10 Ways to Beat Cart Drop in Brooklyn E-Store(in 2023)

Shopping Cart! Retail Shopping!

Hello there!

Ah, the abandoned bagel. A sight as standard in Brooklyn as a street artist’s mural. 

Like that unfinished sesame seed delight left on the plate, digital shopping carts get left behind daily. 

But unlike the bagel, the next lucky passerby won’t pick up abandoned carts. 

This phenomenon is the “Great Bagel Mystery” of our digital age, causing Brooklyn’s e-commerce sites to miss out on more dough than a Bay Ridge bakery during a bagel famine.

 In the bustling world of Brooklyn’s online marketplaces, cart abandonment is as painful as stepping on a forgotten slice of pizza in your favorite hipster bar. 

It’s not just a mild annoyance; it’s an obstacle to your e-commerce success. 

The losses mount faster than tourists on the Brooklyn Bridge during sunset, and it’s about time we end this shopping tragedy that rivals the demise of our dearly departed local dive bars.

But fret not, dear reader, for we have rounded up 10 ways to turn those abandoned carts into completed checkouts, more satisfying than finding a perfect parking spot in Park Slope. 

We’ve got your back from building the metaphorical Brooklyn Bridge of Trust to serving delicious carousel offers to make your customers dance like Coney Island’s Mermaid Parade. 

Buckle up, and prepare to tackle cart abandonment like a pro, with all the flair and savvy of a Brooklynite conquering their artisanal sourdough starter.

Here we go!

Way #1: The Brooklyn Bridge to Trust 

Trust concept

Like you wouldn’t walk across the Brooklyn Bridge without sturdy guardrails, your customers won’t purchase without trustworthy payment options

By implementing recognized payment gateways like PayPal, Stripe, or Square, you’re ensuring smooth transactions and telling your customers that their credit card information is safer than Grandma’s secret meatball recipe.

Now, let’s add some hot sauce to that meatball. 

Did you know that 69% of online shoppers abandon their carts if they don’t trust the site with their credit card information? 

That’s right, nearly 7 out of 10 customers would leave that cart behind instead of risk a security breach. 

Don’t be that risky rickety bridge; be the solid Brooklyn Bridge of trust.

Want to stand out like a saxophonist in a Williamsburg jazz bar? Flaunt those local certifications! 

If you’re Brooklyn-made and proud, show off those badges and seals of approval from local organizations. 

This reassures customers that you’re as authentic as a Di Fara’s pizza slice and compliant with the local quality standards.

There’s nothing like a nod from a neighbor to make you feel welcome in Brooklyn. 

On your e-store, this comes in the form of customer testimonials. 

Highlight reviews from satisfied Brooklynites who’ve tried and loved your products. 

It’s like getting a friendly wave from fellow residents on your daily stroll through DUMBO.

Common Questions and Answers

Businessman doing a presentation in a meeting with his team asking questions in a conference room.

Q: How do I know if a payment gateway is secure? 

A: Look for industry standards like PCI compliance, SSL certificates, and two-factor authentication. 

It’s like checking the locks on your Brownstone door – always good to double up!

Q: What local certifications should I showcase? 

A: Think of the organizations that resonate with Brooklyn culture and values. 

Got a Fair Trade certification? Organic products? Display those badges like your favorite band’s pins on a vintage jacket.

For a deep dive into trust-building, the Shopify Compass Guide to Building Trust offers extensive insights and tools to make your e-store as reliable as the L train during rush hour (when it’s actually running, that is). 

Trust me, it’s a good read.

Way #2: The Subway Speed Checkout 

Traffic in subway

The subway system, for all its quirks, can teach us a thing or two about simplicity. 

You don’t want to get stuck in a convoluted web of service changes and platform swaps when catching the A train. 

Likewise, an e-commerce checkout process should be as straightforward as a direct ride from Bay Ridge to Midtown. 

Minimize the steps required to finalize a purchase, auto-fill fields where possible, and ensure those CTAs (call to action buttons) are as clear as the “Do not hold the doors” signs.

Nothing ruins a subway ride like a random delay due to “train traffic ahead.” 

In the same vein, unexpected costs or hidden fees in the checkout process can cause potential customers to jump ship (or, in this case, train). 

Always provide a transparent breakdown of costs, including taxes, shipping, and any other fees, before they hit the final checkout button.

Let’s face it, only some people want to be a permanent residents of your e-store. 

