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7 Ways To adapt Your Online Business During Covid 19 in 2022
Adapting your online business during Covid was very important in order to stay afloat. According to recent data, as provided by the CDC, rates for Covid19 are still high enough to be concerned as of December 2021. This fact is sure to create a consumer demand shift and creative thinking is needed to adjust and implement changes.
As those who have tried can tell you, owning your own small business isn’t for the faint of heart. On average, 90% of startups fail. In order to strengthen your customer relationships as well to increase your existing clientele, changes have to be made to your site.
In addition to the above, the continued difficulties created by the COVID pandemic, and that number is likely to stay above 70%.
Small businesses are facing a host of unique challenges due to COVID-19. As a result, you may be forced to try out new strategies to reach your clientele. With no way of knowing when the pandemic will end(even with the latest vaccines now being applied), it is important that you do everything you can to make sure your business survives as new clientele as needed no matter what.
With over 20 billion page views per MONTH, business owners creating their websites with WordPress realize just how important it is to rank high on Google searches.
Thankfully, there are a number of ways to adapt your online presence and drive sales without resorting to using COVID-19 as a marketing ploy. Many business owners will benefit from this blog post.
Let’s take a look at some of those now:
1-Your Business Model Should Address the Pandemic Through Slider Messaging
Many online business models use web design software such as Adobe Dreamweaver to incorporate photo or product sliders into your website. These can be made even more effective during the pandemic with a couple of tweaks. Digital channels such as the internet are vital in these times of “Lockdowns” and “Social distancing”
Your slider is one of the first things customers notice on your site. By adding COVID-specific messaging, you address the problem head-on. Your consumers should equate your services and website with relevant information.
COVID affects everyone, so when you touch on the impact it has had on your business and the lives of your customers, you show them that you can relate and care about their needs. Companies around the world will need to do something similar in order to stay afloat.
For example, MindTouch displays the different ways that they help first responders. Their slider then provides a link to an offer that allows overworked phone banks to try their product. This is a very good strategy that should definitely be implemented on your website as well.
If your company hasn’t been directly impacted by the virus, acknowledging the situation on your slider can still ease customers’ doubts and alleviate any health-based shopping concerns they might have. Digital services will surely never be the same.
2-Your Business Online Should have a Landing Page to Address COVID Concerns
Sometimes a slider doesn’t present enough space to work with. To better connect with consumers, consider having our SAAI Consulting advertising agency in Brooklyn create a whole landing page dedicated to your COVID-19 response. Good messages to include are:
- Helpful resources for customers
- How your business is helping the community and ways your customers can give back
- Procedures that your company uses to keep its employees safe
- Any delays in order fulfillment due to supply chain disruptions
- A general message of care, unity, and hope
For an example of using a landing page to reach customers as well as a possible new tool for your “new tools” bag, take a look at Buffer. Their ideas will certainly allow you to see consumer behavior in a different way with very relevant information.
They devoted an entire page to COVID-19. Consumers visiting their site can find information about resources to navigate the crisis, how Buffer is making a difference, and getting help from the consumer relief program. They show they are keeping their customer base in mind at all times.
3-Update Prior Product Use Cases to Reflect the Pandemic To Your Existing Customers
While you shouldn’t use COVID as a new marketing tactic to trick your customers to buy online, you can still highlight product use cases that are applicable and offer help to customers in this new environment rather than take advantage. Success through the delivery of great services will always trump over all other strategies.
The pandemic creates new consumer challenges that might be solved through your business. As Covid 19 is now more than ever a new reality we all have to deal with.
4-Your Online Sales Process; Update old product images, use cases, and product descriptions to help customers find what they need.
For example, a graphic design agency in NYC added motion graphics to the Qualtrics homepage that showed how their experience management demo could improve communication among employees.
After the virus hit, they updated these product graphics to display use cases more relevant to current circumstances. Now, they’re at the forefront of their customers’ thoughts.
5-Use Exit-Intent Pop-Ups to Gently Guide Customers
If you’re not sold on the idea of devoting a whole section of your website exclusively to COVID-19 messaging, there are other ways to reach your customers. Consider having our team at SAAI add an exit-intent pop-up to your site instead. You can also check out what other pop-ups you can add by checking out this great list over at optinmonster.com
These messages only appear as a user is leaving your site and are added with a simple plugin. You may find them a less obtrusive way to relay information and convert customers without having to redo entire portions of your main website.
