select the type of data you want to add (e.g., organization, product, etc.)

– Enter all the required fields and click “Generate.”

– Copy the generated code and paste it into your website.

14. Optimize page titles and meta descriptions

Letters of the English alphabet on a dark wooden background

Ensure your page titles and meta descriptions are accurate, relevant, and keyword optimized for better rankings in local searches.

How to optimize a page title and meta description

Suppose your business is located in Brooklyn, NY. One way to optimize a page title and meta description would be:

Page title: “Best Brooklyn SEO Services | Organic Google Ranking Specialists”

Meta Description: “We offer top-notch Brooklyn SEO services to help you rank higher in organic search results. Contact us today for a free consultation!”

15. Track your progress

Business People Analyzing Data In Meeting Room

Keep an eye on how your rank changes over time so you can adjust the strategies you are using to get the best results.

Advanced tip on tracking your progress

Use a rank tracker to monitor your rank in local search results.

You can use tools such as BrightLocal or AccuRanker to track your status and ensure it increases over time.

Frequently Asked Questions About Ranking Locally in Brooklyn

People asking questions in a seminar

How long does it take to rank locally in Brooklyn?

It depends on your strategies and how well your website is optimized for local SEO. Generally, it takes several months of consistent effort and optimization before you can see significant improvements in rank.

What is the best way to rank higher in local search results?

The best way to rank higher in local search results is by creating high-quality content optimized for keywords related to your business and industry and following best practices for optimizing your website for local SEO.

Building backlinks from relevant websites and leveraging social media marketing can make a big difference.

How important is it to have reviews for my business?

Reviews are incredibly important for local SEO; having positive reviews can help your rank in local search results, while negative reviews can hurt it.

Therefore, encouraging satisfied customers to leave a review on Google My Business or other sites can benefit rank in the long term.

By following these fifteen action steps, you’ll be well on your way to rank locally in Brooklyn. Keep in mind that local SEO can take time and it’s important to stay consistent with your efforts if you want to see the best results. Good luck!

Well, that’s it for this one!

If you found the above info useful, please share it on your favorite social media account!

Thanks, and till next time!

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Alphabet beads with text KEYWORD

Ranking For Long Tail Keywords: 15 Must Follow Steps(in 2022)

Ranking For Long Tail Keywords: 15 Must Follow Steps(in 2022)

Hello people! Pablo Espinal here,

In this blog post, we will discuss 15 steps you need to follow to rank for long-tail keywords in 2022.

These steps are based on current trends and best practices, so follow them if you want to stay ahead of the competition.

Here we go…

Table Of Contents
  1. Ranking For Long Tail Keywords: 15 Must Follow Steps(in 2022)

3 Critical Facts You Must Keep In Mind

It is important for you to remember a few things!

Fact 1 – Domain Authority

All strategies discussed in this post will be significantly influenced by one factor, Domain Authority.

Domain Authority is a ranking system developed by Moz which determines your website’s ranking potential.

If you have a high Domain Authority, your ranking prospects for long-tail keywords will be significantly higher than those of other websites with lower scores.

Check out our blog post on the subject to improve your domain authority.

What does this mean for your website?

If your website is below DA(Domain Authority) 20, it will be a tough road ahead in terms of time and effort before you rank.

Fact 2 – Keyword Difficulty

competition

The keyword difficulty level will determine how fast you can rank for a keyword.

Keyword difficulty is a ranking metric that assesses a keyword’s ranking prospects based on its search volume and SEO competition.

If the keyword difficulty for a long-tail keyword is excellent, it means that ranking for it will require more time and effort than if the problem was low.

Fact 3 – User Intent

a young woman in autumn clothes is working intently on a laptop while sitting on a bench outside

User intent is one of the most significant ranking factors for long-tail keywords.

Google’s ranking algorithm is designed to deliver the most relevant results that match a user’s query.

Therefore, understanding what users are looking for when typing in your ranking long-tail keyword can make all the difference in ranking position.

No matter what algorithm updates Google goes through, the one truth that will always stay in that user intent is what makes Google well, Google.

Things To Remember For User Intent

Old man remembering past events with photos

1. Understand the user’s intent behind their search query

An example of this would understand the need behind a search query such as “how to create an eCommerce website, “ which would likely be answered with steps to set up an online store.

2. Tailor your ranking page content to match that intent

puzzle

An example of this would be focusing ranking page content on providing detailed instructions to set up an online store.

3. Monitor ranking results regularly to see if you are ranking for the right keywords

This means ranking for the long-tail keywords that closely match the user’s query.

This is where the meat is in content creation as user intent changes from search to search.

This means there is a multitude of ways to provide great content!

1. Identify Long-Tail Keywords Relevant To Your Business

selective focus of relevant inscription on cubes surrounded by blocks with letters on wooden surface

An example of a long tail keyword is “how to rank for long tail keywords in 2021.”

Long tail keywords are usually 3 or more words long.

Before you can rank for long-tail keywords, you must first identify them.

Here is how to identify long-tail keywords for your business:

magnifying glass looking for wooden figure. People recognition and identifying

1-Make a list of all topics/areas you cover with your business

2-Make a list about the above list or subtopics

3-Make an additional subtopic list of the subtopic list above

Here is an example of the above-using accounting services as the topic/keyword:

1-Accounting services

2-Bookkeeping, tax preparation, financial planning

3-Payroll management, budgeting, cash flow analysis

Once you have the above ready, you can use keyword research tools like Semrush or Moz Keyword Explorer.

Here is how to find long-tail keywords using Semrush:

Searching Browsing concept. Hand click search page internet data information networking.

1. Enter your primary keyword in the search bar

2. Scroll down to the bottom of the page and click on ‘View All Keywords’

3. Select ‘Long-tail Keywords’ from the dropdown menu and hit search

4. You will now see a list of all related long-tail keywords with their search volume, ranking difficulty, etc.

Here is how to do long-tail keywords using Moz:

Visualization of the search bar on the background of a collage of many pictures with fragments of

1. Enter your primary keyword in the search bar

2. Scroll down to the bottom of the page and click on Keyword Explorer

3. Select ‘Long-tail Keywords’ from the dropdown menu and hit search

4. You will now see a list of all related long-tail keywords, their ranking difficulty, etc.

Here is an example of just how much you can break down a single keyword or topic; this is straight from Wikipedia on just the keyword Chocolate:

2. Analyze The Current Ranking Landscape For Those Terms

Analysts analyzing financial charts in office

Once you’ve identified the long-tail keywords, it’s time to analyze the ranking landscape for those terms.

A ranking landscape is a report that tells you which pages rank for a particular keyword.

By analyzing the ranking landscape, you can get an idea of what kind of content, SEO tactics, and other ranking factors you’ll need to rank higher than the current ranking pages.

To analyze ranking landscapes, use tools like SEMrush or Ahref.

Here is how to analyze ranking landscapes using Semrush:

Business man clicking internet search page on computer touch screen at home office.

1. Enter your long-tail keyword in the search bar

2. Scroll down to the bottom of the page and click on ‘View All Rankings’

3. Select ‘Ranking Landscape’ from the dropdown menu and hit search

4. You will now see all ranking pages, their Domain Authority, content type, etc.

Here is how to analyze ranking landscapes using Ahrefs:

Everything's just a click away

1. Enter your long-tail keyword in the search bar

2. Scroll down to the bottom of the page and click on ‘Explorer.’

3. Select ‘Ranking Keywords’ from the dropdown menu and hit search

4. You will now see all ranking pages, their Domain Authority, content type, etc.

3. Optimize Your Website Structure And Design

Search engine optimization

Your website needs to be optimized to rank well in the SERPs(search engine results pages).

To optimize your website structure and design, start with the basics, such as making sure your website is mobile-friendly, has a readable font size, and has intuitive navigation.

4. Create Content Targeting Long-Tail Keywords

Target

This is probably the most crucial step in ranking for longtail keywords.

You need to create relevant and high-quality content that targets these terms.

Here are some ideas on how to create great content for your website:

Talking and creating content. Two designers working together in the office

-Blog posts(make them 1,800+ words so they rank better)

-Videos(For Youtube make them 7-15 minutes, for Instagram make them 3 seconds to 10 minutes)

-Podcasts(here is a good bundle from Amazon)

-Infographics(costs around $160.00 bucks)

-Case studies

-Tutorials and how-to guide

I put together a blog post that goes into much more detail on content creation.

You can see it here.

5. Promote Your Content Via Social Media

Social media

Once you’ve created the content, don’t forget to promote it on various social media channels, including Facebook, Twitter, LinkedIn, and more.

This will help you reach a wider audience and attract organic traffic to your website.

I put up 3 to 5 blog posts weekly on my site, and every seat is shared across my social media channels.

Here is how to connect your Facebook and Instagram accounts so you only have to post in place:

User Account Profile Registration Concept

1. Log into your Facebook account

2. Go to ‘Settings’ and click on ‘Business Integrations’

3. Scroll down until you see the Instagram icon, click on it and follow the directions to connect your accounts

4. You will now be able to post content simultaneously on both platforms without having to do them one by one manually.

6. Utilize Internal Linking Strategies

Hand holding wooden board written with text website URL on a blue background.

Internal linking is a great way to point users and search engine spiders toward your ranking pages.

Make sure you link to your ranking pages in other posts and pages on your website.

Here are some types of internal links:

Website development

-Link to ranking pages in blog posts

-Link ranking pages from the navigation menu

-Link ranking pages from sidebar widgets

Luckily almost all website creation software has the same steps for adding an internal link to a page.

These are the steps for WordPress, Wix, and Squarespace:

Website builder

1. Create or edit the post

2. Highlight the word or phrase you want to link to and click on the chain icon in the toolbar

3. Enter the ranking page URL in the box that appears, then click ‘Add Link’

7. Implement Schema Markup

HTML, Hypertext Markup Language composed with colored stones over black volcanic sand

Schema markup is a great way to help search engines understand the context of your content and make it easier to rank.

Make sure you add relevant schema markup to ranking pages for better SEO results.

Here is an example of a relevant schema markup:

<script type=”application/ld+json”>

{

“@context”: “http://schema.org”,

“@type”: “Article”,

“headline”: “Long Tail Keyword Ranking Tactics”,

“description”: “Discover ranking tactics to help you rank for long-tail keywords in 2022.”,

“image”: “ ranking-tactics.jpg”

}

</script>

8. Improve Page Loading Speed

Top view image of loading bar with colorful wooden blocks on concrete floor.

Page loading speed is a ranking factor for long-tail keywords, so make sure your page loads quickly.

Again, you can use tools like GTmetrix or WebPageTest to check their performance and make changes accordingly.

9. Develop Backlinks From Authority Sites

popular

Backlinks are an important ranking factor for long-tail keywords, so ensure you develop quality links from authoritative sources.

Here are some online tools you can use to find out what authority sites in your niche have a lot of backlinks:

SEMrush

Majestic SEO

Ahrefs

Here are some ways you can obtain backlinks from high-authority sites:

Strategies

1. Guest blogging(a favorite of mine, it is how I get most of my backlinks)

2. Broken link building(this is defined as finding broken links on high-authority sites and offering them your content as a replacement)

3. Writing testimonials for other websites

4. Interviewing experts in your niche to acquire backlinks

5. Infographics submission

6. Resource page link building(this is defined as finding resource pages on other sites and offering your ranking page as a resource)

10. Monitor Your Ranking Progress

Diverse partners examining financial statistics on monitor

Once you’ve implemented all the above steps, it’s time to monitor your ranking progress.

You can use tools like Google Search Console or Ahrefs Rank Tracker to track your ranking positions for long-tail keywords.

11. Respond To Any Negative Feedback Quickly

customer service

If you get negative reviews about your business online, ensure you respond quickly and apologetically.

This will help improve your online reputation and build trust with potential customers.

12. Keep An Eye On Competitor Strategies

development

It’s also important to keep an eye on what your competitors are doing when ranking for long-tail keywords.

Analyze their SEO strategies and, if needed, adjust yours accordingly.

Here is how to run a competitor analysis using Semrush:

Cycle of business actions from red cubes on a yellow background

1. Log into your Semrush account

2. Enter the domain of your competitors

3. Go to the “Organic Research” section and click on “Positions.”

4. Click on “Competitors” in the top right-hand corner of the page

5. Scroll down to see which ranking keywords they are using and check their ranking positions for them

13. Make Sure Your Content Is Up To Date

Turning month calendar page sheets with dates closeup-up.

It’s essential to keep the ranking pages on your website up-to-date with fresh and relevant content.

This will help you stay ahead of the competition and rank better for long-tail keywords in the long run.

The above is as simple as consistency. Whatever content you add to your site, make sure you add it several times a week(I add content to this site 6 times a week)

It doesn’t have to be every day. I do it on the weekends with 1-3 blog posts per weekend.

14. Utilize Voice Search Optimization

African American Woman Using Voice Search On Phone, Yellow Background

Voice search is becoming increasingly popular, so optimize your ranking pages for voice queries.

This can include using natural language, adding videos and optimizing for featured snippets, etc.

A featured snippet summarizes an answer to a query that appears at the top of Google’s search results page.

It is featured prominently and can help you rank higher for long-tail keywords.

One of my favorite ways to have featured snippets is through my “Frequently asked questions” section on every blog post.

15. Monitor Ranking Results Regularly

Startup business meeting to analyze and discuss the situation on the financial report in the

Finally, it’s essential to monitor ranking results regularly so that you can adjust SEO strategies accordingly if needed.

By regular, I mean once a week.

This is often enough to allow keyword rankings to fluctuate, but not so repeatedly that you neglect your content.

This will help you stay on top of the order for long-tail keywords.

9 Frequently Asked Questions About Ranking For Long Tail Keywords

Smart pupil asking a question

What Are Long Tail Keywords?

Long tail keywords are longer, more specific search queries with less competition and higher conversion rates than their shorter, more general counterparts.

They are typically made up of three or more words and are often referred to as “long-tail keywords” or “longer keyword phrases.”

How Can I Rank For Long Tail Keywords?

The best way to rank for long-tail keywords is to create high-quality content targeted toward those terms.

Additionally, you should optimize your website structure & design, promote your content via social media channels, utilize internal linking strategies, implement schema markup & improve page loading speed.

You should also develop backlinks from authority sites, monitor ranking progress, and quickly respond to any negative feedback given.

Why Are Long Tail Keywords Important?

Long-tail keywords are important because they tend to have higher conversion rates than short-tail keywords.

They also bring in more focused & qualified traffic, as the searcher is typically looking for a specific product or service.

Additionally, it’s often easier to rank for long-tail keywords due to their lower competition levels.

How Long Does It Take To Rank For Long Tail Keywords?

The amount of time it takes to rank for long-tail keywords can vary greatly depending on the keyword and your website’s ranking position.

However, according to a study by Moz, the average ranking time for long-tail keywords is four months or less.

What Tools Can I Use To Track My Ranking For Long Tail Keywords?

You can use several tools tracks your ranking for long-tail keywords.

These include Google Search Console, Ahrefs Rank Tracker, and SEMrush’s Position Tracking Tool.

Additionally, you can use SERP tracking software such as STAT Search Analytics or Accuranker to track ranking positions for specific keywords.

Do Meta Descriptions Help Rank For Long Tail Keywords?

Yes, meta descriptions can help you rank for long-tail keywords.

Meta descriptions contain keyword phrases and are used by search engines to determine what your content is about.

They also act as a summary of your content that appears on the search engine results page (SERP) and entice users to click through to your site.

What Are Some Strategies To Optimize For Long-Tail Keywords?

Some strategies that can be used to optimize for long-tail keywords include ensuring your website structure and design are optimized, creating high-quality content targeted towards those terms, utilizing internal linking strategies, implementing schema markup & improving page loading speed, and developing backlinks from authority sites.

What Are The Benefits Of Ranking For Long-Tail Keywords?

The benefits of ranking for long-tail keywords include higher conversion rates because they are more specific, bring in qualified traffic, and often have lower competition levels.

Additionally, ranking for long-tail keywords can help you capture more organic search traffic than ranking for short-tail keywords.

How Do I Find Long Tail Keywords To Target?

You can find long-tail keywords to target by using keyword research tools such as Ahrefs or SEMrush.

Alternatively, you can use Google’s Autocomplete feature by typing a phrase into the search bar and then scrolling to the bottom of the page.

You can also use a tool such as an Answer the Public to find questions related to specific topics that you can target with long-tail keywords.

Well, that’s it for this one!

If you found the above info useful, please share it on your favorite social media account!

Thanks, and till next time!

Pablo Espinal

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Innovative business technology

Instagram SEO: 15 Must Follow Steps

Instagram SEO: 15 Must Follow Steps

Hello ALL! Pablo Espinal here,

In this blog post, we will discuss 15 steps you need to follow to optimize your Instagram profile for search engines.

Here we go…

Table Of Contents
  1. Instagram SEO: 15 Must Follow Steps

Instagram Statistics To Keep In Mind

Working with statistics

2 billion active users

More than 60% of Instagrammers are under 34 years old

More than 500 million people use Instagram every day

1-It’s All In The Name

Keywords text composed with multi colored stones over black volcanic sand

Develop a name for your Instagram profile that is search-engine friendly.

Choose a name that includes keywords related to your Instagram account, and keep it short and memorable.

Don’t use extra characters on your name. It should be a single word.

Here are some examples of great Instagram names that are SEO-friendly:

SEO words

Fashionistairl

PhotographyLover23

Foodiegram4U

I highlighted the keywords included in the above Instagram names.

You can’t use these exact names, but you get the idea.

2-Hashtags Are Key

Young woman smiling to camera while holding a sign hastag( be kind ) with positive vibes

An Instagram Hashtag is a keyword or phrase used to describe and categorize Instagram posts.

Use appropriate hashtags in the bio section of your Instagram page.

Make sure to include relevant hashtags related to what you post on Instagram, and make sure they aren’t too long or generic.

Here are some examples of Instagram Hashtags that are SEO-friendly:

Hashtag signs

#Fashionista

#PhotographyLover

#Foodiegram

Just take a look at the top hashtags in 2022 below, and you will see they all follow this rule:

The source for the above image is here.

3-Link All Of Your Sites Together

net

If applicable, include a link from Instagram to other social media sites and personal websites/blogs.

This will help increase the visibility of your Instagram profile by creating backlinks, which can boost SEO rankings.

This is something I do every week. Whenever I post a new post on my website, I immediately share it on my Linkedin, Twitter, Facebook, and Instagram accounts.

Here is how to link your Instagram account to your LinkedIn:

Cheerful chubby man speaking via video link in cafe

Step 1: Go to Instagram profile settings (Click on the three-dotted icon)

Step 2: Select “Accounts” from the drop-down menu

Step 3: Click on “Add Account” and then select LinkedIn

Step 4: Sign in with your LinkedIn credentials and add your Instagram profile URL

Step 5: Save the changes

Here is how to link your Instagram account to your Twitter:

Twitter and tweets on social media

Step 1: Go to Instagram profile settings (Click on the three-dotted icon)

Step 2: Select “Accounts” from the drop-down menu

Step 3: Click on “Add Account” and then select Twitter

Step 4: Sign in with your Twitter credentials and add your Instagram profile URL

Step 5: Save the changes

Here is how to link your Instagram account to your Facebook:

The Facebook company is now Meta

Step 1: Go to Instagram profile settings (Click on the three-dotted icon)

Step 2: Select “Accounts” from the drop-down menu

Step 3: Click on “Add Account” and then select Facebook

Step 4: Sign in with your Facebook credentials and add your Instagram profile URL

Step 5: Save the changes

4-Keywords And Captions Go Hand In Hand

Coming soon text with colored stones design over black volcanic sand

An Instagram caption is the text that accompanies the Instagram post.

Incorporate keywords into each caption for every photo or video posted on Instagram.

This will help Instagram search engines better understand what your Instagram profile is all about.

For example, if you have an Instagram account that focuses on fashion and style, use keywords like “fashion,” “style,” “trends,” etc. in your captions.

Here are some other examples of Instagram captions:

The source for the above image is here.

5-Add A New Post Once A Day

EVERYDAY IS A FRESH START

Post frequently, as Instagram posts with more engagement (likes and comments) tend to rank higher in Instagram’s search results.

Aim for at least one post per day, or even more if possible.

It works, but this is entirely based on your life and how much free time you have.

I post 3 times a week on weekends as it is the only time I have available to post.

6-Use Instagram Stories

Young woman influencer making photo or video content for social media with smartphone

An Instagram story is a photo or video that is posted on Instagram for only 24 hours.

Instagram stories can help improve SEO rankings due to the increased visibility of your Instagram account through the Stories feature.

Try incorporating keywords into your Instagram stories for the best results in terms of SEO optimization.

Here are some other ways to increase your Instagram story engagement:

top view of colorful cubes with text get more likes

Use Stickers

An Instagram sticker is a small, interactive graphic that users can add to their Instagram stories.

Using Instagram stickers can make your Instagram stories more engaging and eye-catching, which will help improve SEO rankings.

For example, you could use the hashtag sticker to add relevant hashtags to your Instagram story without taking up too much space in the caption.

Take a poll

voting

An Instagram story poll is a poll where users can ask their followers for opinions and feedback.

This is a great way to engage with your followers in an interactive way that will boost engagement, leading to improved Instagram SEO rankings.

Using Instagram story polls, you can also get insights into what your audience might like or dislike about a particular product or service, which can help you tailor your Instagram content to serve your audience better.

Take advantage of quizzes

Quiz blocks

Instagram quizzes are a great way to engage with followers and increase engagement.

They provide users with an interactive, fun, informative experience, which will help improve Instagram SEO rankings over time.

Quizzes are also a great way to get user feedback on products or services you’re offering and get insights into what your audience wants from you.

Give away coupons or promos

Type in your coupon code for discount.

Giving away coupons or promos is a great way to get more followers and increase Instagram engagement.

By giving away discounts, freebies, or other incentives, you can attract new followers interested in your products or services and encourage existing followers to engage with your Instagram posts.

This increased engagement will lead to improved Instagram SEO rankings over time.

Use Tiny Tags

Hashtag digital media feed icon

Tiny tags are Instagram’s version of hashtags. They are smaller versions of Instagram hashtags but still carry the same weight regarding SEO optimization.

Tiny tags should be used in Instagram captions, descriptions, and stories to help your Instagram content show up on more searches and get more attention.

Create, Announce Contest Winners

Famous influencer announcing into microphone giveaway winner of a pair of audio headphones

Hosting Instagram contests and announcing the winners is a great way to increase Instagram engagement, leading to improved Instagram SEO rankings.

Creating Instagram contests can help you reach new audiences and gain more followers, as contestants are likely to share their entries with their followers who may not be familiar with your Instagram account.

Announcing the winners is also a great way to reward your followers and make them feel appreciated, leading to increased engagement.

Got A Special Skill? Show it Off

Blackman drawing comics

Artist James Lewis has accumulated an impressive 1 million followers due to his skill.

If you have a particular skill or talent, Instagram is the perfect platform to show it off!

By posting content showcasing your skills and talents, you can gain followers interested in what you do and increase Instagram engagement.

You can also use Instagram stories to give people a behind-the-scenes look at your work.

Ask For Follower Feedback

Feedback

Asking your followers for feedback can help you understand what they like and don’t like about your Instagram content and what type of content they want to see more of.

This can help tailor your Instagram content to serve your audience better and lead to increased engagement, which will help improve Instagram SEO rankings over time.

Create A AMA event

Pick me. Shot of a little girl raising her hand in class.

Creating an Instagram AMA (Ask Me Anything) event is a great way to engage with your followers and get them talking.

It’s also a great way to learn more about your audience, as they will likely share their opinions on various topics related to your Instagram account or the products/services you offer.

7-Connect With Other Influencers

A beautiful young asian woman opening hand and leading to the beach for follow me concept

Connect with influencers related to your niche by tagging them in photos/videos or commenting on their posts; this will create backlinks that help increase the visibility of your Instagram profile.

8-Take Advantage Of Instagram Ads

Instagram logo made by thousands of colorful circles 14

Create Instagram ads that are search engine friendly by using the right keywords in the copy and visuals, as well as targeting the right audience.

In 2022, more than 15 billion dollars were spent on ads; enough said.

Here is how to create an Instagram ad:

Target audience

1. Choose a goal: Instagram ads can drive traffic, generate leads or increase sales.

2. Select a target audience: Instagram offers various targeting options like age, gender, location, and interests; you should use these to define your ideal customer profile and target them accurately with relevant ad content.

3. Set a budget: Instagram ads are cost-efficient, so make sure to set an appropriate budget that fits your goals and ROI targets.

4. Design creative visuals: Instagram users are drawn to visually appealing images/videos, so make sure to create eye-catching visuals for your Instagram ads that attract attention and encourage engagement from viewers.

5. Analyze results: Once you’ve launched your Instagram ad, track the results to see if it’s performing well and make adjustments if necessary.

9-Original Content Is Always Better

Original business enterprise growth strategy

Make sure to post original content consistently, as Instagram tends to favor unique and original posts over those copied or stolen from another account/source.

10-Captions Should Always Be Short

Text Stay at Home of Wooden Letters

Keep Instagram captions short but exciting.

Instagram captions should not be too long yet informative enough for viewers to understand what it’s about in a few seconds.

Here are some examples of great captions you can use:

• “The best things come in small packages.”

• “Smile; life is beautiful!”

• “Today is a great day to start something new.”

11-Use Filters To Your Advantage

Work and inspiration concept

Use relevant Instagram filters for each photo/video you post.

Make sure to use Instagram filters that fit the theme of the photo/video you post, as Instagram filters help with SEO rankings.

12-Tag, Tag, Tag

Thumbtack showing destination location on map with copy space

A tag references another Instagram account, photo, or video.

Tag locations in Instagram posts. This will help Instagram search engines understand where your profile is located and thus increase visibility for those searching that specific location.

Here is how to tag locations on Instagram:

1. Tap on the “Add location” option in Instagram when creating a post.

2. Search for the name of the place or city you want to tag.

3. Select the correct location and add it to your Instagram post.

4. Tag people or accounts related to that particular post by using the “Tag

people” option.

13-And We’re LIVE!

Woman blogger is showing present make up tutorial beauty cosmetic review product and broadcast live

Use Instagram Live broadcasts when possible.

Instagram Live videos tend to get more interaction from viewers, which can improve overall SEO rankings for the account; make sure to use relevant keywords in each live broadcast.

Here is how to go live on Instagram:

1. Tap the camera icon in the Instagram app.

2. Select “Live” at the bottom of your screen.

3. Write a brief description before going live, and include relevant keywords that describe your Instagram Live broadcast.

4. Start broadcasting and have fun!

14-Engage Other Users

Many people figures and comment clouds above

Engage with other Instagram users by replying to comments and liking their posts.

Instagram rewards accounts that keep up a reasonable engagement rate with followers, so engaging consistently is highly recommended for better SEO results on Instagram.

15-Closely Monitor Your Instagram Analytics

Strategy Performance Target Report Analytics Concept

Always use Instagram analytics to monitor and optimize your Instagram profile’s SEO performance.

Instagram analytics can help you track keywords, hashtags, and other metrics that will give you a better idea of how well your Instagram account is doing in terms of SEO.

Make sure to pay attention to the following three points for your Instagram Analytics:

Red, blue and yellow cubes with cute faces depicting human emotions: anger, sadness and happiness

• Instagram followers: track changes in Instagram followers over time

• Instagram engagement rate: monitor interactions on Instagram posts

• Instagram reach: keep an eye on how far your posts reach.

Frequently Asked Questions About Instagram SEO

Wooden blocks with word FAQ on the yellow baclground. Frequently asked question concept

What is Instagram SEO?

Instagram SEO is optimizing your Instagram profile and content to increase visibility in Instagram’s search engine results.

This can be done by incorporating relevant keywords, hashtags, and other SEO tactics into your Instagram profile and posts.

How do I optimize my Instagram account for SEO?

The best way to optimize an Instagram account for SEO is to include relevant keywords in the bio section.

Use appropriate hashtags in the captions, incorporate links from Instagram to other websites/blogs/social media accounts

Post frequently with original content and engage with followers consistently.

Does using Instagram filters affect SEO rankings?

Yes, Instagram filters can impact SEO rankings, as Instagram tends to favor posts that use filters that fit the post’s theme.

Therefore, finding the right Instagram filter for each post you make is essential.

Well, that’s it for now! But don’t forget to like and share if you found this helpful information.

Until next time,

Pablo Espinal

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Your email address will not be published. Required fields are marked *

E-commerce, online shopping, internet purchases concept. Yellow

Woocommerce SEO: 13 Strategies To Skyrocket Your Product Sales

Woocommerce SEO: 13 Strategies To Skyrocket Your Product Sales

Hello peoples! Pablo Espinal here,

Selling online can be difficult, so in this blog post, we will discuss 13 proven ways to improve your WooCommerce store and generate more product sales ahead of the upcoming black Friday madness.

Here we go…

Table Of Contents
  1. Woocommerce SEO: 13 Strategies To Skyrocket Your Product Sales

The basics

Tablet with business statistic chart

Here are some woocommerce statistics to keep in mind before we dive in:

70-80% of users abandon their online shopping carts

Only 2% of visitors convert on their first visit

– The average order value for a returning customer is 67% higher

then for a new customer

-In 2021, the number of dollars generated through online stores in the US was around 870 billion

woocommerce is a plugin for WordPress used by 21% of the top 1 million eCommerce sites

1. Do your research and target the right keywords

Investigating question

If you want to rank on the first page of Google, you need to do your keyword research and ensure that you are targeting the right keywords for your products.

There are a few different ways to go about this, but one way is to use the Google Keyword Planner tool.

This will help you see how many people are searching for specific keywords and give you ideas for other keywords you can target.

Here’s how to do detailed product-related research using Google Keyword planner:

Yellow and red nail lacquers near diagonal line

– Go to Google Keyword Planner and log in with your Google account

– Click on “Search for new keywords using a phrase, website, or category.”

– Enter your product or Woocommerce store URL

– Select your country and language

– Under “Targeting,” select “All” under “Location” and “All devices” under “Device.”

– Scroll down and click on the “Get ideas” button

The importance of keyword search volume:

Search Searching Online Network Website Concept

Keyword search volume is the number of times people have searched for a particular keyword in Google.

– It’s important to target keywords with a high search volume because this means more people are looking for these products.

– However, you also want to ensure you’re not targeting too competitive of keywords, or it will be challenging to rank on the first page of Google.

An example of a keyword that is too competitive:

“Woocommerce themes”

An example of a keyword with a high search volume and low competition:

“Woocommerce SEO tips”

The importance of keyword search relevance:

selective focus of relevant inscription on cubes surrounded by blocks with letters on wooden surface

Keyword search relevance is your product’s relevance to the keyword people are searching for.

– The more relevant your product is to the keyword, the higher you will rank in Google.

– You can increase your relevance by optimizing your product titles, descriptions, and images with the target keywords.

The importance of keyword difficulty:

The word keywords on a blue background in place of the taken out white puzzle

Keyword difficulty is how difficult it is to rank for a particular keyword.