Sometimes, they’re just passing through like tourists gawking at the street performers in Times Square. 

Providing a guest checkout option allows these wanderers to make a swift purchase without committing to a full account setup. 

It’s all about reducing friction, much like those sliding subway doors.

Did you know that 28% of shoppers will abandon their shopping cart if they’re forced to create a new user account

That’s almost a third of potential sales! Offering a guest checkout option can be the difference between a sale and a deserted cart.

Common Questions and Answers:

Question

Q: Doesn’t creating an account offer more benefits to the customer in the long run? 

A: While having an account can provide perks like faster checkouts in the future and loyalty rewards, many customers value quick, no-strings-attached transactions. 

It’s like choosing between an express and a local subway. 

Sometimes, you want to get to your destination without any stops!

Q: What if I want to gather customer data for future promotions? 

A: Offering a post-purchase option to create an account (with their info pre-filled) can entice users. 

You can also encourage account creation with exclusive deals or loyalty points. 

Think of it as offering them a free subway ride for their next trip!

For more tips on crafting the ultimate checkout experience, take a gander at Optimizely’s Guide to E-commerce Checkout Optimization

It’s the MetroCard of e-commerce wisdom – ensuring you get where you need to go efficiently.

Way #3: The Coney Island Carousel of Offers 

Coney Island entrance sign to subway

Ah, “The Coney Island Carousel of Offers” – where enticing offers spin around your customers, thrilling them as much as a ride on the Cyclone.

Let’s make those offers come alive and keep your customers hooked.

Unlike the relentless popup ads of yesteryear that felt more like a shove onto the tracks, the modern popup is a refined instrument. 

When done right, it’s as thrilling as a Coney Island ride. Whether it’s a welcome discount or an exclusive membership offer, popups can entice visitors without derailing their experience. 

Timing is key: Don’t pop up like an overeager subway performer, but more like a talented busker that adds to the ambiance.

Just as you’re about to leave Coney Island, the scent of a freshly cooked funnel cake might pull you back. 

Exit-intent offers work the same way. 

As customers move their cursors to leave your site, a special offer or discount can swoop in like that delightful sugary aroma. 

It’s like a courteous nudge saying, “Are you sure you don’t want to ride once more?”

In Brooklyn, there’s always something happening. 

From art fairs to parades, these events are part of the local fabric. 

Your offers can be too! Crafting discounts and promotions around local events not only adds a personal touch but can increase relevancy and engagement. 

It’s like getting Nathan’s hot dog on the Fourth of July. Simply perfect.

According to OptinMonster, exit-intent popups can recover 53% of abandoning visitors. 

That’s over half the people ready to exit the amusement park of your e-store, lured back by the thrill of a deal!

Common Questions and Answers:

Question

Q: Won’t popups annoy my visitors? 

A: It’s all about balance, just like the perfect corn dog batter.

Use them sparingly, and make sure they’re relevant and beneficial to your customers. 

Offer genuine value, and you’ll find more smiles than frowns.

Q: How can I make my offers align with local events without feeling forced? 

A: Study the local culture and pick events that resonate with your brand and products. 

Tailoring your offers with a genuine understanding is like hitting that ring toss game at Coney Island – satisfying and rewarding.

For all things pop up and a little more fun than a bumper car ride, check out Unbounce’s Ultimate Guide to Popup Design

This guide will help you create more delightful carousel popups than a never-ending roller coaster.

Way #4: Keeping it Real like a Williamsburg Hipster 

Williamsburg bridge by night

“Keeping it Real like a Williamsburg Hipster” isn’t just about rocking the best beard oil in Brooklyn – it’s a mantra for your e-commerce site.

Transparency in pricing and stock availability are your flannel shirts and artisanal coffee. 

Let’s dive into this streetwise approach.

Nobody likes a surprise at the checkout, especially when a hidden fee is more unwelcome than a corporate chain in a hipster haven. 

Transparency in pricing isn’t just good practice; it’s the ethical, hipster-approved way to do business. 

Whether it’s shipping, taxes, or that extra charge for organic, gluten-free, small-batch packaging, lay it out like a vinyl collection.

“Out of stock” can be more disheartening than finding out your favorite underground band just signed with a major label. 

Keeping your stock levels visible and updated adds a layer of trust and respect for your customers’ time. 

And if something’s running low, a friendly “only 3 left!” can create that exclusive, limited-press feel that may prompt a quicker purchase.

It’s fine to highlight when something’s almost sold out, like that indie gig in a converted warehouse. 

But don’t pull the mainstream move of faking scarcity. 

Customers appreciate the truth, much like a real fan appreciates B-sides and rarities.

According to a survey by Baymard Institute, 24% of shoppers have abandoned a cart because they couldn’t see or calculate the total order cost upfront. 

Nearly a quarter of customers are slipping away like a secret speakeasy’s password.

Common Questions and Answers:

Question mark, Question mark background.

Q: How detailed should I be with the pricing information? 

A: Think of it as explaining your homebrewing process: 

You want to give enough detail to satisfy curiosity without overwhelming it. 

Break down the costs clearly, so customers know exactly what they’re paying for.

Q: How often should I update stock information? 

A: More often than you update your band’s cassette demo. 

Real-time or near-real-time updates are ideal to prevent that frustrating “just sold out” moment.

Check out Shopify’s Guide on Price Transparency – it’s more useful than a hand-crafted, upcycled, fair-trade, bike-powered turntable. 

It’ll guide you through the perfect balance of being open about your prices without losing that cool factor.

Way #5: Brownstone Navigation (User-Friendly Design) 

Eco-friendly cardboard tablet

Brownstone Navigation, eh? 

Navigating your Brooklyn e-store should be as effortless as strolling through your favorite brownstone-filled neighborhood, not a maze of endless confusion tougher to crack than the secret recipe at your local artisanal pickle shop.

Brooklynites are mobile. 

They’re on their phones more than at their favorite coffee spots, debating the merits of oat milk versus almond. 

If your e-store’s design is mobile-friendly, you’ll retain them faster than a non-vegan option at a farmers’ market. 

That’s why you must ensure a seamless transition between devices, keeping that vintage vibe without the vintage loading times.

Think of your checkout process like those gorgeous brownstone stairs – inviting, straightforward, and leading right to the door. 

Too many steps, and you’ll lose customers quicker than a last-minute gig cancellation. Keep things simple, and provide clear pathways to purchase with as few clicks as possible.

Always be refining. 

Test your navigation on different devices under various conditions, and ask for feedback like you’re perfecting your homebrew IPA. 

Little tweaks can lead to significant improvements, even if they seem minor.

According to Google, 53% of mobile users abandon sites that take longer than 3 seconds to load. 

That’s over half your audience potentially lost while waiting for a page to load, like waiting for the next subway train during rush hour.

Questions You Didn’t Know You Had, Answered:

Question mark

Q: How do I ensure a smooth checkout process on mobile? 

A: Think “farm-to-table,” but for checkout: Fresh, simple, efficient. 

Utilize one-page checkouts, and consider features like digital wallets for a more effortless process.

Q: Is testing navigation really that important? 

A: More important than your choice of beard balm. 

Testing helps you catch potential roadblocks that might need to be apparent on the surface but can create hurdles for your customers.

Need help with that mobile-responsive design? Check out Google’s Mobile-Friendly Test

It’s like having a tailor to ensure your vintage clothes fit just right. 

The tool evaluates your site’s performance on mobile devices and offers improvement guidance. 

Way #6: The Prospect Park Picnic (Saving Carts for Later) 

group of multiracial friends picnicking in a park, african american woman raise glass with drink

Ah, the “Prospect Park Picnic.” 

In the world of Brooklyn e-commerce, saving carts is like planning that perfect picnic: You’ve got the cheese, the crackers, and the local craft brew, but maybe you need more time to eat. 

You want to save it all for later, without fear of ants or other cart-abandoning critters ruining the fun.

Allowing customers to save their carts is akin to staking out the perfect spot in the park. 

Maybe they’re not ready to buy yet, but they’ve found something they like. 

Your e-store should make it easy for customers to return later, just like a park-goer marking their picnic territory with a well-placed blanket.

We all need a nudge sometimes. 

If a customer saves a cart but forgets about it, email them a friendly reminder that the sun is shining and the picnic awaits. 

These reminders should be friendly, discreet and include a small discount or special offer as a gentle encouragement.

Like coordinating the perfect picnic, timing is everything. 

Reminding customers about their saved carts too soon might seem pushy while waiting too long might see them dining elsewhere. 

A 24-hour window is often a sweet spot, giving them time to ponder but not enough to forget.

An incredible 75% of online shoppers who add something to a cart leave the site without completing the purchase. 

The good news? SaleCycle tells us that over 10% of cart abandonment emails are clicked. 

Questions Fresher Than Farmer’s Market Produce:

And the answer on this question is...

Q: Should I offer discounts in the reminder emails? 

A: Like a surprise batch of homemade lemonade, discounts can be delightful, but use them judiciously. 

A well-timed, limited-time offer might provide that gentle push without devaluing your products.

Q: How many reminders should I send? 

A: One reminder is like a single sandwich at a picnic – often enough but not overbearing. 

Multiple reminders might feel like seagulls attacking your peaceful park retreat.

Want to learn more about saving carts and crafting effective reminders? 

Check out Attentive, a platform that lets you manage email reminders for saved carts with personalization. 

It’s like having a picnic planner for your e-store, ensuring everything’s in place when your customer decides to “dine.” 

It’s the creme de la creme of saved cart strategies, or should we say, the Brie on the artisanal cracker.

Way #7: The Gowanus Canal Clean Shipping Options 

Content woman trading online on binary option

Ah, shipping options. 

Like the Gowanus Canal, choosing the right shipping method might appear murky at first glance. 

Still, with a little cleanup and understanding, it can be transformed into something clean, efficient, and, dare we say… picturesque?

You wouldn’t canoe down a polluted canal; your customers don’t want limited shipping options. 

Providing a range of shipping methods caters to different needs and budgets. 

From same-day delivery to slow-and-steady economy shipping, the choices should be as diverse as the delicacies at a Brooklyn food market.

The eco-conscious customers are out there, eyeing your shipping options like hipster eyes a cold brew coffee. 

Green shipping solutions like recycled packaging or bicycle couriers can make your e-store the cool spot on the canal everyone wants to visit.

Eco-friendly shipping doesn’t mean slow shipping. 

You can partner with local green courier services that know the Brooklyn streets like the back of their fixed-gear bicycles. 

Fast, clean, and reliable – just how we like our artisanal pour-over coffee.

According to a Nielsen survey, nearly 50% of consumers are willing to change their consumption habits to reduce their environmental impact. 

That means eco-friendly shipping options aren’t just a niche but a blooming garden on the Gowanus banks.

Brooklyn-Bred Questions and Answers:

Question

Q: Can I really trust bicycle couriers with my products? 

A: Sure, as much as you trust that underground speakeasy with your Friday night. 

Local green courier services often come with tracking and insurance options.

Q: How do I find eco-friendly packaging? 

A: Think of it as hunting for that rare vintage vinyl. Reach out to local suppliers or search online. 

It’s there, just waiting to make your e-store a classic hit.

Want to know more about green shipping and how to make it efficient? 

EcoEnclose provides eco-friendly shipping supplies and guidance, making it a breeze to paddle your business down the clean and green Gowanus of the future. 

It’s the kale salad of the shipping world and deliciously responsible.

Way #8: The DUMBO Elephant in the Room (Live Chat Support) 

Woman live streaming video games on monitor with chat

Ah, live chat support, the DUMBO Elephant in the room that everyone wants to ignore, but like those giant elephant ears, it’s too big to overlook. 

Let’s take a quirky stroll down the cobblestone streets of customer service and see why live chat is the hippest thing in the Brooklyn e-commerce scene.

Live chat is the instant espresso shot of customer service. 

Customers don’t have to wait in line; they get immediate responses when needed. 

Whether it’s questions about your product, like “Does this artisanal soap also work as a beard conditioner?” or more technical inquiries, they’re answered on the spot.

By utilizing chatbots, you can provide immediate answers to common questions, even at 2 AM. 

It’s like having a 24/7 coffee shop for your e-store. “Where’s my order?” Boom, instant response. 

“Do you gift wrap?” Pow answered.

Automation is groovy, but sometimes customers need human interaction. 

That’s where your team comes into play, answering the more complex and nuanced questions. 

Like a perfectly foamed cappuccino, the human touch can make all the difference.

According to a Forrester report, live chat customer service is expected to grow 87% in the next 12-18 months. 

That’s more significant growth than your neighborhood’s new avocado toast joints.

Questions That Buzz Around the DUMBO Loft Spaces:

Investigating question

Q: Can chatbots really understand complex inquiries? 

A: They can, like a jazz musician, understands his sax. 

Advanced AI chatbots can understand and respond to complex questions but always have a human on standby for the solos.

Q: Is live chat expensive to implement? 

A: Not necessarily. It can be as affordable as that thrift store chic outfit you love. 

Many scalable solutions are depending on your needs and budget.