A good example of a company using a pop-up to good effect is Right Inbox. When a customer decides to leave the site, a pop-up will entice them to download the app as a step toward embracing a four-hour workweek.
While it doesn’t touch directly on COVID-19, it does fit into the theme of working independently or remotely during these troubled times. As the global economy will certainly take a big hit, these small changes to your site can have a big impact on how you serve customers.
6-Provide Social Proof Through Customer and Media Logos
It’s well understood in our social media-obsessed society that consumers only want to work with companies that inspire trust and have a good reputation.
Providing logos from media sites or celebrity customers and influencers who feature your company is a great way to prove to customers that you’re trustworthy.
COVID-19 has created more doubt among customers; you can’t just leave everything to chance. Maintaining happy customers is more important now than ever.
Loganix is an example of a company that uses logos on its brand(online presence) to improve its reputation with consumers.
Logos are an example of how a simple change to your online presence can positively impact the way potential customers view your business. A great logo can also bring in new customers, you never know!
Paying attention and addressing the collective threat of COVID-19 is a great way to build trust with customers. The above changes might seem short-term but, most likely they will not be as many businesses in many countries are most likely doing the same.
Promoting products that can help make life easier in the wake of the virus or simply reassuring customers that you’re following safety procedures does more than ease customers’ minds. It helps your business survive in today’s tough market.
If you’re looking to adapt your business’s online presence by addressing the pandemic, our creative agency in NYC makes it easy. Every business has its own needs and clientele.
7-Use Social Media
Your website and online videos should already be letting your customers know about your social media presence. Having a social media presence gives your online presence that much-needed visual push that can make or break your product.
I recently stumbled upon a video-making service called Animoto. It is both very affordable(as little as $8.00 a month) and very user-friendly. When it comes to customer journeys, little can beat witnessing a brand new video on Youtube.
Your company should have social media accounts that are updated as regularly as possible. Research shows that as of 2022, there are 2 billion users on Youtube alone!
Thank you so much for checking out our latest blog post!
Before you go, here’s a bit about us at SAAI:
WITH an effective page DESIGN-Your online presence will make people not only want to stay but..LOOK around! ever been to a store where everything was so easy to get to, you NEVER got lost and knew exactly how to get everywhere? that’s what an effective, SALES-oriented well-designed website will do for your business. Our Brooklyn SEO agency can make a difference.
WITHOUT an effective page DESIGN-Your website will look like a war zone. People will know they are IN a store but have no idea WHAT is going on, WHERE they should go, or HOW to buy IF they find what they’re looking for.
People will leave your website almost immediately, you won’t get the sale, you will not pay rent.. affairs in order… headstone shopping.. you get the idea.
WITH SEO-Your website will allow you to pay your rent/bills/employees. It’s that simple.
Ever walk into the mall and had NO choice BUT to go through a random store first? well, SEO will make YOUR business that store people HAVE to walk through.
SEO will place your business on page 1 of Google so your product is seen FIRST.
WITHOUT SEO-Your website will falter and fail.
It’s that simple. Imagine your store is located in the BACK of the mall where it’s too far to walk so NO ONE ever goes there.
If patrons do not come through your doors, your business will falter and fail… you will not pay rent.. affairs in order… headstone shopping.. you get the idea.
We looked around the net and made sure WE are doing what others are not:
1-We respond to all inquiries within 24 hours.
2-We go through painstaking details on our contracts to make sure all information is clearly understood before we move forward.
3-We ONLY take on about 2 to 3 clients at a time to ensure we give you our undivided attention.
We feel that it is way more important to provide QUALITY service than to meet some insane “100 client quota”
4-The above rule allows us to meet deadlines without issue, ensuring both quality of service and a guarantee that you will stay with us for the long run.
5-To avoid any issues or misunderstandings, we only take on clients that we KNOW for a fact we will be able to help.
If there are issues that will prevent us from providing you with the best service we will simply tell you before any paperwork is signed.
You can also continue learning about web design and SEO for your website by reading some of our other blog posts below