– The higher the keyword difficulty, the more difficult it will be to rank on the first page of Google.

– You can use a tool like SEMrush to check the difficulty of keywords.

We wrote an entire post specifically on keyword ranking; check it out here.

2. Use keyword-rich titles and descriptions

Search engine optimization concept. A hand holding magnifying glass magnify a word seo

When it comes to Woocommerce SEO, titles and descriptions are critical.

Ensure your labels are clear and concise and include your target keyword.

The same goes for your product descriptions.

Include your target keyword in the first sentence, and describe your product in detail, so potential customers know what they’re getting.

Here are some examples of keyword-rich titles and descriptions:

Keywords word on wooden cube shape

– Clear and concise label:

“woocommerce seo tips”

– Descriptions that include the target keyword:

“Looking for Woocommerce SEO tips? This blog post will give you 15 proven ways to improve your online store and generate more product sales.”

3. Optimize your images

cableway cabin behind the glass. a blurry image of a raindrop on the glass. spring

Images are essential to Woocommerce SEO, so ensure you use high-quality images relevant to your products.

In addition, be sure to optimize your image file names and alt text to include your target keywords.

Here’s an example of optimizing your image file names and alt text:

– Image file name: “woocommerce-seo-strategies.jpg”

– Alt text: “15 Woocommerce SEO strategies to improve your online store sales”

This will help your images appear in Google Image search, which can drive traffic to your site.

Remember to optimize the image size for mobile devices, as most people will access your store through their cell phones.

On average, the correct image size for cell phone viewing is 1200px x 628px

Here is how to test image sizes for your products using Woocommerce:

– In Woocommerce, go to “Products” and select “Add New product.”

– Enter a product name, description, and price.

– Then, add an image to your product.

– Click on the “Publish” button.

– Woocommerce will automatically generate different image sizes for your product.

4. Use internal linking

Link building

Internal linking is a hyperlink pointing to another page on the same domain.

Internal linking is essential for Woocommerce SEO because it helps Google index your pages and understands your site structure.

You can help Google understand the relationships between your products by linking to other related products on your site.

In addition, internal linking will help to keep visitors on your site longer, which can improve your site’s ranking.

Here is how to do an internal link from one page to another in Woocommerce:

– In Woocommerce, go to “Products” and select “Add New product.”

– Enter a product name, description, and price.

– Scroll down to the “Product Short Description” section.

– In the text editor, click on the hyperlink icon.

– A pop-up window will appear.

– In the “URL” field, enter the URL of the page you want to link to.

– Then, click on the “Insert” button.

– Woocommerce will automatically generate a hyperlink to the page you specified.

5. Use external linking

Website URL

In addition to internal linking, be sure to use external linking.

This means linking to other high-quality sites related to your product or niche.

This can help to improve your Woocommerce SEO by showing Google that your site is a part of a larger community.

Here is how to do an external linking in your Woocommerce store:

– In Woocommerce, go to “Products” and select “Add New product.”

– Enter a product name, description, and price.

– Scroll down to the “Product Short Description” section.

– In the text editor, click on the hyperlink icon.

– A pop-up window will appear.

– In the “URL” field, enter the URL of the page you want to link to.

– Then, click on the “Insert” button.

– Woocommerce will automatically generate a hyperlink to the page you specified.

6. Set up Google Analytics

Business analytics on tablet computer

If you want to track your Woocommerce SEO progress, set up Google Analytics.

This will allow you to see how much traffic you’re getting from organic search and what keywords drive the most traffic.

This information can be invaluable as you fine-tune your Woocommerce SEO strategy.

Here is how to set up a Google Analytics account for your Woocommerce store:

– Go to the Google Analytics website and click “Create an account.”

– Enter your Woocommerce store’s URL.

– Choose which country you want your reports to be in.

– Then, select the time zone for your reports.

– Next, create a new property by clicking on the “Website” button.

– Enter your Woocommerce store’s name.

– In the “Website URL” field, enter your Woocommerce store’s URL.

– Make sure the “https://” protocol is selected.

– Then, click on the “Continue” button.

– On the next page, select the “Get Tracking ID” button.

– Review the terms and conditions and click on the “I Agree” button.

– Copy your Tracking ID and paste it into the Woocommerce > Settings > Integration tab.

– Then, click on the “Save Changes” button.

7. Use Google Search Console

Phrase DATA ANALYSIS written on sticky note

Google Search Console is another excellent tool for tracking your Woocommerce SEO progress.

It will show you how your site performs in Google searches and provide valuable insights into the keywords you should target.

Here is how to set up a Google Search Console account for your Woocommerce store:

– Go to the Google Search Console website.

– Click on the “Start Now” button.

– Enter your Woocommerce store’s URL.

– Then, click on the “Add a Property” button.

– On the next page, select the “Alternate methods” tab and click on the “HTML tag” option.

– Copy the code provided and paste it into the Woocommerce > Settings > Integration tab.

– Then, click on the “Save Changes” button.

We use this tool regularly here at SAAI, and it is invaluable to have and is FREE to use!

8. Submit your sitemap to Google

Website development

A sitemap is a file that contains a list of all the pages on your site.

Submitting your sitemap to Google will help them index your site more quickly, which can improve your Woocommerce SEO.

You can create a sitemap using a plugin like Yoast SEO or create one manually.

Here is how to create a site map using Yoast SEO for your Woocommerce store:

– Install and activate the Yoast SEO plugin.

– Go to Woocommerce > Yoast SEO and click on the “SEO” tab.

– Scroll down to the “XML sitemaps” section.

– Make sure the “Enable XML sitemap functionality?” option is selected.

– Then, click on the “Save Changes” button.

9. Optimize your shop page

Hand holding shopping cart on a light background. Concept of buy shopping cart, online shopping,

Your shop page is one of the most critical pages on your site, so make sure that it’s optimized for Woocommerce SEO.

For example, include your target keyword in the title and use descriptive and keyword-rich product descriptions.

In addition, ensure that your products are organized into relevant categories and subcategories.

Here is an example of a setup for categories and subcategories for your Woocommerce store:

– Woocommerce > Products > Categories

– Create top-level categories (e.g., Men’s, Women’s, etc.)

– Woocommerce > Products > Subcategories

– Create subcategories for each top-level category (e.g., Men’s T-shirts, Men’s jeans, etc.)

10. Use coupon codes

Coupon QR code on smart phone

Coupon codes are a great way to drive traffic to your Woocommerce store.

You can promote your coupons on social media, email marketing campaigns, or other websites.

Be sure to include a call-to-action so that people know how to take advantage of your offer.

Here is how to create a coupon code for your Woocommerce store:

– Woocommerce > Coupons

– Click on the “Add coupon” button.

– Enter a description of the coupon.

– Then, enter the coupon code in the “Coupon code” field.

– Select the “Expiry date” for the coupon code.

– Set the “Usage limit” for the coupon code.

– Choose the applicable Woocommerce products, categories, and emails.

– Then, click on the “Publish” button.

11. Promote your Woocommerce store on social media

One social media like on bright background

Social media is a great way to drive traffic to your Woocommerce store.

Be sure to promote your store on all major social media platforms and include links to your website.

In addition, consider running social media ads to reach even more potential customers.

Here are 3 things to keep in mind when promoting your products on social media:

– Use high-quality product photos

– Write engaging and compelling product descriptions

An example would be “Check out the latest arrivals in our Woocommerce store!”

– Use Woocommerce hashtags

An example Woocommerce hashtag would be #onlineshopping

12. Use Woocommerce plugins

Download computer technology icon symbol

A website plug-in is a software component that adds a specific feature to an existing computer program.

In Woocommerce, plugins add features and functionality to your store.

Several Woocommerce plugins can help to improve your Woocommerce SEO.

Some plugins, like Yoast SEO, can help you optimize your site for Woocommerce SEO.

Others, like Google Analytics for Woocommerce, can help you track your progress. Try out a few different plugins to see which works best.

Here is a list of plug-ins you want to have on your Woocommerce store:

Google Analytics for Woocommerce

Yoast SEO for Woocommerce

Woocommerce Product Downloads

Woocommerce Customizer

Woocommerce Catalog Visibility Options

13. Hire a Woocommerce SEO expert

cropped shot of professional seo manager using digital devices at workplace

If you’re serious about Woocommerce SEO, you may consider hiring a Woocommerce SEO expert.

A Woocommerce SEO expert can help you optimize your site for Woocommerce SEO and provide valuable insights into the best keywords to target.

The good thing about hiring an expert is that once he optimizes your store the one time, you can take over and repeat the process moving forward.

Here are some essential things to keep in mind when hiring a Woocommerce SEO expert:

Checkbox list

– Make sure the Woocommerce SEO expert has experience with Woocommerce stores.

– Check Woocommerce SEO expert reviews and testimonials to see what other store owners have to say about their services.

– Get a list of Woocommerce SEO expert services before you hire him, so you know exactly what you’re paying for.

Frequently asked questions about increasing sales with a Woocommerce store

Note written on a white sticker with paper clip. Inscription FAQ’s. Frequently Asked Question

1. How do I improve Woocommerce SEO?

You can do several things to improve Woocommerce SEO, including optimizing your site for Woocommerce SEO, conducting keyword research, and promoting your Woocommerce store on social media.

2. What is the best Woocommerce SEO plugin?

Several Woocommerce SEO plugins are available, but the best ones depend on your needs.

3. What are some tips for driving traffic to my Woocommerce store?

Some tips for driving traffic to a Woocommerce store include using coupon codes, creating a blog, and promoting your store on social media.

4. My Woocommerce store isn’t generating many sales. What can I do?

You can do several things to increase sales from your Woocommerce store, including optimizing your site for Woocommerce SEO, conducting keyword research, and promoting your Woocommerce store on social media.

5. How can I improve the ranking of my Woocommerce store?

You can improve the ranking of your Woocommerce store by optimizing your site for Woocommerce SEO, conducting keyword research, and promoting your Woocommerce store on social media.

6. What tips for improving my Woocommerce store’s conversion rates?

Some tips for improving conversion rates include using effective calls-to-action, providing helpful product descriptions, and offering free shipping.

7. What are some Woocommerce SEO best practices?

Some Woocommerce SEO best practices include optimizing your site for Woocommerce SEO, conducting keyword research, and creating quality content.

8. How do I know if my Woocommerce store is optimized for SEO?

You can look for several things to determine if your Woocommerce store is optimized for Woocommerce SEO, including whether your site is mobile-friendly, uses the right keywords, and is easy to navigate.

9. I’m not seeing any results from my Woocommerce SEO efforts. What could be the problem?

Several potential problems could be preventing you from seeing results from your Woocommerce SEO efforts, including using the wrong keywords, not promoting your Woocommerce store enough, or not having a mobile-friendly site.

10. Is Woocommerce SEO worth it?

Yes, Woocommerce SEO is definitely worth it! By optimizing your Woocommerce store for Woocommerce SEO, you can improve your chances of ranking higher in search engine results pages, driving more traffic to your store, and ultimately increasing sales.

11. How much does Woocommerce SEO cost?

The cost of Woocommerce SEO will vary depending on the Woocommerce SEO services you choose to use.

12. How long does it take to see results from Woocommerce SEO?

The amount of time it takes to see results from Woocommerce SEO varies depending on the Woocommerce SEO services you use, how much you promote your Woocommerce store, and other factors.

However, you should start seeing some results within a few months.

13. Do I need Woocommerce SEO if I have an eCommerce website?

If you want to increase traffic to your eCommerce website and improve sales, then Woocommerce SEO can definitely help!

14. What are some common Woocommerce SEO mistakes?

Some common Woocommerce SEO mistakes include using the wrong keywords, not promoting your Woocommerce store enough, and not having a mobile-friendly site.

15. How can I avoid Woocommerce SEO mistakes?

You can avoid Woocommerce SEO mistakes by researching, choosing the right Woocommerce SEO services, and monitoring your results.

By following these tips, you can avoid Woocommerce SEO mistakes and sky-rocket your product sales!

Well, that’s it for now! But, don’t forget to like and share if you found this helpful information.

Until next time,

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Lead Capture Forms – The Ultimate 9 Point Checklist(in 2022)

Lead Capture Forms – The Ultimate 9 Point Checklist(in 2022)

Hello people! Pablo Espinal here,

In this blog post, we will discuss the ultimate 9-point checklist for creating lead capture forms that generate results!

Let’s get started…

Table Of Contents
  1. Lead Capture Forms – The Ultimate 9 Point Checklist(in 2022)

The Basics

Baby girl playing with toys in a playroom of cruise liner

A lead capture form is defined as a form that is used to capture leads for marketing or sales purposes.

Capturing the leads that come to your website is extremely important because it allows you to follow up with them later and continue the marketing or sales process.

Click-through rate is the percentage of people who click on a link that takes them to your lead capture form.

The bounce rate is the percentage of people who leave your website after viewing only one page.

A high bounce rate indicates that people are going to your site without taking action, which means that your lead capture form is ineffective.

Many factors contribute to a high bounce rate, but a poorly designed lead capture form is one of the most common reasons.

4 Statistics to keep in mind

Large amount of stickers with yellow percentage values for black friday or cyber monday sale

– Lead capture forms are proven to increase conversion rates by up to 23%

85% of marketers say that targeted content offers are the most effective means of generating leads

– Only 2% of website visitors convert on the first visit

– The average website converts at a rate of just 2.35%

1. Use an attention-grabbing headline

FOMO, acronym as banner headline

The headline is essential to your lead capture form, as it will be the first thing people see.

Make sure your headline is attention-grabbing and makes people want to learn more about what you offer.

Here are 5 examples of a great headline for a form:

“Get Our Free Guide to Increasing Sales!”

“Sign Up for Our Exclusive Webinar!”

“Claim Your Complimentary eBook!”

“Download Our Free Cheat Sheet!”

“Get Instant Access to Our Helpful Resource Center!”

2. Keep the form short and sweet

Three darts in the center bulls eye of a target

Nobody wants to fill out a long and tedious form, so make sure your lead capture form is short and sweet.

Only ask for the bare essentials such as name, email address, and phone number.

3. Use strong CTAs

Call to action 20

Your CTA (call-to-action) will prompt people to fill out your lead capture form, so it’s essential to use a strong CTA.

Some examples of strong CTAs include “Get started today!” or “Sign up now and receive a free e-book!”

4. Use attractive visuals

Pretty flower growing in garden

People are visual creatures, so it’s important to use attractive visuals on your lead capture form.

This could include using an eye-catching headline image or adding color to the form.

Some questions to ask to know if you have the right idea for your form:

– Does the image reflect the overall message of the form?

– Is the image high quality and free of any distractions?

– Is the image relevant to the lead capture form?

Some online tools you can use to obtain free high-quality images:

Unsplash

Pexels

Pixabay

5. Offer something valuable in return

inscription mega sale on shop windows. Mega sale sign in store

For people to be willing to give you their personal information, you need to offer something valuable in return.

This could be a discount code, a free e-book, or access to exclusive content.

Some important things to keep in mind when writing a free e-book:

e-book or e-reader on top of pile of old books

– Make sure that the e-book is relevant to your business

– Keep the e-book short, about 15-20 pages

– Use attractive visuals; use Envato to obtain excellent images.

– Include a strong CTA at the end of the e-book; an excellent example of a CTA would be “Contact us today to learn more!”

Some tools that can help you write an e-book:

Canva

Adobe InDesign

6. Make the form mobile-friendly

WOMAN MOBILE ROOFTOP

With more people than ever using their smartphones and tablets to browse the internet, making sure your lead capture form is mobile-friendly is essential.

This means that the form should be easy to fill out on a small screen, and all of the visuals should look good on a mobile device.

Some tools you can use to test your newly created form:

LeadPages

7. Use an exit-intent popup

exit sign on brick wall

An exit-intent popup is a popup that appears when someone is about to leave your website.

This is a great way to capture leads who are about to leave without filling out your form.

Some examples of things you can say on your exit pop-up:

“Wait! Before you go, sign up for our newsletter to receive exclusive discounts and offers!”

“Are you sure you want to leave without downloading our free e-book?”

“Sign up now and get instant access to our valuable resource center!”

8. Landing page location is very important

Tablet showing internet connection on screen

The location of your lead capture form is also important.

You want to make sure that the form is visible on the page and that it’s not buried beneath a bunch of other content.

According to statistics, the best location on your landing page to place your lead capture form is above the fold.

9. A/B test, always!

research

Finally, one of the most important tips for creating a successful lead capture form is to always A/B test.

This means that you create two different versions of your form and then see which one performs better.

You can test the headline, the CTA, the visuals, and the overall length of the form.

A/B test tools you can use for your forms

Marketing research development planning

Leadpages

Here is how to run a test using leadpages:

1. Go to LeadPages.net and sign in to your account.

2. Click on the “Create LeadPage” button.

3. Choose a template from the LeadPage gallery or start from scratch.

4. Edit the LeadPage to your liking by adding your text, images, videos, etc.

5. When you’re finished editing, click on the “A/B Test” tab at the top of the page.

6. Enter your test information and choose which version of the LeadPage you want to test.

7. Click on the “Start Test” button, and LeadPages will handle the rest!

8. After some time has passed, LeadPages will automatically calculate the winner of the test and email you the results.

Unbounce.com

Here is how to run a test using Unbounce:

1. Go to unbounce.com and sign in to your account.

2. Click on the “Create Page” button.

3. Choose a template from the Unbounce gallery or start from scratch.

4. Edit the page to your liking by adding your text, images, videos, etc.

5. When you’re finished editing, click on the “A/B Test” tab at the top of the page.

6. Enter your test information and choose which version of the page you want to test.

7. Click on the “Start Test” button, and LeadPages will handle the rest!

8. After some time has passed, LeadPage will automatically calculate the winner of the test and email you the results.

Instapage.com

Here is how to run a test using instapage:

1. Go to instapage.com and sign in to your account.

2. Click on the “Create Page” button.

3. Choose a template from the Instapage gallery or start from scratch.

4. Edit the page to your liking by adding your text, images, videos, etc.

5. When you’re finished editing, click on the “A/B Test” tab at the top of the page.

6. Enter your test information and choose which version of the LeadPage you want to test.

7. Click on the “Start Test” button, and LeadPages will handle the rest!

8. After some time has passed, LeadPages will automatically calculate the winner of the test and email you the results.

Lead Capture tools to create your forms

Santa Claus, did you added my name to your list or not?

www. LeadPages.net

Here is how to create a form using lead pages:

1. Go to LeadPages.net and sign up for a free account.

2. Click on the “Create New LeadPage” button.

3. Choose a template from the LeadPage gallery or start from scratch.

4. Edit the LeadPage to your liking by adding your text, images, and videos.

5. Save and publish your LeadPage when you’re finished editing.

Unbounce.com

Here is how to create a form using Unbounce:

1. Go to unbounce.com and sign up for a free account.

2. Click on the “Create New Page” button.

3. Choose a template from the Unbounce gallery or start from scratch.

4. Edit the page to your liking by adding your text, images, and videos.

5. Save and publish your page when you’re finished editing.

instapage.com

Here is how to create a form using instapage:

1. Go to instapage.com and sign up for a free account.

2. Click on the “Create New Page” button.

3. Choose a template from the Instapage gallery or start from scratch.

4. Edit the page to your liking by adding your text, images, and videos.

5. Save and publish your page when you’re finished editing.

Email lists plug ins to use with your form

Where to plug in?

A critical step after creating your lead capture form is integrating it with a subscriber list service.

A subscriber or email list service is a platform that stores the contact information of people who have subscribed to your mailing list.

MailChimp, AWeber, Constant Contact, and Mailerlite are good examples of email list services.

I use Mailerlite as it is free, and for now, it does what I need regarding email list management.

Each of the above has a plug-in that works with almost all website creation tools.

Advanced strategies

Advanced pawn

In addition to A/B testing, here are some other advanced strategies to ensure your lead capture form performs at a super high level.

1. Use LeadPages’ Inline Forms and pop-ups feature:

LeadPages’ inline forms allow you to embed a lead capture form directly into your blog post or website.

This is a great way to increase conversions, allowing interested visitors to sign up for your offer without leaving the page they’re on.

Pop-ups effectively get visitors to notice your lead capture form and sign up for your offer.

LeadPages’ Drag & Drop Builder makes it easy to create high-converting pop-ups without coding.

2. Use LeadPages’ Smart Traffic:

LeadPages’ Smart Traffic feature allows you to send traffic from specific sources (such as Facebook ads or Google AdWords) to specific LeadPages and LeadBoxes.

This is a great way to increase conversions by sending targeted traffic to your lead capture forms.

3. Use LeadPages’ 2-step opt-ins:

LeadPages’ 2-step opt-ins allow you to increase conversions by requiring interested visitors to confirm their email addresses before they’re added to your list.

This helps ensure that only people truly interested in your offer sign up for your list, resulting in higher-quality leads.

9 Frequently Asked Questions

People asking questions in a seminar

1: What’s the best way to capture leads?

There is no one-size-fits-all answer to this question, as the best way to capture leads will vary depending on your business and target audience. However, following the tips in this blog post will help you create a lead capture form that is effective and generates results.

2: How do I increase retention with lead capture?

One of the best ways to increase retention with lead capture is to offer something valuable in return for contact information. This could be a discount code, a free e-book, or access to exclusive content. By offering something of value, you’ll be more likely to keep people engaged after they’ve filled out your form.

3: What are some common Lead capture mistakes?

Some common lead capture mistakes include using a long and tedious form, not offering anything in return for contact information, and not making the form mobile-friendly. Avoid these mistakes by following the tips in this blog post!

4: What’s the best CTA for a Lead capture form?

The best CTA (call-to-action) for a lead capture form is strong and persuasive. Some examples of strong CTAs include “Get started today!” or “Sign up now and receive a free e-book!”

5: How can I make my Lead capture form more successful?

You can do a few things to make your lead capture form more successful.

First, make sure that the form is short and to the point.

Second, offer something valuable in return for contact information. And third, make sure the form is mobile-friendly so that it can be easily filled out on a small screen.

6: What’s the best Lead capture software?

There is no one-size-fits-all answer to this question, as the best lead capture software will vary depending on your business and needs. However, some popular lead capture software options include LeadPages, Campaign Monitor, and Mobile Site Optimizer.

7: How can I make my Lead capture form more visually appealing?

Making your lead capture form more visually appealing will help it stand out and attract attention. One way to do this is to use an exit-intent popup, which is a popup that appears when someone is about to leave your website. Another way to add visual appeal is to use images and videos in your form.

8: Where should I place my Lead capture form on my website?

The location of your lead capture form is important as you want to make sure it is visible on the page and not buried beneath a bunch of other content. A good rule of thumb is to place the form above the fold, meaning it should be visible without scrolling down.

9: How often should I use Lead capture forms?

There is no set answer to this question, as it will vary depending on your business and goals.

However, it would help if you aimed to use lead capture forms whenever you have something new and exciting to offer your visitors.

This could be a new product, a sale, or exclusive content.

By using lead capture forms regularly, you’ll be able to keep people engaged with your website and increase leads over time.

I hope you found this blog post helpful. If you have any questions, feel free to leave a comment below.

Well, that’s it for now! But, don’t forget to like and share if you found this helpful information.

Until next time,

Pablo Espinal

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11 Tips to Optimize Your YouTube Channel for SEO(in 2022)

11 Tips to Optimize Your YouTube Channel for SEO(in 2022)

Hello peoples! Pablo Espinal here,

Optimizing your YouTube channel for better SEO is a must.

YouTube is the second-largest search engine in the world, and it’s a great place to drive traffic to your website.

In this blog post, we will discuss 11 tips that will help you optimize your YouTube channel for SEO.

Here we go

Table Of Contents
  1. 11 Tips to Optimize Your YouTube Channel for SEO(in 2022)

YouTube by the numbers

Business statistics

2.4 billion users in 2022.

3.7 million videos uploaded every day.

-The Richest YouTuber so far has been Jimmy Donaldson, also known as Mr. Best who made a crazy 54 million in 2021.

1. Use keyword-rich titles.

Book with questions and answers title on vintage table with typewriter

Your title is one of the most important elements of your video for SEO.

Make sure to include relevant keywords in your title so that your video can be found more easily by people searching for those terms.

Here is an example of a great keyword-rich title:

“10 Tips to Optimize Your YouTube Channel for SEO.”

Here is an example of a bad YouTube title:

“How to Optimize Your YouTube Channel”

There are some online tools you can for free online, such as Google AdWords Keyword Planner and YouTube Keyword Tool.

Here is how to create a YouTube video title from your YouTube channel dashboard:

Working on programming dashboard on laptop

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Enter your new title in the Title field.

5. Click Save changes.

2. Use keyword-rich descriptions.

Freelancer woman hands typing on laptop

Just like with your titles, your video descriptions should also include relevant keywords.

Include a call to action in your description, telling viewers what you want them to do after watching your video (e.g., visit your website, subscribe to your channel, etc.).

Here is an example of a great keyword-rich description:

“In this video, we discuss 10 tips to optimize your YouTube channel for SEO. After watching this video, be sure to visit our website for more great tips on how to improve your YouTube rankings!”

Here is an example of a bad video description:

“In this video, we discuss how to optimize your YouTube channel.”

Here is how to create a video description for your video:

Create

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Enter your new description in the Description field.

5. Click Save changes.

For more on keyword research strategies, you can check our recent post here.

3. Use tags.

Colorful alphabet of word keyword.

Tags are another way to help YouTube understand what your video is about and make it easier for people to find your video when they’re searching for certain terms.

Make sure to include relevant keywords in your tags.

Here is an example of a relevant keyword-oriented tag:

“YouTube SEO”

And here is an example of an irrelevant keyword:

“social media”

Some other things to remember when it comes to Youtube tags:

– Use a maximum of 500 characters

– Use commas to separate tags

– Don’t use quotation marks

Here is how to add a tag to your video:

Feet standing over hashtag imprint on street

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Enter your new tag in the Tags field.

5. Click Save changes.

4. Optimize your thumbnails.

green shiny button with elements, design for website.

A Youtube thumbnail is an image that represents a YouTube video.

Your thumbnail should give viewers an idea of what your video is about.

Your thumbnail is one of the first things people will see when they come across your video, so make sure it’s catchy and enticing.

Include a relevant keyword in the thumbnail text so that people know what your video is about before they even click on it.

The top 3 things to remember when creating a YouTube thumbnail are:

– Use high-quality images.

– Make sure the image is relevant to the video.

– Use bright colors and bold text.

Here is how to add a thumbnail to your video:

Stylish optical mouse

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Under “Thumbnail,” select “Edit thumbnail.”

5. Upload your thumbnail image or choose one from the YouTube gallery.

6. Make any other changes to your thumbnail, then click Save changes.

Some online tools you can use to put together your thumbnail include Fotor or Canva.

5. Create transcripts of your videos.

cropped view of translator pointing at arrows with languages

A YouTube Transcript is a text version of a YouTube video.

Transcripts are great for people who are hard of hearing or who don’t have access to sound.

They’re also great for SEO because they allow you to include relevant keywords in your videos that people can search for.

Here is how to add a transcript to your video:

panoramic shot of translator writing in notepad on workplace with laptop and smartphone

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Under “Transcript,” select “Add transcript.”

5. Enter your transcript text or upload a file.

6. Make any other changes to your thumbnail, then click Save changes.

6. Use annotations and cards.

price label note sign tag

A YouTube video annotation is a note, label, or link that you can add to your video.

Cards are a type of annotation that you can use to promote other videos, channels, or websites.

Annotations and cards are a great way to call attention to important information in your videos, such as links to your website or other videos on your channel.

They can also help keep people engaged with your video by providing additional information or links to related content.

Here is how to add an annotation to your video:

Blank business cards

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Under “Annotations,” select “Add annotation.”

5. Enter your annotation text or choose a template.

6. Make any other changes to your annotation, then click Save changes.

Here is how to add a card to your video:

African american videographer editing video montage for visual effects movie

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Under “Cards,” select “Add card.”

5. Enter the information for your card or choose a template.

6. Make any other changes to your card, then click Save changes.

7. Promote your videos on social media.

Making Unboxing Video For Blog

Social media and YouTube go hand in hand due to most social media being based on images and short videos.

When you post your videos on social media, make sure to include relevant keywords and hashtags so that people can find your content more easily.

Here is how to add a hashtag to your video:

Hashtag

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to edit and hover over it.

3. Click the pencil icon that appears.

4. Under “Hashtags,” enter the hashtag you want to use for your video.

5. Make any other changes to your video, then click Save changes.

8. Embed your videos on your website.

Couple Vlogging Recording Video At Home With Camera

Video Embedding is the process of including a video from one website in the content of another website.

Embedding your videos on your website helps to increase their reach and can also help with SEO.

In other words, embedding your videos on your website allows you to surround your video content with other types of content, such as text or images.

Embedding your videos on your website helps to keep people on your site longer and gives you another opportunity to include relevant keywords (in the video title and description).

Here is how to embed a video on your website:

Brother and sister watching a video on a laptop

1. From your channel’s main page, click the Videos tab.

2. Find the video you want to embed and hover over it.

3. Click the Share icon that appears.

4. Under “Embed,” copy the code provided.

5. Paste the code into your website code where you want the video to appear.

9. Optimize your channel page.

SEO or search engine optimization concept

Make sure to fill out all of the fields on your channel page, including the channel description.

Use keyword-rich phrases in these descriptions so that people can find your channel more easily when they’re searching for certain terms.

Some examples of keyword-rich phrases to describe your channel can be:

– “A channel about (keyword)”

– “A channel for (keyword)”

– “The best (keyword) channel on YouTube”

10. Collaborate with other YouTubers.

Group of happy volunteers collaborate at park

One great way to get more eyeballs on your videos is to collaborate with other YouTubers who have a similar audience to yours.

Not only will this help you reach a larger audience, but it will also help you build relationships with other influencers in your field.

Here is a simple email template you can use when reaching out to other YouTubers in your niche:

E-mail symbol

Subject: Collaboration request

“Hi (name),

I’m a big fan of your work and I think our audiences would enjoy our content.

I’m thinking about doing a collaboration video and I would love to have you be a part of it.

Let me know if you’re interested and we can chat more about the details.

Thanks!

(Your name + name of your channel)

11. Use the right video editing tool.

Male videographer using computer editing video footage visual content.

The average editing time required for a 5-minute YouTube video is between 1 and 2 hours.

This includes the time it takes to upload your videos, create thumbnail images, add captions, and more.

A great tool I can recommend for video editing is Descript. These guys have made it a lot easier to edit videos.

Here is how to upload a video using Descript:

Male videographer editing movie footage

1. Go to the Descript website and create a new project.

2. Download the Descript app and sign in with your account.

3. Select the video you want to upload and click Open.

4. The video will start playing in the app. Press Command + S (on a Mac) or Control + S (on a Windows) to save the project.

5. Once the video is saved, you can start editing it in the app.

Some other external equipments needed to put together a YouTube video are:

Different Video Equipment View From Above

A laptop or computer

The most popular laptop for creating YouTube videos is the MacBook Pro.

A camera

A great camera for creating YouTube videos is the Canon EOS Rebel T6i.

A microphone

An affordable mic you can use is the Blue Yeti USB Microphone.

Lighting

A great option for lighting can be these Neewer LED Lights.

A green screen (if you want to get fancy)

An option for a green screen can be this one from LimoStudio.

11 Frequently Asked Questions About YouTube SEO:

Book with questions and answers title on vintage table with typewriter

1. What is YouTube SEO?

YouTube SEO refers to the process of optimizing your videos and your channel so that they rank higher in YouTube’s search results.

2. How can I improve my YouTube SEO?

There are a number of ways you can improve your YouTube SEO, including adding annotations and cards to your videos, optimizing your channel page, and collaborating with other YouTubers.

3. What are some of the benefits of YouTube SEO?

Some of the benefits of YouTube SEO include increased reach, more traffic to your website, and improved relationships with other influencers.

4. How long does it take for YouTube SEO to work?

The effects of your YouTube SEO efforts will not happen overnight. It can take weeks or even months for your videos to start ranking higher in YouTube’s search results.

5. What are some common mistakes people make with YouTube SEO?

Some common mistakes people make with YouTube SEO include: not including relevant keywords in their videos, not optimizing their channel page, and not promoting their videos on social media.

6. How do I determine my channel category on YouTube?

Your channel category is the broad topic that your channel covers.

To determine your channel category, think about what topics your videos are about and what keywords you would use to describe your channel.

7. How does YouTube pay YouTubers?

YouTube pays YouTubers based on several factors, including the number of views their videos get, the number of subscribers they have, and the number of time people spend watching their videos.

8. What is a good YouTube video length?

A good YouTube video length is around 5 minutes.

Videos that are too long run the risk of boring viewers, and videos that are too short may not give viewers enough information.

9. What is a good thumbnail size for YouTube?

A good thumbnail size for YouTube is 1280 x 720 pixels. This size will ensure that your thumbnail looks great on all devices, including desktop computers, laptops, and smartphones.

10. How often should I upload videos to YouTube?

There is no set answer for how often you should upload videos to YouTube.

However, it’s generally a good idea to upload new videos regularly so that your channel remains active and engaging.

11. What are some tips for creating great YouTube videos?

Some tips for creating great YouTube videos include: planning and scripting your videos, being natural and authentic, and editing your videos so that they are clear and concise.

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8 Actionable Steps So Your Website Is Crawled Faster Than Your Competitors(In 2022)

8 Actionable Steps So Your Website Is Crawled Faster Than Your Competitors(In 2022)

Hey peoples! Pablo Espinal here,

In this post, I will show you highly actionable steps you can take now to ensure your website is Mobile ready.

After going through these steps, the mobile pages on your website will load at lightning speed, leading to a definite edge over your competitors.

Here we go…

Table Of Contents
  1. 8 Actionable Steps So Your Website Is Crawled Faster Than Your Competitors(In 2022)

Some Basics And Statistics To Get Us Started

Business graphs and statistics review

Statista.com says advertisers spent over $327 billion in Mobile advertising in 2022.

This figure is expected to grow even more in 2023 as there are around 307 million people(in the US alone) using mobile devices.

People spend an average of more than 3 hours a day on their phones.

As of August 2022, over 61% of all web traffic is done from Mobile devices.

Mobile-First indexing is defined as Google using the mobile version of a website’s content to rank pages from that site, as opposed to the desktop version.

Tip 1. Your Meta Robots Should Match 

Squash players with rackets after match

Meta robots are defined as meta tag that tells web crawlers whether they should index or not and follow the links on a page.

Make sure the meta robots for both the desktop and mobile versions of your website match (especially the noindex or nofollow tags)

Here is how to check meta tags on the desktop/mobile versions of your website:

Closeup of people using mobile smart devices

1. Go to the website’s homepage in your browser

2. Right-click anywhere on the page and click “View Page Source” or “View Source”

3. A new window will open with lots of code. You can search for ‘meta robots’

4. Check if the meta robots are noindex,nofollow,noarchive (for desktop) and noindex,follow (for mobile version)

5. If they don’t match, make sure you get them updated so that both versions have the same tags applied. This will help ensure your website is properly indexed by Google’s Mobile-First indexing algorithm.

Tip 2. Ensure Google Can Scan Lazy Loaded Content

Handriting loading process with calk on black board

Lazy loading is defined as a technique in which the web content is loaded only when it appears on the screen, as opposed to all at once.

Since Google cannot scan lazy loaded content by default, you need to make sure that your mobile website can be properly indexed.

Here’s how: 

JavaScript

1. Check if there are any Ajax calls occurring in your links/images or JavaScript/jQuery code

2. If any of these are present, make sure they’re not blocking off Googlebot from displaying them on the page (you can use a tool like ‘Fetch As Google’ to check this)

3. Make sure the server response code is 200 OK and not 404 Not Found (this will ensure that Googlebot finds the lazy loaded content on your website)

4. If you’re using any CDN or a caching system, make sure that it’s not blocking the Googlebot from accessing lazy loaded content (you can use ‘Fetch As Google’ to check this)

5. If you have any advertisements on your website, make sure they’re not blocking off Googlebot either (you can use ‘Fetch As Google’ to check this)

Tip 3. Make Your Resources Available To Google Crawling

Paper clips and blank with inscription web page on a yellow background.

Google crawling is defined as Google’s process of discovering and indexing web pages so that they can be displayed in search results.

To make sure your URL is not blocking Google with the disallow directive, you need to ensure that there’s no robots.txt file in your root directory and no disallow directive in the document type declaration (DTD).

Here’s how to check if a URL is available for Google crawling: 

Hand holding wooden board written with text website URL on a blue background.

1. Simply navigate the webpage, right-click anywhere on it, and click “View Page Source” or “View Source.”

2. A new window will open with lots of code. You can perform a search for ‘disallow’ and check if the dtd has any disallow directives applied to it

3. If there are any disallow directives, remove them from the document type declaration (DTD) so that Google bots can crawl your website correctly.

Tip 4. Same Amount Of Content On Both Your Desktop and Mobile Site

empty, half full and full water glasses

This one is self-explanatory, but if you have a 2500-word blog post on your desktop site, make sure your mobile site has the exact word count for the same blog post.

The above goes for headings, images, tags, etc. as well.

A tool you can use to measure word count on any of your web pages is the Hemingway App.

Tip 5. Get Your Structured Data On Point

Data transfer

We covered a bit of structured data in our recent Black Friday blog post, but we’ll go into more details here.

Breadcrumb Data

This means having the name of your web page as a breadcrumb or subheading on your site.

Example: Home >> Products >> Product Detail Page 

Product Data

This means having the name, price, and image of your product in support of the search query that brought a user to your site.

While Google may not use this data for ranking purposes, it can help users better understand what they’re looking at on your website.

You can also add star ratings to product listings so that users can easily see how well a product is rated by other users.

Rating data can help you stand out in search results as it signals to Google that your content or product is useful and relevant to the query.

Example: 5/5 stars 

VideoObject Data

This means making sure that your video summary, title, and thumbnail have been filled out to help Google better understand the content of your video.

For example, suppose you have a tutorial video on how to use a certain product. 

In that case, it’s important to include the product’s name in the title field and in the description so that users can quickly search for the product in Google and get to your video quickly.

You can use tools like YouTube’s Video Manager or Genesis Robotics’ videoscribe to create these types of data-rich structures.

Correct URLs

This means ensuring that all URLs are correctly formatted, such as using HTTPS for secure sites and www. for non-secure sites.

It’s also important to ensure that you have canonical tags in place so that there’s no duplicate content on your website, as this can negatively affect how Google crawls your site.

All structured data between your mobile and desktop sites should be present.

Tip 6. Metadata Should Match On Mobile And Desktop

Workplace of programmer with computer at office

Metadata is defined as the bits of information that you can add to your site in order to help Google crawl, index, and understand the content on your website.

Specifically, the descriptive titles and meta descriptions should match your site’s mobile and desktop versions.

A straightforward way to ensure metadata is consistent across mobile and desktop sites is to use a tool like Yoast SEO.

Here is how to check metadata consistency using Yoast SEO:

An abstract technological background consisting of a multitude of luminous guiding lines and dots

1. Open your website in a web browser and go to the Yoast SEO dashboard

2. Next, click on the “Search Appearance” option from the left-hand panel

3. Scroll down and click on the “Content Types” tab

4. Check to make sure that all metadata for your mobile and desktop site match across all content types

5. If you notice any discrepancies, update or add missing metadata as needed to ensure that both versions are consistent

6. Click “Save Changes” when you’re finished making any necessary updates.

Tip 7. Your Images Need To Be On Point

High Quality

Specifically, your images should be:

High quality

To ensure that your images are high quality, avoid using photos or screenshots from other websites, as these may have been cropped or resized to fit in a specific layout.

A great tool we use for high-quality images here at SAAI consulting is Envato elements.

Images are using a supported format.

For example, PNG and JPG formats are generally accepted by Google.

It can also help to use alternative text (ALT text) for images to describe what the image is showing, as this helps Google crawl and index your images better.

Here is how to check what format an image is before you upload it to your site:

Cropped composite image of a woman when she was young and old

1. Select the image you want to upload and right-click on it

2. Choose “Properties” or a similar option from your menu

3. Check what format the image is currently in, as well as its dimensions and file size

Make sure Image URLs are not changing with each image reload

This means ensuring you are linking to your images and videos with a consistent URL.

If you don’t do the above, Google will have difficulty processing these images.

“alt text” has to be the same for every image

alt text for images is defined as the text that will be displayed if the image cannot be loaded.

This is important because Google uses this text to understand what your images are showing and whether they’re relevant to a certain search query.

Here is how to check the alt text of an image before you upload it to your site:

Hand girl cover mouse computer and keyboard laptop for learning online

1. Select the image you want to upload and right-click on it

2. Choose “Properties” or a similar option from your menu

3. Check what alt text is currently included for the image, then make sure to include this same alt text in any future images that you upload

Tip 8. Your Videos Need To Be On Point

Misty autumn forest

Precisely, your videos should:

Always use the same URLs 

Just as with images, if your URLs are different for your videos across your mobile and desktop versions of your site, Google will have a hard time processing and indexing these videos correctly.

Use supported video formats

This means using formats like MP4 or AVI for your videos, as Google generally accepts these.

It can also help to include an accurate meta description and title tags such as <video><embed>, or <object> for your videos, as this helps Google better understand what the video is about.

Here is how to check the format of a video file before you upload it to your site:

Video cassette tape and reel on white background.
Video cassette tape and reel on white background.

1. Select the video you want to upload and right-click on it

2. Choose “Properties” or a similar option from your menu

3. Check what format the video is currently in, as well as its dimensions and file size

4. Make sure that all videos you upload have the same format and dimensions, then proceed with uploading your video to your site.

Match video structured data across Mobile and desktop

One way to do this is using a tool like Video SEO Yoast, which automatically allows you to create and edit videos in bulk.

Overall, there are many things you can do to ensure that Google crawls and indexes your

Be easy to find when viewed on a mobile device

For Google to crawl and index your website successfully, your site must be easy to find and view when viewed on a mobile device.

A quick way to do this is to ensure the visitor can only scroll a little on the landing page to find the video.

Common Issues And How To Fix Them

Missing puzzle piece

Structured Data is missing

To fix this, you need to ensure all your structured data is included in the code and formatted correctly.

You may want to use a tool like Google Structured Data Testing Tool to check for errors or missing data before publishing your content.

The tag “noindex” is coming up on pages

To fix this, you must check all your pages for the <noindex> tag and remove it from any affected pages.

You may also want to work with a web developer to make sure that this issue does not occur again in the future.

Image is missing from either the desktop or mobile version of the website

To fix this, you will need to ensure that all of your images are included in the code for both versions of your website.

You may want to use a tool like Google Search Console to help you identify and fix this issue quickly.

Mobile image is being blocked by robots.txt

Add a “noindex” tag to your robots.txt file, preventing all your images from indexing on Mobile by Google.

Once you’ve done this, check that the change has taken effect by using a tool like Mobile SERP Test or Search Console.

The mobile image is too small or has low resolution

To fix this, you’ll need to ensure that your images are sized and scaled properly for mobile devices.

You can also pay for a website like Envato mentioned earlier. They will provide you with copyright-free high-quality images that you can use for both your mobile and desktop sites.

The page title is missing

To fix this, you’ll need to make sure that each page has a descriptive and clear title tag for both the mobile and desktop versions of your site.

There are issues with hostload

To fix this, you may want to consider using a CDN for the hostload speeds or working with a web developer to improve your site’s overall performance.

Frequently Asked Questions About Mobile-First Indexing

FAQ Frequently Asked Questions key on a white computer keyboard. Online help concept

How can I make sure my website is optimized for mobile-first indexing?

You can take several steps to ensure that your website is ready for mobile-first indexing.

This includes using supported video formats, matching structured data across mobile and desktop versions of your site, and ensuring your landing page does not require excessive scrolling on a mobile device.

Additionally, you should make sure all images on your site are correctly sized and scaled for mobile viewing and that your page titles and hostload speeds are optimized.

What are the benefits of mobile-first indexing?

Mobile-first indexing has several key benefits, including faster loading times for users, increased visibility in Google search results, and improved user experience overall.

Additionally, by prioritizing the mobile version of your website, you can ensure that it is accessible to a wider range of users as more and more people use their smartphones to browse the web.

Overall, improving your website’s performance through mobile-first indexing can help drive more traffic and engagement from current and potential customers.

How Do I Know If My Phone Is Mobile-First Indexing?

There are several signs that your website is using mobile-first indexing.

One of the most obvious is faster load times for your site on desktop and mobile devices.

Additionally, you may notice increased visibility in Google search results and improved rankings for relevant keywords or topics.

Does Indexing Increase Performance?

There is no definitive answer to this question, as the performance benefits of mobile-first indexing can vary depending on various factors, including your website’s content and coding.

However, in general, we know that improved site performance can lead to higher engagement levels and more traffic from current and potential customers.

Does Indexing Take Up Space?

It is important to note that mobile-first indexing does not require additional storage space on your device.

Instead, it simply improves how your website loads and displays content, which can help improve user experience and overall performance.

Suppose you are still concerned about whether or not indexing will take up too much space on your device.

In that case, consulting with a web developer or online resources is a good idea to learn more about the benefits of mobile-first indexing.

Lastly, please don’t forget to leave a comment below and share on your social media if you found this information useful!

Till next time!

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Cropped shot of unrecognizable woman holding shopping bags with Black Friday sale sign while standing at escalator in mall, copy space

Ultimate SEO Strategies To Double Your Black Friday Sales(In 2022)

Ultimate SEO Strategies To Double Your Black Friday Sales(In 2022)

Hello all! Pablo Espinal here,

Black Friday is coming up, and that means one thing – sales!

Take advantage of the holiday shopping season this year by doubling your sales.

How? 

By using SEO strategies to bring in more shoppers.

In this blog post, we will discuss some of the best SEO tactics to help you boost your Black Friday sales.

Let’s do this…

Table Of Contents
  1. Ultimate SEO Strategies To Double Your Black Friday Sales(In 2022)

Black Friday online sales statistics as of 2022: 

88 million Americans shopped online during the Black Friday 2021 period.

Conversion rates for Desktops were 6.9%, for tablets 4.8%, and for smartphones 2.9%

Over 30 billion dollars were generated in sales during the 2021 Black Friday period.

1- Dedicated Landing Pages Must Be A Priority

Rear view of young woman watching sales on the tablet
Rear view of young woman watching sales on the tablet.

A dedicated landing page is a single web page created to target a particular product or service specifically.

For example, if you run an online store selling clothing and accessories, you might create a dedicated landing page for each of your Black Friday sales.

This will allow you to target specific keywords, optimize the SEO of your content, and increase click conversions.

Remember to add any new pages you create to your XML sitemap; here is how to do that:

Website development
Website development

1. Log into your website’s SEO dashboard and click on the XML sitemap tab.

2. Enter the URL of each page you want to include in your sitemap and click “Add.”

3. Review your sitemap, make any necessary changes or additions, and then hit “Save Changes.”

If needed, remember to deploy 302 redirects; you can do this by following these steps:

Wooden block with red arrow facing the opposite direction black arrows.
Wooden block with red arrow facing the opposite direction black arrows, think different and standing out from the crowd concept

1. Log into your website’s SEO dashboard and click on the “Redirects” tab.

2. Enter the URL of the old page you want to redirect, then select either a 301 or 302 redirect type.

3. Add any additional settings or notes if desired, then hit “Add Redirect.”

2- UX Is Super Important

Top view of color circle and sketches of mobile user experience design on wooden table
Top view of color circle and sketches of mobile user experience design on wooden table

UX or website user experience is defined as the overall experience a website visitor has when navigating your site.

This includes the layout and design of your pages, how easy it is to find what you’re looking for, and how fast your site loads.

To improve your SEO and boost sales on Black Friday, it’s essential to focus on UX.

Super important elements for outstanding UX include:

Cropped view of designers creative user experience design of mobile website with layouts on table,
Cropped view of designers creative user experience design of mobile website with layouts on table,

Faceted Navigation 

This means breaking down your product categories into smaller, more intuitive subcategories.

This makes it easier for shoppers to find what they’re looking for and reduces the number of clicks required to reach their desired product.

Some things to pay attention to when it comes to faceted navigation: 

– Choosing the right categories and subcategories

– Keep your navigation simple, using clear labels and descriptive text, as opposed to generic text like “click here” or “add to cart.”

-Index bloat, including too many categories and subcategories, can make your navigation more complicated to use.

Shopping Cart Optimization 

Shopping cart with gift
Shopping cart filled with variety color of gift boxes

This means making your shopping cart as user-friendly as possible.

This includes adding progress indicators, optimizing the checkout process for mobile users, and ensuring any errors or glitches are dealt with quickly and efficiently.

Some things to pay attention to when it comes to shopping cart optimization:

Delivery methods – this means showing shoppers all the different delivery options available and allowing them to choose the one that best fits their needs.

Payment methods – this means making your payment options easy to find and clear, with no hidden fees or other surprises.

Email notifications – Especially for cart abandonment, mean sending automated emails to shoppers who abandon their carts, with clear and straightforward CTAs encouraging them to return.

Test page speed on different mobile devices – using tools like Google PageSpeed Insights or GTmetrix to test your page speed and identify ways to improve it.

Add a 404 error page – this means creating a custom 404 error page that is simple, clear, and easy to use. 

This helps reduce bounce rates and keep visitors on your site longer.

Improving on-page user experience

emotion face block. Emoticon for user reviews
emotion face block. Emoticon for user reviews. Service rating, ranking, customer review, satisfaction, evaluation and feedback concept

This means optimizing your content for SEO, including keywords and meta descriptions, and adding things like images and videos to improve engagement.

Some things to pay attention to when it comes to improving on-page UX:

Page speed improvement tools – using tools like PageSpeed Insights or GTmetrix to identify ways to improve page speed and SEO ranking.

Use of SEO-friendly tags – this means using SEO tags like <h1> and <meta> tags, as well as adding alt text to your images.

CTAs and forms – this means making sure your call-to-action and any forms on your site are visible and optimized for SEO.

Overall design and layout – this means focusing not just on SEO, but also on the overall appearance of your site, making sure it is easy to navigate and pleasing to look at.

Here are some super reliable online page improvements tools you can use:

1. Google PageSpeed Insights 

2. GTmetrix 

3. SEOmoz SEO toolkit

4. Screaming Frog SEO Spider Tool

5. MozBar SEO Explorer and Keyword Explorer

6. Wordstream Free Keyword Tool and AdWords Grader

7. Cognitive SEO Keyword

3- Paid Search Will Muscle Up Your Sales

Sportswoman building muscles
Sportswoman building muscles. Young dark-haired woman with tattooed arms flipping heavy tire while having cross training in gym

Paid search is defined as the buying of search engine marketing space so that you can appear on the first page of Google’s search results.

Some things to pay attention to when it comes to paid search:

Run paid ads before Black Friday – Running paid ads before black Friday will allow you to get your products in front of the right shoppers and build momentum for your sales event.

Your campaign goals should match your funnel – this means that your goals for your paid search campaign should align with where people are in your sales funnel.

Test ads should be included in your budget – you should set aside some of your budget specifically for testing new ads and optimizing the ones already running.

As a refresher, here is how to set up a PPC campaign on your Google ads account:

Pay per click

1. Log in to your Google Ads account and click on the “Campaign” tab.

2. Choose whether to create a new campaign or edit an existing one, then select your budget, location targeting, and other settings.

3. Add keywords for your ad groups and write compelling ads to attract clicks from potential customers.

4. Set up automatic bidding rules and track your campaign’s performance using metrics like conversion rate and quality score.

5. Test different variations of your ads to optimize them for performance and make changes as needed to ensure continued success with paid search campaigns.

4- Your Google Business Profile Needs To Be Ready

Portrait of the sportsman ready to run
Portrait of the young muscular concentrated athlete at the start of the treadmill at the stadium

We recently wrote a post showing you how to set up and manage a Google business profile.

Well, the things we spoke about on that post are important to look at before Black Friday comes through.

Some things to pay attention to when it comes to your Google Business profile:

There should be black Friday categories set up on your profile – This means adding special ‘black Friday categories to your profile so that people can easily find you and your products.

Once black Friday is over, replace the category with a “Christmas” category. You get the gist.

Ensure you provide relevant delivery information pertaining to holiday times – this means including specific delivery information for Black Friday, such as whether or not you offer free shipping and what time your last order will be placed before the holidays.

Remind your customers to leave a review – We recently wrote a post detailing the importance of customer reviews.

This is as important as always, given the sudden increase of visitors to your website during black Friday dates.

Remember to answer comments or questions quickly to avoid bad reviews.

As a refresher, here is how to set up a category on your Google Business profile:

Note written on a white sticker that hangs with a clothespin on a rope on a blue color background.

1. Log in to your Google My Business account and click on the “Categories” link on the left-hand menu.

2. Add relevant categories pertaining to what you sell, and make sure each type is accurate and specific.

3. Save your changes, then submit them for approval.

4. Once approved, these categories will appear on your Google business profile and make it easier for potential customers to find you during shopping seasons like Black Friday!

5- Promote Your Sales To Your Subscribers And On Social Media

White box filled with Likes, subscriptions, messages from subscribers on a white background

One of the best ways to promote your Black Friday sales is by leveraging the power of email marketing and social media.

Some things to pay attention to when it comes to promoting deals to your subscriber list:

Create personalized email campaigns – These allow you to segment your subscribers based on their purchase history and interest and then send them targeted messages about relevant sales.

Include social media sharing buttons in your emails – This will make it easy for your customers to share deals and promotions with their friends on social media sites like Facebook and Twitter.

Some things to pay attention to when it comes to promoting deals on social media:

Social media

Set up special promotions and contests – Posting about your Black Friday sales on social media is a great way to get the word out. 

Still, you can take things a step further by running special promotions or contests that incentivize people to share your posts with their friends.

Post engaging content leading up to Black Friday – To ensure that people are paying attention to your social media posts, it’s important to post engaging content leading up to Black Friday. 

This could include sneak peeks of new products, deals, or even holiday-themed content that gets people in the spirit.

6- Your Product Pages Need Structured Data

Wooden puzzles with data icons and data words. data concept

Your product pages should include things like structured data markup, or schema.

Steps to adding structured data to your website:

1. Start by identifying key product pages on your website, such as your Black Friday deals or products that are likely to be popular during the holiday season.

2. Once you have chosen these pages, add schema markup to them using a structured data plugin or a tool like Schema App, Google’s Structured Data Markup Helper, or SEOBook SERP Scraper.

3. Make sure to thoroughly test and double-check your markup before publishing it to ensure everything is functioning properly and showing up correctly in search results.

Steps to adding structured data to your website using the Schema app:

Sketch of a diagram

1. Sign up for a free account on the Schema App website and click on the “Add Schema” button to get started.

2. Select the product type that best matches your page (for example, “product”), then click on the dropdown menu to choose the appropriate type of product, such as a t-shirt or shirt.

3. Next, add details about your product, including name, brand, price, URL, color options and more.

4. Finally, test your markup using Google’s Structured Data Testing Tool to ensure that everything is functioning properly and showing up correctly in search results.

5. Once you have verified that everything is working properly, simply save and publish your markup on your website.

Frequently asked questions about Black Friday SEO

hand holding Questions Mark ( ? ) on wooden cube block. FAQ, question, Answer, Q and A concept
hand holding Questions Mark ( ? ) on wooden cube block on table background. FAQ( frequency asked questions), Answer, Q and A, Information, Communication and interrogation Concepts

What are holiday-related keywords in SEO?

Holiday-related keywords are terms and phrases related to popular shopping holidays like Black Friday, including things like “Black Friday sales,” “online deals,” and “holiday promotional offers.”

Using these keywords in your SEO strategy can help you better target customers who are actively looking for discounts and special promotions during key shopping periods like Black Friday.

How can I optimize my website for SEO during the holiday season?

There are a number of strategies that you can use to optimize your website for SEO during the holiday season, including using targeted keywords in your content and titles, setting up structured data markup on your product pages, and creating engaging content that will catch people’s attention on social media platforms like Facebook and Twitter.

Additionally, you may want to consider partnering with influencers and other online publishers to boost your reach and get more exposure during the holiday season.

What is Black Friday marketing?

Black Friday marketing refers to the strategies and tactics used by online retailers to promote deals and discounts on products during key shopping days like Black Friday.

This can include things like setting up special promotions and running social media contests or optimizing your website for SEO to boost your online visibility and reach new customers.

Whether you are a small independent business or a large e-commerce platform, implementing effective Black Friday marketing strategies can be an important way to drive sales and increase revenue during this highly competitive time of year.

What PPC budget should I have for Black Friday?

There is no one-size-fits-all answer to this question, as the amount of money that you should allocate to your PPC budget for Black Friday will depend on a number of factors, including your level of competition, industry trends, and marketing goals.

That said, many businesses choose to increase their PPC budgets during the holiday season in order to take advantage of increased search volume and more competitive ad bidding.

Ultimately, the best way to determine an appropriate PPC budget for Black Friday is to test and optimize your campaigns over time based on results from conversion tracking and other metrics like click-through rate (CTR) and cost per click (CPC).

What kind of product discounts should I offer for Black Friday?

There is no one “right” answer to this question, as the type of product discounts that you should offer for Black Friday will depend on a number of factors, including your target audience and industry trends.

Some common strategies include offering deep discounts, bundling products together at a discount, or running flash sales or other limited-time promotions.

Ultimately, the key is to find ways to stand out from the competition and maximize your profits during this highly competitive shopping period.

Please don’t forget to leave a comment below and share on your social media if you found this information useful!

Till next time!

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Google My Business SEO – The Ultimate 14-Point Checklist(in 2022)

Google My Business SEO – The Ultimate 14-Point Checklist(in 2022)

What’s up, readers! I’m Pablo Espinal.

Google My Business SEO is one of the most important things you can do for your small business.

It can be the difference between being found by customers online and being invisible.

This blog post will discuss the 14 steps you need to take to rank higher on Google with your Google My Business profile/website.

Let’s dive right in…

Table Of Contents
  1. Google My Business SEO – The Ultimate 14-Point Checklist(in 2022)

Google My Business Basics

Google my business is defined as the free listing service provided by Google that enables businesses to have a presence within the local search results.

Step # 1 Create A Business Profile

OPEN!! Chalkboard sign hanging outside says Yes We Are Open!! With neon OPEN sign background window

The first step to ranking higher on Google with your Google My Business profile is to create a business listing.

This can be done by heading to the Google My Business website or searching for “Google My Business” in the search box and clicking on the link that comes up.

Here are the steps for creating your profile:

1. Enter your business name and address in the provided fields.

2. Select your primary industry category from the dropdown list.

3. Add photos of your business and any other information you think is relevant, such as hours of operation, product/service details, etc.

4. Submit your listing for review by Google to ensure that all of your information is accurate and up-to-date.

Step # 2 Make Sure Every Section Is Completed

complete

Once your profile has been created, you must ensure that each section is completed. 

This includes adding photos, hours of operation, product/service details, and more.

This will help convince Google’s algorithm that your business is legitimate and trustworthy, which can help boost your rankings in the local search results.

Step # 3 Make Sure Your Contact Information Matches Your Business Information

double fish
OLYMPUS DIGITAL CAMERA

To rank higher on Google with your Google My Business profile, the contact information on your website must match exactly what you’ve listed in your business profile.

This means updating your website to include a phone number and physical address that matches the ones listed within your Google My Business profile. Something like this:

Example of name and address information from Google

Your business should have the same contact information no matter where it is found on the internet.

Remember to include your hours of operation when creating your profile(especially holiday hours).

Here is how to add your contact information to your Google My Business Profile:

1. Log into your Google My Business account and click on the “Info” tab.

2. In the provided fields, enter your business phone number, address, email address, social media profiles, hours of operation (including holiday hours), etc.

3. Click “Save” when you’re finished to save your changes and update your profile accordingly.

Step # 4 Create Primary As Well As Secondary Categories

Starting line on racetrack
Starting line with numbering on racetrack

A key step to ranking higher on Google with your Google My Business profile is to add multiple primary and secondary categories for your business.

This will help improve your SEO rankings by indicating more accurately what you offer, which can help boost your website’s relevance in the search engine’s eyes.

Add relevant keywords to each category that accurately describe the products/services you offer.

Here is how to add multiple categories to your Google My Business Profile:

1. Log into your Google My Business account and click on the business you want to update.

2. Click “Categories” from the left-hand menu and select “Add New Category.”

3. Add one primary category and a few secondary categories that accurately describe your products/services.

4. Repeat this process for your other locations, if applicable.

Step # 5 Make Sure To Choose A Business Category 

List of options on a laptop
Man working with a laptop. Emails list on the screen, office background

To improve your SEO rankings and boost your chances of ranking higher on Google with your Google My Business profile, choosing a business category relevant to the products/services you offer on your website is essential.

This can help show search engines a clear connection between your website and your business and indicate more precisely what value you provide to customers or clients.

Some good options for choosing a relevant business category are “restaurant,” “boutique,” or “car repair.”

To find the best business category for your website, spend some time thinking about your services or products and which keywords would be most appropriate.

Here is how to add a business category when creating your Google My Business profile:

1. Log into your Google My Business account and click on the “Info” tab.

2. In the provided fields, enter your business category and click “Save.”

3. Repeat this process for your other locations, if applicable.

Step # 6 Your “From the business” Description Should Be Thorough

Smart business man writing the word Product on the mirror board - Product text.
Smart business man writing the word Product on the mirror board – Product text

To rank higher on Google with your Google My Business profile, you must write a detailed “from the business” description that can help inform potential customers and clients about the products/services you offer.

This means going into detail about what value you provide to customers or clients and including any important keywords that can help boost your SEO rankings.

Your description should be professional and accurate but also written clearly and concisely, which helps to engage readers.