Dive into the bustling world of live chat with Zendesk’s live chat support guide

It offers tips and guidance more valuable than a front-row seat at a Brooklyn indie concert. 

Utilize this guide, and you’ll chat with customers as smoothly as the local musicians serenade the DUMBO waterfront.

Way #9: The Bushwick Art of Retargeting 

Acrylic painting artwork

The art of retargeting is like Bushwick’s famous street art: colorful, engaging, and downright unmissable. 

Suppose cart abandonment is the graffiti you want to cover. 

In that case, retargeting ads are the vivid murals that will transform your Brooklyn E-store’s landscape. 

Let’s dive into this urban jungle of marketing.

When customers visit your website and leave without making a purchase, retargeting tracks them down and nudges them with gentle reminders through personalized ads. 

Think of it as bumping into them at every café and saying, “Hey, remember that amazing vintage lamp? It’s still waiting for you!”

Personalized ads are like those unique thrift shop finds; they’re tailored just for you. 

Using data from the user’s past behavior, you can create ads that speak directly to them. 

For example, “Hey [Name], your favorite Brooklyn-made vegan candles are on sale! Get ’em while they’re hot!”

Retargeting can increase ad engagement rates by up to 400%. 

That’s more impressive than the number of artisanal coffee shops in a single Brooklyn block! Check this statistic from CMO by Adobe.

Like Bushwick’s murals, your ads should be visually stunning. 

Hire a local artist to give it that Brooklyn vibe, or use images that resonate with your community. 

An ad featuring the Brooklyn Bridge at sunset.

Questions That Pop Like Bushwick Street Colors:

Question mark

Q: Won’t customers find retargeting ads annoying? 

A: Not if done right. It’s like finding the perfect mural wall – balance and location are key. 

If ads are relevant and not overly repetitive, they’ll be as welcomed as a new food truck on the block.

Q: How do I start with retargeting? 

A: Start simple, like a minimalist art piece. 

Use platforms like Google Ads or Facebook to help you create campaigns. 

Dive into data, be bold, and get creative!

Want to master the Bushwick art of retargeting? Head over to AdRoll’s complete guide to retargeting

It’s like a paintbrush in the hands of a mural artist, turning your campaigns into street art masterpieces. 

Way #10: The Sunset Park Sunset Strategy (Exit Surveys) 

Customer satisfaction survey

The Sunset Park Sunset Strategy – it’s as beautiful as watching the sun dip below the horizon. 

Still, instead of basking in the glow, you’re learning from those who’ve abandoned their shopping carts like someone leaving their hotdog at a Brooklyn BBQ. 

Let’s figure out what went wrong, shall we?

Exit surveys are the goodbye wave to customers leaving your site. 

Just like catching a beautiful sunset, these surveys are a chance to understand what went wrong and how you can make things right. 

They ask questions about the shopping experience and let customers express their concerns in their words.

Honest feedback is hard, but it’s gold when you get it. 

By conducting exit surveys, you invite customers to tell you where you goofed up or what they loved. 

It’s like having a brutally honest friend who tells you that the fedora was a bad choice. 

Use this information to improve and evolve your strategies.

Did you know that for every customer who complains, 26 others remain silent? 

That’s many unspoken words, like a secretive Brooklyn poetry club. 

Discover more about this statistic here.

Adapting strategies based on feedback is like turning a graffiti wall into a street art masterpiece. 

You learn, adapt, paint over the mistakes, and create something new. 

It’s the continual process of growth fueled by honest insights.

Those Questions That Linger Like a Sunset Afterglow:

African American student raising his arm to ask question during lecture in the classroom.

Q: What kind of questions should I ask in an exit survey? 

A: Think of it as a casual chat at a Sunset Park picnic. 

Ask about their experience, what they liked, what they didn’t, and what made them leave. 

Keep it simple, like a classic Brooklyn bagel.

Q: How do I create an exit survey? 

A: Creating an exit survey is easier than finding a parking spot in Brooklyn! 

There are plenty of online tools that can help you craft one. 

Think of it as building a sandwich at your favorite deli – pick what you need and stack it up!

To dive deeper into the world of exit surveys, stroll over to Qualtrics’ Exit Survey Guide

It’s a resource as valuable as finding that perfect spot in Sunset Park to watch the sun go down. 

With insights, tips, and all the tools you need, you’ll have that sunset strategy glowing quickly.

For more SEO tips, click here.

That’s it for this one! See you next time…

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