Why You Should Rely on a Brooklyn SEO Agency
Marketing in Brooklyn or any other borough of New York has evolved dramatically over the last decade or so. Until recently, it was common to rely on outdated marketing methods like newspaper or radio ads to gain traction as a small, local business.
These days, however, digital marketing is key, and out of all the different digital marketing disciplines, SEO provides the most value while also being the most important.
What is SEO?
Search engine optimization (SEO) is the process of making a website more compatible with Google and other search engines. In some cases, SEO focuses on a particular page on a website, and in other cases, this marketing discipline improves the ranking of an entire website or even its ancillary properties such as a Google My Business or Yelp profile.
The overall goal of SEO is to connect your business with more customers who are looking for your products or services. SEO can either be pinpoint-targeted or broad, but the purpose of this form of digital marketing is to amplify the visibility of your business for consumers who are the most likely to work with you.
SEO is primarily separated into two components:
On-page SEO involves changes and additions to your company’s website that make it more visible in search engines. Examples of on-page SEO techniques include producing blog content, landing pages, about pages, or improved homepage content. On-page SEO largely targets contextual keywords that mirror actual search phrases that consumers use in Google and other search engines.
Off-page SEO involves activities that are performed outside of your website but that improve the visibility of your brand. Examples of off-page SEO techniques include link-building, which involves generating links to your website from other websites, and optimization of Google My Business and other off-page company profiles.
How is local SEO different?
Companies with national presences usually focus on SEO tactics that provide them with visibility to consumers from all across the country. Brands and businesses that primarily rely on local sales, however, can benefit far more from local SEO.
In some ways, even the best SEO firm in Brooklyn will approach local SEO the same way as national SEO. However, the focus of local SEO is on tactics that will increase visibility within a specific targeted area, so location-specific techniques are emphasized.
Google My Business, for instance, plays an increasingly important role in local SEO. If your business is hard to find with a simple Google search, most potential local customers will choose a competitor.
A properly optimized Google My Business profile will generate traffic to your website while simultaneously providing your address and phone number in a simple format that potential customers can easily use.
SEO searches also increasingly revolve around a particular component of Google My Business called the Google map pack. This widget appears directly below the search bar when a Google user searches for businesses like yours in their local area, and the three businesses featured in the map pack are far more likely to catch the interest of Google users with purchase intent.
A proper local SEO campaign in Brooklyn or any other part of New York can include dozens of different facets, but all of these techniques serve the overall purpose of making your business appear in front of local consumers who are interested in your products or services.
Local SEO provides increasing returns over time, and it’s important to continually optimize your local SEO presence to yield the best results.
Why Brooklyn SEO should be a component of your digital marketing strategy
Internet marketing, also known as online marketing or digital marketing, is an absolutely essential component of business in the contemporary internet-connected age. There are many different types of services a digital agency in Brooklyn can offer, however, so why should you invest in SEO?
Simply put, SEO provides the best results over time while empowering your business with permanent assets. The main alternative to SEO is pay-per-click (PPC) advertising, and while this approach can provide impressive returns in the short-term, PPC ads have a few important drawbacks.
First, you don’t own any of the PPC ads you produce. Sure, you own the ad copy that you generate, but you rely on Google, Facebook, Instagram, or Twitter to host your ads. If any of these social media giants decide that they don’t like your business, you could lose the entire ad empire that you’ve so painstakingly built.
SEO, on the other hand, primarily features content that you own and host on your own website. A well-written blog article hosted on your site can be transformed into physical flyers, emailed newsletters, or convincing copy that
you can direct skeptical potential customers toward when they need a push.
Also, a Brooklyn SEO company can provide you with assets that deliver compounding returns over time. While PPC marketing delivers a certain amount of traffic for a certain price, you can pay for a blog article once and see it generate ever-increasing amounts of traffic as it gains higher rankings in Google.
It’s fine if you decide to rely on advertising agencies in Brooklyn to incorporate forms of marketing that aren’t SEO. If you don’t take advantage of the power of SEO marketing in Brooklyn at all, however, you’re cutting yourself off from an asset-rich approach to revenue-boosting that will unnecessarily limit the growth of your business.
How a Brooklyn digital creative agency can help
By improving your search engine rankings with compelling content and quality links from other websites, SEO services in Brooklyn can boost your business by helping you target the right consumers in your local area. While the clear explanation we’ve given so far might make it seem like SEO is simple, SEO experts have spent years developing the best techniques that will deliver the most impressive returns over time. Attempting to tackle the puzzle of SEO on your own might deliver better results than doing nothing at all, but taking on this task without an expert’s assistance needlessly limits your potential growth.