Here is how to write a descriptive “from the business” description for your Google My Business profile: 

1. Log into your Google My Business account and click on the “Info” tab.

2. In the provided fields, write a detailed and accurate description of your business and its products/services.

3. Include any relevant keywords or phrases to help boost your SEO rankings, such as specific industry terms.

4. Click “Save” when you’re finished to save your changes and update your profile accordingly.

Step # 7 The Importance Of Weekly Google Posts

Weekly calendar

To rank higher on Google with your Google My Business profile, it’s important to post new updates and content to your profile regularly.

This helps keep your website and business top-of-mind for potential customers or clients and shows search engines that you are actively engaged in providing value to your audience.

One good option for posting regular updates on your Google My Business profile is to create weekly blog posts about recent news or trends in your industry. It would look something like this:

Weekly google post example

Another option is to regularly engage with customers or clients by answering questions or responding to reviews posted on the platform.

Here are some tips for creating weekly Google posts: 

1. Log into your Google My Business account and click on the “Posts” tab.

2. Write a new blog post or review of your products/services and include any relevant keywords or industry terms that can boost your SEO rankings.

3. Post regularly to keep your business top-of-mind for potential customers and clients and build trust and engagement with search engines like Google.

4. Repeat this process weekly to stay up-to-date on the latest news in your industry and improve your SEO rankings over time.​

Step # 8 New Photos Should Be Uploaded Regularly

Window display with five mannequins wearing t-shirts with text Sale
Window display with five mannequins wearing t-shirts with text Sale

In addition to posting regular updates on your Google My Business profile, it’s also important to regularly add new photos to your profile.

This can help boost engagement and trust with customers or clients and signal search engines that you are actively working to make your business more visible online.

Some good options for adding new photos regularly include putting a camera out in front of the store or taking selfies with your team after a big project is completed.

Here are some tips for uploading new photos to your Google My Business profile: 

1. Log into your Google My Business account and click on the “Photos” tab.

2. Select relevant images from your computer or phone that showcase your business or team.

3. Click “Add” to upload the photos and add them to your profile, making sure to follow any size requirements or other formatting guidelines Google provides.

4. Repeat this process regularly to keep your profile fresh and engaging for potential customers and clients.​

Step # 9 Stay Involved By Regularly Answering Questions

Definition of quality
Definition of quality

To rank higher on Google with your Google My Business profile, it’s essential to stay active and engaged within the platform.

One way to do this is by regularly answering customer or client questions posted on your profile.

This helps to build trust and engagement with potential customers and also shows search engines that you are actively working to serve your audience.

Some good ways to get involved in answering questions on your Google My Business profile include being responsive within customer support channels like email, social media, or chat tools like Intercom or Drift.

Here are some tips for staying involved in answering questions: 

1. Log into your Google My Business account and click on the “Messages” tab.

2. Scan through any questions that customers or clients have posted and respond as needed.

3. Make sure to be thorough, thoughtful, and professional in your responses, and consider using a customer support ticketing system like Zendesk to stay organized.

4. Repeat this process regularly so that you can keep up with all of the questions posted on your Google My Business profile and continue building trust and engagement with potential customers or clients over time.​

Step # 10 Stay On Top Of Your Reviews

Customer review good rating concept, customer review by five star feedback, positive feedback.

In addition to posting regular updates and answering customer questions on your Google My Business profile, it’s also important to stay on top of any reviews that are posted there.

This can help improve customer trust and engagement with your business and signal search engines like Google that you are committed to providing a high-quality experience for customers or clients.

Some good ways to stay on top of reviews include regularly checking in on review platforms like Yelp, Facebook, or Trustpilot and quickly responding to any negative comments or complaints.

Here are some tips for staying on top of your reviews: 

1. Sign up for a free account with review platforms like Yelp, Facebook, or Trustpilot, and make sure to connect these accounts to your Google My Business profile.

2. Regularly check in on these review platforms, scanning for any new reviews that have been posted about your business or team.

3. When you see a negative review, quickly respond with a thoughtful and professional message, making sure to address the reviewer’s concerns directly and offer any support or assistance needed.

4. Repeat this process regularly so you can stay on top of all reviews posted about your business online and continue building trust and engagement with potential customers or clients over time.​

Step # 11 Make Sure To Add Your Products And Services

Asian beautiful woman sell vase product and check sale order on laptop.
Asian beautiful woman sell vase product and check sale order on laptop. Young attractive business woman use mobile smartphone and talk to customer in wearhouse. Remote buy and purchase shopping concep

To rank higher on Google with your Google My Business profile, it’s also essential to make sure that you are regularly adding your products and services to the platform.

This can help improve visibility for your business and signal search engines like Google that you are committed to providing a high-quality experience for customers or clients.

Some good ways to add your products and services include: 

1. Sign into your Google My Business account and click on the “Products & Services” tab.

2. Scan through all of the products or services listed on this page, update any outdated information as needed, and add in any new products or services you offer over time.

3. Remember to include any relevant keywords or categories related to your products and services, as this can help with search engine visibility.

4. Repeat this process regularly so that you can stay up-to-date with all of the products and services listed on your Google My Business profile and continue improving your rankings over time.​

Step # 12 Don’t Forget To Setup Messaging

Businesswoman texts message on smartphone working on contemporary laptop and sits near male colleague at table in light office close side view

To rank higher on Google with your Google My Business profile, it’s also essential to make sure that you are regularly setting up messaging features on the platform.

This can help improve communication with customers or clients, drive more engagement and traffic to your business website or page, and signal search engines like Google that you are committed to providing a high-quality experience for customers or clients.

Some good ways to set up messaging include: 

1. Sign into your Google My Business account and click on the “Messaging” tab.

2. Select one of the available messaging settings, such as text message notifications or automatic responses, and customize this setting according to your needs.

3. Don’t forget to include any relevant keywords or categories related to your products and services, as this can help with search engine visibility.

4. Repeat this process regularly so that you can stay up-to-date with messaging features on your Google My Business profile and continue improving your rankings over time.​

Step # 13 Regular Profile Maintenance Is Important

Pay attention to this! Young handsome man pointing at digital tablet while sitting at the office table on business meeting with his coworkers
Pay attention to this! Young handsome man pointing at digital tablet while sitting at the office table on business meeting with his coworkers

To rank higher on Google with your Google My Business profile, it’s crucial to make sure that you are regularly maintaining and updating this platform over time.

This can help improve visibility for your business and signal search engines like Google that you are committed to providing a high-quality experience for customers or clients.

Some good ways to maintain your profile include: 

1. Sign into your Google My Business account and click on the “Info” tab.

2. Scan through all of the information listed on this page, update any outdated information as needed, and add in any new information that is relevant to your business over time.

3. Remember to include any relevant keywords or categories that are related to your business, as this can help with search engine visibility.

4. Repeat this process regularly so that you can stay up-to-date with all of the information on your Google My Business profile and continue improving your rankings over time.​

Step # 14 Optimize Your Videos

Male videographer using computer editing video footage visual content.
Male videographer editor film maker using pc computer editing video footage visual content working on pc at home office using post production video editing multimedia montage digital software concept.

To rank higher on Google with your Google My Business profile, it’s also essential to optimize all of the images and videos included on this platform.

This can help improve visibility for your business, drive more traffic to your website or page, and signal search engines like Google that you are committed to providing a high-quality experience for customers or clients.

Some good ways to optimize your images and videos include: 

1. Sign into your Google My Business account and click on the “Photos” tab.

2. Scan through all of the photos and videos listed on this page, making sure to optimize each one according to best practices for image and video optimization (e.g., using descriptive filenames, appropriate file formats, correct sizes, etc.).

3. Don’t forget to include any relevant keywords or categories related to your products and services, as this can help with search engine visibility.

4. Repeat this process regularly so that you can stay up-to-date with all of the images and videos included on your Google My Business profile and continue improving your rankings over time.​

Frequently Asked Questions On Google My Business Profile:

magnifying glass and a question mark on the paper
magnifying glass and a question mark on the paper

What can I add as a business description for my profile?

Your Google My Business profile allows you to add a detailed description of your business, including information about the products and services you offer and any notable company history or achievements.

You can also include keywords and categories in your description to help improve your visibility on search engines like Google.

What is the difference between Google My Business and Google business profile?

Google My Business is simply one component of your overall business profile on Google.

This platform allows you to manage information about your business, including details like contact information and location, upload photos and videos, respond to customer reviews, and more.

In contrast, a Google business profile focuses more broadly on the different aspects of your business. It may include information like pricing and availability, as well as customer reviews and testimonials.

What is the Google My Business Help Phone Number?

The Google My Business Help Phone Number is 888-847-1262.

How can I promote my Google Business profile?

There are several ways to promote your Google Business profile, including engaging with your customers or clients through social media platforms like Facebook and Twitter, creating targeted email campaigns, utilizing paid advertising options like Google AdWords, and more.

Ultimately, the key is to find the marketing strategies that work best for your business and actively engage with potential customers or clients to increase awareness and drive traffic to your profile.

What can I do if my Google business profile is suspended?

If your Google business profile is suspended, the first step is to review the terms of service closely and ensure that you comply with all applicable guidelines.

You may also want to reach out to the Google customer support team for additional help and guidance as you work to resolve any issues or reinstate your profile.

Well, that’s it for now! If you have time, don’t forget to check our recent post on ranking your business locally.

It is full of tips and tricks you can put to use the minute you activate your Google My Business profile!

Lastly, please don’t forget to leave a comment below and share on your social media if you found this information useful!

Till next time!

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User persona, marketing concept. Red and green pawns with valid and broken links over black background. 3d illustration.

Troubleshooting Broken Links for Better SEO(Ultimate Guide In 2022)

Troubleshooting Broken Links for Better SEO(Ultimate Guide In 2022)

Hello there!

One of the most important aspects of SEO is ensuring your links are working correctly.

If you have broken links on your website, it can hurt your ranking on Google and other search engines.

In this guide, I will walk you through how to troubleshoot links for better SEO and cover everything from identifying link problems to fixing them permanently.

Let’s get started!

The basics

High angle of crop anonymous tutor examining alphabet letters written by student during lesson in art studio

Broken link

A broken link is defined as any link that does not function correctly or does not lead to the intended destination website.

Types Of Broken links

3D illustration of many pawns segmented in different categories over black background. concept of customer segmentation.

There are several different types of broken links, including:

1. Dead internal links – These are links from your website that do not work correctly or lead to the wrong page.

2. Dead external links – These are links from external websites that no longer work.

3. Link rot – This is when the page or website a link is pointing to has been completely redesigned, and the URL no longer works properly.

4. Links with redirects – Redirects are temporary URL changes that can cause broken links if they aren’t updated correctly.

5. Malicious code – Broken links can also be caused by malicious code, such as viruses or malware, that affect your site’s coding and functionality.

It is imperative to always fix any broken links on your website because they can have a negative impact on your SEO.

This means that even if you have fantastic content, that content might not be ranking correctly due to broken links.

Here are the steps to fixing Dead internal links

The frame of the puzzle for text. Business strategy, teamwork.
  • 1. Identify the broken link using a tool like Broken Link Checker or Screaming Frog.
  • 2. Once you have identified the broken link, fix it by either updating the URL if possible or removing the link if necessary.
  • 3. After fixing any broken links on your website, run another check to ensure they are all working correctly.

Here are the steps on how to run a link report using Broken Link Checker:

Broken pencil
  • 1. Open your web browser and go to the Broken Link Checker website.
  • 2. In the ‘Insert URL(s)’ field, enter the URLs for your website that you would like to check for broken links.
  • 3. Click ‘Check Now.
  • 4. The results will be displayed on a new page, including all broken links and any notes about any redirects or canonical errors on those pages.
  • 5. After fixing any broken links, run another link report to make sure they are all working properly before resubmitting your site to search engines and directories.

Here are the steps on how to run a link report using Screaming Frog:

Tree Frogs Flying Frog Sitting on a Green Leaf
  • 1. Open up Screaming Frog and enter the website URLs you want to check for broken links.
  • 2. Click ‘Check’ to start scanning your site for any broken links.
  • 3. The results will be displayed on a new screen, including all broken links, as well as information about canonical errors or redirects if applicable.

Here are the steps to fixing Dead external links

White and red details of puzzle on yellow background.
  • 1. Identify the broken link by using a tool like Ahrefs or Semrush.
  • 2. Once you have identified the broken link, contact the external website owner and ask them to update their link with your new URL.

Here is an email template you can use:

hello ________,

I am writing to let you know that one of the external links on your website is currently broken. 

The link in question is to the following URL: ____________. 

I have updated this link with a new, working URL: _________________. 

If you are able to update your link to reflect this new URL, it would be greatly appreciated. 

Thank you for your time and I look forward to hearing back from you soon.

Sincerely, _________

  • 3. After fixing any broken external links on your website, run another check to make sure they are all working correctly.

Here are the steps on how to run a link report using Ahrefs:

atractive woman working on a report
  • 1. Go to the Ahrefs website and sign up for a free account.
  • 2. Enter the URL of your website and hit “Site Explorer”.
  • 3. Under the “Backlinks” section, select “Broken” from the dropdown menu and click on “Details”.
  • 4. Review the report for any broken links, and make any necessary changes to fix them.

Here are the steps on how to run a link report using Semrush:

Handsome senior businessman with white beard and in formal outfit using laptop while sitting outside. Close shot of a elderly man using computer outside. Copy space.
  • 1. Go to the Semrush website and sign up for a free trial account.
  • 2. Enter the URL of your website, go to “Backlink Analytics” from the left-hand menu, and click on “External” under the “Linked Domains” section.
  • 3. Review the report for any broken links, and make any necessary changes to fix them.
  • 4. Run another check to ensure all of your external links are working correctly.

Here are the steps to fixing a Link Rot

Corrosive Warning Sign - A corrosive substance is one that will damage or destroy other substances with which it comes into contact by means of a chemical reaction.
  • 1. Identify the broken link by using a tool like ahrefs or Semrush.
  • 2. Once you have identified any link rot issues, create a new version of the content that is on the outdated URL and replace it with your updated version
  • 3. Run another check to make sure that all links are working correctly after updating an outdated page/URL.

Here are the steps on how to run a link rot scan using Ahrefs:

Step by Step phrase on wooden block shape. Copy space. White background
  • 1. Go to the Ahrefs website and sign up for a free account.
  • 2. Enter the URL of your website and go to “Broken links” from the left-hand menu.
  • 3. Run a link rot report using Ahrefs, which will show you all broken and outdated links on your website that need to be fixed or updated.
  • 4. After updating any pages with outdated URLs, run another link rot report to make sure that all of your links are working properly.

Here are the steps on how to run a link scan rot using Semrush:

Smiling young Asian entrepreneur pointing at laptop screen when discussing figures in financial report with colleagues at meeting
  • 1. Go to the Semrush website and sign up for a free trial account.
  • 2. Enter the URL of your website, go to “Backlink Analytics” from the left-hand menu, and click on “Links” under the “Total Backlinks” section.
  • 3. Review the report for any broken or outdated links, and make any necessary changes to fix or update them.
  • 4. Run another link rot report using Semrush to make sure that all of your external links are working properly after updating any pages with outdated URLs.

Here are the steps to fix links redirects

policeman directing traffic
  • 1. Identify any links that are using redirects by using a tool like ahrefs or Screaming Frog.
  • 2. Update the link with a permanent redirect to your target page/URL, or find an alternative way to fix the broken link.
  • 3. Run another check to make sure that all links are working properly after updating an outdated page/URL.

Here are the steps on how to fix a link redirect using Ahrefs:

Crossroad signage with arrow
  • 1. Go to the Ahrefs website and sign up for a free account.
  • 2. Enter the URL of your website and go to “Redirects” from the left-hand menu.
  • 3. Run a link redirect scan using Ahrefs, which will show you all broken or outdated links that need to be fixed or updated due to redirect issues.
  • 4. After fixing any links with redirect issues, run another link redirect scan to make sure that all of your links are working properly after updating an outdated page/URL.
  • 5. Repeat these steps periodically as needed to keep your links working correctly and avoid any further link rot issues on your website.

Here are the steps on how to fix a link redirect using Screaming Frog:

Arrow Symbol On Empty Road By Field Against Cloudy Sky
  • 1. Go to the Screaming Frog website and sign up for a free account.
  • 2. Enter the URL of your website, go to “Crawl” from the left-hand menu, and click on “Redirects” under the “Internal” section.
  • 3. Run a link redirect scan using Screaming Frog, which will show you all broken or outdated links that need to be fixed or updated due to redirect issues on your website.
  • 4. After fixing any links with redirect issues, run another link redirect scan using Screaming Frog to make sure that all of your links are working properly after updating an outdated page/URL on your website.
  • 5. Repeat these steps periodically as needed to keep your links working correctly and avoid any further link rot issues on your website.

Here are the steps to fix broken links due to malicious code

Back view of female hacker writing a malicious malware and cyber terrorist in the background.

1. Identify any links that are broken due to malicious code by using a tool like ahrefs or Screaming Frog.

2. Remove any malicious code from your website and update your existing content to ensure that it is free from viruses or malware.

Here are a couple of applications you can use to run a malware check on your website:

the word software on a green platform

1. Wordfence Security 

2. Sucuri SiteCheck

3. Google Search Console’s Malware Scanner

4. Web Inspector by SiteGuarding

5. Bitdefender TrafficLight for Chrome and Firefox

3. Run another check to make sure that all links are working properly after updating your website with new, clean content.

Frequently Asked Questions About Broken Links

Male hand placing a wooden peg with FAQ sign on rustic wooden background.

What are the reasons for broken links?

Broken links can occur for a number of different reasons, including malicious code or redirects from outdated pages or URLs.

How often should I run checks to ensure that my website is free from broken links?

You should run regular checks on your website to identify and fix any broken links as soon as possible.

Depending on the size of your website and how frequently you update your content, this may vary from several times per week to a few times per month.

Does my Weebly site check for broken links?

Yes, there are a number of online tools and applications that you can use to check for broken links on your Weebly site.

Does my Worpress site check for broken links?

Yes, there are a number of plugins and tools that you can use to check for broken links on your WordPress site.

Some popular options include the Broken Link Checker plugin, the W3 Total Cache plugin, and the Google Search Console’s Malware Scanner.

Does my Wix site check for broken links?

Yes, there are several online tools and applications that you can use to check for broken links on your Wix site.

Some popular options include the Broken Link Checker plugin, the Google Search Console’s Malware Scanner, and Sucuri SiteCheck.

What to do when a link is not opening?

There are a few possible causes when a link is not opening, such as broken code or incorrect URL formatting.

If you are experiencing this issue on your website, you may want to run a link redirect scan using a tool like Screaming Frog or ahrefs to identify and fix any broken links.

You may also want to check your website for malicious code or outdated content that could be causing the problem.

You can try refreshing the page or clearing your browser cache to see if that fixes the issue.

Finally, it is important to keep in mind that some external links may simply be down for maintenance and will eventually start working again on their own.

In these cases, there is often no need to take any action and you can simply wait for the link to start working again before attempting to fix it.

However, if the link continues to be broken after a reasonable period of time, it may be a sign that there is an underlying issue that needs to be addressed.

How do I remove broken links from my website?

There are a few steps that you can take to remove broken links from your website.

First, identify which links are broken by using a link checker tool or application, such as Screaming Frog or ahrefs.

Next, remove any malicious code or outdated content from your website, and update your existing pages and URLs to reflect the changes.

Finally, run another check on your website to ensure that all of your links are working properly after making these updates.

Well, that’s it for now! If you have time, don’t forget to check our recent post on avoiding website spam. It goes very nicely with the link information above.

Lastly, please don’t forget to leave a comment below and share on your social media if you found this information useful!

Till next time!

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Google’s 2022 Spam Update: 10 Secrets For Avoiding Website Spam

Google’s 2022 Spam Update: 10 Secrets For Avoiding Website Spam

HELLO there!

Google is always changing its search algorithms, and the latest change is set to take effect in October 2022.

This change will specifically target websites that are considered spammy by Google.

If you want to ensure your website doesn’t get penalized, you must start taking steps now to avoid being labeled as spam.

This blog post will discuss 10 secrets for avoiding website spam.

Let’s get to it!

Wooden letters of English alphabet on color background, space for text

As always, some basics first:

Google Spam

Google Spam is defined as any content that is deceptive, misleading, or otherwise violates Google’s guidelines for quality and relevancy.

It can take many different forms, from keyword stuffing and low-quality backlinks to plagiarized content and unnatural links.

Keyword Stuffing

Background with many multicolored letters.

Keyword stuffing is defined as the process of adding keywords to a piece of content unnaturally and excessively.

Spammers use this primary strategy to manipulate search engines and boost their rankings, but it can also cause your website to get penalized by Google.

Low-quality backlinks

Customer experience feedback concept. Red stars, poor rating about services with a female hand. White table

Low-quality backlinks are links from websites that are not relevant or authoritative and may even be considered spammy by Google.

Plagiarized content

Computer hacker - Man in hoodie shirt with mask stealing data from laptop

Plagiarized content is defined as any content that has been copied from another source without proper attribution or citation.

While it may seem like a shortcut to get more traffic to your website, plagiarized content can hurt your SEO efforts and lead to being penalized by Google.

Unnatural links

Letters spelling the word fake, green background

An unnatural link is a link that has been built through shady or unethical practices, such as link farms or paid links.

To avoid being penalized by Google, it’s crucial to ensure that your website only has natural and relevant backlinks from authoritative and reputable websites.

Strategy 1: Create Quality And Unique Content

Five 5 stars, best excellent services rating on red background.

The first and most important strategy to avoid website spam is to create quality and unique content.

This means writing high-quality blog posts and useful and engaging articles for your audience.

Make sure to create content using high-quality images and videos and be as up-to-date as possible.

It also means avoiding plagiarism, including copying or scraping content from other websites.

Website plagiarism can be defined as a form of copyright infringement and is one of the most common red flags used by Google to identify spammy websites.

Scraping content happens when a piece of content is copied or republished without the original author’s permission. Always properly cite and link back to your sources whenever you use someone else’s content.

Here at SAAI Consulting, we use Grammarly. It helps us avoid grammatical errors while writing thousands of words weekly.

Grammatical errors are something to keep an eye on as it is pivotal to avoid, so your website has great On-page SEO.

Here are some steps to create unique content:

Search for “Top + niche + blogs + year” in Google or “Top advertising blogs in 2022

Go into the top 10 of those blogs and pull them up on different tabs on your browser.

Now, glance over each blog’s first page and look for common topics that are being talked about right now.

Normally, once a hot topic is picked up by one high-ranking blog, another will also talk about the same topic.

It is how I came up with this blog post on Google’s spam update.

Strategy 2: Audit Your Backlink Profile Regularly

Investigating question, who, what, where, how

Another key strategy for avoiding website spam is regularly auditing your backlink profile.

To do this, you can use tools like SEMrush or Ahrefs to find any links that may be hurting your SEO efforts.

Here are the steps for performing a backlink audit using Semrush:

  • 1. Go to the SEMrush dashboard and enter your website URL into the search bar.
  • 2. Next, click on the “Backlinks” tab and then select “Lost & Found”.
  • 3. This will show you a list of all the websites that are linking back to your site and any links that may be considered low-quality or spammy.
  • 4. If you see any links that are potentially harmful to your website’s reputation, you can use the “Disavow” tool to have them removed from Google’s index.

Here are the steps for performing a backlink audit using Google Search Console:

  • 1. Go to your Google Search Console account and click “Google Index,” then click on “Links to Your Site.”
  • 2. This will show you a list of all the websites linking to your site and any links that may be considered low-quality or spammy.
  • 3. Next, click “More” in the top right corner and choose “Download more sample links”.
  • 4. This will download a list of all the websites that Google has identified as linking back to your site, including any links that may be considered spammy or harmful.
  • 5. If you see any links that are potentially harmful to your website’s reputation, you can use the “Disavow” tool to have them removed from Google’s index.

Here are the steps to determine if a backlink is good to link to:

  • 1. Firstly, review the backlink in question and look for any signs of spammy or harmful content.
  • 2. Next, check if the website linking to you has a high domain authority score according to MOZ or Ahrefs.
  • 3. You can also use tools like SEMrush to see if the backlink comes from a high-quality website in your niche.
  • 4. Finally, consider the number of links linking to the same site and whether or not those links are relevant to yours. If everything checks out, then the link may be worth pursuing.

Strategy 3: Be Selective About Guest Posts And Sponsored Content

Word "sponsor" on a white paper laying on a laptop keyboard

A third effective strategy for avoiding website spam is to be selective about the guest posts and sponsored content you accept on your website.

This means only partnering with reputable websites and reading any guidelines or requirements carefully before accepting.

Here is a list of things to ask of someone wanting to guest post on your site:

  • 1. Ask for a short bio and link to the contributor’s website or social media profile.
  • 2. Check if they have any guest posting experience or an established following on their blog, social media, or other channels.
  • 3. Make sure all content is high-quality, original, and relevant to your niche.
  • 4. Determine if the post will be promotional or provide value to your audience.
  • 5. Ask for any additional information you need to feel comfortable about accepting the guest post, such as a topic outline or sample of the content itself.
  • 6. As for a minimum of 1200 words per post.
  • 7. Make sure that the post being submitted has not been submitted anywhere else. There are many free tools you can use for this, like Grammarly or PrepostSeo

Strategy 4: Avoid Spammy Keywords

"Toxic danger" yellow sign

Another important strategy to avoid website spam is to avoid using any spammier keywords in your content.

This includes keywords that are saturated, overly promotional, or too generic to be of much use to users.

A saturated keyword is defined as a keyword that is being used by many other websites in your niche.

One way to find out if a keyword is saturated or not is to use tools like Moz or SEMrush to see how many other sites are using it.

If the keyword has a high search volume and a high level of competition, then it may be a good idea to avoid using it or use it sparingly in your content.

An example of a long tail keyword could be “how to drive organic traffic using keyword research”.

This would be a good keyword for your content because it is specific to your niche and relevant to your audience yet still has search volume.

Always try to use more targeted and relevant keywords to help you create high-quality content for your audience.

Strategy 5: Build Relationships With Reputable Publishers And Influencers

Trusted partner mark imprinted on a paper background with rubber stamp. Concept of trust in business and partnership. 3D illustration

To further avoid website spam, building relationships with reputable publishers and influencers is important.

One effective way to do this is by guest blogging or creating sponsored content for these publishers and influencers, as they are more likely to be targeted and relevant to your audience.

As your domain authority increases due to you adding high-quality content to your website, reputable websites will immediately know of you. Anything you post will rank high on SERP.

Strategy 6: Be Selective About Your Email Outreach

Letters V I P on yellow read and blue color laying on a blue background

Another effective strategy for avoiding website spam is to be selective about your email outreach.

This means being sure to only reach out to relevant publishers and influencers and not sending any overly promotional or spammy emails.

One way to know if you are emailing a relevant influencer is by checking out their domain score/backlink profile in Semrush.

If their DA(Domain Authority) is higher than 40, there is a good chance they have put their work in and can be trusted.

Strategy 7: Use Spam Detection Tools

Policeman checking documents of a young female driver sitting in the car, view from the car interior

To avoid website spam, you can use spam detection tools to help identify and filter out any spammy or potentially dangerous links or content.

Some popular spam detection tools include MxToolbox and SpamCop, which are free and easy to use.

Here is how to run a spam report on a website using MxToolbox:

  • 1. Navigate to the Spam Check tab at the top of the page, and then input the URL you want to check into the box.
  • 2. Click on Spam Report, and then wait for your report to be generated.
  • 3. Review any potential warnings or alerts that appear in your report, which can help you determine if the website is safe to visit or not.
  • 4. Repeat this process for any other websites you are concerned about, and take action to address any issues identified in your report.

Here is how to run a spam report on a website using SpamCop:

  • 1. Navigate to SpamCop, and then enter the website you want to check into the URL field.
  • 2. Click on Check Spam, which will start running a scan of the website.
  • 3. Review any potential warnings or alerts that appear in your report, which can help you determine if the website is safe to visit or not.
  • 4. Take action to address any issues identified in your report, such as removing any spammy or potentially dangerous links from the site.

Strategy 8: Set up Web Master Accounts With Google and Bing

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Another key strategy for avoiding website spam is to set up webmaster accounts with Google and Bing.

This will allow you to monitor your website’s ranking, backlinks, and other performance metrics on these search engines, helping you stay ahead of any potential issues or problems.

Here is how to set up a Web Master Account With Google:

  • 1. Navigate to Google’s Web Master Tools section, and then click on the Get Started button.
  • 2. Select your domain from the drop-down menu and enter your website URL into the text field provided.
  • 3. Click on Continue, and then follow any additional prompts or instructions on the screen.
  • 4. Repeat this process for any other domains you are managing, and check back regularly to monitor your website’s performance on Google.

Here is how to set up a Web Master Account With Bing:

  • 1. Navigate to Microsoft’s Bing Webmaster Tools section and click the Sign-Up button.
  • 2. Enter your domain into the text field, and click Create Account.
  • 3. Follow any additional prompts or instructions on the screen, such as verifying your website ownership by adding a meta tag to your site’s header.
  • 4. Repeat this process for any other sites you would like to monitor on Bing, and check back regularly to track your website’s performance on this search engine.

Strategy 9: Monitor Your Website Traffic Constantly

Business graphs and magnifying glass on table, close up

Finally, it’s important to constantly monitor your website traffic to ensure your website remains free from spam.

This can be done through tools like Google Analytics or Moosend, which will help you identify any sudden changes in site visitors or engagement levels indicative of a potential SEO issue.

Strategy 10: Read over Google Spambrain Data

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To stay up-to-date on the latest spam trends and strategies, it’s important to read over Google Spambrain data frequently.

This can be done by visiting the Spambrain website or signing up for their newsletter to stay informed about new updates and changes.

Frequently asked questions about Google Spam

inscription FAQ (frequently asked questions) on a green background. QA concept, help and tips

Why is my website getting spammed?

The main 3 reasons Google can spam a website:

1- Copying or scraping content from other websites

2- Having a backlink profile that includes low-quality or spammy links

3- Using spammy keywords in your content.

How to stop spam bots on my website?

1- Use spam detection tools

2-Monitor your website traffic closely

3-Be selective about the guest posts and sponsored content that you accept.

How do I know if my website has been penalized?

If your website is being penalized by Google, you may notice a sudden drop in traffic or engagement levels and changes in your rankings on search engine results pages.

To determine if this is the case, you can use tools like Google Analytics or Moosend to monitor these metrics and spot any potential issues.

You can use Google Search Console to find out if there are any penalties because of spammy behavior. First, go into your Google Search Console account, then click Security & Manual Actions / Manual Actions.

How do I restore a penalized website?

There is no definitive answer to this question, as the process of restoring a penalized website will vary depending on the exact causes and factors that led to its spam status.

How can I fix a link penalty?

One practical approach to fixing a link penalty is performing a comprehensive backlink audit, identifying and removing any low-quality or spammy links that may negatively impact your website’s ranking.

You can also use Semrush to identify which links are toxic by running a backlink profile report and looking for any spammy or irrelevant links.

Well, that’s it for this one guy! If you found this helpful post, please don’t forget to comment below and share it on your social media!

Till next time!

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