SEO is a return on investment (ROI) service
As a business owner, you’ve invested countless hours into the success of your brand. You understand that business is all about planting seeds that will eventually sprout and bear impressive rewards. SEO is no different.
Right after you plant your “seeds” of SEO, you might not feel like anything is happening. Underneath the surface, however, your on-site content and off-site backlinks will start improving your visibility on Google and other search engines, and sooner than you’d believe is possible, this invisible activity will deliver rewards that are all too real.
Invest in a reputable Brooklyn SEO agency, allow them to do their work, and within as little as 30-60 days, you’ll start reaping the harvest. Over time, SEO can deliver results that are orders of magnitude greater than even the best outcomes from PPC advertising.
How social media can help with your SEO
As we’ve already mentioned, both on-site SEO and off-site SEO can boost the search engine visibility of your business. One of the best ways to improve your off-page SEO is to rely on social media services that improve your activity on platforms like Facebook, Twitter, and Instagram.
While content that’s posted on these social media pages isn’t directly connected to your website, linking to your site in social media content can be almost as useful as attaining quality backlinks on other websites. Plus, simply putting the
name of your business out there on a platform other than your website can help Google’s algorithms find out who you are and send you relevant traffic.
If you post viral, shareable content that social media users then repost, you can benefit from increased brand awareness and boosted SEO rankings simultaneously. The best Brooklyn SEO companies will be able to provide you with all-inclusive packages that incorporate social media SEO.
Why you need content marketing for your website
Content marketing is one of the most important facets of SEO whether your business is located in Brooklyn or anywhere else in the country. Simply put, content marketing is the production of written content that drives SEO traffic to your website. Types of content marketing include blog posts, landing pages, and optimized pages throughout your site.
To experience the best results, it’s necessary to keep up with content marketing by publishing regular blog posts on your website. Local SEO content will feature keywords that are optimized for your local area. If you own a carpet cleaning business, for instance, your Brooklyn SEO company might publish a post on your website titled “Best Carpet Cleaning Companies in Brooklyn” or something along those lines.
Page relevance and why it’s important
Search engines like Google use a metric called “page relevance” to determine how highly your site will rank for certain keywords. If Google’s algorithms determine, for instance, that your carpet cleaning website is highly relevant to the search term “carpet cleaning in Brooklyn,” your site will be ranked highly within the results for this popular search term.
Google relies on complex data analytics to determine page relevance. The best way to improve your page relevance is to post relevant SEO content.
eCommerce and SEO
As a local Brooklyn business, your company might have both in-person and eCommerce components. Especially in these unprecedented times, it’s become increasingly important to make it possible for customers to at least order online even if they pick up your products in person.
SEO is equally useful for generating both in-person and online sales. If you only offer products that you sell online in the Brooklyn area, a Brooklyn SEO agency can help you target your local area. It’s also possible to run a national SEO campaign that helps customers outside of Brooklyn learn about your business.
What you should look for in NYC SEO services
Now that you understand how important SEO is for your Brooklyn business, it’s time to find out how to choose the best SEO company in New York for your
purposes. A SEO marketing firm in New York should be familiar with the following facets of search engine optimization:
• How to equip your website with SEO-friendly content
• How to properly configure your Google My Business profile to help you enter the map pack
• How to generate quality backlinks that passively boost your rankings
• How to leverage social media to improve your company’s SEO
How to choose the best SEO agency in Brooklyn
Once you’ve confirmed that an SEO agency you’re considering can provide all of the services we’ve listed above, you’ll need to ask a few questions to make sure you’ve picked a winner:
• Can I see some examples of your previous work?
• When do you expect to provide results?
• How much do your services cost?
• Do you understand the goals of my business?
Start on the right foot to make sure that your match with a local Brooklyn SEO agency works out in the long run.
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walk into the mall and had NO choice BUT to go through a random store first? well SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business in page 1 of Google so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where its too far to walk so NO ONE ever goes there.
If customers do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get idea.
WITH an effective page DESIGN-Your website will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES oriented well designed website will do for your business.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE to go or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.
3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention. We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”
4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.
If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.
You can also continue learning about web design and SEO for your website by reading some of our other blog posts: